Statement of Work.pdf

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STATEMENT OF WORK

for NAVY RECRUITING COMMAND

I. BACKGROUND/OBJECTIVE

In alignment with the Chief of Naval Operations' policy and Navy Recruiting Command’s (NRC) contract attainment objectives, NRC is seeking participation in a strategic partnership with a national youth leadership and service organization. This partnership provides a strategic opportunity for NRC to demonstrate the Navy’s commitment to excellence as students navigate their path to higher education and explore available career opportunities.

The partnership package will include access to the organization's student members and services to support U.S. Navy recruiting opportunities and outreach venues. The target organization must possess a network of local clubs and adult and youth members, allowing for grassroots-level engagement in a multitude of communities across the United States to provide increased visibility and awareness of the U.S. Navy.

II. STATEMENT OF WORK

NRC requires a partnership package to include invitations to the Key Club International Convention taking place July 1 - July 5, 2026, at the Hilton Anatole in Dallas, Texas. The partnership package must include invitations to spring District Conventions hosted by Kiwanis International or sponsored groups.

Additionally, the partnership package must provide NRC with the following during the period of performance:

1. Access and Networking

• Access to student content and communications materials for external/internal broadcasts, promotions, or NRC press releases.

• Invitations to local, regional, and national organizational events.

2. Communications and Public Relations

• Spotlight NRC in the organization's monthly newsletters to introduce NRC and the partnership to student members, and to encourage participation in partnership events and activities.

• Annual blog spots with associated social media posts targeted at the student organization.

• Inclusion in the organization's social media efforts over the course of a 12-month period.

• Push notifications and partner page recognition in the organization's annual convention or national conference mobile application.

• Year-round recognition and a dedicated hyperlink on the student organization's primary website.

3. Speakers Bureau - United States

• Opportunity to present to the organization's regional or district administrators annually.

• Opportunities to speak at regional/district conventions and local chapter meetings.

• Project management facilitation from the organization's youth program staff, to include solicitation and event confirmation.

• Collaboration with youth program staff on presentation subject matter and presentation design.

• Execution of a post-event survey to measure presentation satisfaction.

4. Annual Convention / National Conference

• Dedicated exhibition space.

• Two workshops to be led by the Navy; time and date to be mutually agreed upon.

• Navy-provided promotional video to be played during the convention's general session.

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• Opportunity to distribute promotional materials to every attendee.

• Opportunity for a Navy band or ceremonial guard to perform.

• Additional opportunities may include kicking off the convention, providing a keynote speaker, or acting as the opening reception sponsor.

5. Member Access and Networking

• The organization shall provide lists of high schools and colleges that host its youth programs and service leadership programs.

• Opportunity to connect with student chapters for the purpose of building community awareness of the U.S. Navy via quarterly newsletters and annual dedicated email blasts.

• Navy to host up to four webinars detailing scholarship opportunities.

• Navy to host a global leadership certificate course for student members

{Memorandum ~ Department of the Navy, Office of the Assistant Secretary (Financial Management and Comptroller) dated May 12, 2006 indicates ~ Conferences sponsored by non- Federal entities – non-severable fee: The DON may pay or provide reimbursement for food purchased as a non-severable, non-negotiable portion of a registration or attendance fee}

IV. PERIOD OF PERFORMANCE

June 8, 2026 – June 7, 2027

PLACE OF PERFORMANCE

GOVERNMENT POINT OF CONTACT

Nathan Peoples, CIV, NRC, Marketing and Advertising, N9 Program Advertising Manager Office 901-874-9473, DSN 882-9473 nathan.a.peoples.civ@us.navy.mil

Mr. Howard Bryant, CIV, NRC, Management & Program Analyst Community Outreach (N10) Office (901) 874-7989.

Mobile: (901) 901-378-0868 howard.m.bryant2.civ@us.navy.mil

KIWANIS INTERNATIONAL POINT OF CONTACT

Kiwanis Youth Programs, 3636 Woodview Trace, Indianapolis, IN 46268

Ms. Stacy Miller, Kiwanis Youth Programs, 3636 Woodview Trace, Indianapolis, IN 46268, Phone (317) 217-6247, spaynemiller@kiwanis.org mailto:nathan.a.peoples.civ@us.navy.mil mailto:howard.m.bryant2.civ@us.navy.mil mailto:spaynemiller@kiwanis.org