SOR GeoFence_PD.pdf

Statement of Requirement (SOR)

Geo Fencing Marketing

1. General Information

This is a new requirement for geo fencing digital advertising to support lead generation initiatives for Recruiting and Retention operations. All labor, supervision, materials, tools, equipment, incidentals, supervision, and management and necessary materials to provide the services found in paragraph 1 to the Recruiting and Retention Battalion located in Montgomery, Alabama. Geo Fencing will allow the Recruiting and Retention Marketing Department to identify their target market, serve them digital ads, and capture their contact data (via an in-house data collection website).

1.1. CLIN 0001: Qty 1, GEO Fencing Marketing

1.2. Specifications: The Geo Fencing digital advertising should support the pinpoint designation of target market rich geographical boundaries within the state of Alabama to serve our target (ages 17 to 34 in most cases) digital click-through ads of various sizes and specs on multiple prevalent app platforms. These boundaries should NOT be just zip code specific but have capabilities to be as small as a single office storefront or as large as a stadium, school or college. More broad zip code based geofences may also be required. Must be able to establish conversion zones for tracking traffic in and through our geofence campaigns. Dashboard analytics are required for accessing, compiling, exporting, and reporting data within geofence campaigns. In addition, address geofencing is required if given supporting geographical data. Retroactive geofencing up to 90 days preferred for zip code and address specific geofences. All services to include cost per impression/geofence should be laid out in the bid. Geofence minimum impression count, conversion zone and campaign minimums and maximums should be identified in the bid as well. The contractor shall provide training for establishing geofences, managing geofences, and utilization of the dashboard.

2. Delivery, Inspection and Acceptance

2.1. Place of Delivery: 1750 Cong. Dickinson Drive, Montgomery, Alabama 36109, 22nd

RRB, / SSG Chris Kynard.

2.2. Inspection and acceptance will occur at time of delivery by a Government representative.

3. Warranty

3.1. N/A.

4. Documentation

4.1. The contractor shall provide a quotation for all services to include cost per impression/geofence, Geo fence minimum impression count, conversion zone and campaign minimums and maximums should be identified. The quote will need have a detailed price list for each service that will be provided.