RFP_Cost_Proposal_Worksheet.xlsx

This is a Cost Proposal Worksheet for a California state and local contract opportunity involving the Franchise Tax Board (FTB). The deliverables encompass a comprehensive advertising campaign including an advertising plan, creative design services (draft and final sets), printed posters (40 units at 12'H x 24'W), transit shelter billboards (70 units at 67"H x 46"W), audio ad production for two 15-second spots in English and Spanish, audio advertising across terrestrial, satellite, and streaming platforms (3,500,000 impressions), ethnic and community media placements (500,000 impressions), a social media advertising package with paid boosts and sponsored posts, twelve status reports, and a final report. Proposers must complete unit costs for all line items in the yellow cells, with fixed quantities binding for the contract term and estimated quantities used solely for fair and equitable evaluation purposes.

Pricing terms require proposers to submit binding unit costs that remain fixed for the agreement duration, with extended costs calculated through worksheet formulas and not binding on the contracting agency. Sales tax is applicable in multiple California jurisdictions including Sacramento (8.75%), San Francisco Bay Area, Fresno, Los Angeles, and San Diego, though sales tax will not factor into evaluation scoring. The worksheet includes a separate section for unanticipated tasks with a blended hourly rate for the contractor's project managers and key personnel, with such tasks capped at five percent of total agreement value. Payment for deliverables is contingent upon actual delivery and acceptance by the FTB Contract Manager as pre-approved, and all proposed unit costs will be documented in Exhibit B: Attachment 1.