Statement of Work OSSAA Advertising (rev 1 09092024).pdf
PDF 30 KB Posted
- Attached to
- OKARNG Advertising and Marketing
- Solicitation number
- W912L624R0563
- Issued by
-
Department of the Army National Guard
About this file
This document is a Statement of Work (SOW) for an advertising and marketing requirement of the Oklahoma Army National Guard (OKARNG) Recruiting and Retention Battalion (RRB) for the 2024-2025 academic school year.
The SOW requires the contractor to provide advertising support for all Oklahoma Secondary School Activities Association (OSSAA) championship games from November 16, 2024 to June 30, 2025. This includes in-game messaging, signage, communications, program ads, and a recruiting table at the events. The contractor will also provide exclusive sponsorship and marketing for the OSSAA Wrestling Championships, including logo incorporation, press releases, and recruiting at weigh-ins.
The related federal contract opportunity is for a firm-fixed-price contract to fulfill these advertising and marketing requirements. The solicitation is set aside for small businesses under NAICS code 541810 - Advertising Agencies. Proposals are due by September 23, 2024 at 1:00 p.m. CST.
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Text version
Ver: Mar 2013
Statement of Work (SOW)
1. INTRODUCTION:
The Oklahoma Army National Guard (OKARNG) Recruiting and Retention Battalion (RRB) has a marketing and advertising requirement for the 2024-2025 academic school year.
2. BACKGROUND:
The OKARNG RRB requires advertising during OSSAA championship games to raise awareness and reach potential recruits. It will create visibility with signage and broadcast spots throughout championship games drawing attention to the benefits of joining the OKARNG.
3. SCOPE:
The contractor shall provide
4. REQUIREMENTS: The contractor shall:
4.1. Provide advertising support as follows:
Description Quantity
Advertising for all OSSAA Championships 11/16/2024 to 06/30/2025 1
Wrestling Presenting OKARNG 1
4.2 Advertisement features the OKARNG RRB is to receive:
A. All OK Secondary School Academic Associates Championships
1. In game messaging
• public address announcements :15-:20 at all games
• videoboard commercial :30 where available
2. Signage
• digital rotations, where available
• static banners at all championship games
3. Communications
• NFHS Streaming Commercial, where available.
4. Email blast at least once a quarter on the behalf of the OKARNG
• web banner on the website throughout the life of the contract
5. Program ads at all championship games that have programs
6. Table top recruiting
7. A table in high traffic areas during championship games to hand out promotional items and information about the National Guard.
OKARNG RRB reserves the right not to show up to events and the contractor will not be held accountable for
OKARNG RRB not showing up.
B. Wrestling Presenting Marketing
• Exclusive sponsor with logo incorporated onto trophies and coach awards
• 48 trophies and awards, including regional plaques
• Cobranded media backdrop
• OKARNG shield logo incorporated onto media back drop
• Opportunity for recruiters to hand awards to coaches and administrators
• 12 winning schools
• OSSAA wrestling communications
• Mention of OKARNG status on all wrestling communications
Ver: Mar 2013
• Press release
• Press release on OSSAA.com of OKARNG
• Press release to media outlets
• Branding on merchandise and memorabilia
• Approved OKARNG shield logo placed on all merchandise and memorabilia
• Table top recruiting
• Table to hand out promotional items and information about the guard in a high traffic area
• Table at weigh in to hand out promotional items and information about the guard at all weigh ins.
5. RECEIVABLES:
All items listed in paragraph 4.
6. DELIVERY POINT:
OKARNG Recruiting and Retention Battalion
2550 N Air Depot BLVD
Oklahoma City, OK 73141
File details come from the government source that posted it. Updated .