Justification At or Below SAT - Kiwanis-final_Redacted.pdf

This is a Justification for Sole Source procurement document submitted by the Navy Recruiting Command to support a contract award to Kiwanis International, Inc. (CAGE Code 6CWB3) for marketing and partnership services.

The requirement is for a 12-month partnership package delivered by the contractor to the Naval Reserve Officers Training Corps (NROTC) beginning June 7, 2026 through June 6, 2027. The services include invitations to organizations attending the National Convention during July 1-5, 2026 in the Dallas/Fort Worth metropolitan region and invitations to all spring district conventions. The contractor must provide access to student content and communications materials for external and internal broadcasts, promotions, and NRC press releases, including monthly newsletter spotlights, annual blog posts with associated social media content, year-round recognition with website hyperlinks, and push notifications with partner page recognition in the organization's annual convention mobile application. The government estimates the total cost at an undisclosed amount and will fund the contract through FY26 Operations & Maintenance appropriations for the Navy. There are no option periods included in the requirement.

The justification establishes that only Kiwanis International can fulfill these requirements, citing market research identifying Kiwanis as the only service-focused youth organization hosting a National Convention in the Dallas/Fort Worth region during early July 2026. The document notes that while Key Club and Circle K organizations have larger membership bases (233,000 and 13,000 members respectively), they will be hosting their National Conventions at the Hilton Anatole in Dallas during the same July 1-5, 2026 timeframe, making Kiwanis uniquely positioned to meet the government's recruiter presence objectives.