Records Change of Comprehensive Advertising.pdf

This is a change of record notice issued by the City of Philadelphia Department of Human Services (DHS) for Comprehensive Advertising Opportunity #21260707153736. The solicitation seeks an advertising agency to develop an integrated messaging and media buying strategy for prevention/diversion services and community resource programs. The scope of work includes digital and traditional marketing strategy development, design and collateral creation, content writing, social media planning and buying, campaign optimization across multiple channels, equitable geographic advertising distribution, A/B testing capabilities, crisis response advertising readiness, and comprehensive performance reporting. The change of record extends the proposal submission deadline from August 4, 2026 to August 5, 2026 at 5:00 p.m. Philadelphia time. Questions must be submitted by July 23, 2026 at 5:00 p.m. Philadelphia time via email to DHSRFP@phila.gov, with answers posted July 28, 2026. The City anticipates applicant interviews and presentations during the week of August 11, 2026, with applicant selection scheduled for August 18, 2026 and contract execution on August 25, 2026. The contract term commences August 25, 2026, with the City retaining the option to extend for up to three additional one-year terms at its sole discretion.

The maximum contract value is $99,000, structured as either fixed price or hourly rate compensation. The City encourages Local Business Entity (LBE) certification and Local Impact status as positive evaluation factors, requiring applicants to demonstrate Philadelphia business operations, maintain valid Commercial Activity License, and operate a staffed office within the city, or alternatively commit to employing city residents and performing work within Philadelphia. All contractors must maintain active Business Income and Receipts Tax accounts, obtain Philadelphia Tax and Regulatory Status Clearance, comply with the 21st Century Minimum Wage and Benefits Ordinance, carry minimum General Liability insurance of $1 million and Professional Liability insurance, and meet applicable HIPAA requirements. Evaluation criteria prioritize superior ability to meet requirements, prior experience, quality and efficiency of solution, skill and reputation, benefit to small and local business development, and cost. Applicants must acknowledge Transparency in Business disclosure obligations.