PWS Zip Trip_2026.04.06.docx

PERFORMANCE WORK STATEMENT (PWS) FOR

Recruiting Advertising Campaign

1.0 General:

1.1 Scope: Services. Non-personal. The contractor shall furnish all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform marketing and advertising for the Massachusetts Air National Guard (MA ANG) recruiting and Retention as defined in the Performance Work Statement (PWS).

1.2 Background: The MA ANG Recruiting and Retention division requires marketing and advertising support to increase leads and branding.

1.3 Period of Performance and Seasonal Work Schedule

The Period of Performance (PoP) for this contract shall be for one (1) 12-month base year and may include four (4) subsequent 12-month option years, if exercised by the Government.

The services described within this PWS are seasonal. The primary performance of all required services shall occur within a specific window each year.

· For the Base Year, the primary performance period shall be approximately 24 April 2026 to 1 September 2026.

· For any exercised Option Years, the primary performance period is anticipated to be between 1 June and 31 August of that respective contract year.

The periods of the contract year outside of these seasonal performance windows will be utilized for administrative purposes, including but not limited to, initial planning for the upcoming season, invoicing, delivery of post-season performance reports, and contract modification. No on-air or on-site services will be required outside of the seasonal performance windows specified above.

1.4 General Information:

1.4.1 Place and Performance of Services: Performance shall be in various locations throughout based on the Boston 25 Zip Trip Schedule.

1.4.2 Recognized Holidays: The following are recognized holidays. The contractor shall not perform services on these days:

1.4.2.1 New Year’s Day: January 1st

1.4.2.2 Martin Luther King, Jr.’s Birthday

1.4.2.3 President’s Day

1.4.2.4 Memorial Day

1.4.2.5 Juneteenth National Independence Day: June 19th

1.4.2.6 Independence Day: July 4th

1.4.2.7 Labor Day

1.4.2.8 Columbus Day

1.4.2.9 Veteran’s Day: November 11th

1.4.2.10 Thanksgiving Day

1.4.2.11 Christmas Day: December 25th

1.4.3 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS).

1.4.4 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.5 Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.6 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract.

1.4.7 Contracting Officer’s Representative (COR): The COR is the individual designated and authorized in writing by the KO at contract award to perform specific technical or administrative functions on contracts. The key role of the COR is to observe, document, and communicate contractor performance to both the KO and Contractor. All coordination and correspondence should be forwarded through the COR to the KO. COR and alternate COR (if applicable will be responsible for the inspection and acceptance of performance and any deliverables under the scope of this PWS and resulting contract. The COR does NOT have the authority to change the terms and conditions of the contract.

1.4.7.1 All contracting actions and/or correspondence should be forward through the COR. The COR will act as the COR for technical matters, providing technical direction and discussion as necessary with respect to the specifications or PWS, and monitoring the progress and quality of the contractor’s performance in accordance with the PRS and QASP. The COR does not have the authority to take any action, either directly or indirectly, that would change the pricing, quantity, quality, place of performance, delivery schedule, or any other term and condition of the contract, or to direct the accomplishment of effort that goes beyond the scope of the PWS in the contract. When, in the opinion of the contractor, the COR requests efforts outside the existing scope of the contract, the contractor shall promptly notify the KO in writing. The contractor under such direction shall take no action until the KO has resolved the issue or has otherwise issued a modification to the contract.

1.4.7.2 In the absence of the COR (due to reasons such as leave, illness, and official travel), all responsibilities and functions assigned to the COR shall be the responsibility of the KO until an alternate if assigned.

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 Contracting Officer A person with the authority to enter into, administer, and/or terminate contract, and make determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 Contracting Officer’s Representative. An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does no constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.5 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.8 Quality Assurance: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.11 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12 Technical Representative: An employee of the U.S. Government designated by the KO to monitor contractor performance. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.2 Acronyms:

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide the property, material, equipment, and/or services listed below: None.

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E): Except for those items specifically states to be Government-Furnished in Paragraph 3/0, the contractor shall furnish any and all equipment or materials required to fulfill the terms of this contract.

5.0 Requirements: The contractor shall:

5.1 The contractor shall provide marketing and advertising campaign for the MA ANG Recruiting and Retention to include, but no limited to:

5.1.1 One (1) Zip Trip LIVE segment each Friday with on-air live morning news anchor between 0600 and 0800.

5.1.2 One (1) 10x10 team on site each Friday from 0500 to 1000 at each location.

5.1.3 Three hundred thousand (300,000) Live stream impressions shall be delivered on Boston25.com during the primary performance period for the applicable contract year (Base or Option), as defined in PWS Paragraph 1.3 5.1.4 4.1 On-Air Elements; :15 second exclusively tagged promo schedule for 6 weeks, 15 times a week. Total 104 exclusive sports over 7 weeks. The promos and spots will be targeted to air during the following time blocks: 0500, 0600, 0700, 0900, 1000, 1700, 1800, 2300.

5.1.5 Provide monthly reporting on the status of all advertisements running during a single month (submit reports on the first Friday of each month).

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Federal Acquisition Regulation https://www.acquisition.gov/?q=browsefar

Defense Federal Acquisition Regulation Supplement http://www.acq.osd.mil/dpap/dars/dfarspgi/current/in dex.html or https://www.acquisition.gov/dfars

Joint Travel Regulation (JTR) https://www.defensetravel.dod.mil/site/travelreg.cfm

DoDM 1000.13-M-V1 DoD Identification (ID) Cards (Enclosure 2, paragraph 3.b) 01/23/2014 (Change 1: 07/28/2020) http://www.esd.whs.mil/Directives/issuances/dodm

Federal Information Processing Standards (FIPS) Publication 201-2 Personal Identity Verification (PIV) of Federal Employees and Contractors (paragraph 9) August 2013 http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201 -2.pdf

Ver. October 2022

DoDM 5200.2 Procedures for the DoD Personnel Security Program

(PSP)

04/03/2017 https://www.esd.whs.mil/Directives/issuances/dodm/

DoDI 5200.46 DoD Investigative and Adjudicative Guidance for Issuing the Common Access Card (CAC) 09/09/14 (Change 1: 05/04/2018) https://www.esd.whs.mil/Directives/issuances/dodi/

Homeland Security Presidential Directive (HSPD)-12 Policy for a Common Identification Standard for Federal Employees and Contractors 08/27/2004 https://www.dhs.gov/homeland-security-presidential-directive-12

DoDI 5400.11 Department of Defense Privacy and Civil Liberties Programs 01/29/2019 https://www.esd.whs.mil/Directives/issuances/dodi/

DoD 5400.11-R Department of Defense Privacy Program 05/14/2007 https://www.esd.whs.mil/Directives/issuances/dodm/

DoDD 8140.01 Cyberspace Workforce Management 10/05/2020 https://www.esd.whs.mil/Directives/issuances/dodd/

DoD 8570.01-M Information Assurance Workforce Improvement Program 12/19/2005 (Change 4: 11/10/2015) https://www.esd.whs.mil/Directives/issuances/dodm/

DoD 5220.22-M National Industrial Security Program Operating Manual (NISPOM) 02/28/2006 (Change 2: 05/18/2016) https://www.esd.whs.mil/Directives/issuances/dodm/

6.1 Applicable Forms: Forms applicable to the PWS are listed below:

DD 1172-2

Application for Identification Card/DEERS Enrollment

I-9 Employment Eligibility Verification

DD 441

Department of Defense Security Agreement

DD 250

Material Inspection and Receiving Report

TECHNICAL EXHIBIT 1

Performance Requirements Summary (PRS)

This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

5.1.1 & 5.1.2 Integration Elements Provide One (1) live segment each Friday with on-air morning news anchors Provide 10x10 tent on site for the duration of the event Live segment valued at $2,000.00 each, amount shall be deducted from invoice if not delivered.

COR/KO

5.1.3 Digital Elements

contractor within five (5) calendar days.

COR/KO

5.1.4 On-Air Elements

TECHNICAL EXHIBIT 2

Deliverables Schedule (Deliverables must be identified in the PWS and then summarized here. See examples below)

month during POP