RFP 20075_Addendum_Five_clean_(2-26-24)~1.pdf

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Attached to
ODFW The Dalles Shop Snowmobiles
Solicitation number
S-63500-00008874
Issued by
Wasco County, Oregon

About this file

This is an addendum to Request for Proposal #20075 for Creative Services issued by the Oregon State Lottery, dated February 26, 2024. Addendum Number Five modifies the evaluation criteria and process for the optional Phase Three presentations component of the RFP. The addendum replaces Section 5.9.2.6 entirely, establishing detailed scoring criteria for finalist proposers advancing to Phase Three. The evaluation framework assigns specific weights to five evaluation categories: Research & Strategic Thinking (25%), Creativity & Innovation (30%), Brand Fit (20%), Contextual Integration Across Media Channels (15%), and Cost (10%). Each criterion includes detailed considerations to guide evaluator assessment, such as justification of research choices, demonstration of authenticity and unique creative implementation, alignment with Oregon Lottery brand requirements, channel-appropriate messaging, and cost competitiveness relative to market rates and other proposers. The addendum also makes a technical correction to Section 5.13 to ensure proper cross-reference to the evaluation criteria in Section 5.9.2.6.

Written acknowledgement of receipt of Addendum Number Five is not required from proposers. The addendum was prepared by Julie Schmoyer, Procurement and Contracts Analyst for the Oregon State Lottery, and contains space for company acknowledgement with signature, title, and date fields. As a modification to an existing RFP, this addendum becomes binding on all proposers and is incorporated into the original RFP documentation by reference. No pricing information, set-asides, funding sources, or contract term details are modified by this addendum.

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RFP # 20075 – Creative Services Addendum Number Five Date: 02/26/24

This Addendum Number Five modifies Request for Proposal # 20075 (“RFP”) only to the extent indicated herein. All other areas not specifically mentioned or affected by this Addendum Number Five shall remain in full force. This Addendum Number Five is incorporated into the original RFP by this reference.

1. RFP, Section 5.9.2.6, Optional Phase Three Presentations, is deleted in its entirety and replaced with the following:

“5.9.2.6 Optional Phase Three Presentations

Criteria Question Examples of considerations Weight Research & Strategic Thinking

Did Proposer justify its choices and research into the game, audiences, Oregon Lottery etc.?

Target audience, key messaging, game play, research insights, state/regional vs national context, language, calls to action, inclusiveness.

25%

Creativity & Innovation

Does the concept presented demonstrate a unique or interesting creative implementation to a stated creative strategy?

Demonstration of authenticity, ability to effectively reach target market(s), , vision, uniqueness of message/concept.

30%

Brand Fit Does the presented concept align with and reinforce the Lottery brand?

Good fit with stated requirements and demonstrated ability to meet Oregon Lottery corporate culture and requirements.

20%

Contextual Integration Across Media Channels

How well does the proposed creative work within the tone/language/limits of each channel?

Are messages in-line for the intended channel, organizational considerations, or placement?

15%

Cost How does Proposer’s costs compare to market and other Proposers?

How well does Proposer’s estimated costs for development and production

10% of its Phase Three Assignment align with its Cost Proposal?

How well do the estimated costs assumptions, and associated explanations demonstrate Proposer’s knowledge delivering similar campaigns or services?

2. RFP, Section 5.13, Optional Phase Three Selection, third sentence, is amended as follows (deleted language is represented with strikethrough, new language is in bold):

“Lottery will evaluate Proposers that advance to Phase Three (“Finalists”) using the optional Phase Three presentation criteria set forth in Section 5.9.2.6. 5.9.2.5.”

Written acknowledgement of receipt of this Addendum Five IS NOT required.

Addendum Number Five prepared by:

Julie Schmoyer Procurement and Contracts Analyst Oregon State Lottery

The undersigned hereby acknowledges receipt of this Addendum Number Five for RFP# 20075 and agrees to be bound by the conditions therein.

Company Name:

Signature:

Title:

Date:

File details come from the government source that posted it. Updated .