Attachment 4 Questions and Answers.docx

Questions and Answers (Q&A) Television Advertising in Hampton Roads

1. Regarding Social Media (Facebook and Instagram), please advise the impressions that are required. It would be good to provide the required impressions/month as this would give some basis for comparing the different quotes.

R1. Impressions will be provided by NNSY via the Public Affairs Office. An example is provided, (See Attachment 5).

2. Clarify the advertisement material (static display or video) would be provided by NNSY. Please confirm the social media advertising would be required for the complete year 5 January 2023 through 4 December 2023.

R2. Approval of display or video will be provided by NNSY via the Public Affairs Office. Approved video/photos will be provided by NNSY for the creation of advertisement material.

3. We note, in the Quote Sheet, there is a provision to provide the pricing for Television Advertising monthly but there is no provision to add the streaming and social media pricing. Please advise where the pricing for streaming and social media needs to be provided or indicated.

R3. The quote sheet is all inclusive of streaming and social medial. The total price is what will be evaluated by Contracting Office.

4. Is the cost for the TV, Radio, and Digital ads pre-budgeted by the NNSY which the contractor will pull from, or is the contractor going to have to carry the up-front costs till they invoice the government for the different ad placement on a cost-reimbursement basis?

R4. No Advanced Payments will be authorized. The payments will be submitted through the approved payment process which the contractors may propose themselves, (i.e. monthly, quarterly, and annually). Invoices will be paid Net 30 once they have been submitted by the vendor.

5. Is there a cap on the advertising (all three mediums) budget itself?

R5. The Government intends to enter into a Firm Fixed Price (FFP) contract with the successful vendor based on the evaluation factors listed in the solicitation.

6. Is there a metric for performance on the contract beyond what is in the SOW?

R6. No

7. Is there any award for exceeding performance?

R7. No

8. For digital ads specifically, does the contractor have to carry the up-front digital ad placement cost or will NNSY funding be immediately available for digital ad placement

R8. See R4 above.

9. If solicitations N4215823QN003 and N4215823QN004 are both won by the same contractor can the digital portion be on one contract only or do you need to see digital ads within both contracts?

R9. There will be two separate contracts awarded even if the successful contractor is the same for both solicitations.

10. If solicitations N4215823QN003 and N4215823QN004 are won by separate contractors is there expected to be dialogue and synergy between the two contractors as they execute their respective campaigns to gain synergies, or will these solicitations be separate Lines of Effort?

R10. Separate lines of effort. The Government could facilitate dialog between the two contractors if it would be an added benefit to all however, that participation is not required.

11. Whether companies from Outside USA can apply for this?

(like,from India or Canada)

R11. There is no prohibition on contracting with companies outside the U.S. provided they are otherwise eligible to receive the contract and are willing to subject themselves to the FAR, DFARS, and the terms and conditions listed within the solicitation and resulting contract.

12. Whether we need to come over there for meetings?

R12. Meetings can be conducted via TEAMs.

13. Can we perform the tasks (related to RFP) outside USA?

(like, from India or Canada)

R13. See R11.

14. Can we submit the proposals via email?

R14. Yes, please provide responses to the POC listed within the solicitation by the deadline.

15. Are there any performance metrics that are important to NNSY? How will NNSY determine the success of the contractor’s work?

R15. Response rate along with what areas of coverage (e.g., zip code). All towards perspective applicants attending a NNSY Job Fair.

16. What age demographic, behavioral traits or work experience backgrounds do you wish to reach?

R16. All demographics, zip codes area, and trades backgrounds are a priority.

17. Regarding : 30 NNSY produced commercial will air every two weeks at a minimum of three times throughout the day (morning, afternoon, evening). Do you want ads to run for two weeks per month? Do you want 3 ads per day for two weeks or 42 total? Do you want the ads to run the ads on 1 or all TV stations? Do you want the same number of ads per TV station or combined with all viable TV stations (WTKR, WAVY, WVEC)?

R17. Adds should run two-weeks up to the job fair date for each given month.

18. Do you have any gross rating point goals, reach and frequency goals or cost-per-rating point or cost per thousand impression goals?

R18. NNSY is requesting the successful vendor strive to hit their “above the average” goal associated with their current trend.

19. Is NNSY wanting the contractor to offer additional media options or added-value to their quote?

R19. The quotes will be evaluated based on their ability to meet the requirements within the SOW.

20. How many Facebook ads does NNSY want to run per week, month and 12 month contract total?

R20. 3 per week.

21. Is Facebook the only digital platform considered for running geo-fence display and video ads? Is there interest in website, mobile, OTT/CTV ads for geo-fencing or retargeting? Where should the Facebook pricing be added to Attachment 2 - Quote Sheet?

R21. The quote is all inclusive. As for website etc, that will be up to the vendor.

22. Does the contractor need to produce or design any ads for TV or digital?

R22. Yes based on the approved products by NNSY.

23. Is there a total budget limit for this solicitation?

R23. Yes

24. Will all media placements be paid directly by the Navy to the stations and platforms (facebook/Instagram) purchased? Meaning, will the contract cost include only the cost of agency time to provide recommended buys, place and mange each buy and provide post buy analysis or performance reports?

R24. Yes, payment will be made as invoice is submitted.

25. Is there an incumbent? If yes, who is the incumbent? If yes, what is the contract number, contract value, Period of Performance?

R25. No.

26. When does the government anticipate making the award?

R26. December 2022

27. What is the estimated contract value?

R27. Market Research has determined there is a possibility for a wide range of quotes received based on each vendor’s unique capabilities. It is up to each vendor to provide their most competitively priced quote that meets the Government’s needs.

28. Because of Covid and the impact to small businesses, will the government accept past performance of 5 years ago vs just 3 years ago?

R28. The Government will amend the solicitation to allow 5 years of performance instead of 3.

29. For clarification, according to this statement "5 January 2023 – 4 December 2023: 30 NNSY produced commercial will air every two weeks at a minimum of three times throughout the day" should the commercial air at a minimum 3 times, for one day only, every other week?

R29. Up to two weeks prior to the Job Fair.

30. Referencing "...prior to the Job Fair consistently for a lasting impact with the viewership." What is/are the job fair date/s?

R30. That will be provided to the vendor who is awarded the contract.

31. Will we be providing the commercial slots to run on TV as well as social network? Does the station(s) matter?

R31. Yes, the TV station is required to be local to Hampton Roads.