SOW - CPS-6000-25-0004.pdf

PERFORMANCE WORK STATEMENT

ELECTRONIC DISTRIBUTION, TRADITIONAL MEDIA MONITORING AND

SOCIAL MEDIA MONITORING AND MANAGEMENT

1. DESCRIPTION OF SERVICES

The contractor will provide three core functions, with services performed at the contractor's site:

(1) electronic distribution of CPSC press releases, blogs, statements, and other documents to newsrooms nationwide in the U.S. and translate CPSC press releases, blogs, and other documents into Spanish; and

(2) traditional media monitoring for online news, broadcast television and radio media monitoring services; and

(3) social media monitoring and management with media and influencers database services to support the Office of Communications, U.S. Consumer Product Safety Commission (CPSC).

2. CONTRACT TYPE

This procurement is a firm-fixed price performance-based contract for a base period of one (1) year, with four (4) sequential twelve-month option periods, if exercised.

3. SERVICES AND PRICES

The contractor will provide pricing in accordance with Block 20, Schedule of supplies/services for Contract Line Item Numbers (CLINs) 0001 through 0010.

4. BACKGROUND

The U.S. Consumer Product Safety Commission (CPSC) is a small, independent regulatory agency with the mission of protecting consumers from injury and death associated with the use of thousands of types of consumer products under its jurisdiction. CPSC often makes important news vital to keeping consumers safe. The agency utilizes an electronic distribution service to distribute and amplify its recall announcement and product safety messages to a broad, nationwide audience. The agency uses monitoring of news coverage and social media to determine and measure the scope and reach of its public safety messages, which include product recall announcements and education campaigns on safety issues, such as poison prevention, drowning prevention and baby safety.

5. OBJECTIVE

The objective of this contract is to provide release news distribution; broadcast, online news and social media monitoring; and social media management services for CPSC’s recall announcements, safety campaigns, and news coverage; and to provide access to an online searchable media and influencers database.

6. PERFORMANCE WORKSTATEMENT

The contractor will work independently, and not as an agent of the Government, the contractor will furnish all necessary personnel, material, services and facilities to perform the work.

A. Electronic Distribution Services

1. The contractor must send press releases to members of media (i.e. reporters, meteorologists) in targeted regions upon request by CPSC.

2. The contractor shall provide logins and access to its monitoring platforms to up to 10 CPSC staff.

3. The contractor must receive and distribute multiple news releases simultaneously.

4. The contractor must receive from CPSC and distribute up to 170 news releases, blogs, statements and other documents in English, each containing unlimited word count.

5. The contractor must proofread and, if necessary, edit CPSC press releases, blogs, statements and other documents and get verbal or electronic final approval from CPSC's Office of Communications prior to distribution.

6. Electronic distribution must be transmitted via newswire within one (1) hour of electronic receipt from CPSC to the contractor.

7. The contractor must be prepared to receive electronic distribution twenty-four (24) hours a day.

8. The contractor must provide a confirmation report and a report tracking views to CPSC's Office of Communications for each press release distributed.

9. The contractor must translate and distribute up to 50 CPSC releases and other documents per year into Spanish with unlimited word count.

10. The contractor must translate news releases and other documents with up to 400 words into Spanish within four (4) hours after receiving the English version or the next business day, if received after 3 p.m. ET. An additional one (1) hour per 100 words will be allowed for news releases that exceed 400 words. This translation time does not include additional CPSC approvals or changes following the initial translation submitted by the contractor to CPSC for approval. Contractor must distribute the translated news releases immediately upon CPSC approval.

11. To ensure timely translations and consistent use of CPSC's favored language, the contractor must establish a designated team to process CPSC's requests for Spanish translation

B. Traditional Media Monitoring

1. The contractor shall allow full access by CPSC to its monitoring platforms so CPSC can perform its own searches in real-time, on news coverage, gather TV and radio video, audio clips and generate audience estimates and impressions based on the firm’s data.

CPSC will generate its own media monitoring reports based on the firm’s keyword search results and share the news stories generated from these searches internally by email within CPSC.

2. The contractor shall provide logins and access to its monitoring platforms to up to 10 CPSC staff.

3. The contractor shall provide to CPSC unlimited keyword string creation and searches on its monitoring database.

4. The contractor shall provide to CPSC unlimited online news, domestic TV and radio search results/hits on its media platform of current and previous news stories (at least 30 days old). Monitoring shall be conducted 24 hours a day; 7 days a week for broadcast television and radio news coverage of CPSC. The monitoring service shall be provided using real time content within one hour of airing of the TV or radio station’s segment and include audience estimates. All tracking service will be provided using real-time CPSC coverage within four to six hours of posting of the online news.

5. Broadcast media outlets to be monitored and tracked shall include:

a. U. S. National broadcast network and cable television stations in English

b. All 210 DMA local broadcast news stations in the U.S. in English

c. At least ten (10) National and local Spanish-language television stations, including CNN en Espanol, Telemundo and Univision

d. At least 100 national and local radio stations in the U.S.

6. The contractor shall monitor television coverage of CPSC and use rating firms Nielsen and/or Arbitron to report audience data, and Nielsen and/or Arbitron audience data for radio if available for radio.

7. The contractor’s monitoring content shall be searchable so that CPSC can view it in low resolution video or Web quality on the contractor’s platform, in a Web report or in an email.

8. The broadcast monitoring data shall include the following information:

a. be sorted by subject topic – subject topics or keywords/search strings will be provided to contractor by CPSC

b. date and time of airing

c. identify the TV or radio station, (ex. WXYZ-TV (ABC), city, and state.)

d. provide estimated total household or audience impressions (number of viewers) for each item where available.

e. provide ad value or publicity value for each segment aired where available

f. provide a low-resolution preview of TV or radio clip and a transcript of the airing

g. CPSC shall have the ability to search for news clips, and replay, edit and save the

TV and radio segments in the contractor’s monitoring tool

h. include a tool for CPSC to total the audience impressions from the monitoring data for each subject and keyword/search string

9. The news monitoring data, the contractor's monitoring data will include audience numbers or circulation from rating firms such as Verified Audit Circulation and/or Audit Bureau of Circulation or a comparable rating firm acceptable to CPSC.

10. Daily alerts of media hits based on the 15 keywords shall be emailed to CPSC by 8:30 am ET each morning. Weekend results shall be emailed to CPSC either during the weekend or by 8:30 a.m. ET on the following Monday.

11. The contractor shall provide unlimited video and audio downloads of broadcast or cable television and radio stories per year, as chosen by the CPSC COR, as part of this contract.

They shall be able to be downloaded and archived by CPSC from the contractor’s monitoring platform.

C. Social Media Monitoring and Management

1. The contractor will allow full and unlimited access by CPSC to its social media monitoring platforms and its social media distribution and management platforms to generate audience estimates and engagement. The contractor will allow full and unlimited access by CPSC to its online media and influencer database to search, identify, organize and download media and influencers contacts and sources.

2. The contractor shall provide logins and access to its monitoring platforms to up to 10 CPSC staff.

3. The contractor shall provide to CPSC unlimited keyword string creation and searches on its monitoring database.

4. The contractor will provide to CPSC unlimited monitoring services on all media platforms of current and previous news stories (at least 30 days old) which will include 24 hours a day; 7 days a week of social media coverage of CPSC. All tracking service will be provided using real-time CPSC coverage within one hour of posting of the social media content. The contractor will provide to CPSC unlimited access to a media and influencers online database 24 hours a day; 7 days a week. The database will be updated daily.

5. The types of media outlets and influencers to be monitored and tracked will include:

a. A minimum of 90,000 online news outlets, including newspapers and magazines to be monitored and tracked; and a minimum of 350,000 journalist and bloggers to be accessed through the media and influencers database.

b. Social media platforms including Facebook, Twitter, Instagram, YouTube, and others, and community listservs and at least 100,000 blogs.

6. For social media, the contractor's monitoring data will include unique audience numbers for each site, blogger, Tweets, re-tweets, shares, likes and followers, and publicity value when publicity value is available. Social media reports will also include engagement information including number of likes, dislikes, shares, comments, and e- mail shares when e-mail shares are available.

7. The monitoring data will include the following information:

a. Be sorted by subject topic or keywords/search strings will be provided to contractor by CPSC date of publication

b. The name of the site or the page, web address and title of story access to the full article, blog or posting

c. Include unique audience numbers or precise number of followers of Twitter handles, blogs, and/or friends on a Facebook page (not just one big number for the Twitter or Google universe), and Instagram and publicity value when available.

d. Include engagement information including number of likes, dislikes, shares, comments, and, if available, e-mail shares.

e. Include a tool (e.g. Excel, etc.) for CPSC to total the audience impressions from the monitoring data for each subject and keyword/search string by content type (e.g. Twitter vs. online news.

8. Monitoring data will be e-mailed to CPSC by 8:30 a.m. ET each morning. Weekend results will be e-mailed to CPSC during the weekend or on the following Monday by 8:30 a.m. ET.

9. The contractor will include monitoring of new and emerging social media platforms as they become available and more mainstream (i.e. Bluesky and others).

10. The contractor will provide a platform to manage, schedule, publish and measure CPSC’s social media engagement and impressions for CPSC’s nine social media accounts, including CPSC Twitter in English and Spanish, CPSC’s Small Biz Twitter, CPSC’s OLA Twitter, CPSC’s Facebook, Instagram and Google+, and Pool Safely’s Twitter and Facebook accounts.

11. The contractor will provide an analytics tool to help CPSC to understand the effectiveness of its messages with different audiences and facilitate social listening.

12. The contractor will provide access to an online database to search, identify and organize media and influencers. The database will allow users to:

a. Search the database by, at minimum, journalist or publication name, location, beat, role and channel;

b. Organize media and influencers contacts into an unlimited number of downloadable lists;

c. Upload contacts and export media lists;

d. Build and customize email templates; and

e. Email and archive CPSC press materials.

7. COORDINATION W/CPSC CONTRACTING OFFICER REPRESENTATIVE (COR)

1. The contractor will make arrangement to meet with CPSC's COR within seven (7) calendar days after award of this contract to discuss the contract and CPSC's plan for monitoring.

2. Within three (3) calendar days from date of initial meeting, the contractor will begin monitoring online news and social media coverage of CPSC.

3. Within one (1) calendar day of the contract award, the contractor will provide access to the social media management platform and media and influencers database.

4. The contractor will provide a maximum of 10 user logins to the contractor's platforms and will provide training for all users when required by CPSC.

5. The contractor will provide a designated staff member to be the point of contact to work with CPSC setting up and managing CPSC's monitoring services.

8. CONTRACTOR QUALIFICATIONS

The contractor must have at least three (3) years of experience providing similar or equivalent services.

9. PERIOD OF PERFORMANCE

The base period of performance is March 15, 2025, through March 14, 2026. Option year performance period will be as indicated in the schedule of services, if exercised.

Base period: 15 March 2025 - 14 March 2026

• Option Year 1: 15 March 2026 - 14 March 2027

• Option Year 2: 15 March 2027 - 14 March 2028

• Option Year 3: 15 March 2028 - 14 March 2029

• Option Year 4: 15 March 2029 - 14 March 2030

10. DELIVERY OR PERFORMANCE

1. Performance must be measured in accordance with timely distribution of news releases, media advisories and other types of releases.

2. CPSC will electronically deliver to the contractor all materials (news releases, recall, advisories, etc.) required for distribution and/or translation.

3. All materials provided hereunder are for the exclusive use in performance of this contract only.

4. The contractor must keep all CPSC news releases and other documents confidential until the time that CPSC schedules the information for electronic distribution/public dissemination.

5. The contractor must be prepared to receive request for distribution of news releases, etc.

from CPSC three (3) to eight (8) times a week throughout the entire contract year. A request can consist of more than one (1) release.

6. The contractor must distribute the materials via newswire services within one (1) business hour after receipt.

7. The contractor shall deliver full access to CPSC of its monitoring platforms starting on March 14, 2025, so that CPSC can perform its own media monitoring searches.

8. The contractor shall deliver daily alerts of media results/hits based on the keywords shall be emailed to CPSC staff by 8:30 am ET each morning starting on March 14, 2025.

Weekend results shall be emailed to CPSC during the weekend or on the following Monday by 8:30 a.m. ET.

9. The contractor shall identify (name, phone number and email address) at least one individual who will be responsible for the day-to-day work performed, including customer service problems, shall oversee quality assurance and any issues regarding contract performance under this contract.

10. Impression data provided by the contractor shall be 100% accurate based on Nielsen or Arbitron data.

11. REPORTING REQUIREMENT

A. The contractor must provide an email confirmation notice to CPSC for each press release or document distributed.

B. The contractor must submit a monthly report to CPSC detailing the number of CPSC press releases and other documents distributed over the newswire in English, and on a separate line, in Spanish. The report must include the number of views tracked by the contractor for each release or document. The report must be emailed to CPSC's COR by the 5th of the month following distribution. e.g. April's newswire distributions are to be reported by May 5.

12. GOVERNMENT FURNISHED MATERIALS/EQUIPMENT

The government must furnish to the contractor for use in connection with this contract the materials/equipment set forth below:

1. CPSC Contracting Officer's Representative (COR) will provide the contractor with press release, media advisory, etc. that is to be distributed by the contractor. The contractor must not have to write the press release.

2. All materials provided hereunder are for exclusive use in performance of this contract.

Any such material not expended in performance on this contract must be returned to CPSC upon completion of the contract.

3. All other materials/equipment required in the performance of this contract must be furnished by the contractor.

13. PERFORMANCE ASSESSMENT PLAN

The contractor’s performance requirements must align with performance objectives directly related to the mission-essential tasks of this contract. The performance thresholds briefly describe the minimum acceptable levels of service required for each objective. The thresholds are critical to mission success. Successful performance will be measured by these Performance Objectives Performance Thresholds:

1. Customer Satisfaction: Fewer than two written complaints during period of performance.

Provide dedicated, competent, well-trained, courteous and respectful employees to interact with the customer.

2. Timeliness of product delivery: Fewer than two missed deadlines for distributing CPSC press releases, etc. during the performance period.

3. Reporting requirement: Daily and monthly reports are submitted in accordance with the delivery schedule 95% of the time.