Statement of Requirement FY 22.docx

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Billboard Advertising
Solicitation number
W50S6N22Q0011
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Statement of Requirement FY 22.docx DOCX document
RFI Responses 2.0 - Billboard Advertising.docx DOCX document
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Solicitation W50S6N22Q0011.docx DOCX document
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STATEMENT OF REQUIREMENT

FOR

Alabama Air National Guard Recruiting Billboard Campaign

1. General Information

The Alabama Air National Guard is requesting a state-wide static billboard campaign to support recruiting efforts to target age demographics 18 – 35 year old adults. A multi-billboard campaign is required for continued success in driving Alabama Air National Guard brand awareness, increasing quality/qualified leads for recruiting efforts, and improving end strength to 100%. Static billboard/signs should be located in high traffic areas and generate over 19 million total impressions in baseline standards located in section 2. Period of advertising will be twenty-four (24) weeks long, beginning upon the approval of completed advertising material.

2. Baseline Requirements Standards

2.1. CLIN0001: Vendor shall be capable of providing static billboards/signs and advertising space at the following location across Alabama:

2.1.1. Birmingham/Hoover billboard(s)
2.1.1.A. Located on the I-65, I-459 Corridor
2.1.1.B. Billboard benchmarked to produce at least 300,000 weekly impressions
2.1.2 Auburn billboard(s):
2.1.2.A. Located on or within .5 miles of Hwy 29, North of I-65
2.1.2.B. Billboard benchmarked to produce at least 100,000 weekly impressions
2.1.3 Baldwin/Mobile billboard(s):
2.1.3.A. Located on or in the vicinity of I-10 or I-65
2.1.3.B. Billboard benchmarked to produce at least 200,000 weekly impressions
2.1.5. Huntsville/Madison billboard(s):
2.1.5.A. Located in Huntsville/Madison metro area
2.1.5.B. Sign benchmarked to produce at least 100,000 weekly impressions
2.1.6. Montgomery/Prattville billboard(s):
2.1.6.A. Located along I-65 in Prattville or I-85 East of 231
2.1.6.B. Sign benchmarked to produce at least 100,000 weekly impressions

Delivery, Inspection, and Acceptance

3.1. Place of Delivery – at prescribed sign locations
3.2. Inspection and acceptance will occur at time of delivery by Recruiting team members.Pictures of each sign will be taken for inspection and kept as proof delivery by those Recruitingteam members.

Government Furnished Equipment (GFE) or Property (GFP)

4.1. Vendor will receive ad creative and work with the Recruiting office point of contact for all billboards and will be in line with Air National Guard branding. The Recruiting POC will approve all materials prior to public view.

Warranty

5.1. All ad visibility on billboards shall be guaranteed under Standard Industry guarantees and/or warranties.

Documentation

6.1. The number of expected impressions created by each billboard will be provided by the vendor prior to ad placement.

File details come from the government source that posted it. Updated .