Single Source Justification (Simplified Acquisitions)_Redacted.pdf

This is a Single Source Justification document for a simplified acquisition from the Air Force Weather Systems Branch (AFLCMC/WBAW) at Hanscom AFB MA. The justification supports awarding a contract to Eleven Peppers for developing modern visual identity and template-based digital marketing materials.

The scope includes three key areas: Research (analyzing current Weather Branch strategy documents and POAM), Strategy (developing visual concepts and messaging for stakeholders), and Execution (creating templates, fact sheets, newsletters, and website design). The Weather Systems Branch has already invested resources and three months collaborating with Eleven Peppers on marketing initiatives. Market research was conducted via email outreach and fact-finding calls with multiple vendors, but Eleven Peppers was determined to be the most cost-effective solution and best choice for delivering the required services in the shortest timeframe. The contracting officer determined under FAR 13.106-1(b)(1) that only a single source is reasonably available. To prevent future single source awards, the program office plans to conduct more detailed market surveys and post an RFI on GSA to identify additional qualified vendors.