Redacted_ JA_Pryze.pdf

CUI | Source Selection Sensitive Information – See FAR 2.101 & 3.104

4. AN IDENTIFICATION OF THE STATUTORY AUTHORITY PERMITTING OTHER THAN FULL

AND OPEN COMPETITION

The statutory authority permitting other than full and open competition is 10 U.S.C. 3204 (a)(1), as implemented by RFO 6.103-1 “Only one Responsible Source and no other supplies or services will satisfy agency requirements.” Pryze app support is a brand name product of Pryze App Inc. As the incumbent provider, Pryze App Inc. possesses the proprietary technical knowledge, platform capabilities, configurations experience, and operational familiarity necessary to provide continued support of the Government’s existing Pryze environment without disruption or reimplementation. Specific attributes of Pryze that are consistent with the Government’s requirements includes:

Purpose-built behavior and goal management: Pryze enables the Agency to define specific mission-related actions and goals—including required trainings, compliance acknowledgments, onboarding activities, and other designated behaviors—and track participation and completion through a centralized platform.

Automated recognition and incentive capabilities: Pryze connects completion of designated goals and activities to configurable recognition, points, and rewards. This allows the Agency to reinforce desired behaviors while reducing reliance on manual tracking, follow-up, and recognition processes.

Configurable goal structures: Pryze allows administrators to configure goals, participation criteria, point values, recognition, and other program elements around the Agency’s specific objectives rather than requiring the Agency to conform its processes to a standardized recognition program.

Cross-system integration capability: Pryze is designed to integrate with enterprise systems of record, including platforms such as ServiceNow, allowing qualifying actions occurring outside of Pryze to be incorporated into the Pryze engagement and recognition environment where configured.

Centralized measurement and reporting: Pryze provides administrators and leadership with visibility into participation, goal completion, engagement, and related program outcomes via proprietary graphs and frameworks, allowing the Agency to measure whether designated initiatives are producing the intended behaviors.

Support for distributed workforces: The web-based platform can support users across departments and work environments, including in-office, hybrid, and remote personnel, without requiring separate engagement programs for each population.

Existing Agency-specific environment and institutional knowledge: As the incumbent provider, Pryze has knowledge of the existing environment, configurations, workflows, implementation decisions, and Agency requirements associated with the current deployment. Continued use preserves that established environment and avoids the need to recreate configurations, processes, and institutional knowledge in a replacement platform.

Direct support from the platform provider: Pryze is provided and supported directly by Pryze App Inc.

There are no resellers of the Pryze platform. Accordingly, platform support, configuration, troubleshooting, and continued development can be addressed directly by the company responsible for the underlying solution.

These capabilities support the Government requirements by connecting Agency-defined activities and goals to measurable completion, recognition and incentives, and centralized reporting within the Pryze environment.

No other firm can provide this brand name product due to the proprietary nature of the support. Use of this brand name description in this acquisition is essential to the Government’s requirements, thereby precluding consideration of a product of another company. Furthermore, a brand name item peculiar to Pryze App Inc. is essential to the Government’s requirement without assuming unnecessary operational risks. The Agency requires the continuation of an existing, configured capability that connects Agency-defined goals and actions with tracking, recognition, incentives, and reporting within the established Pryze environment. Specifically, the Agency requires the ability to establish designated goals or actions, measure completion of those activities, associate completion with configurable recognition or incentives, and provide administrators with centralized visibility into participation and outcomes. These capabilities already exist within the Pryze platform and have been configured to support the Agency's use of the solution. Alternative employee engagement, recognition, or rewards products may provide portions of this functionality; however, a replacement would need to reproduce the combination of capabilities, configurations, workflows, and existing operational environment currently provided through Pryze. Where an alternative platform does not natively provide those capabilities in the required configuration, additional development, integration, configuration, testing, and implementation would be necessary. The limitation of alternative products therefore is not based solely on whether another product offers rewards, recognition, engagement, or goal-tracking features individually. The relevant distinction is whether an alternative can provide the required combination of capabilities in the Agency's existing operational configuration without redevelopment, migration, reconfiguration, additional integration work, or disruption to current operations. Replacing Pryze would require the Agency and an alternative provider to identify and recreate applicable workflows and configurations; establish or rebuild required integrations; migrate applicable program information and settings; validate goal, tracking, recognition, and reporting functionality; conduct security and technical reviews as required; perform testing and user acceptance activities; retrain administrators and users where necessary; and transition from the established environment to the replacement solution. By contrast, Pryze already possesses the technical and operational knowledge associated with the existing environment and can continue supporting the established solution without requiring the Agency to recreate that environment with a new provider. Transitioning from the existing Pryze environment to an alternative solution would introduce operational and implementation risks that are not present when continuing the incumbent solution. These risks include:

Interruption of existing functionality: A transition could temporarily interrupt access to existing goal-management, tracking, recognition, rewards, or reporting capabilities during migration, configuration, integration, and testing.

Loss or incomplete recreation of existing configurations: Agency-specific workflows, program settings, goal structures, recognition rules, and other configurations would need to be accurately documented and reproduced in another platform. Differences between platforms create a risk that existing functionality cannot be replicated exactly.

Integration redevelopment and validation: Existing or required connections between Pryze and Agency systems may need to be rebuilt for an alternative solution, introducing additional technical development, security review, testing, and troubleshooting.

Data and continuity risk: Migration to another platform may require the transfer, mapping, validation, or recreation of applicable program data and configurations, creating additional risk to continuity and historical reporting.

Additional implementation and testing requirements: A replacement platform would require configuration, integration testing, user acceptance testing, validation, and potentially additional security or technical reviews before it could reliably replace the existing environment.

User and administrator disruption: Transitioning to a new system would require administrators and potentially end users to learn new workflows and interfaces, which may temporarily reduce adoption, participation, and operational efficiency.

Schedule and mission impact: The cumulative time required for procurement transition, implementation, configuration, integration, testing, training, and deployment could delay the Agency's ability to maintain or expand existing initiatives supported by Pryze.

Loss of incumbent institutional knowledge: Pryze App Inc. already possesses knowledge of the existing platform environment, configurations, implementation history, and operational requirements. A replacement provider would need to develop that understanding during implementation, increasing transition time and execution risk.

Continued use of Pryze therefore mitigates these risks by maintaining the Agency’s existing environment, preserving established configurations and institutional knowledge, and allowing continued support and enhancement of current capabilities without requiring a replacement implementation. Pryze App Inc. is the only provider of the required Pryze support.

No other firm can provide this brand name product due to the proprietary nature of the support. Use of this brand name description in this acquisition is essential to the Government’s requirements, thereby precluding consideration of a product of another company. Furthermore, a brand name item peculiar to Pryze App Inc. is essential to the Government’s requirement because other products do not meet or cannot be modified to meet the Agency’s needs without assuming unnecessary operational risks. Pryze App Inc. is the only provider of the required Pryze support.

5. A DEMONSTATION THAT THE PROPOSED CONTRACTOR’S UNIQUE QUALIFICATIONS OR THE

NATURE OF THE ACQUISITION REQUIRES THE USE OF THE AUTHORITY CITED:

Pryze is a web-based platform purpose-built to drive measurable behavior change by increasing completion rates of mission-critical actions such as required trainings, compliance acknowledgments, and onboarding workflows.

The platform is designed to operate seamlessly across departments and user types, supporting hybrid, in-office, and remote teams. Through a centralized and intuitive interface, Pryze enables administrators to define specific goals and track individual and collective progress toward those goals, without the need for manual follow-up or workflow disruption. This positions Pryze as a strategic tool to support DLA’s operational efficiency and modernization objectives. There are no resellers to the Pryze platform.

Unlike traditional engagement platforms or static recognition tools, Pryze leverages a proprietary AI-powered rules engine that detects when predefined goals are completed within or across existing systems of record. This includes integrations with platforms such as ServiceNow and other enterprise systems, allowing the Pryze platform to recognize user behavior in real time and award recognition, points, or rewards accordingly. The AI engine also identifies patterns in user engagement, surfacing insights that help leaders optimize participation, reduce attrition in training and onboarding pipelines, and improve compliance outcomes. This advanced automation, combined with cross-system tracking and real-time reporting, distinguishes Pryze from more limited or manual solutions. The Pryze platform’s ease of integration with DLA’s primary digital front-end, ServiceNow platform, along with the automated capabilities through Pryze’s AI engine are unique among other recognition and engagement platforms on the market and contribute significantly to the determination that Pryze best meets DLA’s requirements.

Pryze is built with scalability, configurability, and security in mind—essential qualities for supporting large agencies like the Defense Logistics Agency. Pryze’ platform has demonstrated success in high-compliance environments and is adaptable to a wide range of use cases and policy frameworks. By awarding this contract to Pryze, DLA would gain access to a proven, future-ready platform that facilitates performance management, enhances user accountability, and provides leadership with actionable data. Pryze offers a streamlined implementation process, flexible integration options, and ongoing support to ensure alignment with mission objectives and long-term success. Awarding this contract to Pryze means selecting a solution that is purpose-built for behavioral outcomes, future-ready with AI intelligence, and proven in high-compliance environments.

6. A DESCRIPTION OF THE EFFORTS MADE TO ENSURE THAT OFFERS ARE SOLICITED FROM AS

MANY POTENTIAL SOURCES AS IS PRACTICABLE, INCLUDING WHETHER A NOTICE WAS OR

WILL BE PUBLICIZED AS REQIRED BY FAR SUBPART 5.2 AND IF NOT, WHICH EXCPETION UNDER

5.202 APPLIES:

Based upon market research, a has been determined that the (OEM): Pryze App Inc. is the only known source capable of providing the required support. The proprietary nature of the platform, along with the need to ensure capability, continuity of operations, and full system support, restricts the availability of capable alternate sources.

The requirement will be issued as a Combined Synopsis/Solicitation-Request for Proposal (RFP): SP4701-26-R- 0015 via the federal business opportunities section of the www.SAM.gov system. All responsible vendors will be afforded an opportunity to submit an offer.

7. A DETEMINATION BY THE CONTRACTING OFFICER THAT THE ANTICIPATED COST TO THE

GOVERNMENT WILL BE FAIR AND REASONABLE:

As the Contracting Officer, I hereby determine that the anticipated cost to the Government will be fair and reasonable. The Government will attempt to obtain offers from as many authorized resellers as practicable. Proposals will be analyzed in accordance with FAR 15.404-1 procedures. It is anticipated that the Government will use various price analysis techniques including, but not limited to (1) Comparison of proposed prices received in response to the solicitation in accordance with FAR 15.404-1(b)(1); (2) Comparison with competitive published price lists in accordance with FAR 15.404-1(b)(4); (3) Comparison with the Independent Government Cost Estimate with FAR 15.404-1(b)(5); and (4) Comparison of proposed prices obtained through market research for the same or similar items in order to obtain a fair and reasonable price in accordance with FAR 15.404-1(b)(6).

8. A DESCIPTION OF THE MARKET RESEARCH CONDUCTED (SEE PART 10) AND THE RESULTS OR

A STATEMENT OF THE REASO MARKET RESEARCH WAS NOT CONDUCTED:

Based on current market research conducted in August 2026 via a Sources Sought announcement posted to the www.SAM.gov system, a determination has been made that only the aforementioned product and/or product support from Pryze App Inc., can fully support the Government’s needs. This requirement is for proprietary products and/or product support and no competitor functional replacement products currently exist in the market to meet the Government's needs. The Government will continue to conduct market research to determine if there are changes in the marketplace that would enable future competitive actions, i.e., there are similar products and/or product support in the marketplace that provide the same functionality, the original equipment manufacturer releases ownership rights of product, or it is economically feasible to procure a new system. Consequently, the requirement will be issued as a Combined Synopsis/Solicitation-Request for Proposal (RFP) posted to the www.SAM.gov System. DLA has and continues to exercise competition as often as possible and is required to conduct ongoing reviews to keep abreast of new technology, both in industry and in the Government as a continuing effort within DLA. DLA always uses a variety of vendors, manufacturers, and contracts to fulfill its requirements and will continue its practice of surveying the market to ensure full and open competition. No other sources have demonstrated the capability necessary to provide the subscription software at this time.

9. ANY OTHER FACTS SUPPORTING THE USE OF OTHER THAN FULL AND OPEN COMPETITION:

N/A

10. A LISITING OF THE SOURCES, IF ANY, THAT EXPRESSTED, IN WRITING, AN INTEREST IN THE

ACQUISITION:

The following firm(s) have expressed interest in this requirement:

Pryze App Inc 13565 Filly Court Gainesville, VA. 20155-2973 CAGE Code: 9SFA4 Unique Entity ID (UEI): WC23CVLCYDU4

11. A STATEMENT OF THE ACTIONS, IF ANY, THE AGENCY MAY TAKE TO REMOVE OR

OVERCOME ANY BARRIERS TO COMPETITION BEFORE ANY SUBSEQUENT ACQUISITION FOR

THE SUPPLIES OR SERVICES REQUIRED:

DLA has and continues to exercise competition as often as possible and is required to conduct ongoing reviews to keep abreast of new technology, both within industry and the Government. Furthermore, DLA utilizes a variety of vendors, manufacturers, and contracts to fulfill its requirements and will continue the practice of surveying the market to ensure future full and open competition. Requirements will continue to be posted on www.SAM.gov to ensure fair opportunity is given and no other providers are available.