GEO. L. SMITH II GEORGIA WORLD CONGRESS CENTER AUTHORITY

REQUEST FOR PROPOSALS

For the:

Parking Facilities Management Services

GEORGIA WORLD CONGRESS CENTER AUTHORITY

ATLANTA, GEORGIA

RFP NO. GWCC92926EC

Geo. L. Smith II Georgia World Congress Center Authority

REQUEST FOR PROPOSALS

RFP No. GWCC92926EC

Parking Facilities Management Services Atlanta, Georgia

I. General Information

A. OVERVIEW

Notice is hereby given that the Geo. L. Smith II Georgia World Congress Center Authority (hereafter referred to as “GWCCA” or “the Authority”) is soliciting competitive sealed proposals from experienced and qualified firms interested in providing comprehensive Parking Facilities Management Services for parking assets under the control of the Authority.

The successful firm shall provide the management, staffing, traffic management, revenue management, customer service, technology support, marketing, financial reporting, data analytics, and related services necessary to operate a first-class parking program. Services shall include the day-to-day management and operation of designated parking facilities, vehicular ingress and egress, pedestrian movement and wayfinding, event parking and traffic management, parking sales and reservations, revenue collection and financial controls, parking technology, reporting, and related parking services, as further described herein.

The successful firm shall coordinate parking operations with GWCCA departments and other designated stakeholders and shall provide oversight and coordination of the GWCC Transportation Terminal in collaboration with GWCCA Public Safety, as further described in the Scope of Services.

All services shall be provided in accordance with the terms, conditions, performance standards, and requirements set forth in this Request for Proposals (RFP).

In issuing this RFP, it is the intent of the Authority that one finalist firm whose proposal is determined through the evaluation process described herein to be especially desirable will be selected to enter into discussions with the Authority for the services described herein. However, all proposals received that are fully responsive to this RFP may be eligible for further consideration at the Authority’s discretion.

All respondents to this RFP and their team members are subject to instructions communicated in this document and are cautioned to completely review the entire RFP and follow instructions carefully.

The Authority reserves the right to reject any or all statements, submittals and/or proposals, and to waive technicalities, irregularities, and informalities. The Authority reserves the right to cancel, stay or otherwise cease to prosecute this procurement at any time without selecting a respondent to provide the described services, without any liability to any respondents or any other person or entity. The Authority is under no obligation to make an award relating to this RFP to any respondent. Any agreement to be executed for the services contemplated by this procurement must conform to the terms and conditions of all other agreements to which the Authority is a party and to all other antecedent or otherwise paramount legal duties of the Authority. Any agreement to be executed for the services contemplated by this procurement shall be subject also to applicable law.

B. RESTRICTION OF COMMUNICATION (REMAINS IN EFFECT)

From the time of original advertisement of this RFP solicitation, through this RFP issuance and proposal evaluation until final award is made to a successful respondent and such award is announced, interested firms are not allowed or permitted to communicate about this solicitation or scope with any staff or any official representatives of the Authority or their consultants involved in this procurement, except for submission of questions as instructed in the RFP, or as provided by any existing work agreement(s). Finalists and Apparent Awardee(s) are restricted from making public statements or press releases about their selection as finalists or the apparent award. For violation of this restriction, the Authority reserves the right to reject the submittal of the offending respondent.

C. PROJECT INFORMATION

1. Authority Information

The Georgia World Congress Center Authority (GWCCA) campus, which includes Georgia World Congress Center, Centennial Olympic Park, Mercedes-Benz Stadium, and Signia by Hilton Atlanta, is the largest combined convention, sports, and entertainment campus in North America. Since 2014, GWCCA has managed and operated the Savannah Convention Center (SCC) – marking the industry’s first-ever private-to-public facility management agreement. These facilities exist for the primary benefit of promoting and facilitating events and activities that generate economic benefits to the citizens of the state of Georgia as well as enhance the quality of life for every Georgian.

Georgia World Congress Center Georgia World Congress Center is the largest LEED Gold certified convention center in the world and continues to be one of the nation’s premier destinations for conventions, trade shows, film production, and much more. GWCC encompasses 3.9 million square feet and is among the largest convention centers in the nation in terms of exhibit space. GWCC features 13 exhibit halls offering 1.5 million square feet of prime exhibit space in addition to 98 meeting rooms, 3 auditoriums, 2 grand ballrooms, and various outdoors spaces and plazas. Georgia International Plaza includes a parking deck and pedestrian plaza on Andrew Young International Boulevard adjacent to Georgia World Congress Center and Mercedes-Benz Stadium.

Centennial Olympic Park Commemorating the 1996 Centennial Olympic Games, Centennial Olympic Park (COP) is a 22-acre urban oasis in the center of Atlanta’s dynamic downtown entertainment district and is operated by Georgia World Congress Center Authority. COP’s great lawn provides natural seating for 20,000 and new features make it the ideal location for a variety of events. Centennial Olympic Park is located adjacent to the Georgia World Congress Center.

Mercedes-Benz Stadium/The Home Depot Backyard The 71,000-seat Mercedes-Benz Stadium (MBS) is home to the Atlanta Falcons and Atlanta United and annually hosts the AFLAC Kickoff Game, Chick-fil-A Peach Bowl, SEC Football Championship Game along with other special events and concerts that provide fans with an unparalleled experience while contributing to the economic growth and success of Atlanta and the state of Georgia. Sitting in the former footprint of the Georgia Dome, The Home Depot Backyard functions as a fan experience zone and parking lot during events at MBS, and as greenspace open to the public on non-event days.

Savannah Convention Center In 2014, the Georgia International Maritime and Trade Center Authority (now Savannah-Georgia Convention Center Authority) approved the selection of GWCCA to manage and operate the Savannah International Trade & Convention Center – today known as Savannah Convention Center (SCC) – marking the industry’s first-ever private-to-public facility management agreement. The 330,000-square-foot SCC currently features 100,000 square feet of exhibit space, a 367-seat auditorium, 50,000 square feet of prime meeting space consisting of 13 meeting rooms, a 25,000-square-foot Grand Ballroom, and four executive board rooms. In fiscal year 2020, the Georgia General Assembly approved $70M in bonds for an expansion project that will double the exhibit hall space as well as offer a 40,000 square-foot ballroom, 15 new meetings rooms, and a 900-space parking deck. The SCC expansion project broke ground in March 2021.

Signia by Hilton Atlanta Owned by GWCCA and managed by Hilton Management Services, Signia by Hilton Atlanta is the city’s largest downtown ground-up hotel development project in 40 years. The 453-foot-high, 976-room hotel overlooks Mercedes-Benz Stadium and is connected to Georgia World Congress Center’s Building C. Signia by Hilton Atlanta offers more than 100,000 square feet of meeting space, including the largest hotel ballroom in Georgia, an outdoor event deck and lawn, and three boardrooms. The hotel also features eight signature food and beverage experiences, including three restaurants and three bars, as well as world-class amenities, including a spa, beauty bar and fitness center with yoga stations, Peloton bikes and more.

The Authority enjoys a strong service reputation based upon our ability to provide a superior facility and related services. The following Request for Proposals will be used to select an organization to partner with the Authority to deliver a service to our customers in a manner that complements our ongoing operations and commitment to excellence and sustainability.

2. Project Goals

The Authority envisions, for the term of the Agreement, a comprehensive parking management program that provides safe, efficient, reliable, and customer-focused parking services while maximizing the utilization and financial performance of Authority parking assets. The parking program shall support efficient vehicular ingress and egress and pedestrian movement, provide a seamless parking experience before, during, and after events, maintain strong financial controls and transparency, utilize technology and data to improve operations and decision-making, and support modern parking transactions and customer access. The successful firm shall serve as a strategic business partner to GWCCA and shall continuously identify opportunities to improve parking operations, revenue, efficiency, utilization, and the overall customer experience.

II. Evaluation and Selection Process

A. OVERVIEW

The Authority has the following appropriate resources for continued assistance in carrying out this process:

1. Project Procurement Director

This individual shall be assigned by the Authority and will be responsible to the Authority. This individual shall be the Issuing Officer of the solicitation and shall facilitate this procurement process, including posting of solicitations and notices, receipt of submittals and questions, coordination of review, evaluation, ranking recommendation, facilitation of any meetings and interviews, and other duties up to, and throughout selection, and assistance with negotiation and prospective execution of the appropriate agreement(s).

2. Selection Committee This Committee shall be composed of qualified persons approved by the Authority to review and evaluate respondents’ proposals and possibly interview qualified finalist firms. This Committee shall retain the ability to utilize qualified persons and other resources for advisement as the Committee deems necessary.

B. METHOD OF COMMUNICATION

Public procurement documents, including attachments, and associated addenda (if issued) will be publicly posted on the Georgia Procurement Registry (“GPR”) at the following web address (and may be directly downloaded using Adobe Acrobat Reader):

http://ssl.doas.state.ga.us/PRSapp/PR_index.jsp. General communication of relevant, significant information regarding this solicitation will also be made via the GPR. All prospective respondents are responsible for checking the GPR on a regular basis for updates, clarifications, and announcements.

The Project Procurement Director named herein shall be the SOLE point of contact for participating firms for the duration of the procurement. Other specific communications will be made as indicated in this RFP. In accordance with Section I-B above, the Authority reserves the right to reject the submittal of any respondent violating this provision.

C. EVALUATION OF PROPOSALS AND INTERVIEWS

The Selection Committee will evaluate all submittals upon submittal validation by the Project Procurement Director, which shall include verification of receipt-on-time and in good order (apparent responsiveness) and verification of receipt of requested Exhibits (if applicable). Each Selection Committee member/evaluator will assign points using the criteria identified in Section IV. Under facilitation and coordination from the Project Procurement Director, the members will thoroughly review and evaluate Proposals submitted in response to this RFP, using the criteria herein. The Authority will require a comprehensive presentation and interview of submitting firms, the evaluation of which shall augment the proposal evaluation. (More information and instructions will be provided http://ssl.doas.state.ga.us/PRSapp/PR_index.jsp to finalists for the interviews well prior to interview dates). It is the intent of the Authority that one finalist firm whose proposal is determined through the evaluation process described herein to be especially desirable will be selected to enter into discussions with the Authority for the services described herein. However, one or more proposals received from finalist firms that are fully responsive to this RFP may be eligible for further consideration by the Authority.

D. APPARENT AWARD AND FINAL AWARD

After evaluation, if a firm is selected as apparent awardee, the names of the firm will be posted on the Georgia Procurement Registry and all finalists will receive direct notification from the Project Procurement Director of the firm’s selection. The Authority will then schedule and conduct discussions with the apparent awardee firm in pursuit of a prospective agreement(s) suitable to the Authority and Contractor, which will require additional submittals by the apparent awardee. Only the full execution of agreement(s) for the services described herein will constitute final award.

III. RFP Schedule of Events

The following Schedule of Events table represents the Authority’s best estimate of the schedule that will be followed. All times indicated are prevailing times in Atlanta. The Authority reserves the right to adjust the schedule, with prior notice, as it deems necessary.

a. Project Procurement Director issues RFP- 9/29/26

b. Mandatory Pre-proposal & site visit

Georgia World Congress Center Sales/Event Conference Room, Building B, Administration 285 Andrew Young International Boulevard Atlanta, GA. 30313

11:30 AM

10/13/26

c. Deadline for submission of written questions and requests for clarification

10:00 AM 10/15/2026

d. Project Procurement Director provides answers/clarifications/addenda- 10/16/2026

e. Deadline for submission of Proposals- 10:00

AM

10/23/2026

f. Proposer Presentation/Interviews (More information about interviews will be issued with clarifications (item “c”, above)

TBD

DELIVERABLES for Proposals

Proposals must include certain signed and notarized Exhibits, which are provided herein, as follows:

a. Exhibit I – Proposal Certification Form

b. Exhibit II – Georgia Security and Immigration Compliance Act Affidavit

c. Exhibit III- Non-Discrimination Certification

d. Exhibit IV – Reference Sheet

e. Exhibit V – Qualification Statement

(Exhibits II and III are required again due to probable expansion of proposing teams). The Proposals must be submitted in accordance with the instructions provided in Section V-B, must be categorized and numbered as outlined below, and must be responsive to all requested information below:

A. Financial Stability: The financial strength and stability of the Proposer will be evaluated to determine its ability to perform its obligations throughout the term of the Agreement and maintain smooth and uninterrupted parking operations.

B. Qualifications: The qualifications, education, and experience of the key personnel proposed to perform the services. Demonstrated competence and qualifications in parking facilities management, including parking operations, event parking and traffic management, revenue management, customer service, parking technology, financial controls, and related services identified in the Scope of Services.

C. References: References for the firm and its previous or current parking management accounts.

References should demonstrate the Proposer’s ability to successfully provide comparable parking management services for facilities of similar size, scope, complexity, and event activity. The Authority reserves the right to consider relevant reference information obtained from sources other than those identified by the Proposer when the Authority deems such sources reputable.

D. Demonstrated Experience: Demonstrated experience of the firm in providing parking facilities management services similar in size, scope, and complexity to the services required by the Authority, including the experience and qualifications of key personnel. Consideration will also be given to the firm’s demonstrated ability to provide effective management and oversight of parking operations, staffing, traffic management, revenue management, technology, financial reporting, and customer service.

E. Suitability of Proposed Services: The suitability of the Proposer’s proposed approach to meeting the objectives and requirements of the Authority. This includes the Proposer’s approach to parking operations, event parking and traffic management, staffing, customer service, technology, revenue management, financial controls and reporting, and continuous improvement. The Authority will consider how effectively the proposed approach supports safe, efficient, reliable, customer-focused, and financially responsible parking operations.

F. Cost: The overall financial proposal, including the proposed management fee, reimbursable operating expenses, staffing costs, technology costs, transaction and third-party fees, start-up and transition costs, and any other proposed fees or charges. The Authority will also consider the reasonableness, transparency, and overall financial impact of the proposed cost structure.

IV. Evaluation Criteria

A. Criteria for Evaluation of Proposals The Selection Committee will evaluate Proposals using the following criteria:

Qualifications – 75% Financial Stability;

Qualifications;

References;

Demonstrated Experience; Suitability of Proposed Services

Cost – 25%

V. Submittal Conditions

A. SUBMITTAL OF QUESTIONS AND REQUESTS FOR CLARIFICATION

Questions about any aspect of the RFP, or the project, shall be submitted prior to the appropriate deadlines indicated in the Schedule of Events, and shall be submitted in writing to:

Erle Coleman Director of Supply Chain Management Georgia World Congress Center Authority E-mail: ecoleman@gwcc.com

The deadlines for submission of questions relating to the RFP are the times and dates shown in the (Schedule of Events- Section III). At any time prior to the submission date, the Authority may issue an RFP addendum to further clarify any part of this RFP, amend this RFP or issue instructions or further information. Each such addendum will be posted and/or distributed to all respondents. In addition, the Authority may adjust any timelines related to the project referenced herein or otherwise.

B. SUBMITTAL OF PROPOSALS

One (1) original and five (5) copies of the proposals shall be prepared, for a total of six (6) sets. One complete copy must be provided via flash drive as a SINGLE .pdf file. Each submittal shall otherwise be identical and include a transmittal letter. Submittals must be printed on standard (8½” x 11”) paper.

The pages of the qualification submittals must be numbered. A table of contents with corresponding tabs must be included to identify each section as instructed in this RFP. Responses are limited to 50 pages (preferably 25 double-sided pages) or less using a minimum of size 11 font. At least one (1) page mailto:ecoleman@gwcc.com shall be devoted to an Organization Chart. This shall be single-sided and not exceed 11” x 17” in folded out size. Narrative information should not be added on this page.

Each proposal shall be prepared simply and economically, providing straightforward, concise information, and a manageable electronic file size. Fancy bindings, irrelevant colored displays and promotional materials are not desired. Emphasis must be on completeness, relevance, and clarity of content. NOTE: All pages shall be included in the page limit EXCEPT for the front cover, cover (transmittal letter), table of contents, tab dividers, organization chart(s), Exhibits I, II, III, IV and V.

Submittals must be sealed in an opaque envelope or box, and reference RFP GWCC92926EC and the words “SEALED PROPOSAL” must be clearly indicated on the outside of all of the envelopes or boxes. Proposals must be physically received by the Project Procurement Director prior to the deadline indicated in the Schedule of Events (Section III of RFP) at the exact address below:

Georgia World Congress Center Authority GWCC Administration Attention: Erle Coleman

285 Andrew Young International Boulevard, NW Atlanta, Georgia 30313-1591

No submittals will be accepted after the time and date set for receipt. Proposals submitted via facsimile or e-mail will not be accepted. All submittals shall be considered proposals, and all submittals upon receipt become the property of the Authority. Labeling information provided in submittals “proprietary” or “confidential”, or any other designation of restricted use will not be binding upon the Authority or its representatives and ultimately may not protect the information from public view.

Subject to the provisions of the Open Records Act, the details of the proposal documents will remain confidential until final award. All expenses for preparing and submitting responses are the sole cost of the party submitting the response. The Authority is not obligated to any party to reimburse such expenses.

C. RFP CONDITIONS

1. Respondents understand and agree that the Authority has the right to reject any and all submittals or to cancel the RFP process at any time without any liability to the Authority or any other person, and is under no obligation to make an award relating to this RFP to any person or entity. In addition, the Authority reserves the right to evaluate only those submittals determined to be fully responsive to the RFP. All such decisions are ultimately to be made in the sole discretion of the Authority, for any reason or for no reason whatsoever, and the Authority is under no obligation to assign any reason for the rejection, non-review or non-acceptance of any submittal. Under no circumstances shall this RFP be construed as a contractual offer.

2. Respondents understand and agree that the Authority may, in its sole discretion, request proposals from, and subsequently enter into an agreement with, any entity selected in this process, including any entity that has previously worked with the Authority in any capacity. Furthermore, Respondents shall not hold the Authority, other Parties, their respective affiliates and/or any of

Page 10 of their respective employees, representatives, agents, attorneys, advisors or consultants liable for any reason whatsoever related to this RFP and respondents hereby waive all such claims.

3. Respondents may make no modification, correction or withdrawal of their submissions after the submission date. By submitting its submission, each respondent represents that: (i) it has read and understands this RFP, (ii) its submission complies with the requirements of this RFP, (iii) respondent has the necessary corporate authority to submit its Proposal.

4. All information supplied in this RFP or by the parties or anyone acting on behalf of the parties to each respondent is provided solely as a convenience to facilitate the selection process. The parties do not guarantee the accuracy or completeness of any such information supplied. In addition, respondent shall not rely on any express or implied statements, warranties or representations made by the Parties or anyone acting on their behalf. Respondent agrees that the parties and their affiliates and their employees, representatives, agents, advisors or consultants cannot be held liable for any such statements, warranties or representations or inaccuracies or incompleteness in any information provided.

5. Small and Minority Business Enterprise It is the policy of the State of Georgia that small businesses, female-owned businesses and minority businesses have a fair and equal opportunity to participate in the State purchasing process.

Therefore, the contractor and the Authority encourages all small businesses, female-owned businesses and minority-owned businesses to compete for, win, and receive contracts for goods, services, and construction. This desire on the part of the contractor and the Authority is not intended to restrict or limit competitive bidding or to increase the cost of the work. The contractor and the Authority support a healthy free market system that seeks to include responsible businesses and provides ample opportunity for business growth and development. The Georgia Department of Administrative Services maintains an office to assist small businesses, female-owned businesses and minority businesses in understanding the State procurement process. In addition to contacting the Authority Purchasing Department, all businesses, female-owned businesses and minority businesses can also contact the Governor’s Small Business Center at the following address for assistance:

The Governor's Small Business Center 75 5th Street, N.W., Suite 825 Atlanta, Georgia 30308 Telephone: (404) 962-4824

All Respondents should be aware that contractors and subcontractors who utilize qualified minority subcontractors may qualify for a Georgia state income tax credits for qualified payments made to minority subcontractors. See O.C.G.A. § 48-7-38.

6. Drug Free Workplace

The Authority, as policy, operates all facilities as a drug-free workplace, and requires that the labor force of the consultant be drug-free. The consultant hereby acknowledges this requirement and asserts that the organization of the consultant adheres to such policy and practice. The consultant acknowledges that it may be required to produce certificates affirming its compliance of these requirements of drug-free workplace for duration of agreement term, at execution, or at any time

Page 11 of during the term of the agreement. The consultant shall secure from any sub-consultant hired to work in a drug-free workplace the following written certification: "As a part of the subcontracting agreement with (consultant's name, sub-consultant's name) certifies to the consultant that a drug-free workplace will be provided for the sub-consultant's employees during the performance of this contract pursuant to paragraph 7 of subsection B of Code Section 50-24-3." The consultant may be suspended, terminated, or debarred if it is determined that: 1. The consultant has made false certification hereinabove; or 2. The consultant has violated such certification by failure to carry out the requirements of Official Code of Georgia Section 50-24-3.

7. Non-Discrimination

The Authority shall require, prior to, or incidental to, the award of a contract, confirmation by the respondent stating that the respondent has not discriminated and will not discriminate on the basis of race, creed, color, sex, religion or national origin in any of its employment practices with respect to the work force of the business, or procurement services in connection with this project. The successful respondent will be required to execute certificates, affirming these requirements of non-discrimination. More information is provided herein (See Exhibit III).

8. Vendor Protests

The Authority has established policy and procedures for processing protests from vendors, bidders or proposers regarding the bidding solicitation process and/or award of contracts related to any organizational entity of the Authority. More information on the policy and procedures can be obtained by contacting the GWCCA Purchasing Department. Bidders/Proposers are hereby cautioned that the policy dictates the following requirements of the Bidder/Proposer:

a. An actual bidder/proposer who is aggrieved regarding the award of a contract must file a written protest in accordance with this policy no later than ten (10) calendar days following the award.

b. A vendor who is aggrieved regarding a solicitation must file a written protest in accordance with this policy no later than two (2) business days prior to submittal deadline.

REQUIREMENT

The Preferred Contractor shall have a minimum of five (5) consecutive years of experience providing Parking Facilities Management Services comparable in size, scope, and complexity to the services described in this RFP.

The Proposer shall include with its proposal a letter certifying compliance with this experience requirement.

The Proposer shall also provide evidence of recent experience, within the previous five (5) years, successfully providing comparable services at convention centers, conference centers, arenas, large event venues, or other similar facilities. See FORM C

Contractor shall only use trained personnel directly employed and supervised by Contractor or through Contractor’s approved subcontractor or joint venture agreement.

The successful Bidder must be an active legal entity, licensed to do business in the State of Georgia, prior to the start of operation.

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QUALITY OF WORKMANSHIP:

The Bidder must be able to demonstrate upon request that it has satisfactorily performed services similar to the services specified herein. The Authority shall be the sole judge as to whether the services performed are similar to the Scope of Services contained herein and whether the Bidder is capable of performing such services.

VI. SCOPE OF SERVICES

1. Purpose The Georgia World Congress Center Authority ("Authority" or "GWCCA") seeks proposals from qualified and experienced firms to provide comprehensive parking facilities management services for parking assets under the control of the Authority.

The selected firm ("Operator") shall provide professional management, staffing, traffic management, revenue management, customer service, technology support, marketing, financial reporting, data analytics, and related services necessary to operate a first-class parking program.

The Authority's objectives are to:

• Provide safe, efficient, reliable, and customer-focused parking services;

• Maximize the utilization and financial performance of Authority parking assets;

• Improve vehicular ingress and egress and pedestrian movement;

• Provide a seamless parking experience before, during, and after events;

• Maintain strong financial controls and transparency;

• Utilize technology and data to improve operations and decision-making;

• Support prepaid, mobile, contactless, and other modern parking transactions;

• Improve the ability of customers to locate, reserve, purchase, and access parking;

• Establish measurable performance standards and accountability; and

• Continuously identify opportunities to improve parking operations, revenue, efficiency, and customer experience.

The Operator shall serve as a strategic business partner to GWCCA and shall proactively recommend improvements throughout the term of the Agreement.

2. Parking Management and Operations The Operator shall be responsible for the day-to-day management and operation of parking facilities designated by GWCCA.

GWCCA shall retain overall control of its parking assets and shall have final authority regarding parking policies, rates, hours of operation, facility availability, complimentary parking, discounted parking, sponsorship arrangements, and other material operating decisions.

• Managing vehicular ingress and egress to and from parking facilities.

• Directing vehicular traffic within parking facilities.

• Managing pedestrian movement and providing wayfinding assistance between parking facilities and event destinations.

• Providing appropriate staffing and supervision for daily and event operations.

• Monitoring parking inventory and facility utilization.

• Maintaining accurate records of vehicles, transactions, credentials, parking rights, and facility utilization.

• Coordinating parking operations with GWCCA departments and other designated stakeholders.

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• Developing standard operating procedures for parking operations.

• Developing contingency procedures for unusual or emergency conditions.

• Maintaining parking operations in a professional, organized, and customer-focused manner.

• Identifying opportunities to increase operating efficiency, reduce unnecessary costs, improve utilization, and enhance revenue.

• Providing management oversight sufficient to ensure consistent performance across all facilities covered by the Agreement.

3. Event Parking and Traffic Management The Operator shall coordinate parking operations with GWCCA's event calendar and anticipated campus activity.

• Develop event-specific parking plans as appropriate.

• Determine recommended staffing based on event type, attendance, anticipated parking demand, operating hours, and available inventory.

• Coordinate parking requirements for simultaneous and overlapping events.

• Develop ingress and egress strategies for high-demand events.

• Coordinate parking for attendees, clients, exhibitors, employees, contractors, vendors, VIPs, event sponsors, buses, trucks, and other authorized users.

• Support bus staging, truck staging, rideshare activity, valet operations, and other transportation-related activities when directed by GWCCA.

• Coordinate with GWCCA Security, Public Safety, Event Services, Operations, Commercial, and other applicable departments.

• Coordinate with law enforcement, transportation agencies, event organizers, neighboring facilities, and other stakeholders when required.

• Maintain contingency plans addressing traffic congestion, facility closures, technology outages, equipment failures, severe weather, staffing shortages, and emergencies.

• Conduct post-event operational reviews for major events when requested by GWCCA.

• Provide oversight and coordination of the GWCC Transportation Terminal in collaboration with GWCCA

Public Safety, including coordination of transportation activity, traffic flow, pedestrian movement, staging, and other operational requirements associated with the terminal.

4. Parking Sales, Reservations and Customer Access The Operator shall provide or support an efficient and customer-friendly process for purchasing and accessing parking. The parking program shall accommodate, as applicable:

• Drive-up parking;

• Advance parking purchases;

• Online reservations;

• Mobile parking purchases;

• Event-specific parking sales;

• Digital parking passes;

• QR-code credentials;

• License-plate-based credentials;

• Credit and debit cards;

• Contactless payments;

• Mobile wallets;

• Validations;

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• Complimentary parking;

• Employee parking;

• Contractor/vendor parking;

• VIP and sponsor parking; and

• Other parking programs authorized by GWCCA.

The Operator shall clearly identify any third-party platforms utilized to sell, reserve, process, or administer parking and shall disclose all associated transaction, convenience, processing, platform, or service fees.

GWCCA shall retain final approval of customer-facing fees and parking sales channels.

5. Parking Technology The Operator shall utilize and/or support modern parking technology capable of enhancing revenue control, operational efficiency, customer convenience, reporting, and decision-making.

5.1 Parking Access and Revenue Control Systems

The Operator shall demonstrate experience operating and supporting Parking Access and Revenue Control Systems ("PARCS"), including:

• Automated entry and exit;

• Digital credential processing;

• Contactless payment;

• Credit/debit card processing;

• Mobile payment;

• Remote monitoring;

• System administration;

• Revenue reconciliation;

• Equipment monitoring; and

• Business continuity during network or system interruptions.

5.2 License Plate Recognition

The Operator shall describe its capabilities for License Plate Recognition ("LPR"), including potential use for entry and exit, reservations, permit and employee parking, vehicle counts, occupancy, revenue-control verification, and other authorized operational applications.

Any LPR implementation shall be subject to GWCCA approval and applicable privacy, cybersecurity, and data-retention requirements.

5.3 Real-Time Occupancy

The Operator shall describe its ability to provide real-time or near-real-time occupancy information by parking facility to support inventory monitoring, traffic redirection, parking distribution, event operations, and utilization analysis.

5.4 System Integration

The Operator shall support integration, technically feasible and approved by GWCCA, between parking systems and other relevant GWCCA or third-party systems. The Operator shall identify available APIs and integration capabilities.

6. Revenue Management and Pricing The Operator shall assist GWCCA in maximizing parking revenue while maintaining appropriate customer value and service.

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• Analyze parking revenue, demand, utilization, purchasing behavior, and market conditions.

• Recommend parking rates and pricing strategies.

• Recommend event-specific pricing.

• Identify underutilized parking inventory and recommend strategies for increasing utilization.

• Analyze advance-purchase and reservation activity.

• Recommend appropriate promotional or discounted parking opportunities.

• Identify potential revenue leakage.

• Benchmark parking rates against relevant comparable facilities and market alternatives.

• Provide financial analysis supporting significant pricing recommendations.

• Regularly identify opportunities to increase Net Parking Revenue.

6.1 Dynamic Pricing

The Operator shall demonstrate its ability to implement and administer dynamic or demand-based pricing if authorized by GWCCA. Pricing strategies may consider event type, anticipated attendance, demand, parking location, advance-purchase activity, remaining inventory, simultaneous events, historical purchasing patterns, and market conditions.

GWCCA shall retain sole authority to establish and approve parking rates.

7. Marketing and Demand Generation The Operator shall proactively recommend marketing strategies intended to increase parking utilization and revenue. Strategies may include advance-purchase campaigns, event-specific promotions, digital marketing, promotion of underutilized facilities, integration of parking information into event communications, customer communications, online parking information, partnerships, and other revenue-generating initiatives.

All marketing plans and customer-facing materials shall be subject to GWCCA approval.

8. Revenue Collection and Financial Controls The Operator shall collect, safeguard, account for, and report all parking revenue for which it is responsible.

The Operator shall maintain internal controls sufficient to protect Authority funds.

• Maintain complete transaction records.

• Reconcile parking activity to revenue collected.

• Reconcile payment-processing activity to deposits and settlements.

• Maintain appropriate separation of duties.

• Document refunds, voids, adjustments, discounts, and complimentary transactions.

• Investigate and resolve revenue discrepancies.

• Maintain auditable supporting documentation.

• Provide GWCCA access to financial records relating to parking operations.

• Cooperate with internal and external audits.

• Maintain appropriate controls for cash transactions, if cash is accepted.

• Comply with GWCCA financial policies and procedures applicable to parking operations.

9. Reporting, Data Analytics and Dashboard The Operator shall provide GWCCA access to timely operational and financial information through reports and, where available, a management dashboard. Reporting shall include, as applicable:

• Gross Parking Revenue;

• Net Parking Revenue;

• Revenue by facility;

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• Revenue by event;

• Revenue by transaction type;

• Revenue by payment method;

• Number of transactions;

• Average parking rate;

• Parking occupancy/utilization;

• Reservation/prepaid activity;

• Refunds, voids, adjustments, and complimentary parking;

• Labor hours and labor costs;

• Operating expenses;

• Customer complaints;

• Equipment downtime;

• System availability;

• Revenue trends;

• Budget-to-actual results; and

• Other KPIs established by GWCCA.

Reports shall be available in downloadable formats suitable for independent analysis by GWCCA. GWCCA shall not be dependent solely upon Operator-generated summary reports to access its operational and financial data.

10. Data Ownership All GWCCA operational, transactional, financial, parking, and other data generated in connection with the Agreement shall remain accessible to GWCCA.

• Provide appropriate GWCCA access to applicable systems;

• Permit data exports in commonly usable formats;

• Identify third parties storing or processing GWCCA data;

• Provide requested data to GWCCA;

• Support transition of data at contract expiration or termination; and

• Avoid unreasonable proprietary restrictions that prevent GWCCA from accessing its information.

Specific data ownership, retention, confidentiality, and permitted-use requirements shall be incorporated into the Agreement.

11. Cybersecurity and Payment Security The Operator shall maintain appropriate cybersecurity and payment-security controls.

• Current PCI DSS compliance, where applicable;

• Encryption of sensitive information;

• Secure authentication;

• Role-based access controls;

• Appropriate system monitoring;

• Incident-response procedures;

• Backup and disaster-recovery capabilities;

• Prompt notification of material security incidents;

• Appropriate security requirements for subcontractors and third-party systems; and

• Compliance with applicable GWCCA information-security requirements.

12. Customer Service

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The Operator shall provide professional, courteous, responsive, and customer-focused service.

• Provide ongoing customer service training.

• Require applicable personnel to participate in GWCCA-required customer-service training.

• Maintain professional uniforms, appearance, identification, and conduct.

• Respond promptly to customer questions and complaints.

• Maintain procedures for escalating unresolved complaints.

• Track customer complaints and resolutions.

• Identify recurring customer concerns.

• Measure customer satisfaction.

• Develop corrective actions when established service levels are not achieved.

• Provide appropriate customer assistance with reservations, payments, credentials, equipment, and parking directions.

13. Staffing and Key Personnel The Operator shall provide sufficient qualified, trained, and supervised personnel to perform all required services.

• Maintain an adequate labor pool;

• Scale staffing according to event requirements;

• Provide appropriate supervisory coverage;

• Prepare staffing plans and schedules;

• Maintain training records;

• Provide appropriate uniforms and credentials;

• Provide backup management coverage; and

• Ensure personnel are trained in customer service, parking systems, revenue controls, safety, emergency procedures, and accessibility.

13.1 Parking Operations Director/General Manager

The Operator shall provide a full-time on-site Parking Operations Director/General Manager with demonstrated experience managing parking operations of comparable size, complexity, event volume, and revenue. GWCCA reserves the right to interview and approve the proposed individual and any permanent replacement.

14. Budget and Cost Management The Operator shall prepare a detailed annual operating budget for GWCCA approval. The budget shall identify personnel costs, payroll-related costs, uniforms, supplies, equipment, maintenance, technology, software, marketing, training, payment-processing expenses, third-party services, other reimbursable operating expenses, and capital expenditures, if applicable.

• Operate within the approved budget.

• Obtain prior approval for material expenditures outside approved budget categories.

• Provide supporting documentation for reimbursable expenses.

• Identify budget variances.

• Provide forecasts as requested.

• Recommend cost-saving opportunities that do not adversely affect service, safety, customer experience, or revenue.

15. Equipment and Facility Responsibilities The Operator shall monitor parking equipment and facility conditions affecting parking operations.

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• Routine inspection of parking-related equipment;

• Prompt reporting of malfunctions;

• Coordination of repairs;

• Preventive maintenance where assigned to the Operator;

• Maintaining records of equipment maintenance;

• Reporting safety hazards;

• Monitoring parking signage and wayfinding;

• Reporting lighting and facility deficiencies;

• Protecting GWCCA-owned equipment provided for Operator use; and

• Maintaining Operator-provided equipment.

No material equipment replacement or capital expenditure chargeable to GWCCA shall occur without prior GWCCA approval.

15.1 Daily Porter and Parking Facility Housekeeping Services

The Operator shall provide and manage daily porter and housekeeping services for parking facilities designated by GWCCA. Services may be performed by the Operator or through qualified subcontractors; however, the Operator shall remain responsible for the scheduling, supervision, quality, performance, and administration of all services.

At a minimum, services shall include:

• Remove litter and debris from parking areas, sidewalks, stairwells, pedestrian walkways, and common areas.

• Empty trash receptacles and replace liners.

• Clean and wipe down trash receptacles.

• Sweep stairwells and pedestrian walkways.

• Remove cobwebs from ceilings, corners, fixtures, and other accessible areas.

• Spot clean spills and conditions presenting potential safety concerns.

• Clean parking facility entryways and elevator areas, where applicable.

• Blow or sweep curb lines and sidewalks.

• Monitor parking facilities and promptly report maintenance deficiencies, damage, or safety concerns to

GWCCA.

The Operator shall ensure that porter and housekeeping services are scheduled and staffed at levels appropriate for daily operations, event activity, facility usage, and other conditions affecting cleanliness. GWCCA may require additional or enhanced cleaning before, during, or following major events or periods of unusually high parking activity.

15.2 Pressure Washing Services

The Operator shall provide and coordinate periodic pressure washing of parking facilities designated by GWCCA. Pressure washing shall include areas designated by GWCCA, which may include parking decks, drive lanes, pedestrian areas, stairwells, sidewalks, entryways, and other applicable parking facility surfaces.

The Operator shall:

• Develop and maintain a proposed recurring pressure-washing schedule for GWCCA review and approval.

• Coordinate pressure washing with GWCCA's event and parking schedules to minimize disruption to parking operations.

• Provide appropriate equipment, personnel, supplies, and supervision necessary to perform the work.

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• Protect vehicles, equipment, building components, and adjacent areas during performance of the work.

• Properly manage wastewater, debris, and cleaning materials in accordance with applicable requirements.

• Promptly address deficiencies identified by GWCCA.

• Maintain records of completed pressure-washing services.

The frequency, areas to be serviced, and scheduling requirements shall be established or approved by GWCCA.

15.3 Subcontracted Facility Services

The Operator may utilize qualified subcontractors to perform porter, housekeeping, pressure washing, or other GWCCA-approved parking facility services. Use of a subcontractor shall not relieve the Operator of its responsibilities under the Agreement. The Operator shall remain fully responsible for subcontractor performance, supervision, scheduling, service quality, safety, compliance, documentation, and correction of deficiencies.

The Operator shall identify in its Proposal any subcontractors proposed for these services, if known at the time of proposal submission, and describe which services are anticipated to be subcontracted.

15.4 Costs and Financial Reporting

Proposers shall separately identify the proposed costs associated with daily porter and parking facility housekeeping services, periodic pressure washing services, and any other proposed parking facility cleaning or maintenance services.

The Proposer shall identify whether each cost is included in the Management Fee or proposed as a reimbursable operating expense.

For subcontracted services proposed as reimbursable expenses, the Operator shall provide documentation supporting the actual cost incurred. Any markup, administrative fee, management fee, surcharge, or other amount added to the subcontractor's actual cost must be specifically identified in the Financial Proposal and approved by GWCCA.

16. Accessibility The Operator shall comply with applicable accessibility requirements and GWCCA standards, including proper management of ADA-designated parking, accessible operations within the Operator's control, staff training, customer assistance, accessible parking technology, and incorporation of accessibility into event parking plans.

17. Sustainability and EV Coordination The Operator shall support applicable GWCCA sustainability initiatives, including coordination with GWCCA's EV charging program, management of parking inventory associated with designated EV charging spaces, customer communications regarding EV charging, reduction of unnecessary vehicle circulation and idling, use of digital processes where practical, and recommendations for sustainable parking practices.

Unless separately authorized, the Operator shall not be responsible for ownership or operation of GWCCA's EV charging infrastructure.

The Operator shall attend applicable GWCC Operations meetings and other operational coordination meetings requested by GWCCA to support event planning, parking operations, transportation coordination, traffic management, and communication among GWCCA departments and stakeholders.

18. Performance Standards and KPIs GWCCA intends to establish measurable Key Performance Indicators ("KPIs") for the Agreement.

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Performance Area Potential Measures

Financial

Revenue versus budget; Net Parking Revenue;

year-over-year revenue performance; operating expense performance; revenue…