Montana High School Marketing SOW.pdf

Montana High School Marketing and Advertising

Statement of Work

1.0 General:

1.1 Scope: The Montana National Guard (MTNG) seeks be the official Department of Defense (DoD) advertising partner with the Montana High School Association to include the State Extra Curricular Programs, and the “Aim Higher” leadership program. These programs shall allow the Montana National Guard to advertise to the Target Market High School athletes throughout the school year.

1.1.2 Items not covered under this contract:

1.1.2.1 There shall be no paid recognition of NG members at MHSA sporting event events.

1.1.2.2 There shall be no paid player appearances at Montana National Guard Functions.

1.1.2.3 There shall be no paid “ceremonies” (such as National Anthem, color guard, or enlistment ceremonies).

1.1.2.4 There shall be no FREE added value services, tickets, or parking (except for “set-up” workers).

1.1.2.5 There shall be no catered meals provided.

1.1.2.6 Nothing in the contract shall be “personal in nature”.

1.2 Background: The Montana National Guard and the Montana High School Association have partnered in years past to reach out to the high school sports community to increase awareness of the programs and opportunities that the National Guard has to offer. This partnership reaches out to over 10,000 student athletes and their families and friends and establishes the rapport and credibility that otherwise could not be built. This partnership will produce bona fide prospects for entry into the Montana National Guard to meet current end strength and maintain an effective fighting force.

1.3 Period of Performance (PoP): The Period of Performance shall be from contract award date to 30 September 2024.

1.4 Description: The contractor shall provide all services requested in the requirements section, 5.0. Requirements shall be provided at venues that are hosting state level

MHSA extra-curricular programs and AIM HIGHER workshops. The contractor shall, at all times, maintain an adequate work force for the uninterrupted performance and supply of all tasks defined within this PWS.

1.5 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

2.0 Definitions and Acronyms:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations.

This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE. Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 MONTANA NATIONAL GUARD. Is a unique dual mission that consists of federal and state roles and includes the Army and Air National Guard.

2.1.8 SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.9 TARGET MARKET HIGH SCHOOL: High School students that meet the initial enlistment criteria.

2.2 ACRONYMS:

AR Army Regulation DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAR Federal Acquisition Regulation KO Contracting Officer MTANG Montana Air National Guard MTARNG Montana Army National Guard MTNG Montana National Guard POC Point of Contact R&R Recruiting and Retention RRNCO Recruiting and Retention Non-Commissioned Officer TE Technical Exhibit

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below, solely for the purpose of performance under this contract:

3.1 Property: N/A

3.2 Materials: The Recruiting and Retention Command will furnish literature in the form of a PDF with short suggestions on material to read for the announcements during the games/events, and 30-and-60-second videos in .mov format for the commercials to air.

3.3 Equipment: N/A

3.4 Services: N/A

3.5 Utilities:N/A

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E): Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to provide the supplies and perform the services of this contract as indicated in Paragraph 1.1.

5.0 Requirements: The Vendor Shall provide the following:

5.1 Display Space: The vendor shall provide the MTNG Display Space at all State post- season events for MTNG Branding including but not limited to: every game from each state football tournament; every game from each state basketball tournament; all matches during state wrestling; all matches of state volleyball tournament; both days of the state swim meet; both days from each state track and field meet; every game of each state softball tournaments; and every game from state baseball tournament . This space shall be at least 25’ wide x 15’ deep in size or mutually agreed upon dimension as all locations for events vary in size. Only the Recruiting Set-Up Crew shall receive free entry.

5.2 Website Links: The vendor shall provide a link on their website to the MTARNG Recruiting and Retention website at montanaguard.net, The vendor shall also display the MTARNG logo and call to action on NFHS Network and MHSA Social Media pages including but not limited to: Facebook, X, and Instagram.

5.3 Aim Higher: The vendor shall include the MTARNG in the live “Aim Higher” for students and adult staff, which are presented throughout the year at various sites around the state. The vendor shall provide the MTARNG the dates and locations of the workshops as soon as they are scheduled. The number of workshops requested will depend on the date and times after award. During the workshops, the MTARNG will be permitted to give a presentation and speak with all attendees.

5.4 Promotional Announcements: The vendor shall play MTARNG promotional announcements, no fewer than four times during each Montana state level event that is broadcast on the NFHS Network, to include but not limited to: every game from each state football tournament; every game from each state basketball tournament; all matches during state wrestling; all matches of state volleyball tournament; both days of the state swim meet; both days from each state track and field meet; the third place and championship games from each of the three state softball tournaments; and the championship and third place game for state baseball.

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

PWS

Paragraph

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method/ By Whom

5.1 Display

Space

Vendor shall provide agreed upon space and pregame access for display space set-up

Provide display space (25’ x 15’) at all State post-season events

25’x15’ display space provided 95% of the time.

RRB

representative will determine if display space is 25’ x 15’ at every post season event.

5.2 Website

Link

The vendor shall provide a link to the MTARNG R&R website at montanaguard.net on the MHSA website

Provide a constant active link to the

MTARNG

Recruiting and Retention website for the duration of the contract

Maintain an active link to the MTARNG on the MHSA website 95% of the time

Periodic Inspection by the Recruiting and Retention Battalion Marketing NCO

5.2 Call to

Action

The vendor shall display the MTARNG logo and call to action on NFHS Network and MHSA Social Media pages including but not limited to: Facebook, X, and Instagram

Display MTARNG logo and call to action on NFHS and MHSA social media pages including Facebook, X, and Instagram during broadcasted MHSA games

MTARNG logo and call to action is displayed on NFHS and MHSA social media pages 95% of the time during MHSA broadcasted games

Periodic Inspection by the Recruiting and Retention Battalion Marketing NCO

5.3 AIM

HIGHER

The vendor shall provide the MTARNG opportunity to participate in AIM HIGHER workshops to provide a leadership and core developmental campaign to all Montana athletes and students.

Provide an opportunity for

MTARNG

representatives to present to student athlete and coaches at each Aim Higher Event during the PoP of this contract.

MTARNG reps will present and interact with student athletes and coaches 95% of the time/

RRB representative will be present during the event and will track the number of events present during the period of performance of this contract.

5.4 Promotional Announcements

The vendor shall make MTARNG promotional announcements during each Montana state level extra-curricular programs event that is broadcast on the NFHS Network using MTARNG provided scripts

The vendor shall provide promotional announcements at the state level extra-curricular programs events as outline in paragraph 5.1.7 during this period of performance

The vendor shall conduct promotional announcements during state level extra-curricular programs events at the frequency indicated in paragraph 5.1.7 at least 95% of the time

RRB

representatives will record the number of announcements made during each event.