S01_STATEMENT OF WORK - Final Annual Outreach Pub Placement 07282022.docx

Statement of Work Custom Annual Outreach Publication

Project Information The State office of Georgia has a requirement under the Agency Mission for outreach and educational communication to reach agricultural (ag) producers throughout the state of Georgia inclusive of the rural areas and the most remote urban farms/ranches. This publication reaches the targeted underserved audience of socially disadvantaged ag producers, veterans and new/beginning farmers and ranchers. This targeted audience includes producers who need USDA-FPAC assistance the most but often do not know about the services. Participation in the publication will enable the agency to reach its program delivery goals. Georgia Grown is an annual publication sponsored by the Georgia Department of Agriculture that is directed exclusively to the entire ag industry in Georgia, not just a few commodities or traditional groups.

Project Summary The Georgia Grown program (of which the Georgia Grown publication is a part) is a marketing and economic development program of the Georgia Dept. of Ag. with the goal of aiding agricultural economies by bringing together producers, processors, suppliers, distributors, retailers, agritourism and consumers in one powerful, statewide community. The program is also a brand with deep roots in sustainability, quality, and integrity. Georgia Grown reaches a unique set of ag producers providing informational announcements and educational updates.

The custom annual outreach placement is an annual publication that is directed exclusively to the entire agricultural industry in Georgia, not just a few commodities or traditional groups. It is essential to build awareness of USDA-FPAC programs/services among the Georgia ag clientele and inform the target audience about disaster recovery and upcoming sign-up deadlines for technical and financial assistance. In addition, the focus of the annual placement is to reach a broad segment of the consumer market interested in Georgia ag products for use/consumption as well as new/beginning farmers seeking to produce healthy, sustainable and value-added products on a longer time scale versus shorter shelf-life products.

Deliverable Outcome The publication service described above will reach a unique audience of ag producers (rural & urban) while simultaneously reaching a further targeted underserved audience of socially disadvantaged producers, veterans and new/beginning farmers and ranchers. This outreach successfully performed will enable USDA-FPAC to reach its program delivery goals by providing educational and financial assistance to producers while enhancing conservation and farm production knowledge to the reader.

Publication Service Requirements Work will commence when directed by USDA NRCS – Georgia. Anticipated Publication Date: October 01, 2022 There shall be a minimum total of two educational placements: 1) four full pages of assistance involving USDA-FPAC information w/original photography, 2) one full page of education piece more broadly relating to Farmers.Gov. and 3) an additional photos option.

Deliverables The final deliverables shall include:

Four Page Insert 4 full pages of sponsored content – standard page size Includes:

One Page Insert – to include URL Links to Farmers.Gov and USDA information pages, i.e. newfarmers.usda.gov.

Full page with guaranteed premium placement

Additional options:

Additional photos for future marketing use Additional copies over the 200 complimentary: per copy)

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