Revised Attachment C - Pricing.docx

This is a pricing attachment document for Virginia Commonwealth University's Request for Proposals No. 212167790CK for Out of State Recruitment Services. VCU is seeking a firm to provide admissions geodemographic services designed to enhance recruitment communication and yield efforts through search mailing, electronic mail, and calling campaigns. The primary objective is to increase out-of-state enrollment while supporting in-state and transfer recruitment and yield initiatives as needed. The RFP establishes operational, performance, application, and general requirements that prospective firms must meet in their proposals.

The pricing structure requires bidders to provide a not-to-exceed annual cost for Year 1 based on the Statement of Needs, with a maximum contract value of $460,000.00. Proposals should include separate line items for one-time implementation and onboarding fees if applicable, followed by annual not-to-exceed costs for Years 2, 3, and 4. Bidders may also offer multi-year discounts or price holds as part of their proposal. VCU reserves the right to negotiate price with selected proposers, and all pricing information must be completed and signed by an authorized representative with the submission date included.