PWS Omaha District USACE Communication Strategic Planning.pdf

Performance Work Statement

Omaha District- U.S. Army Corps of Engineers (USACE) Communication Strategic Planning

11 October 2023

GENERAL: This is a non-personal services contract to provide Strategic Communication services to support communication strategic planning and public affairs mission requirements for the United States Army Corps of Engineers, Omaha District (USACE). USACE Public Affairs (USACE/PA) provides advice and counsel, campaigns, storytelling, enterprise-wide support, and products to support the command’s strategic communication goals. The Government shall not exercise any supervision or control over the contract service providers performing the services described herein. Such contract service providers shall be accountable solely to the Contractor who, in turn, is responsible to the Government. The Contractor shall not perform services requested by any person other than the Contracting Officer (either verbally or in writing) which the Contractor considers to be an adjustment in the work scope that would require a change in contract prices.

The Task Order Period of Performance (PoP) will be 108 days, and the project will be complete by 18 March 2024 which includes submission of all required data and reports.

The Period of Performance for the three (3) options is 90 days from 18 March 2024 ending 16 June 2024 if awarded. The tasks (deliverables) are described under Section 3.0 of this PWS.

1.0 INTRODUCTION

The Omaha District, Office of Public Affairs has identified a shortfall in its portfolio of public information products, especially videos that concisely provide an overview of the breadth and depth of the district’s lines of effort, operational jurisdictions, primary geographical boundaries, and the district’s professional workforce roles .

A strategic communication plan approved by the Omaha District’s Command calls for graphic designs to be created to support public information, community relations, and internal communication responsibilities.

2.0 DESCRIPTION OF SERVICES

The contractor will provide all personnel, equipment, tools, supplies, and supervision to perform advisory and assistance services under the subcategory Strategic Planning for the USACE Omaha District. The contractor will create an organizational overview video that is six (6) minutes in length, and three (3) separate videos that are two (2) minutes of length each and highlight workforce priorities of the Omaha District. The Contract will have three (3) options, each option will be for one (1–2 minute length) video.

2.1 Mission Requirements: Omaha District/PA requires support to produce visual graphic and video products that strategically communicate USACE-Omaha District operations for multiple audiences. The purpose for the visual graphic and video products is to enhance the readiness of the Omaha District by showcasing its capabilities, leadership, programs and achievements. Graphic support includes design, lay-out and the production of key graphics to be used in the video production. Video support includes recording, editing, and producing video products that highlight the items listed in Section

(3) three.

3.0 SCOPE

The contractor shall provide Strategic Communication services under subcategory Strategic Planning to the Omaha District Office of Public Affairs with the following four tasks.

3.1 Task 1

Kick-Off Meeting:

The Contractor’s management team shall schedule, draft an agenda and facilitate a virtual kick-off meeting with designated POCs from the Omaha District, to discuss the work to be accomplished under this task order. The kick-off meeting shall be scheduled within thirty (30) days after the contract award date. The Contractor will distribute a draft, and final minutes of the meeting to the Project Delivery Team.

Deliverable One (1):

ID Product Standard Acceptable

Quality Level Method of

Surveillance

(Task 1) Kick-Off Meeting at USACE Omaha District.

Meet at USACE Omaha for Kick-Off meeting to discuss expectations of Omaha Districts requirements

Successful coordination between Omaha District and Contractor

USACE Omaha District PM /

COR

3.2 Task 2

Creation of District Overview Public Information Video:

The contractor will create an Omaha District overview video that will utilize visual information images provided by USACE and DOD; and source video in combination with acquiring original visual assets necessary for this production.

This may include photos, video and animation. This production may involve interviews with USACE personnel and project partners. The contractor will collaborate with USACE Office of Public Affairs personnel in the development of a script, storyboard, and selection of a narrator for this production. The video will be six (6) minutes in length. The script, storyboard, and 6-minute video will include draft and final versions of the deliverables.

Deliverable Two (2):

Quality Level

(Task 2) Creation of District Overview Public Information Video

Product delivered on time and of quality deemed acceptable by review through the USACE Omaha District

PDT

Acceptance of District Overview Public Information Video

USACE Omaha

3.3 Task 3

Creation of District Workforce Priorities Public Information Videos

The contractor will create three (3) videos that highlight the unique workforce roles and priorities of the Omaha District, and will use USACE and DOD provided visual information images, and source video in combination with acquiring original visual assets necessary for this production which may include photos, video, and animation. This production may involve interviews with USACE personnel and project partners. The contractor will collaborate with USACE Office of Public Affairs personnel in the development of a script, story board, and selection of a narrator for this production. Each video will be 2 minutes in length. The script, storyboard, and three 2-minute videos will include draft and final versions of the deliverables.

Deliverable Three (3):

Quality Level

(Task 3) Creation of workforce priorities public information videos

Product delivered on time and of quality deemed acceptable by review through the USACE Omaha District

PDT

Acceptance of three (3) Workforce Priorities Public Information Video

USACE Omaha

3.4 Task 4

Invoices & Progress Reports

Invoices and monthly progress reports should be submitted by the contractor to the Omaha District Project Manager and Contracting Officer Representative (COR). The monthly reports should contain an accurate, up-to-date account of all work performed during the month, a financial update, list of key personnel, schedule issues, and any problem areas. Invoices should be submitted on a standard ENG 93 FORM according to work products and deliverables that are accepted by the government and in accordance with a milestone schedule.

Deliverable Four (4):

Quality Level

(Task 4) Invoices & Monthly Progress Reports

Contractor shall submit monthly progress reports to the PM /

COR.

Successful submission of monthly reports

USACE Omaha

3.5 Task 5: Option 1

Additional Two (2) Minute Video (Option 1):

Contractor shall produce one (1–2 minute length) video. Topic of video will be given at the time of the option award. The option video will be in-addition to Deliverable Two and Deliverable Three. The Option PoP date is to be 90 days after the base task order PoP expiration date 16 June 2024. This optional video will include draft and final versions of the deliverable.

Option 1: Deliverable

ID Product Standard Acceptable

Quality Level

2A (Option 1) Additional 1-2 minute video

Contractor shall submit monthly progress reports to the PM /

COR.

Successful submission of monthly reports

USACE Omaha

3.6 Task 6: Option 2

Additional Two (2) Minute Video:

Contractor shall produce one (1–2 minute length) video. Topic of video will be given at the time of the option award. The option video will be in-addition to Deliverable Two and Deliverable Three. The Option PoP date is to be 90 days after the base task order PoP expiration date 16 June 2024. This optional video will include draft and final versions of the deliverable.

Option 2: Deliverable

Acceptable

Quality Level

2C (Option 2) Additional 1-2 minute video

Contractor shall submit monthly progress reports to the PM /

COR.

Successful submission of monthly reports

USACE Omaha

3.7 Task 7: Option 3

Additional Two (2) Minute Video:

Contractor shall produce one (1–2 minute length) video. Topic of video will be given at the time of the option award. The option video will be in-addition to Deliverable Two and Deliverable Three. The Option PoP date is to be 90 days after the base task order PoP expiration date 16 June 2024. This optional video will include draft and final versions of the deliverable.

Option 3: Deliverable

Acceptable

Quality Level

3C (Option 3) Additional 1-2 minute video

Contractor shall submit monthly progress reports to the PM /

COR.

Successful submission of monthly reports

USACE Omaha

3.8 File Transmission of Video Files

Contractor will utilize DoD Safe Drop Site (DoD SAFE (apps.mil)) for delivering videos to USACE Omaha. When the contractor is ready to send a draft or final version of any video they will contact the Project Manager via email, the Project Manager will send the contractor a drop code for DoD Safe and the contractor will use that code to place the files. When the code is given to contractor that code will be valid for seven (7) days only, each code is valid for one drop, there is no limit on how many drop codes can be made, there is an 8GB limit per drop.

Payment requests shall also be submitted to the contractor Contracts Section once each month and percent claimed will coincide with the Progress Report. The invoices and monthly progress reports shall be emailed to the PM, COR, and the Central Invoice Inbox at CENWO-PPMD-Invoices@usace.army.mil:

4.0 TRAVEL

All travel costs will be based on the current Federal Travel Regulations and/or Joint Travel Regulations (FTR/JTR). Any travel must be coordinated with the COR prior to traveling and it is the responsibility of the contractor to have the necessary credential prior to traveling. Travel may be required and is dependent on the location of awardee. If travel is required it will be for two (2) individuals for one (1) trip to the USACE Omaha District Office (1616 Capitol Avenue, Omaha, NE 68102). The trip duration will be for five days. Contractors will submit receipts with their invoice for all authorized travel.

5.0 GOVERNMENT INFORMATION/EQUIPMENT

Omaha District - USACE will furnish copies of, or access to all information needed to accomplish the tasks associated with this scope of work.

6.0 INFORMATION SECURITY REQUIREMENTS

If required, contract employee will undergo information security screening and briefings provided by Omaha District’s Information Systems Security Office, at the time of initial report of employment. All personnel who require access to information system processing classified Defense information to fulfill their duties will possess a security clearance based on the appropriate personnel security investigation, per AR 380-67.

7.0 SECURITY BADGES AND PHYSICAL SECURITY

All contractor personnel require a minimum of a NACI/SF85 for any position that requires access to the internet, use of automated systems or unescorted entry into restricted or controlled areas prior to reporting for duty in support of any task order. The investigation is not for a security clearance; it is for a position of trust. This is a mandatory requirement set forth in DoD 5200.1-R and AFI 31-501 Information Security.

All documentation required for security certification shall be the responsibility of the contractor. No foreign nationals shall be employed for any task order issued under this contract without prior approval of the Government. No access to classified information is required for this effort. The Contractor shall comply with the Army’s administrative, physical, and technical security controls to ensure that the Government's security requirements are met. Contract personnel shall observe and comply with all computer and physical security regulations and provisions in effect at Omaha/PA. Any required identification badges shall be worn and displayed at all times. If on-site Contractor personnel have a government issued Common Access Card (CAC) it can be used to access the Base as well as to use government computers. The Contractor shall establish and implement methods of making sure all keys/key cards issued to the Contractor by the Government are not lost or misplaced and are not used by unauthorized persons. NOTE:

All references to keys include key cards. No keys issued to the Contractor by the Government shall be duplicated. The Contractor shall develop procedures covering key control that shall be included in the Quality Control Plan. Such procedures shall include turn-in of any issued keys by personnel who no longer require access to locked areas. The Contractor shall immediately report any occurrences of lost or duplicate keys/key cards to the Contracting Officer. The Contractor shall prohibit the use of Government issued keys/key cards by any persons other than the Contractor’s employees. The Contractor shall prohibit the opening of locked areas by Contractor employees to permit entrance of persons other than Contractor employees engaged in the performance of assigned work in those areas, or personnel authorized entrance by the Contracting Officer.

8.0 CONTINUATION OF ESSENTIAL DEPARTMENT OF DEFENSE (DOD)

CONTRACTOR SERVICES DURING CRISIS

The performance of these services is not mission essential during time of crisis. Should a crisis be declared, the KO or his/her representative will verbally advise the Contractor of the revised requirements, followed by written direction.

9.0 CONTROLLED UNCLASSIFIED INFORMATION (CUI) (F)

The Contractor shall comply with DOD 5400-7-R, Chapter 4, DOD Freedom of Information Act (FOIA) Program requirements. This regulation sets policy and procedures for the disclosure of records to the public and for marking, handling, transmitting, and safeguarding CUI material.

10.0 CONTRACTOR KEY PERSONNEL

The following personnel are considered key personnel by the Government: Program Manager, Project Manager, Facilities Information Technology Assistant, and Technical Writer / Editor. The Contractor shall provide a Project Manager who shall be responsible for the performance of the work. The names of persons serving as key personnel shall be designated in writing to the Contracting Officer Representative. The Project Manager shall have full authority to act for the Contractor on all contract matters relating to daily operation of this contract. All communication concerning the contract is to be filtered through the USACE COR and Project Manager.

Project Manager:

U.S. Army Corps of Engineers, Omaha District Name: Ryan Leach Phone: 402-995-2750 Email: ryan.p.leach@usace.army.mil

Contracting Officers Representative:

U.S. Army Corps of Engineers, Omaha District Name: William Harlon Phone: 402-995-2320 Email: William.d.harlon@usace.army.mil

10.1 KEY PERSONNEL QUALIFICATIONS

The Contractor agrees to assign, under the contract, those personnel whose credentials, experience and expertise meet the qualification requirements identified in the Performance Work Statement (PWS) to fulfill the requirements of the contract. (b) The Contractor agrees that a partial basis of award of this contract will be the key personnel proposed, including those employed by subcontractors, if applicable. Accordingly, the Contractor agrees to assign under the contract those key personnel whose credentials, experience and expertise were provided with the proposal, and which meet the qualification requirements of the contract. (c) The Contracting Officer (KO), Project Manager, and Contracting Officer Representative (COR) shall be notified of any proposed changes at least 30 days in advance. The Government reserves the right to reject proposed changes in key personnel. Such notification shall include:

- an explanation of the circumstances necessitating the substitution

- a complete resume of the proposed substitute and

- any other information needed by the KO, Program Manager, and COR to enable them to judge that the Contractor is maintaining the same quality of personnel as those included at the time of award.

11.0 RIGHTS

The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software produced under this contract, shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the Contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

12.0 GENERAL REQUIREMENTS

Final decisions on acceptance or rejection of Contractor work products will be conducted by Government employees. Contractor personnel shall identify their Contractor affiliation on name tags, correspondence, and in presentation materials as well as identifying their affiliation in meetings, to preclude the possibility of confusion with respect to their role as A&AS Contractors.

13.0 VETERANS EMPLOYMENT EMPHASIS FOR U.S. ARMY CORPS OF

ENGINEERS CONTRACTS

In addition to complying with the requirements outlined in FAR Part 22.13, FAR Provision 52.222-38, FAR Clause 52.222-35, FAR Clause 52.222-37, DFARS 222.13 and Department of Labor regulations, U.S. Army Corps of Engineers (USACE) contractors and subcontractors at all tiers are encouraged to promote the training and employment of U.S. veterans while performing under a USACE contract.

While no set-aside, evaluation preference, or incentive applies to the solicitation or performance under the resultant contract, USACE contractors are encouraged to seek out highly qualified veterans to perform services under this contract. The following resources are available to\ assist USACE contractors in their outreach efforts:

Federal Veteran employment information at http://www.fedshirevets.gov/index.aspx Department of Labor Veterans Employment Assistance http://www.dol.gov/vets/ Department of Veterans Affairs–VOW to Hire Heros Act http://benefits.va.gov/vow/ Army Wounded Warrior Program – http://wtc.army.mil/modules/employers/index.html U.S. Chamber of Commerce Foundation–Hiring Our Heros http://www.hiringourheroes.org/ Guide to Hiring Veterans – Reference Material http://www.whitehouse.gov/sites/default/files/docs/white_house_business_council_- _guide_to_hiring_veterans_0.pdf

14.0 SUSTAINABILITY REQUIREMENTS:

Green Procurement is the purchase of environmentally preferable products and services and is known as sustainable acquisitions and Green Procurement. Practicing Green Procurement takes into consideration economic facets, environmental considerations, and resource efficiency.

Here are some of the benefits of Green Procurement:

• Prevents pollution and reduces environmental impact

• Increases energy security and independence

• Protects and conserves natural resources

• Minimizes waste

• Supports new markets and job creation

• Supports the USACE Campaign Plan and Sustainability Plan Goals

• Saves $$ by reducing waste

• It is a federal mandate!

Some Mandatory Environmental Initiatives are as follows:

• Energy Star

• Federal Energy Management Program (FEMP)-Designated Products

• WaterSense

• Bio Preferred/Biobased

• Environmentally Preferable Purchasing (EPP)

• Electronic Product Environmental Assessment Tool (EPEAT)

• Significant New Alternatives Policy (SNAP)

• Recovered Materials FAR Part 23 requires Federal agencies to ensure that 95% of new contract actions require products that are:

• Energy-efficient

• Biobased

• Non-ozone depleting

• Water-efficient

• Environmentally preferable

• Made with recovered materials The Contractor shall review and follow scope, purpose, applicability, and policy of FAR Part 23 and FAR 52.223-4 requirements, as they pertain to their specific contract/task order requirements to meet sustainability acquisitions or Green procurement initiatives. Some examples of sustainability achievements are:

• Car-pooling to meeting from local offices

• Doubled-sided documents using recycled paper

• Submittal of documents through electronic methods

• Use of energy-efficient products

• Use of non-toxic or low-toxic products

• Reconditioned or remanufactured supplies or materials