REQUEST FOR QUOTES (RFQ) 13154

DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY

FOR WALK-N-ROLL SAN DIEGO – PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION

PROGRAM

July 27, 2026

A. KEY INFORMATION

1. The County of San Diego is seeking quotes from firms interested in providing Walk-N-Roll San Diego – Pedestrian, Bicycle, and Scooter Safety Education. (“Offerors”).

2. The County anticipates a contract term of an initial (base) period of one (1) year, with two (2) one-year option period.

3. The County has posted this solicitation on its official BuyNet website at https://sdbuynet.sandiegocounty.gov/ . To see all information related to this RFQ, to submit Questions, and to receive notifications of updates, Offerors must select “Participate in RFx” for this solicitation in BuyNet.

4. The Contracting Officer for this solicitation is Joshua Blandino, Procurement Specialist, Joshua.Blandino@sdcounty.ca.gov.

5. Schedule: This timeline is subject to change at any time, at the County’s sole discretion. The County will issue an addendum for changes to the Questions due date, or Quote due date.

Event Description Date and Time (San Diego Time) Questions due August 18, 2026, prior to 5:00 p.m.

Quotes due August 25, 2026, prior to 3:00 p.m.

6. Questions:

6.1. Offerors should submit all Questions, including requests for clarification related to definition or interpretation of this RFQ, in writing by the Date and Time specified in the Schedule. Offerors should submit Questions via BuyNet, by sending a message to the Contracting Officer through the “Discussions” functionality.

6.2. Non-Offerors should direct inquiries regarding this solicitation to the Contracting Officer.

7. Table of Contents:

A. Key Information B. RFQ Instructions and Rules C. Submittal Items D. Required Forms E. Statement of Work F. Payment Schedule G. Draft Agreement

B. RFQ INSTRUCTIONS AND RULES

1. INSTRUCTIONS FOR SUBMITTING A QUOTE

1.1. It is Offeror’s responsibility to submit a quote based on the most current RFQ, addenda thereto, County’s responses to Questions, any other information posted on BuyNet, and any diligence material made available by

MAGGIE RAMSBERGER

INTERIM DIRECTOR

DEPARTMENT OF PURCHASING AND CONTRACTING

5560 OVERLAND AVENUE, SUITE 270, SAN DIEGO, CALIFORNIA 92123-1204

PHONE (858) 505-6367 FAX (858) 715-6452

BRENDA MILLER

ASSISTANT DIRECTOR

https://sdbuynet.sandiegocounty.gov/

COUNTY OF SAN DIEGO – REQUEST FOR QUOTATIONS (RFQ) 13154

FOR WALK-N-ROLL SAN DIEGO – PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION

the County. Offerors are advised to regularly check BuyNet for information. The County has no obligation to contact Offerors directly with any such RFQ-related information.

1.1.1. To see all information related to this RFQ, to submit Questions, and to receive notifications of updates, Offerors must select “Participate in RFx” for this solicitation in BuyNet.

1.1.2. If an Offeror is unable to download this document, an Offeror may request a hard copy from Department of Purchasing and Contracting’s front desk or contact clerical support at (858) 505-6367.

1.2. Forms required to be submitted with Offerors response to this RFQ are included in this RFQ or posted on the

County’s web site at: https://www.sandiegocounty.gov/content/sdc/purchasing/purchasing-forms.html.

1.2.1. The County may update posted forms from time to time. Unless otherwise specified, Offerors may submit the version of a form in place as of the date of the posting of this RFQ or any later version thereof.

1.3. Offeror must submit a complete original quote in accordance with the format provided in this solicitation to the

County of San Diego, Department of Purchasing and Contracting, through electronic upload to BuyNet before the Date and Time listed in Schedule.

1.3.1. If Offeror is unable to submit via BuyNet for any reason, Offeror may submit its quote via email to the

Contracting Officer listed in this document or provide the Purchasing and Contracting front desk with either (i) electronic files on CD/DVD; or, (ii) a printed quote. Offeror must prominently mark such submissions with the RFQ number on the outside of the packaging. Please use this method only if unable to submit through BuyNet.

2. QUESTIONS

2.1. Offerors shall direct requests for explanation regarding the RFQ or related documents to the Contracting

Officer, in writing, as a question (“Question”). Offerors may submit Questions by sending a message to the Contracting Officer through the “Discussions” functionality in BuyNet.

2.2. The County may choose not to respond to Questions received after the date and time stated in the Schedule for Question submission. Offeror is responsible for ensuring that Questions are received by the County.

3. QUOTE FORMAT

3.1. Submit electronic quotes as files in .pdf format, except where specified otherwise. For pages other than signature pages, converted and searchable formats are preferred.

3.2. All quotes shall be signed with a handwritten signature by an authorized officer or employee of Offeror.

4. QUOTE ORGANIZATION

4.1. Your quote should be organized in accordance with the Submittal Items in this RFQ.

4.1.1. Offerors shall organize content to correspond to the applicable exhibit and question or item within each exhibit.

4.1.2. Offerors shall separate each exhibit into one or more files, clearly named as to the exhibit and order.

4.1.3. Pages shall be consecutively numbered within each exhibit at the bottom or top margin of each page.

4.1.4. Cost/Price information:

4.1.4.1. Offerors must place all cost and pricing information within the Cost/Price exhibit. Price shall be inclusive of all proposed compensation.

4.2. Confidential/Proprietary information:

4.2.1. The County is a public agency subject to the California Public Records Act, Government Code §

7920.000, et seq. Some or all of the documents submitted in response to this RFQ may be subject to disclosure, and the County intends to publish any resulting contracts to its public website.

4.2.2. It is Offeror’s responsibility to identify and separate into a “CONFIDENTIAL/PROPRIETARY” exhibit and to provide a signed Nondisclosure Indemnification Agreement for:

4.2.2.1. All confidential information that Offeror represents, with legal basis, is exempt from disclosure pursuant to the California Public Records Act, including PI (Personal Information), PII (Personally Identifiable Information), or PHI (Protected Health Information);

https://www.sandiegocounty.gov/content/sdc/purchasing/purchasing-forms.html

4.2.2.2. Any proprietary or other information Offeror represents, with legal basis, is exempt from disclosure under the California Public Records Act and wishes to protect from disclosure.

4.2.3. The “CONFIDENTIAL/PROPRIETARY” exhibit must be clearly labeled with all pages marked as

“CONFIDENTIAL/PROPRIETARY.”

4.2.4. Offeror should reference material in the “CONFIDENTIAL/PROPRIETARY” exhibit where it is needed to respond to a Submittal Item through citation to the “CONFIDENTIAL/PROPRIETARY” exhibit (for example “See response 1 contained within the ‘CONFIDENTIAL/PROPRIETARY’ exhibit for staff Social Security numbers”).

4.2.5. If the County determines that a submission improperly designates information as confidential or proprietary, the County may, at its sole discretion: (i) deem the information releasable; (ii) declare the submission non-conforming/non-responsive; (iii) remove such information, or (iv) take any other appropriate action. (Note: Pricing and Terms and Conditions are generally not confidential under the California Public Records Act).

5. QUOTE EVALUATION

5.1. Evaluations may consider factors such as technical merit, experience, capacity, history of Offeror compliance, availability, price, and more to determine the quote(s) that provide the best value to the County.

5.2. During evaluation, the County may appropriately consider the sustainability and social, human health, environmental, and economic impact of Offeror’s proposed products and/or approach to providing goods and/or services, in accordance with Board Policy B-67. Therefore, Offerors are encouraged to include relevant information in their quotes, to the degree related to the goods or services sought.

5.3. During evaluation, the County may appropriately evaluate the cultural competency of Offeror and Offeror’s proposed approach to providing goods and services. Therefore, Offerors are encouraged to include relevant information in their quotes, to the degree related to the goods or services sought.

5.4. When evaluating an Offeror’s cost or pricing, the County may also consider the effect of the quote on the overall total cost to the County.

5.5. When evaluating Offeror’s quote, the County will appropriately consider the proposed purchase, acquisition, or use of goods, products, and materials produced in the United States, in accordance with 2 CFR § 200.322.

Offeror should include information relevant under section 200.322 in its quote in order to be considered for such preference during evaluation.

6. COUNTY COMMITMENT

6.1. This RFQ does not commit the County to award a contract, nor does it commit the County to pay any of

Offeror’s costs incurred in the preparation or submission of the quote. Further, Offeror shall not incur any reimbursable cost in anticipation of a contract award.

6.2. Neither Offeror nor any of its representatives shall have any claims whatsoever against the County or any of its respective officials, agents, or employees arising out of or relating to this RFQ or these procedures (other than those arising under a definitive contract with Offeror in accordance with the terms thereof).

6.3. The County reserves the right to separately procure the same or similar goods or services.

6.4. The County may withhold all information regarding this procurement until after negotiations are complete, including, but not limited to: the number of quotes received; the identity of Offeror(s); the content of quotes;

the County’s evaluation and results thereof. Information releasable after the conclusion of negotiations is subject to the disclosure requirements and withholding exemptions of the California Public Records Act.

6.5. Pursuant to County Charter §§ 703.10 and 916, award of a contract resulting from this RFQ may be subject to the County’s requirement to determine that the services can be provided more economically and efficiently by an independent contractor than by persons employed in the Classified Service.

6.6. In the event that an Offeror is involved in a merger, acquisition, or other change in control, the County reserves the right to award a contract to a resulting entity.

FOR WALK-N-ROLL SAN DIEGO – PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION

7. DILIGENCE AND DUTY TO INQUIRE

7.1. Should Offeror find discrepancies in or omissions from, or be in doubt as to the meaning of, the RFQ or related documents, Offeror shall have a duty to submit a Question to the County.

7.2. Offerors are expected to perform reasonable due diligence with regard to this RFQ and the work required, including, but not limited to, information that is publicly or otherwise reasonably available and, if applicable, information that can be obtained during a site visit (including verification of measurements, conditions, and other attributes). Neither the selected Offeror(s), nor any Offerors, shall be entitled to any price adjustment or other relief based upon information that was discovered or should have been discovered through due diligence.

7.3. The County makes no representation or warranty, express or implied, as to the accuracy or completeness of any diligence material or other information provided by the County or any of its agents, representatives, contractors, or consultants. Such information may reflect good faith assumptions, estimates, or projections, which may or may not prove to be correct.

7.4. Offeror should not rely upon oral statements made or explanations given by the County, including any oral responses to Questions or other inquiries. No prior, current, or post award communication(s) with any officer, agent, or employee of the County shall affect or modify any terms or requirements of this RFQ, except as explicitly provided for in this RFQ.

8. OFFEROR COMMUNICATIONS

8.1. All communications from Offeror (including its employees, agents, and representatives) to the County or its officers and employees (including consultants working on or assisting with this procurement), related to this RFQ or Offeror’s quote, must be directed in writing exclusively to the Contracting Officer, unless otherwise authorized in writing by the Contracting Officer. Offerors shall not communicate with or attempt to contact any other County personnel about this solicitation, except as otherwise allowed for in this RFQ or by law. Any improper contact may, at the County’s sole discretion, cause Offeror to be removed from consideration for contract award.

8.2. If Offeror issues any public announcement or otherwise engages in communication that, in the County’s sole determination, compromises the integrity of this RFQ process or attempts to restrain competition, Offeror may be removed from consideration for award.

8.3. Audio and/or video recording of presentations, discussions, negotiations, , or other communications with the County regarding this RFQ are prohibited, unless specifically authorized in writing by the Contracting Officer.

9. SOLICITING EMPLOYEES

9.1. Until contract award, Offerors shall not, directly or indirectly, solicit any employee of the County to leave the

County’s employ in order to accept employment with Offeror, its affiliates, actual or prospective contractors, or any person acting in concert with Offeror without prior written approval of the County’s Contracting Officer.

This paragraph does not prevent the employment by Offeror of a County employee who has initiated contact with Offeror.

10. PROHIBITED CONTRACTS AND SUBCONTRACTS

10.1. In accordance with Section 67 of the San Diego County Administrative Code, the County shall not contract with, and shall reject any quote submitted by, the person or entities specified below, unless the Board of Supervisors finds that special circumstances exist which justify the approval of such contract:

10.1.1. Persons employed by the County or of public agencies for which the Board of Supervisors is the governing body;

10.1.2. Profit-making firms or businesses in which employees described in subsection 11.1.1 serve as officers, principals, partners, or major shareholders;

10.1.3. Persons who, within the immediately preceding twelve (12) months, came within the provisions of subsection 11.1.1 and who (i) were employed in positions of substantial responsibility in the area of service to be performed by the contract; or, (ii) participated in any way in developing the contract or its service specifications; and

10.1.4. Profit-making firms or businesses in which the former employees described in subsection 11.1.3 serve as officers, principals, partners, or major shareholders.

10.2. Per Board Policy A-79, a successful Offeror that is a non-profit corporation shall not subcontract any work under the agreement with a related for-profit subcontractor where an interlocking directorate, management, or ownership relationship exists, unless specifically authorized by the Board of Supervisors.

10.3. Offeror certifies that, if awarded a contract under this RFQ, such contract will be in compliance with Sections

11.1 and 11.2 above. Offeror shall promptly notify the County of any change in circumstance affecting these provisions.

11. CALIFORNIA REVENUE & TAXATION CODE § 18662

11.1. In compliance with California Revenue and Taxation Code § 18662, if Offeror is a non-resident of California

(out-of-state invoices) that receives California source income and has not completed Franchise Tax Board Form 590, there may be a backup withholding on all payments. Fifteen (15) business days prior to the first payment from the County, new suppliers or suppliers with expired forms or forms with incorrect information must submit new forms to the County (forms are available from the Franchise Tax Board website listed below).

11.2. Under certain circumstances, Offerors may be eligible for reduced or waived nonresident withholding. If Offeror has already received a waiver or a reduced withholding response from the State of California and the response remains valid, Offeror should submit the response to the County in lieu of the forms. Failure to submit the required forms will result in withholding of payments. Offerors should access the Franchise Tax Board websites, listed below, for tax forms and relevant information regarding non-resident withholding, including waivers or reductions. The County will not give Offerors any tax advice. It is recommended that Offerors speak with their tax advisers and/or the State of California for guidance.

Franchise Tax Board Websites:

https://www.ftb.ca.gov https://www.ftb.ca.gov/forms/search/

11.3. If selected for award, Offeror must submit applicable forms to the Auditor & Controller via fax, at (858) 694- 2060, or mail originals to: County of San Diego, 5530 Overland Avenue, Suite 410, San Diego, CA 92123. The P.O. Number or Contract Number (if available) and “California Revenue and Taxation Code § 18662” must appear on fax cover sheet and/or the outside of the mailing envelope.

12. W-9 FORM

12.1. If selected for award, Offeror must complete and submit a W-9 form if a current form is not on file with the

County.

C. SUBMITTAL ITEMS

1. EXHIBIT 1 - REQUIRED FORMS

1.1 Submit a completed and signed Offeror’s Cover Page (PC600) form

• Required for all Offerors

• located at:

https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC600_dpc_Offerors_Cover_Page.pdf

1.2 Submit a completed and signed Representations and Certifications form (PC601)

• Required for all Offerors

• located at:

https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC601_dpc_Reps_and_Certs.pdf

1.3 Submit a completed and signed Small-Local Business Self-Certification Form (PC610)

• All Offerors are encouraged to complete this form to support County data collection.

• located at:

https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC610_dpc_Small_Local_Self_Cert.pdf

1.4 Submit a completed and signed Nondisclosure Indemnification Agreement (PC620) (if applicable).

• Required if submitting Confidential/Proprietary Information (see RFQ Instructions and Rules section 4.2)

• located at:

https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC620_dpc_Nondisclosure_Indemnity.pdf https://www.ftb.ca.gov/ https://www.ftb.ca.gov/forms/search/ https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC600_dpc_Offerors_Cover_Page.pdf https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC601_dpc_Reps_and_Certs.pdf https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC610_dpc_Small_Local_Self_Cert.pdf https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC620_dpc_Nondisclosure_Indemnity.pdf

2. EXHIBIT 2 - PROGRAM/TECHNICAL EXHIBIT

Section 2A - Experience

2.1. Briefly describe Offeror’s experience developing education materials and providing any/all of the following:

2.1.1. Pedestrian education in communities.

2.1.2. Bicycle safety education in communities.

2.1.3. Scooter safety education in communities.

2.1.4. Bicycle and/or scooter rodeos or safety courses.

2.1.5. Provide sample educational materials as applicable.

2.2. Briefly describe Offeror’s experience with any/all of the following:

2.2.1. Providing technical assistance to groups working on active transportation activities and/or policies/systems change.

2.2.2. Supporting community projects focused on traffic safety and/or active transportation.

2.2.3. Coordinating and presenting at meetings.

2.2.4. Conducting outreach and engagement.

2.2.5. Conducting an education/outreach campaign via social media and/or public relations activities.

2.3. Describe Offeror’s experience establishing and leveraging collaborative partnerships with any the following. If Offeror does not have experience, state as such in the response:

2.3.1. Community groups

2.3.2. Schools

2.3.3. Senior support organizations

2.3.4. Resident leadership academy (RLA) network

2.3.5. Tourism

2.3.6. Law enforcement agencies

2.3.7. Disability community and/or support organizations

2.4. Describe Offeror’s experience with any/all of the following:

2.4.1. Engaging youth and older adults during similar project (s), as referenced in Statement of Work (SOW)

2.4.2. Working with and outreaching to the disabled community.

2.4.3. Working with and outreaching to residents in economically and historically disadvantaged communities.

2.4.4.

2.5. Confirm (YES/NO) that the Offeror has experience in educating on the co-benefits of active transportation on health, changing environmental conditions and community resiliency.

YES NO

2.5.1. If YES, briefly describe experience.

2.6. Confirm (YES/NO) that the Offeror has experience providing materials and coordination of community events that are culturally and linguistically appropriate.

YES NO

2.6.1. If YES, briefly describe experience including the target population and language group.

Section 2B - Program Delivery

2.7. Describe the Offeror’s methodology for the program design and/or strategy to achieve the goals, objectives and requirements of Exhibit A, Statement of Work (SOW). Description should include:

2.7.1. How Offeror will design the program with an equity lens to achieve each Process Objective.

2.7.2. Draft list of proposed locations and/or communities services will be focused in to reach the target population.

2.7.3. How best practice strategies for presenting safety education to youth, older adults, and/or community groups will be incorporated.

2.7.4. How the Offeror will raise awareness of program services using methods to engage a diverse representation of each community including threshold language capabilities or ways to address translation or interpretation needs.

2.8. Submit a completed HHSA Cultural and Linguistic Diversity Plan.

Section 2C - Implementation Timeline

2.9. Provide a brief implementation action plan identifying key tasks and timelines.

3. EXHIBIT 3 – COST/PRICE EXHIBIT

3.1. Submit a completed Payment Schedule.

4. EXHIBIT 4 – ACCEPTANCE OF TERMS AND CONDITIONS

4.1. Confirm (YES/NO) that Offeror has read, understands, and accepts the Exhibit A - Statement of Work (SOW).

YES NO If no, please provide proposed red lines. Note: Non-Acceptance of Exhibit A - Statement of Work (SOW) is evaluated as unfavorable and will be evaluated as such. The redline template will not be included in the page limit, if applicable.

4.2. Confirm (YES/NO) Offeror’s acceptance of the terms and conditions of the Draft Agreement attached herein.

YES NO

4.2.1. If no, please provide proposed red lines. Note: Non-Acceptance of Draft Agreement is evaluated as unfavorable and will be evaluated as such. The redline template will not be included in the page limit, if applicable.

4.3. Confirm (YES/NO) that Offeror has reviewed and agrees to the Insurance Requirements listed in Exhibit B.

YES NO

5. EXHIBIT 5 – CONFIDENTIAL PROPRIETARY

5.1 Include any Confidential/Proprietary Information in this exhibit, in accordance with RFQ Instructions and Rules section 4.2

D. REQUIRED FORMS

(RESERVED)

E. STATEMENT OF WORK

1. Scope of Work/Purpose

1.1 The purpose of the Walk-N-Roll San Diego (Walk-N-Roll) program is to support the development of equitable, resilient and thriving communities through the use of strategies that focus on safe active transportation.

Pedestrian, bicycle, and scooter safety education shall be provided by employing a comprehensive, equity-centered approach that combines education, community engagement, and collaboration. The program shall integrate messages on health, accessibility, and climate co-benefits of active transportation.

1.2 Walk-N-Roll shall implement multiple simultaneous strategies such as classroom education, bike and scooter skills rodeos, presentations, and a public relations campaign, in collaboration with community groups engaged in local traffic safety and active transportation efforts. Program activities are to be conducted in communities with high numbers of pedestrian, bicycle, and scooter related collisions, and targeted to populations of older adults, school-aged children and youth, individuals with disabilities, and residents of economically and historically disadvantaged communities. Expanded outreach and education is critical to preventing collisions and improving active transportation safety in these populations. The program is to be designed to provide equitable and accessible opportunities for active transportation education with the intent of improving healthy behaviors and addressing policies and systems that impact health and environment.

2. Background Information

2.1 Pedestrian, bicycle, and scooter-related collisions remain a significant public safety concern in San Diego

County. Despite increased awareness of the health, economic, and environmental benefits of active transportation, vulnerable road users continue to experience disproportionate rates of injury and fatality. Recent data compiled by the County's Public Health Services Community Health Statistics Unit using the Transportation Injury Mapping System (TIMS) shows an average of approximately 1,740 injury collisions per year involving pedestrians and bicyclists between 2022 and 2024. In 2024 alone, collisions resulted in the deaths of 99 pedestrians and 14 bicyclists, with more than 1,800 combined injuries among these groups.

2.2 Some data for this period remains provisional and may undercount the full scope of incidents.

2.3 According to the California Office of Traffic Safety Crash Rankings Index, San Diego County continues to rank among the highest counties statewide for pedestrian and bicycle injuries, particularly among adults aged 65 and older. Contributing factors include speeding, impaired and distracted driving, and the growing use of micromobility devices in environments not consistently designed to safely accommodate them. As walking, biking, and scooter use continue to increase, especially in urban and underserved areas, the need for targeted safety education and community-based interventions remains critical.

2.4 Findings from the 2024 CAP Community Needs Assessment, further underscore the urgency of addressing active transportation safety. Nearly half of respondents (49%) reported regularly using alternative modes of transportation such as walking, biking, scooters, or public transit, while 57% identified access to efficient, affordable, and reliable alternative transportation as a priority need. These findings indicate that a substantial portion of the population relies on active transportation, yet many face barriers that limit safe and consistent use.

A summary of the feedback and data collected from each of the needs assessments, and links to the resulting 2026-2027 Community Action Partnership (CAP) Plans can all be accessed on the CAP webpage (www.sdcountycap.com)

2.5 Transportation and traffic safety also emerged as a top community concern among low-income respondents, particularly those aged 60 and older, with transportation safety ranking among the most requested resources across racial and ethnic groups. Requests for pedestrian, traffic, and child passenger safety programs reflect a clear community demand for education and prevention efforts that address real-world conditions.

2.6 Together, collision data and community input highlight a pressing need for equitable, accessible, and culturally responsive pedestrian, bicycle, and scooter safety education. Programs like Walk-N-Roll play a vital role in reducing injuries and fatalities by addressing behavioral risks, improving safety knowledge, and supporting safer active transportation for those who rely on it most.

http://www.sdcountycap.com/

2.7 This program is funded by the State of California – Office of Traffic Safety (OTS). The OTS is California’s lead traffic safety organization. Located within the California State Transportation Agency (CalSTA), the OTS is tasked with developing and implementing a highway safety program that addresses the behavioral factors that impact safety on the road. The goal of the annual program is to prevent serious injury and death resulting from motor vehicle crashes so that all roadway users arrive at their destination safely. The OTS partners with government entities to address highway safety needs at the state, county, and local level.

2.8 Live Well San Diego Vision: The County of San Diego, Health and Human Services Agency (HHSA), supports the Live Well San Diego vision of Building Better Health, Living Safely, and Thriving. Live Well San Diego, developed by the County of San Diego, is a comprehensive, innovative regional vision that combines the efforts of partners inside and outside County government to help all residents be healthy, safe, and thriving. All HHSA partners and contractors, to the extent feasible, are expected to advance this vision. Building Better Health focuses on improving the health of residents and supporting healthy choices. Living Safely seeks to ensure residents are protected from crime and abuse, neighborhoods are safe, and communities are resilient to disasters and emergencies. Thriving focuses on promoting a region in which residents can enjoy the highest quality of life. Information about Live Well San Diego can be found on the County’s website and a website dedicated to the vision: http://www.LiveWellSD.org

2.9 CAP is the region’s designated Community Action Agency (CAA), administering San Diego County’s federal Community Services Block Grant (CSBG) allocation through development and oversight of programs that empower economically disadvantaged communities and the residents that live there to achieve the vision of Live Well San Diego. CAP is administratively located under the County of San Diego’s Health and Human Services Agency (HHSA), Department of Strategy and Community Engagement (DSCE).

2.10 A Trauma-Informed System: The County HHSA is committed to becoming a Trauma-Informed System as part of its effort to build a better service delivery system. All programs operated and supported by HHSA shall be part of a Trauma-Informed System, which includes providing trauma-informed services and maintaining a trauma-informed workforce. It is an approach for engaging individuals – staff, clients, partners, and the community – and recognizing that trauma and chronic stress influence coping strategies and behavior. Trauma-informed systems and services minimize the risk of re-traumatizing individuals and/or families, and promote safety, self-care, and resiliency.

Trauma-Informed Principles include:

Understanding trauma and its impact to individuals;

Promoting safety;

Awareness of cultural, historical, disability, and gender issues, and ensuring competence and responsiveness;

Supporting consumer empowerment, control, choice, and independence;

Sharing power and governance (e.g. including clients and staff at all levels in the development and review of policies and procedures);

Demonstrating trustworthiness and transparency;

Integrating services along the continuum of care;

Believing that establishing safe, authentic, and positive relationships can be healing;

Understanding that wellness is possible for everyone.

3. Goals and Outcomes

3.1 Goals: The goal of this program is to support the development of equitable, resilient and thriving communities through the use of strategies that focus on safe active transportation. This goal shall be achieved by providing educational and engagement opportunities through the following strategies:

3.1.1 Pedestrian, bicycle, and scooter safety education provided using best practice strategies to address the high incidence of collision rates and injuries among pedestrians, bicyclists and scooter users within San Diego County.

http://www.livewellsd.org/

3.1.2 Education and skills training focused on increasing the rate of bicycle helmet usage.

3.1.3 Education and promotion of benefits of active transportation on health, community, and climate change.

3.1.4 Program design with the purpose of increasing the usage of helmets and reducing the number of people killed and injured in collisions involving pedestrians, bicyclists and scooter users.

3.2 Outcome Objectives. Contractor shall achieve the following outcome objectives during the contract period:

3.2.1 A minimum of 75% of participants in Community Group meetings shall demonstrate an increase in knowledge of active transportation safety practices and co-benefits as measured by brief survey of participants administered with each presentation.

3.3 Process Objectives: Contractor shall achieve the following objectives during the contract period:

3.3.1 Educational materials. Develop, update and produce bicycle, pedestrian and/or scooter safety educational materials to be distributed during classroom presentations, workshops, and community events.

3.3.2 Community events. Participate in a minimum of twelve (12) traffic safety fairs and/or community events with the purpose of educating and engaging individuals, with an emphasis on youth, older adults, and individuals with disabilities.

3.3.3 Open Streets Events. Participate in a minimum of eight (8) Open Streets events with the purpose of educating and engaging individuals.

3.3.4 State and National Campaigns. Participate at a minimum in the following four (4) campaigns: National Walk to School Day, National Bicycle Safety Month, California's Pedestrian Safety Month, and National Pedestrian Safety Month.

3.3.5 Community Group Presentations. Conduct a minimum of twelve (12) pedestrian, bicycle and/or scooter safety, and/or active transportation presentations at community group meetings with the purpose of educating group members, providing technical assistance, and increasing collaboration.

3.3.6 Youth Presentations. Conduct a minimum of eight (8) pedestrian, bicycle and/or scooter safety classroom presentations with the purpose of educating and engaging youth.

3.3.7 Older Adult Presentations. Conduct a minimum of eight (8) pedestrian, bicycle and/or scooter safety presentations at locations that provide services to older adults, such as senior centers, care facilities, and senior living communities, with the purpose of educating and engaging the older adult population.

3.3.8 Rodeos or Safety courses. Conduct a minimum of six (6) bicycle and/or scooter rodeos to provide skill building opportunities to develop safe riding techniques.

3.3.9 Walking Field Trips. Conduct a minimum of six (6) pedestrian Walking Field Trips, with a focus on adults, senior citizens and disabled residents, with the purpose of education and identification of walking hazards and safe active transportation techniques.

3.3.10 Education and Outreach Campaign. Conduct a minimum of ten (10) social media series (3-5 posts per series) and/or public relations (PR) activities for pedestrian, bicycle and scooter safety.

3.3.11 Stakeholder Meetings. Coordinate or present at a minimum of nine (9) meetings with countywide stakeholders focused on active transportation, Vision Zero, Climate mitigation and adaptation, Safe Routes to Schools, and/or pedestrian, bicycle and scooter safety to share best practices, leverage resources, and to increase collaboration.

3.3.12 Bicycle helmet usage survey. Conduct a pre- and post-grant bicycle helmet usage survey during the contract year. A pre-survey is required to determine the base year helmet use rate, and a post-survey is required to determine the impact of helmet usage education.

4. Target Population and Geographic Area

4.1 Target Population. Contractor shall provide services to residents of San Diego County, with focused outreach to the following populations, or other populations as directed by the County Officer’s Representative (COR):

4.1.1 Youth under the age of 18

4.1.2 Adults 65 and older

4.1.3 Individuals with disabilities

4.1.4 Residents in economically and historically disadvantaged communities

4.2 Geographical Service Areas. Contractor shall administer and provide services to residents on a countywide basis;

however, Walk-N-Roll efforts shall be focused within locations with high collision incidents. Locations include but are not limited to the cities of: San Diego, Chula Vista, Escondido, and Oceanside, or other locations as identified by COR.

5. General Requirements for Service Delivery

5.1 County of San Diego Media and Communications, Materials, Publications, Presentations, and Survey

Guidelines:

5.1.1 Contractor shall develop relevant flyers or brochures describing program services that are in English, Spanish, and other threshold languages, as appropriate for the region. COR shall provide Contractor with current standards prior to flyer creation.

5.1.2 Contractor shall ensure that all public announcements, webpages, materials, publications, surveys, and PowerPoint presentations shared with the community identify that the services are supported under contract with the County of San Diego, Department of Strategy and Community Engagement. The Health and Human Services Agency (HHSA) and Live Well San Diego logos shall be included in written materials according to HHSA guidelines.

5.1.3 Surveys shall be developed in multiple languages, including English, Spanish, Vietnamese, Arabic, and other threshold languages, when applicable.

5.1.4 Contractor shall submit copies of all public announcements, webpages, materials, PowerPoint presentations, publications, and surveys related to the contracted services for COR pre-approval prior to dissemination.

5.2 Facilities. Contractor shall provide all facilities, facility management, supplies, and other resources necessary to establish and operate the program.

5.3 Transporting Minors. Contractor shall not use taxicabs to transport unescorted minors (individuals under the age of 18) who receive services funded by the County of San Diego.

5.4 Bilingual Access. Contractor shall identify program staff that can provide bilingual/bicultural services to individuals who need or prefer to communicate in a language other than English, including Spanish, Vietnamese, Arabic, and other threshold languages, or American Sign Language, when applicable. If there is no staff that can perform this function, Contractor shall identify program staff that can facilitate provision of bilingual/bicultural services to individuals by establishing alternate methods to ensure that language appropriate services are available.

5.5 Cultural Competency. Contractor shall demonstrate cultural competency in their program design to ensure staff are culturally competent to serve clients with diverse backgrounds.

6. Specific Requirements for Service Delivery

6.1 Contractor’s Program shall be designed to ensure the following:

6.1.1 Collaboration with the following communities and/or groups to increase knowledge and awareness of pedestrian, bicycle, and scooter safety:

6.1.1.1 Local law enforcement agencies

6.1.1.2 Local schools

6.1.1.3 Disability community. According to the World Health Organization, disabilities are an umbrella term, covering impairments, activity limitations, and participation restrictions. An impairment is a problem in body function or structure; an activity limitation is a difficulty encountered by an individual in executing a task or action, while a participation restriction is a problem experienced by an individual in involvement in life situations. Some disabilities may be hidden or not easy to see.

6.1.1.4 Local tourism industry, including the convention center, hotels, and tourist resource sites

6.1.1.5 Entities that are currently engaged in local traffic safety efforts, such as Vision Zero, Safe

Routes to School Initiatives, and community improvement projects. Entities may include but are not limited to community groups, non-profits, public/private organizations, and networks such as the Resident Leadership Academy (RLA) Network and Community Health Worker (CHW) Network.

6.1.1.6 Agencies and organizations that focus on the older adult population (65+), including but not limited to senior centers, care facilities, and senior living communities.

6.1.2 Program is designed with an equity lens, ensures that barriers to participation are reduced, and employs equitable community outreach methods to engage a diverse representation of each community.

6.1.3 Program leverages and includes discussion of existing connection to community initiatives, such as Live Well San Diego, Live Well Communities, Resident Leadership Academies, and the Community Health Worker program, within presentations.

6.1.4 Program includes a focus on the co-benefits of active transportation on health, changing environmental conditions, and community resiliency, including discussion of impact on emissions, air pollution, built and natural environments, and community cohesiveness.

6.1.5 Educational materials shall focus on bike/pedestrian/scooter laws, equipment safety, enhancing walkability, reducing pedestrian risks at street crossings, and improving pedestrian, bicyclists, scooter users, and motorist behaviors.

6.1.6 Program conforms to the OTS Grant Program Manual, General Terms, Conditions, and Certifications as applicable, available at: Grant Program Manual Federal Fiscal Year 2026. The OTS Grant Program Manual is updated annually.

6.1.7 Whenever feasible, provider shall collect client demographics and characteristics in relation to the services provided and resulting outcomes. Characteristics include, but are not limited to:

6.1.7.1 Age;

6.1.7.2 Gender;

6.1.7.3 Zip Code;

6.1.7.4 Race;

6.1.7.5 Ethnicity;

6.1.7.6 Household size;

6.1.7.7 Household Composition (single person, two (2) adults with no children, single parent female, single parent male, two parent household, other relative with children, non-related adults with children, multigenerational household, number of dependent children, number of dependent adults);

6.1.7.8 Housing Status (own, rent, other permanent housing-please specify, homeless and residing in non-RV vehicle, homeless);

6.1.7.9 Highest Level of Education completed;

6.1.7.10 Disability Level;

6.1.7.11 Household Income;

6.1.7.12 Level of Household Income (based on % of HHS Guideline http://aspe.hhs.gov/poverty);

6.1.7.13 Employment Status (including, but not limited to, employed full-time, part-time, migrant seasonal farm worker, retired, unemployed [6 months or less, more than 6 months], or not in the labor force);

https://www.ots.ca.gov/wp-content/uploads/sites/67/2025/10/CA_Grant_Program_Manual_-_FFY_2026.pdf http://aspe.hhs.gov/poverty

6.1.7.14 Sources of Income and/or Benefits (including, but not limited to, employment and non-employment sources such as non-cash benefits, TANF, Private Disability Insurance, Worker's Compensation, Retirement Income from Social Security, Pension, Supplemental Security Income (SSI), Social Security Disability Income (SSDI), VA Service-Connected Disability Compensation, VA Non-Services Connected Disability Pension, Child Support, Alimony or other Spousal Support, Unemployment Insurance, EITC, SNAP, WIC, LIHEAP, Housing Choice Voucher, Public Housing, Permanent Supportive Housing, HUD-VASH, Childcare Voucher, Affordable Care Act Subsidy); and/or

6.1.7.15 Source of Health Insurance (including, but not limited to, Medicaid, Medicare, State Children's Health Insurance Program, State Health Insurance for Adults, Military Health Insurance, Direct-Purchase, Employment based)

6.1.7.16 COR may request additional characteristics as deemed necessary, in order to inform and improve the services and Programs delivered.

6.2 Action Plan. Contractor shall develop a program Action plan and Timeline. An initial draft shall be submitted to the COR for review and pre-approval no later than 45 calendar days after the start of a Term Period, including the Initial Term Period. The action plan and timeline shall include, but is not limited to the following:

6.2.1 Basic steps and goal dates for conducting the program activities.

6.2.2 Description of methods to be used to establish partnerships with existing community groups, including the RLA Network, and law enforcement agencies.

6.2.3 Description of methods to be used to connect to potential partners/locations for educational opportunities and classroom presentations.

6.2.4 Description of delivery approaches and structure of educational events and presentations.

6.2.5 Description of Outreach methods.

6.2.6 Description of online communication strategy. Online platform tools may include social media, websites, email listserv or other online tools.

6.2.7 The Action Plan may be adjusted throughout the contract period as the strategy is refined. Major revisions to the Plan shall be submitted to the COR.

6.3 Media and Educational Materials Requirements. Contractor shall ensure the following:

6.3.1 The following standard language is used in all press, media, and printed materials: Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration in partnership with the County of San Diego, HHSA, Department of Strategy and Community Engagement.

6.3.2 The OTS logo is used on all grant-funded print materials, online and social media posts.

6.3.3 A short description of any significant grant-related traffic safety event or program is submitted to the

COR, at least 25 days in advance, to allow OTS sufficient notice to arrange for attendance and/or participation in the event.

6.3.4 A draft or rough-cut of all printed, recorded or video material (brochures, posters, scripts, artwork, trailer graphics, digital graphics, and social media posts are submitted to the COR to submit for approval from

OTS.

6.3.5 Social media posts shall be consistent with standard language available in posts and tweets on the OTS social media pages.

6.3.6 Additional social media information may be found in the OTS Grantee Social Media Guide located at:

https://www.ots.ca.gov/grants/program-information/.

6.4 State and National Campaigns. Campaigns shall consist of the following:

6.4.1 A press release, attendance at community events promoting the campaign, a series of a minimum of 5 social media posts, or activity of similar magnitude as approved by COR.

http://www.ots.ca.gov/grants/program-information/

6.4.2 Campaign dates shall follow the published OTS campaign schedule available at https://www.ots.ca.gov/grants/program-information/.

6.5 Community group, youth, and older adult presentations.

6.5.1 Presentations shall be provided in a defined setting where the participants attend for a minimum of 15 minutes per presentation.

6.5.2 Presentations may be provided to a repeat group, if the presentation covers a new topic or is a deeper dive into the topic.

6.5.3 Community Group Presentations.

6.5.3.1 A minimum of three (3) presentations shall be provided at Resident Leadership Academy (RLA) meetings, or RLA Resident leader group meetings. Presentations may be structured as informational sessions, focused training workshops or as technical assistance to RLA groups for identification and implementation of Community Improvement Projects focused on traffic safety, walkability, crime prevention through environmental design (CPTED) and/or active transportation.

6.5.3.2 A minimum of two (2) presentations is to be with stakeholders representing the Disability community.

6.5.4 Youth Presentations: At least two (2) of the classroom presentations shall be in locations with high collision incident rates as identified in Section 4.2.

6.6 Rodeos or Safety courses. At least three (3) of the bicycle rodeos shall be in locations with high collision incident rates as identified in Section 4.2.

6.6.1 A bicycle and/or scooter skills event which provides an opportunity for bicyclists and scooter users to practice and develop skills that will help them to become better riders and avoid typical crashes.

6.7 Walking Field Trips. A minimum of one (1) walking field trip is to be focused on the Disability community.

This field trip may be with residents with disabilities or with stakeholders who serve the disability community.

6.8 Education and Outreach Campaign. The Educational and Outreach Campaign shall be designed per the following:

6.8.1 Campaign is to focus on social media and/or public relations (PR) activities.

6.8.1.1 Each Social Media unit consists of a series of 3-5 activities/posts focused on a theme for the series.

6.8.1.2 Each PR unit may consist of public service announcements, video, billboards, or activity of similar magnitude, as approved by COR. Each PR activity shall be counted and claimed as an individual event within the program year.

6.8.1.3 Outreach must include alternative communication methods as needed to connect to the disability community.

6.8.2 Campaign shall promote collaboration between government agencies, law enforcement, community organizations, businesses, schools, and the scooter companies that are imperative to bring awareness of scooter safety and laws to both users and the public.

6.9 Stakeholder Meetings. Contractor shall conduct a minimum of two (2) meetings with stakeholders representing the Disability community.

6.10 Bicycle helmet usage survey. Contractor shall conduct bicycle helmet usage surveys to establish and evaluate helmet usage rates associated with grant activities. A preliminary survey shall be conducted at the start of the contract term to establish the baseline helmet usage rate. A follow-up, post-activity survey shall be conducted at the end of the contract term to determine the operational helmet usage rate and assess the effectiveness of helmet usage education efforts.

6.10.1 The pre- and post-surveys shall be conducted at the same location(s) to ensure consistency and comparability of data.

http://www.ots.ca.gov/grants/program-information/

6.10.2 Submit a draft survey report to the COR for review and comment prior to submission of the final report.

The final report shall incorporate COR feedback and document the survey methodology, locations, dates, data collected, analysis and…