RTD_Production_and_Installation_Rate_Pricing_Form_-_On-Vehicle_Advertising.xlsx
XLSX spreadsheet 14 KB Posted
- Attached to
- On-Vehicle Advertising
- Solicitation number
- RFP 125DO003
- Issued by
- Denver County, Colorado
About this file
The document is a Rate Pricing Form for On-Vehicle Advertising issued by the Regional Transportation District (RTD) in Denver, Colorado, for RFP 125DO003. The pricing form outlines detailed advertising opportunities across RTD's transit fleet, including buses, light rail, commuter rail, and shuttle services, with annual estimated quantities for various advertising formats such as bus king, queen, and tail advertisements, light rail ads, interior cards, and full wraps. The contract will run from the Effective Date to December 31, 2026, with potential for two additional one-year options, and proposals were due by October 16, 2025, following a pre-proposal briefing on September 19, 2025.
The pricing form includes a comprehensive rate structure with no preset unit costs, allowing for flexible pricing proposals. The contract incorporates a revenue-sharing model with a Minimum Annual Guarantee (MAG) of at least $2.0 million per year, totaling $14 million over the potential seven-year term. Historically, RTD has received 60-70% of net advertising revenue, ranging from $3.4 million to $5.2 million annually. While no specific participation goals are established, RTD encourages subcontracting with Disadvantaged Business Enterprises (DBEs) and Small Business Enterprises (SBEs). The advertising inventory includes 955 buses, 201 light rail vehicles, and 66 commuter rail vehicles, providing extensive advertising opportunities across multiple vehicle types and routes.
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Text version
Sheet1
| RFP 125DO003 On Vehicle Advertising - RTD Production and Installation Rate Pricing Form |
| Company Name: |
| Company Representative: |
| Date: |
| On Vehicle Advertising Opportunities | This pricing list focuses on the products RTD uses most frequently. Quantities are annual estimates for review purposes and are not a commitment by RTD. | ||||||
| Product | Est's Annual Quantity | Size | RTD Production Rate Unit Cost | Production Rate Total | RTD Installation Rate Unit Cost | Installation Rate Total | |
| Bus Advertising | |||||||
| King | 300 | 30”x 144” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Queen | 300 | 30x 88” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Tail | 150 | 21”x 72” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Kong Regional | 5 | 68”x 228” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Kong with Header | 2 | (Sect1) 44.03”x | |||||
| 226.53” (Sect2) | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |||
| Full Back 40' LF Gillig '14 6000 | 10 | 95.5”x 108” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Full Side | 10 | 96"x480" | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Full Wrap 40' Gillig | 10 | (2) 96"x480 | |||||
| (1) 95.5"x108" | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |||
| Full Wrap 60' Articulated Bus | 5 | (2) 110.5"x354.06" | |||||
| (1) 88.5"x106" | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |||
| Bus Interior/Transflux | 6000 | 19”x 23” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Interior Cards | 4000 | 11”x 28” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Interior Cards Michelangelo | n/a | 24”x 24” | |||||
| Light Rail Advertising | |||||||
| Light Rail Kong | n/a | (Sect1) 119.75 “x 200.04” | |||||
| Light Rail Full Wrap | 5 | 125.04” x 922.04” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Light Rail Interior/Transflux | 1500 | 19”x 23” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Michelangelo | n/a | 24”x 24” | |||||
| 16th Street Free MallRide Advertising | |||||||
| 16thSt Mall Shuttle CS/SS Kong with Headliner | 10 | (Sect1) 14.75”x 523” | |||||
| (Sect2) 41.5”x 265.03” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |||
| 16thSt Mall Shuttle Fullback | n/a | 93.5”x 105” | |||||
| MallRide Interior | n/a | 11'x28" | |||||
| MallRide Michelangelo | n/a | 24"x24" | |||||
| Free MetroRide Advertising | |||||||
| Metro Ride Kong CS/SS | 5 | (Sect1) 37.03”x 164.03” | |||||
| (Sect2) 37.03”x 181.03” | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |||
| MeetroRide Fullback | n/a | 89.5x120" | |||||
| Free MetroRide Interior | n/a | 11"x28" | |||||
| Commuter Rail Advertising | |||||||
| Kong | n/a | 94"x340.5" | |||||
| Full Wrap | 5 | 94"x976/5" | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Interior Transflux | 500 | 16"x 19" | $ - 0 | $ - 0 | $ - 0 | $ - 0 | |
| Total Estimated Annual Production Cost | Total Estimated Annual Installation Cost | ||||||
| Subject to the written approval by RTD, the Contractor may adjust the published rates on an annual basis, but any increases may not exceed the percentage increase in the Consumer Price Index for All Urban Consumers published by the US Department of Labor, Bureau of Labor Statistics, unless approved in writing by RTD. | $ - 0 | $ - 0 |
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