RFP S-24800-00001902 Attachment B SOW - Animations for Social and Mass Media.pdf

ATTACHMENT B for S-24800-00001902

Animations for Social and Mass Media for “Be 2 Weeks Ready”

STATEMENT OF WORK

1. General Information

a. By completing the B2WR modules and activities, whether as individuals or as a neighborhood, participants will learn how to be better prepared for most disaster events.

b. B2WR is unique in the emergency preparedness space in both its scope and adaptability.

Using a self-directed activity-based learning model, the program is adaptable for use by individuals or neighborhoods. It is being published under Creative Commons licensing so that it can be modified for regional, state, or local use.

c. The ultimate audience are individuals and households who wish to become better prepared for disasters and to be able to be resilient with disaster strikes. A secondary audience is communities and neighborhoods that wish to take the train-the-trainer sessions in order to host the program.

d. The ultimate goal of this program is to give the public flexible, adaptable, and readily available educational and activity tools.

2. Work: Acceptance Criteria: Deliverables and Delivery Schedule

a. Oregon Emergency Management is contracting for personal services support.

b. It is imperative that the entire project be completed no later than June 30, 2022.

c. Any adjustments or changes to the completion dates must be approved by OEM’s Contract Administrator.

3. Qualifications:

a. The Consultant, in general, must have:

i. Experience working with disaster preparedness outreach programs;

ii. Experience with motion graphics;

iii. Experience in developing graphics and branding that tells a positive narrative about disaster preparedness;

iv. Ability to personalize messaging to make it relatable;

v. Has knowledge of the geography, cultures, and unique attributes of the PNW

vi. Exceptional written and oral communication skills, ability to utilize plain language for the general public;

vii. Experience developing successful diverse, equitable, and inclusive programming; in culturally specific and appropriate contexts

viii. Ability to provide translations into the stated languages

b. The Consultant, in specific, must have:

i. Experience with developing branding and graphics for both a technical and general audience;

ii. Knowledge of the emergency preparedness environment and best practices;

4. Deliverables:

a. The Contractor shall submit draft electronic copies to the team leader or their designee at the 50 percent completion point for review and approval and then again at the 90 percent completion point for review and approval. Alterations to the schedule can be negotiated during the contracting period.

b. Upon completion of the project, the Contractor will provide all original electronic documents to the team leader. This includes any Photoshop, Illustrator, fonts, or other original files.

c. The Contractor shall on completion of project provide the following products:

i. Project Management

1. Coordination with OEM to complete tasks

2. Regular progress meetings and communication

ii. Motion Graphics

1. 24 individual Animations

a. These can be templated and design elements re-used

2. 15-30 seconds

3. Translated and closed captioned

4. Style similar to previous animated videos

5. Positive and upbeat

6. End screen with both Washington and Oregon EM logos

a. Customizable for branding by others

iii. All materials will be translated into Spanish and will have on screen text in both English and Spanish.

1. Provide alt text with all graphics.

5. Estimated Timeline for Completion:

a. June 30, 2022

6. Payment Provisions

a. Payment for all work performed under this Contract shall be subject to the provisions of ORS 293.462 and shall not exceed $6,700.

b. Payment(s) shall be made to the Contractor following Agency's review and approval of the invoice(s) submitted by Contractor.

c. Contractor shall invoice OEM upon completion by July 30, 2022.

7. Rights, Disclosures,

a. The Contractor holds no copyrights to the materials created.

b. The completed publications will be held under Creative Commons licenses.

8. Travel and Other Expenses

a. Agency will not reimburse the Contractor for any expenses under this Contract.

9. Contract Amendments

a. The Agency reserves the right to amend the Contract for the Anticipated Amendments, listed below, in accordance with the rules of OAR 125-246-0560.

10. ANTICIPATED AMENDMENTS:

a. OEM reserves the right to amend the timelines of the contract if there are any delays beyond the State or the Contractor’s control, but any extension of timeline shall be within the original cost of the contract and be approved by the OEM’s Contract Administrator. All amendments will be in writing and signed by both parties before becoming effective.