SS-012-27 PUR 7776 UM Driver Safety Campaign.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Florida Department of Highway Safety and Motor Vehicles (FLHSMV)

TITLE: Advertising Services – Legends Sales and Marketing, LLC

Short description of the commodity or service desired: Advertising services for FLHSMV public safety and education campaigns with the University of Miami.

CONTACT

Name: Alma Sanchez

Address: 2900 Apalachee Parkway, Tallahassee, Florida 32399

Telephone:850-617-3176

Email: AlmaSanchez@flhsmv.gov

Internal tracking number, if any: FLHSMV-SS-012-27

Date posted: October 01, 2026 Last day for receipt of information: October 21, 2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United Nations Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101801 – Advertising Campaign Services

Quantity or Term (as appropriate):

Fiscal Year 2026-2027

Requestor (division, bureau, office, individual, as appropriate):

Trevor DeGroot, Marketing and Social Media Manager, Office of Communications

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute, or other act of the Legislature, etc., as appropriate):

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to contract with Legends Sales and Marketing, LLC to produce advertisements and provide creative strategy, production, placement and statewide distribution of materials and messaging during the designated

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

campaign period. The advertisements will be targeted to University of Miami (UM) fans to promote driver safety messages.

Intended Single Source:

Legends Sales and Marketing, LLC

61 Broadway, Suite 2400, New York, New York 75093

Estimated Dollar Amount:

$50,000.00

Justification for single source acquisition (what is necessary and unique about the product, service, or source; steps taken to confirm unavailability of competition, as appropriate):

Legends Sales and Marketing, LLC is the exclusive multimedia rights holder for all sponsorship and marketing opportunities associated with the University of Miami. No other vendor is authorized to access, manage, or deliver these athletics-related advertising assets, making Legends the sole provider capable of supporting the Department’s campaign needs across both institutions’ official platforms.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Trevor DeGroot, Marketing and Social Media Manager, Office of Communications

Stephanie Sanford, Procurement Administrator, Purchasing and Contracts

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.