S-26000-00017490 - Attachment D.docx

This is a Reference Check Form attachment (Attachment D) for Oregon's Strategic Marketing Support and Services contract (OregonBuys Bid # S-26000-00017490), administered through the Department of Administrative Services Procurement Services. The form is designed to evaluate offerors' qualifications by collecting feedback from previous clients regarding their marketing, communications, and public awareness service capabilities. Respondents are asked to provide detailed information about the specific projects, deliverables, and strategic campaign planning the offeror supported, as well as assessments of their understanding of organizational missions, target audiences, and responsiveness throughout project execution.

The reference check form includes evaluation criteria focused on project management performance, including offeror responsiveness, communication quality, progress tracking, timeline management, milestone achievement, budget alignment with initial proposals, and cost control. References are also asked to rate the strengths and weaknesses of the offeror's work across dimensions such as strategy development, creative execution, community relevance, analytics, and partner engagement, and to indicate their likelihood of engaging the offeror again for similar marketing or communications work. This evaluation tool supports the state's goal of identifying qualified contractors to promote the "Home and First Five Feet" wildfire preparedness campaign intended to help Oregonians understand how protective actions can reduce wildfire risk.