SATPC0030901 Tab 04 Evaluation Criteria.pdf

Audience Research and Content Evaluation for the

Earth Information Center Exhibition

Evaluation Criteria

Evaluation Factors:

1. Formative evaluation approach: The Offeror shall describe its approach and ability to conduct formative evaluations both on-site and via virtual platforms. Approach shall describe representative audience selection and recruitment, test methodologies, qualitative and quantitative metrics to be used, and reporting and recommendation practices.

2. Summative evaluation approach: The Offeror shall describe its approach and ability to conduct summative evaluations both on-site and via virtual platforms. Approach shall describe representative audience selection and recruitment, test methodologies, qualitative and quantitative metrics to be used, and reporting and recommendation practices.

3. Technical Experience: The Offeror shall describe its understanding of and experience working with museum audiences and communicating complex ideas. Technical experience much include large data visualizations, virtual user engagement, and storytelling and personal narratives through the lens of earth science communication.

4. Subject matter expert availability: The Offeror shall describe its ability to obtain subject matter experts aligned with the technical area and provide availability of key personnel.

5. Past performance: The Offeror shall provide relevant experience and past performance in developing similar audience and content evaluation. Substantive evidence of successful participation in similar developments should be included which describes quantity of prior work, methodology, scope and complexity, and quality of deliverables.