RFP_A241014735.pdf

This is a Request for Proposal (RFP) issued by the California Governor's Office of Emergency Services (Cal OES) for a California Earthquake Early Warning (EEW) Education and Outreach Campaign. The RFP seeks a contractor to organize and coordinate a comprehensive statewide earthquake early warning education and outreach campaign, with objectives including increasing downloads of the California EEW app (MyShake), providing public relations activities, and engaging critical infrastructure sectors to encourage app adoption for workforce safety. The contract will run from May 1, 2025, through April 30, 2027, with key response dates including a proposal submission deadline of April 25, 2025, at 11:00 AM PST, and a proposed award date of June 1, 2025.

The RFP includes a cost proposal format with labor costs for various roles such as project managers, communication specialists, and digital media experts. While the exact budget is to be determined, the contract will be based on actual hours worked and services completed at submitted rates. The contractor must have a minimum of five years of public relations experience, with two years specifically in California-based government agencies, covering areas like public affairs, marketing, crisis communication, and emergency management. The proposal will be evaluated on technical criteria (70 points) and cost (30 points), with preferences potentially given to small businesses and disabled veteran-owned businesses.