PUR7776_Crawford_Final.pdf

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Attached to
"How To Do Florida" TV Program with Crawford Entertainment
Solicitation number
SS-03065
Issued by
Leon County, Florida

About this file

This document describes a single-source purchase request (PUR 7776) from the Florida Department of Financial Services to have Crawford Entertainment produce an episode of its "How To Do Florida" television program to promote the My Safe Florida Home (MSFH) program. The Department is seeking Crawford Entertainment's services due to the company's established production of the "How To Do Florida" program for the past 9 years, its ownership of the program's trademark, and its existing audience of over 1.2 million viewers in the target demographic. Prospective vendors have until November 7, 2022 at 9:00 AM ET to provide information regarding their ability to supply these services. If it is determined that the services are only available from Crawford Entertainment, the Department will post notice of its intended decision to enter into an agreement with the vendor.

The estimated dollar amount for this one-time purchase is $150,000. The Department indicates that Crawford Entertainment has the necessary experience and resources to produce a "How To Do Florida" episode that will help promote the goals of the MSFH program within the state of Florida.

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DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Department of Financial Services TITLE: ”How To Do Florida” TV Program with Crawford Entertainment Short description of the commodity or service desired: Promote MSFH on the Florida specific TV Program “How To Do Florida” with Crawford Entertainment

CONTACT

Name: Becky Hale Address: 200 East Gaines Street, Larson Building, Room 146, Tallahassee, FL 32399 Telephone: 850-413-2070 Email: DFSPurchasing@myfloridacfo.com

Internal tracking number, if any: 2223-08 SS COS

Date posted: 10/17/22 Last day for receipt of information: 11/7/22

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

55111516: Internet based television or motion picture program

Quantity or Term (as appropriate): One-Time Purchase

Requestor (division, bureau, office, individual, as appropriate): Office of the Chief of Staff

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The “How To Do Florida” television show delivers educational and promotional material to Floridians, by Floridians. The vendor must have the experience and resources in producing the television program “How to Do Florida” show for TV and syndication in the state of Florida.

Vendor must have an established process for recruiting the correct talent to participate in the production of a show based in Florida. In addition, the vendor must be able to identify and produce the “How To Do Florida” elements that will help promote the My Safe Home Program’s goals.

Intended Single Source: Crawford Entertainment LLC

Estimated Dollar Amount: $150,000.00

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60a-1.045, F.A.C.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60a-1.045, F.A.C.

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Crawford Entertainment has, for the past nine years, produced a series of “How to Do Florida” television programs in Florida for audiences located in the state of Florida. Crawford Entertainment owns the rights and production company that produces this unique program. In addition, Crawford Entertainment has an established audience of over 1.2 million viewers who are in the target demographic for this show and the MSFH program and an established network of stations that will air its program throughout the state of Florida. Crawford Entertainment owns the “How To Do Florida” trademark and is the only entity that has the ability to produce a My Safe Florida Home Program episode of “How To Do Florida.”

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Rebecca D. Hale, Government Analyst II, Office of Purchasing and Contractual Services Amy Jones, Purchasing Director, Office of Purchasing and Contractual Services Tim O’Neil, Operations Review Specialist, Office of the Chief of Staff Steven Fielder, Chief Business Manager, Office of the Chief of Staff Julie Jones, Deputy Chief Financial Officer, Law Enforcement Scott Fennell, Deputy Chief Financial Officer, Operations

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Section Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.

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