RFI.docx
DOCX document 42 KB Posted
- Attached to
- RFI - Social Media Services
- Solicitation number
- OAA-26-00228
About this file
This is a Request for Information (RFI) issued by the Department of Labor's Office of Publications and Special Studies (OSPE) for social media management services. The RFI is a sources sought notice and market research tool—not a solicitation or commitment to award a contract, and responders will not be compensated for their submissions.
The Division of New Media within the Bureau of Labor Statistics seeks a web-based social media management platform to streamline publishing, governance, and reporting across official BLS channels. Required capabilities include enterprise account grouping with unlimited social profiles across networks (X/Twitter, Facebook, Instagram, Threads, LinkedIn, YouTube, Bluesky, Pinterest, and TikTok); advanced approval workflows and real-time content editing; comprehensive analytics and reporting with the ability to share reports externally; advanced monitoring and listening tools; benchmark comparison data; custom inbox management rules; a social content calendar; campaign planning; iOS and Android mobile applications; and five user seats. The system must support unlimited analytics reports shareable with non-platform users and enable in-depth monitoring around events and keywords.
Responses must be submitted via email to Daniel Garza by 12:00 PM EST on Monday, April 13, 2026. RFI responses should not exceed 30 pages in Microsoft Word format (Times New Roman 11- or 12-point font, 1-inch margins) and must include a cover letter with company contact information, responses to seven general questions regarding company capabilities and approach, a capabilities package, and optional reference materials. Pricing information requested is for rough order of magnitude and planning purposes only. Questions must be submitted by 12:00 PM EST on April 6, 2026. The Government reserves the right to request demonstrations from offerors submitting relevant responses. Based on RFI responses, the requirement may be set-aside for small businesses or procured through full and open competition, with multiple awards possible.
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Department of Labor - OSPE Request for Information (RFI) Social Media Services
SPECIAL NOTICE: SOURCES SOUGHT & REQUEST FOR INFORMATION (RFI). THIS IS NOT A REQUEST FOR PROPOSALS. This notice does not represent a commitment by the Government to issue a solicitation or award a contract. The Government is not obligated to and will not pay for information received as a result of this announcement. No reimbursement will be made for any costs associated with providing information in response to this announcement and any follow-up information requests to include an invite to further explain/demonstrate aspects of their proposed approach. Requests for a solicitation will not receive a response. Information provided in response to this RFI is submitted voluntarily and is not being requested as part of a solicitation for actual pricing.
PURPOSE OF RFI:
The purpose of this RFI is to gather information about potential solutions to achieve the following high-level objectives:
Streamline publishing, governance, and reporting across official BLS channels. Additional advanced social media tools are required as the Division of New Media continues to grow the department’s social media presence, work more closely with all DOL agencies to develop social media content, set performance standards, collect and address customer feedback, and use data to improve content.
Responses to this RFI will be reviewed by DOL for their applicability to the Government’s need and determined to be “Relevant” or “Irrelevant” to the above problem. Offerors of “Relevant” responses may be requested to demonstrate their approach and/or product to a Government panel of Subject Matter Experts to help DOL determine the best approach.
BACKGROUND:
The Division of New Media within the Office of Publications and Special Studies posts information to multiple social media platforms related to the work of the Bureau of Labor Statistics. Div. of New Media must be able to easily monitor all social media accounts in one place as well as collect metrics. As such, the Div. of New Media seeks to continue to ensure timely and effective dissemination of information to the public and other stakeholder groups through a social media platform with the ability to publish and track social media content, monitor social media content about the department, and respond quickly when information is requested in order to provide good customer service.
New Media would like to use a social media management platform that enables us to view multiple accounts in one place, and post updates to these accounts or reply directly to comments.
SCOPE
The contractor must provide all personnel, equipment, tools, materials, supervision, and other items and non-personal services necessary to perform social media dashboards as defined in this Performance Work Statement. The contractor shall provide access to a web-based social media management platform with advanced approval workflows, real-time editing of content, advanced analytics and reporting (including the ability to share real-time reports with non-users), advanced monitoring and listening, benchmark/comparison data, and custom rules for inbox management (including the ability to share messages with non-users via email).
The contractor must meet the standards in this contract action.
- The contractor must provide all personnel, equipment, tools, services, materials, supervision, and other items and non-personal services necessary to perform social media dashboards as defined in this Performance Work Statement. The contractor shall meet the standards in this contract action:
Includes, but is not limited to:
- Enterprise Account Grouping, Feature & Permission Management
- Social content calendar
- Unlimited Social Publishing
- Scheduling for Optimal Times
- Campaign Planning
- Custom approval workflows
- Unlimited Social Profiles
- Smart Inbox – centralized stream of inbound messages and mentions
- 30+ standard out-of-the-box reports, including Group, Post, Campaign Tag, and Network reports
- iOS & Android mobile applications
- Services provided for five (5) seats on the account.
2) Unlimited Social Profiles across Network Partnerships
- BLS will have unlimited scalability to support all current and future social profiles across supported networks, including but not limited to: X ( Twitter), Facebook, Instagram, Threads, LinkedIn, YouTube, Bluesky, Pinterest, and TikTok.
Reporting and Analytics Requirements
· The system shall have the ability to create unlimited analytics reports that can be shared with users outside of the platform.
· Division of New Media must have access to benchmark (comparison) data that helps us better understand the performance of our accounts.
· The system must provide the ability to conduct in-depth social media monitoring around events and keywords.
RFI QUESTIONNAIRE
1. Company description, discussion of company capabilities, and general summary of approach to accomplishing the requirements listed in the scope.
1. Historical information (description and length of time providing this service, as well as under what North American Industry Classification System (NAICS) XXXXXXXXX) to the public and other federal agencies.
1. Describe your type of business, (i.e., small, small disadvantaged, woman-owned, HUB Zone, serviced-disabled veteran-owned small business, large business, etc.), under NAICS XXXXXXXXX, which contains a size standard of XXXXXXXXXXX.
1. Does your company possess the capabilities to provide the entire range and scope of these requirements? If not, please list which requirements your company can provide?
1. Suggestions/recommendations to improve scope of services to provide an improved value to the Government.
1. Potential risks that could impact the requirement, whether it is performance risk, technical risk or cost? Please be specific.
1. Issues with scope (either expressed or implied) that may limit a Company’s ability to perform services and ultimately increase the cost to the Government.
RESPONSES TO RFI
RFI responses shall conform to the format below and provide the following information:
1. Cover Letter – The cover letter must include the following information:
· Company name
· Company points of contact, telephone number and email address
· Date submitted
2. Offerors shall respond to each of the general questions.
3. If the offeror chooses not to respond to a question, indicate “no response.”
4. Submit a capabilities package that include the above considerations that demonstrate capabilities and expertise related to the information outlined. As part of the market research associated with this RFI, we are also seeking pricing information. Any pricing information received is to be Rough Order of Magnitude, and is solely for information-gathering and planning purposes.
5. Marketing and/or reference materials, if included, shall be placed at the end of the response, in an appendix.
6. Responses shall not exceed 30 pages, and should be submitted in Microsoft Word .doc or .docx formats, Times New Roman 11-point or 12-point font, with 1-inch margins minimum all around.
RFI SCHEDULE
Responses to the RFI shall be submitted via email to Daniel Garza by 12:00PM EST on Monday, April 13, 2026.
Contracting Officer – Rachael Vargas Email: Vargas.Rachael.N@dol.gov
Contracting Specialist – Daniel Garza Email: Garza.Daniel@dol.gov
Questions regarding this RFI shall be e-mailed to the above point of contact by 12:00PM EST on April 6, 2026. Questions and answers shall be posted as an amendment to this RFI. The Government reserves the right to edit any questions as needed to protect the identity of the source, but absent this consideration, the Government intends to quote each submitted question verbatim in its response.
DISCLAIMER
This RFI is issued for information and planning purposes only and does not constitute a solicitation. The Government does not intend to award a contract on the basis of this RFI or to otherwise pay for information received in response to this RFI. All information received in response to this RFI that is marked Proprietary will be handled accordingly. Responses to the RFI will not be returned. Information provided in response to this RFI will be used to assess tradeoffs and alternatives available for determining how to proceed in the acquisition process for an agency-wide asset management system and may lead to the development of a Performance Work Statement for the system. In accordance with FAR 15.201(e), responses to this RFI are not offers and cannot be accepted by the Government to form a binding contract. Responders are solely responsible for all expenses associated with responding to this RFI.
BASED ON THE RESPONSES TO THIS SOURCES SOUGHT NOTICE/MARKET RESEARCH, THIS REQUIREMENT MAY BE SET-ASIDE FOR SMALL BUSINESSES OR PROCURED THROUGH FULL AND OPEN COMPETITION, and multiple awards MAY be made.
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