Attachment_-_11_-_Logic_Model_2015_-_ACIOP.docx

Attachment 11 RFQ No. NIHLM2015468 HIV/AIDS Community Information Outreach (ACIO) Project 2015 ACIO Project Logic Model

Goal:

Project

Evaluation

Assumptions (Should be confirmed before beginning the program)

External Factors (Should be identified before beginning the program)

ACIO Project Logic Model The logic model is a visual representation of a program that illustrates how planned activities are linked to program results. Logic models come in many different formats, but they all present the shared perspective of an “if…then” statement: “If we obtain the necessary resources and conduct certain activities, we will achieve our desired outcomes.” Below is a logic model template that includes an example of typical health information outreach project inputs, activities, outputs, outcomes and impact. Inputs are the resources you need for the outreach project, including people, time, money, materials, equipment, and technology. Activities include what you do—conduct training sessions, provide services—and who is reached—participants, agencies, community-based organizations. Outcomes are the results or benefits of your project, including short-term outcomes such as changes in knowledge, intermediate outcomes such as changes in behavior, and long-term outcomes such as changes in individuals’ health or medical access, social conditions or population/community health (Impact).

Similar to the Project logic model, Evaluation logic models are useful for understanding how the project will be evaluated to support overall project outcomes. Evaluation logic models are part of the project’s evaluation plan. The sample logic model used for the ACIO Program combines the basic project logic model with an evaluation logic model.

How to Complete the ACIO Project Logic Model:

1. Identify the overall project mission/purpose. (Goal) (1-2 goals per project)

2. Define Objectives. An objective should be “SMAART” Specific, Measurable, Action-oriented, Achievable, Realistic and Time-bound

3. Determine what you have to have in place (inputs) to make each key activity possible. Determine the people (stakeholder(s)) who will provide each identified input. What resources/staff do we need to accomplish our goals?

4. Identify the key activities involved in the project that will help achieve the objectives/outcomes. What activities will accomplish the outcomes? Some examples: resource trainings, mobile App development, SMS and/or social media campaigns.

5. Determine the output(s) linking an activity to its desired outcome/impact.

6. Decide on the desired short, mid- and long- term effects (outcomes) that will result from successful activities. What do you want to accomplish with your ACIOP project?

7. Determine the long term effects (impact) on the target population, community and/or larger population.

8. Organize and link the inputs, activities, outputs, outcomes and impact to the objectives and overall goal(s) of the project and evaluation plan highlighting the direction and type of connection between the parts of the logic model.

9. The Reality Check: My organization’s assumptions about the project, target community or available resources correct? What are the outside challenges and barriers that may impact your ability to conduct the project?

Additional Resources:

Olney CA, Barnes S. Planning and Evaluating Health Information Outreach Projects. Booklet 2: Planning Outcomes-Based Outreach Projects. Seattle, WA: National Network of Libraries of Medicine Outreach Evaluation Resource Center; Bethesda MD; 2013.

The Community Toolbox: Developing a Logic Model http://ctb.ku.edu/en/table-of-contents/overview/models-for-community-health-and-development/logic-model-development/main

Using Logic Models to Bring Together Planning, Evaluation and Action Logic Model Development Guide. W.K. Kellogg Foundation 2004 http://www.smartgivers.org/uploads/logicmodelguidepdf.pdf

Example of Completed Logic Model:

Goal: To identify the health information needs of African American gay men and transgendered persons ages 18-28 and provide access to NLM HIV/AIDS information resources through digital and social media.

Project

Staff Funding Experience Curriculum Website Partnerships

1. Develop and provide digital messages via Facebook, Instagram, Vine and Twitter social media channels

2. Develop and implement an online training curriculum to increase accessibility and utilization of NLMs online HIV/AIDS information database

3. Host meet-ups at our facility to get consumers excited about accessing and utilizing NLM online HIV/AIDS information databases; consumers will complete online training.

· 50 digital messages created

· Training Curriculum completed and posted to our website

· Quarterly (4) meet ups planned and implemented

· Increase awareness, knowledge and use of NLM’s online HIV/AIDS information database (AIDSinfo, NLM HIV/AIDS Portal, ClinicalTrials.gov, MedlinePlus) among consumers

· Train/assist consumers to access and utilize HIV/AIDS information

· Consumers are able to identify and use appropriate prevention behaviors as a result of accessing and learning about this information via NLM HIV/AIDS databases.

· Decrease the incidence of HIV/AIDS infections among target population by improving access to prevention information.

Evaluation

Staff Evaluation questions Tools/instruments Reporting

1. Develop evaluation plan with evaluation questions (refer to NLM ACIOP Information Access Categories Evaluation questions)

2. Develop/ edit evaluation tools/instruments

3. Collect, analyze and report data

· Tracking log for messages

· Pilot testing

· Pre/post tests (online training)

· # of persons trained

· # of digital messages created

· Electronic hits, site visits and message counters

· Meet up attendance logs

· Evaluation plan developed and implemented

· Data collected thru focus groups and surveys, analyzed, reported

· On-going project improvement based on evaluation

· Program objectives and outcomes met

· Increase in organizational evaluation capacity

· Sustained accessibility to quality HIV/AIDS information resources from the NLM for the target population

Assumptions (Should be confirmed before beginning the program)

· Organization has long standing ties to local community and the health needs of an urban, young, gay/transgendered population.

· Organization has done successful social media campaigns in the past with this target population.

· Organization has a facility with regular activities for target population already in place

External Factors (Should be identified before beginning the program)

• Having a central facility makes the target population easier to reach

• (-) Fear and stigma about HIV/AIDS in the community.