RFP 23-04 Consumer Marketing.pdf

RFP # 23‐04

Consumer Marketing

FLORIDA DEPARTMENT OF CITRUS

605 East Main Street

Bartow, FL 33830

(863) 537-3999

Request for Proposal

RFP # 23-04

Proposal Opening:

January 24, 2024, 2:00 PM EST

Vendor Name _____________________________________ Vendor Mailing Address ____________________________ City, State, Zip ____________________________________ Telephone ________________________________________

I certify that this proposal is made without prior understanding, agreement, or connection with any corporation, firm, or person submitting a proposal for the same contractual service and is in all respects fair and without collusion or fraud. I agree to abide by all conditions of this proposal and certify that I am authorized to sign this proposal for the proposer and that the proposer is in compliance with all requirements of the Request for Proposal, including, but not limited to, certification requirements. In submitting a proposal to an agency for the State of Florida, the proposer offers and agrees that if the proposal is accepted, the proposer will convey, sell, assign, or transfer to the State of Florida all rights, title and interest in and to all causes of action it may now, or hereafter acquire under the Anti-trust laws of the United States and the State of Florida for price fixing relating to the particular commodities or services purchased or acquired by the State of Florida. At the State’s discretion, such assignment shall be made and become effective at the time the purchasing agency tenders final payment to the proposer.

Authorized Signature _________________________________________

Print Name and Title _________________________________________

Proposal tabulations with recommended awards will be posted electronically for review by interested parties on or about the date listed in Section 1.3 of the solicitation and will remain posted for a period of 72 hours. Failure to file a Protest within the time prescribed in Section 120.57(3), Florida Statutes, shall constitute a waiver of proceedings under Chapter 120, Florida Statutes.

SWORN STATEMENT PURSUANT TO SECTION 287.133(3)(A),

FLORIDA STATUTES, ON PUBLIC ENTITY CRIMES

THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A NOTARY PUBLIC OR OTHER

OFFICIAL AUTHORIZED TO ADMINISTER OATHS.

1. This sworn statement is submitted to __________________________________________________________ [Print name of the public entity] by ______________________________________________________________________________________

[Print individual’s name and title] for ______________________________________________________________________________________

[Print name of entity submitting sworn statement]

Whose business address is:

and (if applicable) its Federal Employer Identification Number (FEIN) is ________________________________

(If the entity has no FEIN, include the Social Security Number of the individual signing this sworn statement:)

2. I understand that a :public entity crime” as defined in Paragraph 287.133(1)(g), Florida Statutes, means a violation of any state or federal law by a person with respect to and directly related to the transaction of business with any public entity or with an agency or political subdivision of any other state of the United States, including, but not limited to, any bid or contract for goods or services to be provided to any public entity or an agency or political subdivision of any other state or of the United States and involving antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation.

3. I understand that “convicted” or “conviction” as defined in Paragraph 287.133(1)(b), Florida Statutes, means a finding of guilt or a conviction of a public entity crime, with or without an adjudication of guilt, in any federal or state trial court of record relating to charges brought by indictment or information after July 1, 1989, as a result of a jury verdict, nonjury trial, or entry of a plea of guilty or nolo contendere.

4. I understand that an “affiliate” as defined in Paragraph 287.133(1)(a), Florida Statutes, means:

1. A predecessor or successor of a person convicted of a public entity crime; or

2. An entity under the control of any natural person who is active in the management of the entity and who has been convicted of a public entity crime.

The term “affiliate” includes those officers, directors, executives, partners, shareholders, employees, members, and agents who are active in the management of an affiliate. The ownership by one person of shares constituting a controlling interest in another person, or a pooling of equipment or income among persons when not for fair market value under an arm’s length agreement, shall be a prima fascia case that one person controls another person. A person who knowingly enters into a joint venture with a person who has been convicted of a public entity crime in Florida during the preceding 36 months shall be considered an affiliate.

5. I understand that a “person” as defined in Paragraph 287.133(1)(e), Florida Statutes, means any natural person or entity organized under the laws of any state or of the United States with the legal power to enter into a binding contract and which bids or applies to bid on contracts for the provision of goods or services let by a public entity, or which otherwise transacts or applies to transact business with a public entity. The term “person” includes those officers, directors, executives, partners, shareholders, employees, members, and agents who are active in management of an entity.

6. Based on information and belief, the statement, which I have marked below, is true in relation to the entity submitting this sworn statement. [Indicate which statement applies.]

_____ Neither the entity submitting this sworn statement, nor any of its officers, directors, executives, partners, shareholders, employees, members or agents who are active in the management of the entity, nor any affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989.

_____ The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989.

_____ The entity submitting this sworn statement, or one of its officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989. However, there has been a subsequent proceeding before a Hearing Officer of the State of Florida, Division of Administrative Hearings, and the Final Order entered by the Hearing Officer determined that it was not in the public interest to place the entity submitting this sworn statement on the convicted vendor list. [Attach a copy of the final order.]

I UNDERSTAND THAT THE SUBMISSION OF THIS FORM TO THE CONTRACTING OFFICER FOR THE

PUBLIC ENTITY IDENTIFIED IN PARAGRAPH 1 (ONE) ABOVE IS FOR THAT PUBLIC ENTITY ONLY AND, THAT THIS FORM IS VALID THROUGH DECEMBER 31 OF THE CALENDAR YEAR IN WHICH IT IS FILED.

I ALSO UNDERSTAND THAT I AM REQUIRED TO INFORM THE PUBLIC ENTITY PRIOR TO ENTERING

INTO A CONTRACT IN EXCESS OF THE THRESHOLD AMOUNT PROVIDED IN SECTION 287.017,

FLORIDA STATUTES, FOR CATEGORY TWO OF ANY CHANGE IN THE INFORMATION CONTAINED IN

THIS FORM.

[SIGNATURE]

Sworn to and subscribed before me this _______________ day of ____________________________ , 20 _____ .

Personally known ______________________________ ______________________________________

OR Produced identification _______________________ Notary Public – State of ___________________

_____________________________________________ My commission expires ___________________ (Type of identification)

(Printed, typed, or stamped commissioned name of notary public)

SECTION 1. INTRODUCTION

1.1 BACKGROUND

The Florida Department of Citrus (FDOC) is an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry. Its mission is to maximize consumer demand for Florida citrus products to ensure the sustainability and economic well‐being of the Florida citrus grower, the citrus industry and the State of Florida.

The FDOC also has extensive regulatory responsibilities, covering every aspect of the industry, including research, production, maturity standards, licensing, transportation, labeling, packing and processing. The industry employs approximately 33,000 people, provides an annual economic impact of $6.9 billion to the state, and contributes hundreds of millions of dollars in tax revenues that help support Florida’s schools, roads and health care services.

The FDOC is governed by the Florida Citrus Commission (FCC), an eleven‐member board with taxing authority appointed by the Governor of Florida to represent citrus growers, processors and packers. Three commission members must be processors, one member must be a packer and must be a resident of the Indian River production area of Florida, and another member must be a grower with a production area of more than 5,001 acres in Florida.

The FCC serves in the capacity of a Board of Directors and agency head for the FDOC.

The FCC oversees and guides the activities of the FDOC. It is responsible for setting the annual amount of excise tax as well as quality standards for all citrus grown, packed or processed in Florida. In addition, the FCC conducts a wide variety of programs involving industry regulation, scientific, market and economic research, advertising, merchandising, public and industry relations and consumer promotions.

1.2 STATEMENT OF PURPOSE

1.2.1 Need

The FDOC desires to secure an agency to serve as a key partner in the planning, execu on and evalua on of consumer marke ng efforts primarily focused on brand management, consumer engagement, paid media, digital media, social media, retail ac va on, influencer engagement and measurement, eCommerce, and performance marke ng. We are par cularly interested in proposals from agencies that specialize in the representa on of agriculture commodi es, trade associa ons, and/or global brands/brand families.

1.2.2 Objec ve

The objec ve of the rela onship established with this contract is to enhance the

Department’s ability to fulfill its mission: Maximize consumer demand for Florida citrus products to ensure the sustainability and economic well‐being of the Florida citrus grower, the citrus industry and the State of Florida.

1.2.3 Requirements

All proposals shall be from well‐established agencies with headquarters in the con nental

United States. The successful agency must have significant consumer marke ng experience in the primary areas of focus on content/asset development and brand management, consumer engagement, paid media, digital media, social media, retail ac va on, influencer engagement, eCommerce ac va ons, and performance marke ng.

1.3 TIMELINE OF EVENTS

Opening dates are firm and cannot be changed. All other dates are subject to change. All changes to the Timeline of Events will be made through addendums to the solicita on on the Vendor Informa on Portal (VIP).

Request for Proposal posted on VIP December 4, 2023

Statement of Interest/Ques ons Due December 18, 2023, 5:00 PM EST

Pos ng of Answers to Ques ons December 21, 2023

Proposals Due/Opened* January 24, 2024, 2:00 PM EST

*PROPOSALS RECEIVED AFTER THIS TIME ARE NOT ELIGIBLE FOR AWARD.

Review and evalua on January 26 – February 2, 2024

Post Semi‐Finalist List on VIP February 5, 2024

Agency Presenta ons at FDOC‐Bartow** February 26 – March 5, 2024

Submi ed to the Citrus Commission March 20, 2024

Pos ng of the Award Selec on March 21, 2024

Award Date July 1, 2024

* Emailed and Faxed proposals are not eligible – Proposals must be received no later than January 24, 2024, 2:00 PM EST.

** Agency presenta ons will take place between February 24 and March 5, 2024. Semi‐ finalists will be no fied of their presenta on date.

1.4 Special Accommoda ons

Any person requiring a special accommoda on due to a disability should contact Sharon

McLeod at least 48 hours prior to the scheduled event by calling 863‐537‐3964.

SECTION 2. SCOPE OF SERVICES

2.1 SERVICES AND RESPONSIBILITIES

2.1.1 State Requirements

Bidding Vendor acknowledges that Department is a governmental state agency and that Department is bound by state laws, rules and policies, which must be followed by Vendor when providing such services. These laws, rules and policies include Chapter 601, F.S. (Florida Citrus Code), Chapter 287, F.S. (Procurement), Chapter 119, F.S. (Public Records) and Chapter 20, F.A.C. (Department Rules and

Regula ons) and FDOC Purchasing, Fiscal and Travel Policies.

The State of Florida, through the Department of Management Services, has ins tuted MyFloridaMarketPlace (MFMP), a statewide eProcurement system.

Pursuant to Sec on 287.057(23), F.S., (2002), all payments shall be assessed a

Transac on Fee of one percent (1.0%), which the Vendor shall pay to the State;

refer to sec on 2.2.11 of RFP.

2.1.2 Scope of Work

The initial contract will be for two years with the option of one two‐year renewal upon mutual agreement of both parties and with the approval of the Florida Citrus Commission (FCC). The FDOC anticipates that the budget will be approximately $3,000,000 to $8,000,000 per year. (This includes fees and all out‐ of‐pocket expenses.) However, the FDOC reserves the right to modify this amount based on federal and/or state budgets.

The selected agency will work as a part of a team consisting of FDOC staff and other contracted agencies to create an integrated consumer marketing plan to advance the mission of the FDOC.

Consumer Marketing activities will include the following key areas:

Consumer Engagement

Paid/Digital Media

Social Media/Community Management

Content/Asset Development and Brand Management

Influencer and Spokesperson Engagement

Retail Activation (Online/In‐store)

Website Development/Management

Measurement eCommerce Activations

Performance Marketing

Graphic Design

Other Related Marketing and PR Services

2.1.3 Evaluation Process

1. Evaluation Team: The evaluation team will include a minimum of three FDOC staff members and one Florida Citrus Commissioner.

2. Evaluation Criteria: The RFP proposal format should reflect the following:

a. Experience:

i. Agency must have experience and demonstrated competency in the following areas:

1. Consumer Engagement

2. Paid/Digital Media

3. Social Media/Community Management

4. Content/Asset Development and Brand Management

5. Influencer and Spokesperson Engagement

6. Retail Activation (Online/In‐store)

7. Website Development/Management

8. Measurement

9. eCommerce Activations

10. Performance Marketing

11. Graphic Design

12. Other Related Marketing and PR Services

ii. The FDOC prefers experience in any of the following:

1. Public Entities

2. Commodities/Agriculture

3. Trade Associations

4. Global Brands

5. Brand Families

b. Case Study: Agency must provide one Case Study that is relevant to the RFP. Clearly indicate the agency’s role in that case.

c. On‐Boarding Process: Agency must describe their approach to a post‐ award onboarding process.

d. Staffing Plan: Agency should outline their staffing plan, capacity, roles, competencies, and physical locations.

e. Strategic and Tactical Approach: Agency must describe their strategic and tactical approach to the key areas outlined in the scope of work.

f. Costs for Services: Agency should provide their approximation of costs for services and agency fees/rates.

g. Measurement Approach: Agency should describe their approach to measurement in the key areas.

h. Additional items required to be included in the proposal but will not be included in the scoring rubric include:

i. Organizational Chart

ii. Client List

iii. Possible Client Conflicts (and resolution)

iv. Client References (5)

v. Regional Scope/Geographical Focus

vi. Statement of Financial Controls/Risk Assessment

The evaluation team will review and score all proposals and will select the semi‐ finalist agencies. These agencies will be required to make presentations to the

Evaluation Committee and the Florida Citrus Commission at the FDOC

Headquarters in Bartow, FL between February 26 and March 5, 2024 (date is tentative and subject to change). Agency site visits may be conducted at finalist agencies.

2.1.4 Purchasing

As stated in section 2.1.1, the Department is an executive agency of the State of Florida and must abide by all purchasing rules as mandated by section 287, Florida Statutes and Rule 60A, Florida Administrative Code.

2.1.5 Staffing

1. Agency shall provide for professional service, a full and experienced staff capable of managing Department’s marketing and public relation needs and working as integrated partners with other Department Agencies and Department’s marketing team.

2. Agency will ensure that all programs, communications and written materials disseminated and published to the public pursuant to this agreement shall be approved by appropriate Department staff prior to publication or dissemination.

3. Agency agrees to provide Department written reports and/or oral presentations on the progress of the above referenced services at such times as designated by Department and agreed to by Agency to disseminate preliminary information, the final report, program plans, concepts and/or result or to explain delay in delivery of same.

2.1.6 Use of Name

1. Department will not use the name of Agency nor of any member of

Agency’s project staff, in any publicity, advertising, or news release without the prior written approval of an authorized representative of

Agency. Such approval will not be unreasonably withheld.

2. Agency will not use the name of Department, nor of any member of

Department’s project staff, in any publicity, advertising, or news release without the prior written approval of an authorized representative of

Department and such approval will not be unreasonable withheld.

2.1.7 Ownership

All concepts, materials, publications, original artwork, photographs, video tapes, masters, transparencies, negatives, recipes, data, plans, ideas or other creative work for which Agency has received payment from Department shall be, except for materials and rights which are acquired under license, the property of Department and may be used by Department without any claim by Agency.

2.1.8 Conflict of Interest

Agency agrees that it will not perform public relations or marketing services for any person, company, association, unit of government, or other entity that is engaged in the production or marketing of citrus products, fruit juices or fresh fruit produce, fruit drinks, bottled water, fortified water, nutraceuticals, and sports drinks, without the express written permission of Department’s Executive Director. Agency shall make available information on any of Agency’s clients that may be considered a conflict of interest upon request by Department.

2.2 CONSIDERATIONS

2.2.1 General Contract Conditions and General Instructions

The General Contract Conditions Form PUR 1000 and General Instructions Form PUR 1001, found in Rule 60A‐1.002, Florida Administrative Code, are hereby incorporated by reference, and can be accessed at:

https://www.dms.myflorida.com/business_operations/state_purchasing/state_ agency_resources/state_purchasing_pur_forms

2.2.2 Special Instructions

The following special instructions modify the general instructions provided in the incorporated PUR 1001 and shall take precedence over conflicting terms of PUR 1001:

Paragraph 3. Electronic Submission of Proposals. Proposals shall be submitted in accordance with Section 5 of this solicitation. Emailed or faxed proposals will not be accepted.

2.2.3 MFMP Registration and Florida Substitute Form W‐9 Process

The awarded Respondent(s), if any, must have completed this process prior to

Contract execution. For additional information, please visit https://vendor.myfloridamarketplace.com/

The awarded Respondent(s), if any, must complete a Florida Substitute Form W‐

9 prior to Contract execution. The Internal Revenue Service receives and validates the information provided on the Florida Substitute Form W‐9. For instructions on how to complete the Florida Substitute Form W‐9, please visit https://flvendor.myfloridacfo.com/

If you need assistance with using MFMP, please contact the MFMP Customer

Service Desk at (866) 352‐3776 or VendorHelp@myfloridamarketplace.com. The

MFMP Customer Service Desk cannot answer questions about the RFP content.

All solicitation questions must be submitted in accordance with Section 5.4

Submittal Information.

2.2.4 Amount

Please provide the total cost to complete the services outlined in this request, along with your terms for payment. If any payments are required upon execution of contract, or prior to any services being rendered, a full justification for the advance payment is required.

The proposed budget for the consumer marketing activities range from $3,000,000 to $8,000,000 (this includes all fees and out‐of‐pocket expenses). The

FDOC reserves the right to modify this amount based on federal and/or state budgets.

2.2.5 Cost Management Plan/Program Summary

1. Prior to incurring costs for approved activities, a cost management plan/program summary procedure must be followed. At a minimum, the cost management plan will describe the services to be performed, costs by line item for various media and production, separate line items for various anticipated out‐of‐pocket expenses as well as period of activity and expected performance measures for the approved activity.

2. Should additional funds be required for any reason, Vendor shall, prior to incurring the additional costs, prepare a Revised Cost Management Plan/Program Summary and submit it with an appropriate explanation to Department for approval.

3. Except for the employment of agents at its own expense, Vendor shall not engage third parties to perform any services or otherwise obligate or commit Department for expenses or payments of any kind without specific prior written approval of Department via a Cost Management Plan/Program Summary.

2.2.6 Travel

Travel, if applicable, shall be reimbursed with prior written approval via cost estimate, and in accordance with rates specified in Section 112.061, Florida Statutes.

2.2.7 Method of Payment

Department shall require an invoice referencing the Cost Management Plan (CMP) or Program Summary (if required) and outlining the services provided forty (40) days prior to each scheduled payment as specified in 215.422, F.S.

2.2.8 Financial Consequences

Vendor fees and reimbursement for costs incurred are paid after services are rendered, subsequent to receipt of invoice, proof of adequate performance and pre‐audit of supporting documentation (section 2.2.7). Additional financial consequences shall be specified in contract, in accordance with section 287.058(1)(h), F.S.

2.2.9 Right to Audit

The Department shall have the right to audit or inspect any and all records, reports, documents and such other supporting evidence as it deems necessary to verify compliance with the terms of this contract. The Vendor shall provide such records in original hard copy, machine‐readable form, or both, as requested.

Vendor shall maintain such records and allow Department to exercise such right to audit for a period of five years after final payment on this contract, or longer if required by law. The Vendor shall include the ‘right to audit provisions’ of this contract in all agreements with subcontractors and any other business entities providing goods or services in direct or indirect support of this contract. Should Department exercise this right to audit, Vendor shall provide adequate and appropriate workspace as well as access to photocopy machines and the right to interview current Vendor employees and contact information for former employees.

2.2.10 Financial Control / Risk Assessment

A. Do you publish financial statements on a regular basis? If so, how frequently?

Are these statements available upon client request?

B. Do you engage an outside accoun ng firm to audit annual financial statements and/or to review internal control systems? If so, can you provide copies of these reports upon client request? If not, please provide a descrip on of the internal controls in place to support your opera on.

C. The FDOC is prohibited from making payment to any en ty other than the primary contractor. To what extent can you pay third‐party party vendors, with reimbursement by FDOC to you to follow in 30 days?

2.2.11 MyFloridaMarketPlace Transaction Fee

The State of Florida through the Department of Management Services has instituted MyFloridaMarketPlace, a statewide eProcurement system. Pursuant to section 287.057(23), Florida Statutes (2002), all payments shall be assessed a Transaction Fee of one percent (1.0%), which the Vendor shall pay to the State, unless exempt pursuant to 60A‐1.032, F.A.C.

For payments within the State accounting system (FLAIR or its successor), the Transaction Fee shall, when possible, be automatically deducted from payments to the Vendor. If automatic deduction is not possible, the Vendor shall pay the Transaction Fee pursuant to Rule 60A‐1.031(2), F.A.C. By submission of these reports and corresponding payments, Vendor certifies their correctness. All such reports and payments shall be subject to audit by the State or its designee.

The Vendor shall receive a credit for any Transaction Fee paid by the Vendor for the purchase of any item(s) if such item(s) are returned to the Vendor through no fault, act, or omission of the Vendor. Notwithstanding the foregoing, a

Transaction Fee is non‐refundable when an item is rejected or returned, or declined, due to the vendor’s failure to perform or comply with specifications or requirements of the agreement.

Failure to comply with these requirements shall constitute grounds for declaring the Vendor in default and recovering re‐procurement cost from the Vendor in addition to all outstanding fees. VENDORS DELINQUENT IN PAYING

TRANSACTION FEES MAY BE EXCLUDED FROM CONDUCTING FUTURE BUSINESS

WITH THE STATE.

2.2.12 Crimes Entity

A person or affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime may not submit a bid on a contract to provide any goods or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on lease of real property to a public entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity, and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for a period of 36 months from the date of being placed on the convicted vendor list.

2.2.13 Discrimination

In accordance with section 287.134, Florida Statutes, an entity or affiliate who has been placed on the discriminatory vendor list may not submit a bid on a contract to provide goods or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on leases of real property to a public entity, may not award or perform work as contractor, supplier, sub‐contractor, or consultant under contract with any public entity, and may not transact business with any public entity.

2.2.14 Nondiscrimination and Compliance

No person, on the grounds of race, creed, color, national origin, age, sex or disability, shall be excluded from participation in, be denied proceeds or benefits of, or be otherwise subjected to discrimination in performance of this Agreement as prescribed by all applicable state and federal laws and regulations.

Counsel shall, upon request, show proof of such nondiscrimination. Failure to comply with such state and federal laws will result in the termination of this Agreement.

2.2.15 Unauthorized Aliens

The Department shall consider the employment by any contractor of unauthorized aliens a violation of section 274A of the Immigration and

Nationalization Act. Such violation shall be cause for unilateral cancellation of this contract.

2.2.16 Minority Participation

The state of Florida is committed to supporting its diverse population by providing increased opportunity and diversity in state contracting processes. By submitting a response to this RFP and winning the business, a vendor will be committing to implement business operations that encourage vendor diversity in subcontracts. At a minimum, the contractor will give consideration to minority and women business enterprises in all subcontracting opportunities as well as routine acquisitions supporting day‐to‐day operations in fulfilling the contractual obligations outlined in the RFP. The contractor will also provide bi‐annual reports of expenditures with minority and women businesses.

2.2.17 Cooperation with the Inspector General

Pursuant to section 20.055(5), Florida Statutes, contractor, and any subcontractors understand and will comply with their duty to cooperate with the inspector general in any investigation, audit, inspection, review, or hearing.

SECTION 3. TERMS OF AGREEMENT

3.1 Length of service to be provided shall be for a two‐year period with one two‐year extension at the Department’s option. This contract shall be effective upon execution by both parties.

3.2 The State of Florida’s performance and obligation to pay under this agreement is contingent upon an annual appropriation by the Legislature as specified in section

287.0582, F.S.

3.3 All Department contracts require a termination clause upon written notice to Vendor, submitted a specified number of days prior to termination. Department will be responsible for all services rendered within the scope of the contract.

SECTION 4. EVALUATION CRITERIA

Each Proposal will be evaluated and ranked by a committee of staff members familiar with the business. Points will be awarded as follows for a possible total of 100:

Experience/Capacity 20

Case Study 10

Onboarding Process 05

Staffing Plan/Personnel 10

Strategic and Tac cal Approach 25

Cost for Services 10

Measurement Approach 20

Total 100

Addi onal items required to be included in the proposal but not included in the scoring rubric include:

Organiza onal Chart

Client List

Possible Client Conflicts (and resolu on)

Client References (5)

Regional Scope/Geographical Focus

Statement of Financial Controls/Risk Assessment

SECTION 5. SUBMITTAL INFORMATION

5.1 Five (5) copies of your proposal MUST be submi ed with one of those copies suitable for automated copying or electronic media to:

Florida Department of Citrus

Sharon McLeod, Purchasing Manager

605 E. Main Street

Bartow, FL 33830

PLEASE REFERENCE RFP 23‐04 ON THE OUTSIDE OF ALL MAILINGS.

5.2 Answers to ques ons about the content of the proposal will be posted on the date listed in Sec on 1.3.

5.3 Procurement Officer

The Procurement Officer is the sole point of contact from the date of the release of this

RFP un l 72 hours a er the Intent to Award is posted.

Procurement Officer for this RFP is:

Sharon McLeod, Purchasing Manager

Florida Department of Citrus

Email: smcleod@citrus.myflorida.com

*** ALL CONTACT WITH THE PROCURMENT OFFICER SHOULD BE IN WRITING VIA EMAIL.

ALL EMAILS SHOULD CONTAIN THE SOLICITATION NUMBER IN THE SUBJECT LINE OF THE

EMAIL ***

5.4 REQUIRED DOCUMENTS – CHECK LIST

___ Signed RFP

___ Crimes En ty, Notarized and Signed

___ Company History

___ Resumes of all persons responsible for the Florida Department of Citrus account

___ Reference list, name, phone number, name of project, e‐mail if available.

___ E‐mail for future no fica on: __________________________________________________

The Department reserves the right to reject any and all proposals and to waive minor irregulari es.