PWS.pdf

Performance Work Statement

Marketing and Advertising at Montana High School Sporting Events

1.0 General:

1.1 Scope: The Montana Army National Guard (MTARNG) seeks be the official Department of Defense (DoD) advertising partner with the Montana High School Association to include the State Extra Curricular Programs, Signage, Booth Displays and Website Recognition. These programs shall allow the Montana National Guard to advertise to the Target Market High School athletes throughout the school year.

1.1.2 Items not covered under this contract:

1.1.2.1 There shall be no paid recognition of NG members at MHSA sporting event events.

1.1.2.2 There shall be no paid player appearances at Montana National Guard Functions.

1.1.2.3 There shall be no paid “ceremonies” (such as National Anthem, color guard, or enlistment ceremonies).

1.1.2.4 There shall be no FREE added value services, tickets, or parking (except for “set-up” workers).

1.1.2.5 There shall be no catered meals provided.

1.1.2.6 Nothing in the contract shall be “personal in nature”.

1.2 Background: The Montana National Guard and the Montana High School Association have partnered in years past to reach out to the high school sports community to increase awareness of the programs and opportunities that the National Guard has to offer. This partnership reaches out to over 10,000 student athletes and their families and friends and establishes the rapport and credibility that otherwise could not be built. This partnership will produce bona fide prospects for entry into the Montana National Guard to meet current end strength and maintain an effective fighting force.

1.3 Period of Performance (PoP): The Period of Performance shall be for one base year (11/10/2024-11/09/2025) and four option years (OY 1: 11/10/2025-11/9/2026)

(OY 2: 11/10/2026-11/09/2027) (OY 3: 11/10/2027-11/09/2028) (OY 4: 11/10/2028-

11/9/2029).

1.4 Description: The contractor shall provide all services requested in the requirements section, 5.0. Requirements shall be provided at venues that are hosting state level

MHSA extra-curricular programs. The contractor shall, at all times, maintain an adequate work force for the uninterrupted performance and supply of all tasks defined within this PWS.

1.5 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

2.0 Definitions and Acronyms:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations.

This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE. Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 MONTANA NATIONAL GUARD. Is a unique dual mission that consists of federal and state roles and includes the Army and Air National Guard.

2.1.8 SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.9 TARGET MARKET HIGH SCHOOL: High School students that meet the initial enlistment criteria.

2.2 ACRONYMS:

AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation CFR Code of Federal Regulations CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative COTS Commercial-Off-the-Shelf DA Department of the Army DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services KO Contracting Officer MTANG Montana Air National Guard MTARNG Montana Army National Guard MTNG Montana National Guard OCI Organizational Conflict of Interest POC Point of Contact R&R Recruiting and Retention RRNCO Recruiting and Retention Non-Commissioned Officer TE Technical Exhibit

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below, solely for the purpose of performance under this contract:

3.1 Property: N/A

3.2 Materials: The Recruiting and Retention Command will furnish literature to read for the announcements during the games/events, and the commercials to air.

3.3 Equipment: N/A

3.4 Services: N/A

3.5 Utilities: N/A

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E): Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to provide the supplies and perform the services of this contract as indicated in Paragraph 1.1.

5.0 Requirements: The Contractor Shall provide the following:

5.1 Social Media Presence: The MHSA shall provide a link on their website to the MTARNG Recruiting and Retention website at www.montanaguard.net, as well as advertising with the MTARNG logo and call to action on NFHS Network and MHSA Social Media pages including but not limited to: Facebook, Twitter, and Instagram.

There shall be no use of TIK-TOK in association with this contract. The MTARNG will host one Social Media Contest provided through MHSA. MHSA will air One (1) Thirty (:30) second commercial on streaming platforms of each event.

5.2 Program Ad: The Montana National Guard will be featured in the state championship program advertisements for the year. The ad shall be a black and white, half page in length and will be provided by the MTARNG Marketing Team.

5.3 State Championship Signage: The Montana National Guard shall be featured at state championship events. Signage is both physical and digital mediums and will be provided by the MTARNG and displayed in visible areas.

5.4 PA Announcement: The Montana National Guard shall be announced on the PA once per event. Promotional announcements shall play at least one time during each Montana state level event that is broadcast on the NFHS Network, to include but not limited to: the all class cross country meet, every post season game from each state football tournament; every game from each state basketball tournament; all matches during state wrestling; all matches of state volleyball tournament; both days of the state swim meet; both days from each state track and field meet; the third place and championship games from each of the three state softball tournaments; and the championship and third place game for state baseball.

5.5 State Championship Activation Booth Displays: The MTNG shall be given Display Space at all State post- season events for MTNG Branding including but not limited to:

all state cross country, every game from each state football tournament; every game from each state basketball tournament; all matches during state wrestling; all matches of state volleyball tournament; both days of the state swim meet; both days from each state track and field meet; every game of each state softball tournaments; and every game from state baseball tournament . This space shall be at least 25’ wide x 15’ deep in size or mutually agreed upon dimension as all locations for events vary in size. Only the Recruiting Set-Up Crew and Individuals working the event shall receive free entry.

5.6 Streaming Commercial: The MTARNG shall be featured during each state events with a :30 second streaming commercial. The commercial will be provided by the MTARNG Marketing Team.

5.7 Website Digital Ads: The MTARNG will have digital advertising on the MHSA website and all digital billboards at state events. Advertisement will be provided by the MTARNG Marketing Team.

5.8 MHSA Annual Meeting Activation Area: The MTNG shall have space within the Annual Meeting Activation Area. This will include the MTNG to set up a table and hand out information to attendees and talk to them about opportunities the MTNG can provide them and their respective schools.

5.9 Website Sponsor Recognition: The MTARNG shall be listed on the MHSA website as a sponsor of MHSA Athletics. This will contain the MTARNG Logo, to be always shown on the website.

5.10 Marks and Logos: The MTNG shall receive permission to use all MHSA marks and logos on advertisements we produce for MHSA events.

6.0 Applicable Publications: Publications applicable to this PWS are listed below: None

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

PWS

Paragraph

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method/ By Whom

5.1. Social Media

Contest

MHSA will promote a social media contest on the MHSA Website. 5 winners throughout the period will win an item with the MTARNG logo on it.

MHSA will generate leads when participants register for the drawing. The contest will run for a two (2) week period of the

MTARNG

choosing.

MHSA will generate leads when participants register for the drawing. The contest will run for a two (2) week period of the

MTARNG

choosing.

Periodic Inspection by the Recruiting and Retention Battalion Representatives and MTARNG Marketing

5.2 Program

Advertisements

MTARNG will have advertisements in all state event programs

MHSA will provide one (1) half page advertisement produced by the

MTARNG

Marketing Team

MHSA will provide one (1) half page advertisement produced by the

MTARNG

Marketing Team

Periodic Inspection by the Recruiting and Retention Battalion Representatives and RRNCOs at the event.

5.3 Event

Signage

The MTARNG will have signage at all MHSA State events.

MHSA will provide at least one (1) physical and one (1) digital sign at all state events for the

MTARNG.

MHSA will provide at least one (1) physical and one (1) digital sign at all state events for the

MTARNG.

Periodic Inspection by the Recruiting and Retention Battalion Representatives and RRNCOs during the events

5.4 Promotional

Announcements

MHSA will provide MTARNG promotional announcements to be played during each Montana state level extra-curricular programs event that is broadcast on the NFHS Network

MHSA will provide promotional announcements at the state level extra-curricular programs events as outline in paragraph 5.4

MHSA will conduct promotional announcements during state level extra-curricular programs events at the frequency indicated in paragraph 5.4

Periodic Inspection by the Recruiting and Retention Battalion Representatives and RRNCOs during the events

5.5 Display

Space

Access to set up National Guard display, during all State Level post-season MHSA extra-curricular programs events during the school year.

Ability to set up National Guard display space to provide MTARNG information and branding during these activities.

Ability to set up National Guard display space to provide MTARNG information and branding during these activities.

and Retention Battalion Representatives and RRNCOs setting up the display space

5.6 Streaming

Commercial

MHSA will stream MTARNG commercials during all state events.

Streaming commercial will be ran at least one (1) time during each session of each MHSA event on streaming platforms used to watch the events.

Streaming commercial will be ran at least one (1) time during each session of each MHSA event on streaming platforms used to watch the events.

Periodic Inspection by the Recruiting and Retention Battalion Marketing NCO

5.7 Website

Digital Advertisements

MHSA Shall play digital advertisements on the MHSA website to promote the MTARNG.

MHSA will have a digital advertisement on display on the MHSA Website for people to click on to get more information about the National Guard.

MHSA will have a digital advertisement on display on the MHSA Website for people to click on to get more information about the National Guard.

and Retention Battalion Representatives and MTARNG Marketing Team

5.8 Annual

Meeting

The MHSA shall provide Booth Space to the MTARNG during the Annual Meeting to talk to Montana athletes and students.

MTARNG will have booth set up during event and had out information to students and school representatives.

MTARNG will have booth set up during event and had out information to students and school representatives.

Periodic Inspection by the Recruiting and Retention Battalion Representatives and RRNCOs setting up the display space

5.9 Website

Sponsor Recognition

MHSA will recognize the MTARNG as a sponsor on the MHSA Website.

MTARNG Logo and verbiage about the MTARNG being a sponsor for MHSA will be stated on the MHSA Website.

MTARNG Logo and verbiage about the MTARNG being a sponsor for MHSA will be stated on the MHSA Website.

Periodic Inspection by the Recruiting and Retention Battalion Representatives and MTARNG Marketing Team

5.10 Marks and

Logos

MHSA and the MTARNG will be able to use each other logo and marks.

MTARNG will have full access to use MHSA logo as we all MHSA will have full access to use MTARNG logo for advertising purposes.

MTARNG will have full access to use MHSA logo as we all MHSA will have full access to use MTARNG logo for advertising purposes.

Periodic Inspection by the Recruiting and Retention Battalion Representatives and MTARNG Marketing Team