Response to Offeror Questions document.pdf

This document is a Response to Offeror Questions for Request for Proposal #25RFP15841, issued by the South Dakota Department of Public Safety's Office of Highway Safety. The RFP seeks proposals for a Highway Safety Alcohol Messaging Campaign to be implemented across radio and television stations statewide during the federal fiscal year from October 1, 2025, to September 30, 2026, with potential for four additional twelve-month terms through October 1, 2030. The successful vendor must generate a minimum of four bonus dollars for each earned dollar of advertising time on broadcast stations, with media placement commencing no later than December 1, 2025. Proposals are due by August 1, 2025, with an anticipated award decision by August 30, 2025.

The one-year budget for this contract will not exceed $200,000 and will be prorated according to the federal fiscal year during the initial contract term. The current incumbent is the South Dakota Broadcasters Association, and the RFP is open to all interested parties who can fulfill the requirements, with no specific preference for in-state firms. Proposals will be evaluated based on factors including specialized expertise, technical competence, resources, past performance, availability, and proposed project management techniques. Interested vendors are instructed to email inquiries to Rob Weinmeister at Robert.weinmeister@state.sd.us with the subject line "RFP #25RFP15841", and all communications will be posted on the state's e-procurement system.