PUR 7776_Whole Foods Market, Inc. (V2).pdf

PUR 7776 (Revised 07/2022) Page 1 of 3

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: WHOLE FOODS MARKET, INC.

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Brittany Harvey, Government Analyst

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 57

Date posted: 06/11/2025 Last day for receipt of information: 07/02/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Whitney Lett, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The “Fresh from Florida” Retail Program uses a variety marketing promotions with grocery retailers to promote Florida produce, seafood, meat, or horticulture within stores.The purpose of these promotions is outlined in Florida Statute 571.2: Florida Agricultural Promotional

Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional

Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve

PUR 7776 (Revised 07/2022) Page 2 of 3

Incorporated by Reference: Rule 60A-1.045, F.A.C.

as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

The performance requirements are to include the following: Promote and generate additional retail sales for Florida agricultural products through circular advertisements, in-store promotions, magazines, television and social media advertising with the “Fresh From Florida” logo, as authorized by Whole Foods Market Inc. Vendor must be a non-paid member of the “Fresh From

Florida” Industry Membership program.

Intended Single Source:

WHOLE FOODS MARKET, INC.

Estimated Dollar Amount:

Approximate Amount: Up to $100,000.00

Approximate Contract Amount: $40,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Whole Foods Market, Inc. partners with Florida wholesalers of both produce and seafood for product sourcing and already has distribution channels in place for promotions. Whole Foods

Market, Inc. is the only known source able to:

1. Plan, draft, print, and publish weekly online sale flyers featuring Florida agricultural products on ad in Whole Foods Market, Inc. supermarkets.

2. Plan, print, and distribute in-store signage for individual Whole Foods Market, Inc.

supermarkets.

3.Coordinate in-store promotions with all individual Whole Foods Market, Inc. supermarket locations.

4. Plan, publish, and print vendor-specific publications for distribution in-store and/or by mail to

Whole Foods Market, Inc. supermarket customers.

5. Plan and publish social media posts on Whole Foods Market, Inc. official social media accounts.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie Mckinley, Director, Division of Marketing and Development

Yolanda Roundtree, Chief, Seafood and Agriculture Marketing

Whitney Lett, Development Representative Supervisor, Division of Marketing and Development

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its

PUR 7776 (Revised 07/2022) Page 3 of 3

Incorporated by Reference: Rule 60A-1.045, F.A.C.

intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.