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Instructions
| REVISED OFFICIAL PRICE SHEET 02.28.24 - INSTRUCTIONS |
| S000000310 Advertising, Marketing, Media Buying, and Public Relation Services | |
| Estimated cost per year and estimated hours per year are based on projections and years past as a forecast for future needs. Commission and average cost totals will vary year to year based on specific projects, priorities, and plans. The goal is to understand and compare pricing models from each agency. Estimations do not necessarily reflect approval to spend, budget, appropriation, or certification of income during the life of the contract. A budget review and planning process will be completed annually for fulfillment during the fiscal year. |
| INSTRUCTIONS | |
| 1 | Complete the price sheet tab for each Category for which you are submitting a proposal. |
| 2 | Enter your organization's name into the blue-shaded cell. |
| 3 | On each price sheet tab, follow the instructions for each table. Enter costs in each blue-shaded cell. |
| 4 | Only enter amounts in the blue-shaded cells; do not modify other parts of the price sheet. |
| 5 | The total cost will automatically multiply and populate into the gold-shaded cells and into the grand total cost cell. |
| 6 | If the price sheet doesn't allow for accurate pricing, notify the OSP Procurement Specialist at least seventy-two (72) hours before the proposal opening time, preferably during the Clarification of Solicitation period (see RFP Section 1.7). |
Cat 1
| REVISED OFFICIAL PRICE SHEET 02.28.24 |
| S000000310 Advertising, Marketing, Media Buying, and Public Relation Services |
| Category 1: Lead Creative Content Development, Advertising and Marketing, and Social Media |
Prospective Contractor Name
| TABLE 1: MARKET BASKET PRICING The Prospective Contractor shall provide an hourly rate in each blue-shaded cell. Costs for this table will be calculated using the annual hours the department estimates for each service description. Do not alter anything else in the price sheet. Total estimated costs will populate in the gold-shaded cells. | | | | |
| Item | Description | Cost Per Hour | Estimated Hours Per Year | Extended Estimated Cost |
Per Year
| 1 | Art/Design | $ - 0 | 2500 | $ - 0 |
| 2 | Video/Broadcast Management/Coordination | $ - 0 | 1750 | $ - 0 |
| 3 | Content Development/Creative Production | $ - 0 | 400 | $ - 0 |
| 4 | Creative Directon | $ - 0 | 1000 | $ - 0 |
| 5 | Interactive Project Management | $ - 0 | 250 | $ - 0 |
| 6 | Media Planning | $ - 0 | 250 | $ - 0 |
| 7 | Research & Reporting | $ - 0 | 100 | $ - 0 |
| 8 | Production/Project Management | $ - 0 | 1750 | $ - 0 |
| 9 | Account Strategic Planning & Reporting | $ - 0 | 100 | $ - 0 |
| 10 | Social Media Content Management | $ - 0 | 250 | $ - 0 |
| 11 | Travel | $ - 0 | 1500 | $ - 0 |
| 12 | Admin/Accounting | $ - 0 | 400 | $ - 0 |
| TABLE 2: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency media placements in the blue-shaded cell. Cost for this Table will be calculated using the estimated spend per year for media placement plus the Prospective Contractor's commision. Total media placement costs plus commision will populate in the gold-shaded cell. | | | | | |
| Item | Description | Estimated Media Placement Cost Per Year | Commission Percentage | Commission Dollar Amount | Media Placement + Commission TOTAL |
| 13 | Media Placement | $ 500,000.00 | 0% | $ - 0 | $ 500,000.00 |
| | TABLE 3: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency production invoices in the blue shaded cell. Cost for this Table will be calculated using the estimated spend per year for agency producion plus the Prospective Contractor's commision. Total production costs plus commision will populate in the gold shaded field. | | | | | |
| | Item | Description | Estimated Production Cost Per Year | Commission Percentage | Commission Dollar amount | Production Cost + Commission TOTAL |
| | 14 | Production Commission | | | | |
| (agency upcharge for production invoices) | $ 4,500,000.00 | 0% | $ - 0 | $ 4,500,000.00 | | | |
| Grand Total Estimated Annual Cost | |
| (totals from Tables 1, 2, and 3) | | $ 5,000,000.00 |
Cat 2
| REVISED OFFICIAL PRICE SHEET 02.28.24 |
| S000000310 Advertising, Marketing, Media Buying, and Public Relation Services |
| Category 2: Public Relations |
Prospective Contractor Name
| TABLE 1: MARKET BASKET PRICING The Prospective Contractor shall provide an hourly rate in each blue-shaded cell. Costs for this table will be calculated using the annual hours the department estimates for each service description. Do not alter anything else in the price sheet. Total estimated costs will populate in the gold-shaded cells. | | | | |
| Item | Description | Cost Per Hour | Estimated Hours Per Year | Extended Estimated Cost |
Per Year
| 1 | Video/Broadcast Management/Coordination | $ - 0 | 100 | $ - 0 |
| 2 | Interactive Project Management | $ - 0 | 250 | $ - 0 |
| 3 | Research & Reporting | $ - 0 | 50 | $ - 0 |
| 4 | Public Relations | $ - 0 | 500 | $ - 0 |
| 5 | Production/Project Management | $ - 0 | 1750 | $ - 0 |
| 6 | Social Media Content Management | $ - 0 | 250 | $ - 0 |
| 7 | Travel | $ - 0 | 250 | $ - 0 |
| 8 | Admin/Accounting | $ - 0 | 400 | $ - 0 |
| TABLE 2: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency media placements in the blue-shaded cell. Cost for this Table will be calculated using the estimated spend per year for media placement plus the Prospective Contractor's commision. Total media placement costs plus commision will populate in the gold-shaded cell. | | | | | |
| Item | Description | Estimated Media Placement Cost Per Year | Commission Percentage | Commission Dollar Amount | Media Placement + Commission TOTAL |
| 9 | Media Placement | $ 250,000.00 | 0% | $ - 0 | $ 250,000.00 |
| | TABLE 3: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency production invoices in the blue shaded cell. Cost for this Table will be calculated using the estimated spend per year for agency producion plus the Prospective Contractor's commision. Total production costs plus commision will populate in the gold shaded field. | | | | | |
| | Item | Description | Estimated Production Cost Per Year | Commission Percentage | Commission Dollar amount | Production Cost + Commission TOTAL |
| | 10 | Production Commission | | | | |
| (agency upcharge for production invoices) | $ 2,500,000.00 | 0% | $ - 0 | $ 2,500,000.00 | | | |
| | Grand Total Estimated Annual Cost | | | | | |
| (totals from Tables 1, 2, and 3) | | | | $ 2,750,000.00 | | | |
Cat 3
| REVISED OFFICIAL PRICE SHEET 02.28.24 |
| S000000310 Advertising, Marketing, Media Buying, and Public Relation Services |
| Category 3: Media Planning and Buying |
Prospective Contractor Name
| TABLE 1: MARKET BASKET PRICING The Prospective Contractor shall provide an hourly rate in each blue-shaded cell. Costs for this table will be calculated using the annual hours the department estimates for each service description. Do not alter anything else in the price sheet. Total estimated costs will populate in the gold-shaded cells. | | | | |
| Item | Description | Cost Per Hour | Estimated Hours Per Year | Extended Estimated Cost |
Per Year
| 1 | Video/Broadcast Management/Coordination | $ - 0 | 600 | $ - 0 |
| 2 | Interactive Project Management | $ - 0 | 250 | $ - 0 |
| 3 | Media Planning | $ - 0 | 1000 | $ - 0 |
| 4 | Research & Reporting | $ - 0 | 750 | $ - 0 |
| 5 | Production/Project Management | $ - 0 | 1750 | $ - 0 |
| 6 | Search Engine Optimization | $ - 0 | 1250 | $ - 0 |
| 7 | Account Strategic Planning & Reporting | $ - 0 | 100 | $ - 0 |
| 8 | Social Media Content Management | $ - 0 | 250 | $ - 0 |
| 9 | Travel | $ - 0 | 250 | $ - 0 |
| 10 | Admin/Accounting | $ - 0 | 400 | $ - 0 |
| TABLE 2: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency media placements in the blue-shaded cell. Cost for this Table will be calculated using the estimated spend per year for media placement plus the Prospective Contractor's commision. Total media placement costs plus commision will populate in the gold-shaded cell. | | | | | |
| Item | Description | Estimated Media Placement Cost Per Year | Commission Percentage | Commission Dollar Amount | Media Placement + Commission TOTAL |
| 11 | Media Placement | $ 12,000,000.00 | 0% | $ - 0 | $ 12,000,000.00 |
| | TABLE 3: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency production invoices in the blue shaded cell. Cost for this Table will be calculated using the estimated spend per year for agency producion plus the Prospective Contractor's commision. Total production costs plus commision will populate in the gold shaded field. | | | | | |
| | Item | Description | Estimated Production Cost Per Year | Commission Percentage | Commission Dollar amount | Production Cost + Commission TOTAL |
| | 12 | Production Commission | | | | |
| (agency upcharge for production invoices) | $ 750,000.00 | 0% | $ - 0 | $ 750,000.00 | | | |
| | Grand Total Estimated Annual Cost | | | | | |
| (totals from Tables 1, 2, and 3) | | | | $ 12,750,000.00 | | | |
Cat 4
| REVISED OFFICIAL PRICE SHEET 02.28.24 |
| S000000310 Advertising, Marketing, Media Buying, and Public Relation Services |
| Category 4: Website Development and Hosting |
Prospective Contractor Name
| TABLE 1: MARKET BASKET PRICING The Prospective Contractor shall provide an hourly rate in each blue-shaded cell. Costs for this table will be calculated using the annual hours the department estimates for each service description. Do not alter anything else in the price sheet. Total estimated costs will populate in the gold-shaded cells. | | | | |
| Item | Description | Cost Per Hour | Estimated Hours Per Year | Extended Estimated Cost |
Per Year
| 1 | Art/Design | $ - 0 | 850 | $ - 0 |
| 2 | Interactive Project Management | $ - 0 | 250 | $ - 0 |
| 3 | Research & Reporting | $ - 0 | 100 | $ - 0 |
| 4 | Production/Project Management | $ - 0 | 1750 | $ - 0 |
| 5 | Search Engine Optimization | $ - 0 | 1250 | $ - 0 |
| 6 | Account Strategic Planning & Reporting | $ - 0 | 100 | $ - 0 |
| 7 | Social Media Content Management | $ - 0 | 250 | $ - 0 |
| 8 | Travel | $ - 0 | 500 | $ - 0 |
| 9 | Admin/Accounting | $ - 0 | 400 | $ - 0 |
| Item | Description | | | Cost Per Year |
| 10 | Website Hosting | | | |
| (including all maintenance and support as required in the RFP) | | $ - 0 | | | |
| | TABLE 2: PERCENTAGE-BASED COST The Prospective Contractor shall provide a percentage markup for agency production invoices in the blue-shaded cell. Cost for this Table will be calculated using the estimated spend per year for agency producion plus the Prospective Contractor's commision. Total production costs plus commision will populate in the gold-shaded field. | | | | | |
| | Item | Description | Estimated Production Cost Per Year | Commission Percentage | Commission Dollar amount | Production Cost + Commission TOTAL |
| | 11 | Production Commission | | | | |
| (agency upcharge for production invoices) | $ 1,000,000.00 | 0% | $ - 0 | $ 1,000,000.00 | | | |
| | Grand Total Estimated Annual Cost | | | | | |
| (totals from Tables 1 and 2) | | | | $ 1,000,000.00 | | | |