SP25.63 Digital Media Buying RFQ - Advertisement for Qualifications.pdf

REQUEST FOR QUALIFICATIONS

Digital Media Buying Services

Pursuant to §41-16-72 of the Code of Alabama, 1975, as amended, Alabama Space Science Exhibit Commission dba U.S.

Space & Rocket Center seeks qualifications from qualified professionals licensed in the State of Alabama to provide Professional Services for Digital Media Buying.

The purpose of this RFQ is to solicit and receive qualification packets from qualified digital media buying firms to manage and optimize our paid digital advertising campaigns. The primary objective of this engagement is to drive measurable results, specifically focusing on a pay-for-performance model with well-defined allowable costs per sale (CPA). We are looking for a firm with demonstrated expertise in platforms such as Meta (Facebook/Instagram), Google Ads, and other relevant digital advertising channels.

Scope of the Project:

The selected digital media buying firm will work closely with the USSRC's internal marketing and Martech teams to achieve the following objectives, with a strong emphasis on performance and efficiency. The areas of services needed include but not limited to the following.

1. Digital Media Strategy & Planning Strategic Campaign Development Audience Targeting Platform Expertise Budget Management

2. Campaign Execution & Optimization

Ad Creative Support Bid Management & Optimization A/B Testing Conversion Rate Optimization (CRO)

3. Performance Monitoring & Reporting

Define Success Metrics Weekly Performance Communication Regular Reviews Attribution Modeling

4. Technical & Martech Collaboration

Tagging Strategy Data Integration Martech Team Support

5. E-commerce Support

Product Feed Optimization Dynamic Retargeting E-commerce Campaign Management Conversion Tracking for Products

Qualifications and Experience:

The U.S. Space & Rocket Center will select the most qualified professional service provider as outlined in Title 41-16-72.10(3) of the Alabama State Code.

Qualification packets must include a letter of interest, Alabama Vendor Disclosure statement, Business License, DHS E-Verify Document, W9 form, and a comprehensive proposal addressing the following sections.

1. Executive Summary An overview of your understanding of the USSRC’s needs and how your firm proposes to meet them

2. Firm Overview Company history, mission, and core competencies in digital media buying.

Organizational structure and a brief biography of key personnel who would be assigned to the USSRC account, highlighting their relevant experience in performance marketing

3. Proposed Digital Media Strategy & Approach Outline your proposed strategy for achieving the USSRC's performance objectives

(e.g., CPA targets) Detail your approach to platform utilization (Meta, Google Ads, others) audience targeting and campaign optimization Describe your methodology for managing to allowable costs per sale

4. Performance Measurement & Reporting

Define the key success metrics and KPIs you would propose for this engagement.

Describe your process for weekly performance communication, including the format and content of reports Explain how you will demonstrate measurable successes for the USSRC

5. Technical & Martech Collaboration Plan

Outline your proposed tagging strategies (e.g., Google Tag Manager implementation, pixel placement) Detail any specific support or access you will require from the USSRC's in-house

Martech team Describe your approach to data integration and attribution

6. Relevant Experience & Case Studies

Provide at least three (3) case studies of successful digital media buying campaigns, with a strong emphasis on performance-based results and managing to specific CPAs.

Quantify results where possible (e.g., CPA reduction, ROI, conversion volume)

7. Proposed Budget & Pricing Model Clearly outline your proposed pricing model, emphasizing how it aligns with a pay-for-performance approach Provide a detailed budget breakdown for services, including management fees, anticipated media spend allocation, and any other associated costs

8. References Provide at least three (3) professional references from clients for whom you have provided similar digital media buying services, including contact names, titles, organizations, and phone numbers/email addresses

All potential bidders may request via email a copy of the complete Scope of Work as well as any additional requirements related to this bid. Project specific documents may also be examined at the office of the Director of Procurement, U.S.

Space and Rocket Center, One Tranquility Base, Huntsville, Al 35805

Deadline for submission of all RFQ related questions is NLT 5:00 PM SCT, Friday August 8th, 2025.

Response: Interested professionals should submit their qualifications packet via email, or by using a reliable and trackable delivery method by the time and due date shown to the person and address listed below:

Sam Mitchell, Director of Procurement U.S. Space and Rocket Center One Tranquility Base, Huntsville, Al 35807 samm@spacecamp.com

Qualifications must be received no later than 5:00 PM CST, Friday, August 22nd, 2025.

This request for qualifications is not an offer to contract but seeks the submission of qualifications from qualified, professional respondents that may form the basis for the negotiation of a contract or agreement.

Potential candidates will be selected from those submitting qualifications for further and more detailed evaluation and review by an independent committee of representatives from the U.S. Space & Rocket Center.

The U.S. Space & Rocket Center reserves the right to reject any or all qualifications, waive technical errors, and to solicit additional qualifications, through the RFQ process, if that is determined to be in the best interests of the State of Alabama and the Alabama Space Science Exhibit Commission.