Statement of Work for Television Advertising in Hampton Roads.docx

STATEMENT OF WORK FOR

TELEVISION ADVERTISING IN HAMPTON ROADS

ISO NORFOLK NAVAL SHIPYARD HIRING

Norfolk Naval Shipyard (NNSY) requests advertising to a large area of on-air television, streaming, and digital video media advertising in surrounding communities of Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) to inform the public about NNSY’s continued hiring for on-air viewers monthly between the ages of 18-49 to support hiring objectives.

Generic “we’re hiring” messages will run 5 January 2023 through 4 December 2023.

CONTRACTOR RESPONSIBILITIES:

On-Air:

5 January 2023 – 4 December 2023: 30 NNSY produced commercial will air every two weeks at a minimum of three times throughout the day (morning, afternoon, evening) prior to the Job Fair consistently for a lasting impact with the viewership.

Type of commercial:

:30 generic hiring commercial produced by NNSY to be aired 5 January 2023 through 4 December 2023.

Script:

“Norfolk Naval Shipyard is an equal opportunity employer in Portsmouth, Virginia has full time job opportunities for production skill trades including experienced Pipefitters, Electricians, Welders, Marine Machinery Mechanics, Shipwrights, Riggers, and more. All applicants must be a U.S. citizen and be able to pass government pre-employment screening process.

Streaming:

Ads are available 24/7 via contractor website and mobile app.

Digital Elements:

Contractor will use Facebook to strategically place NNSY advertising and deliver targeted ads with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard’s website or landing page to learn more about the shipyard and job opportunities.

Geographically targeting:

Digitally Geo-Fence large designated areas from Baltimore down to North Carolina, up the Eastern Shore to Accomack County and west to Franklin, and surrounding communities to target specific career opportunities at the shipyard.

Social Media (Facebook and Instagram):

Deliver targeted ads in designated geographic areas every month.

Contractor will provide metrics throughout entire campaign.