RFP 09-05 Solicitation Monographs 2008 SPPA 02 13 09.pdf

February 13, 2009

Reference: Five (5) Opportunities to Prepare Monographs that Analyze Arts Participation and

Specific Areas of Interest

Subject: Request for Proposal Solicitation Number RFP-09-05 Unrestricted

Dear Offeror:

The National Endowment for the Arts (NEA) invites contractors to submit proposals for one or more of the services described in the attached statements of work, under the authority of Part 12 of the Federal Acquisition Regulation.

Enclosed you will find five (5) Statements of Work/solicitations that each request proposals for monographs that will address arts participation and factors such as age, arts learning, arts creation and performance, and media and technology from the newly available 2008 SPPA. Questions concerning these proposals shall be submitted via email to harrisl@arts.endow.gov by 2:00 pm (EST) February 25, 2009. Please submit your proposals by March 27, 2009 at 4:00 p.m. (EST). This RFP in no way obligates the U.S. Government to award a contract, nor does it commit the U.S. Government to pay any cost incurred in preparing and submitting your proposal.

The Government will award a contract resulting from each solicitation to the responsible offeror whose offer, conforming to that solicitation, will be most advantageous to the Government. Price and other factors considered. In order to select the winning offeror, NEA will rank offerors from best to worst. In addition to the narrative assessments prepared by the Evaluation Team for each evaluation factor, a point scoring system will be used to rank all technical proposals. The point scoring system uses a rating scale of 100%. However, NEA will not select an offeror for award on the basis of a superior capability without consideration of the amount of its price. NEA intends to make multiple awards under this solicitation.

This procurement is unrestricted. The NAICS code for this solicitation is 541720. The Government’s estimate is approximately $25,000.00 per monograph. The actual period of performance will be determined at the time of award; however we anticipate awarding a 10 month contract.

Proposals submitted in response to this RFP will be received by mail1, email or delivery. Proposals may also be mailed to the attention of the undersigned at NEA.

Hand-Carried and Mailing Address:

National Endowment for the Arts 1100 Pennsylvania Ave., NW, Suite 618 Washington, DC 20506 Attention: Latonca M. Harris

E-Mail Address: harrisl@arts.endow.gov

1 The National Endowment for the Arts continues to experience lengthy delays in the delivery of First-Class and Priority mail. In addition, contents are subject to an irradiation process that may damage material. Until normal mail service resumes, please consider using a commercial delivery service, particularly if you are sending time-sensitive material.

mailto:latonca.m.harris@usdoj.gov http://www.census.gov/eos/www/naics/htmls/5/541370.htm

Proposals that are faxed will not be accepted. Proposals must be received by the closing date and time stated above. Please refer any questions concerning this request to Latonca M. Harris at (202) 682-5476 or by email at harrisl@arts.endow.gov.

Sincerely, Latonca M. Harris

Latonca M. Harris Contracting Officer Grants & Contracts Office

Enclosures:

Section B, Supplies/Service and Prices Section C, Description/Specifications/Statement of Work Section D, Preservation, Packaging and Marking Section E, Inspection and Acceptance Section F, Deliveries or Performance Section G, Contract Administration Data Section H, Special Contract Requirements Section I, Contract Clauses Section J, List of Attachments Section K, Representations, Certifications and Other Statements of Offerors Section L, Instructions, Conditions and Notices to Offerors Section M, Evaluation Factors for Award

SECTION B

SUPPLIES/SERVICES AND PRICES

B.1 General

(a) The contractor shall prepare a monograph for one or more of the solicitations that will examine and interpret data from the 2008, 2002, 1992, and 1982 Survey of Public Participation in the Arts (SPPA) in the United States for the National Endowment for the Arts, Office of Research & Analysis, located in Washington, DC.

(b) All unit prices are firm fixed rates.

The position below is subject to the Department of Labor’s Wage Rates attached in Section J. It is incumbent upon the contractor to ensure full compliance with the appropriate Wage Determination.

B.3 Contract Type

Firm Fixed Price

AGE AND ARTS PARTICIPATION

Period of Performance: Date of Award through February 28, 2010

ITEM

No.

SUPPLIES OR SERVICES QTY UNIT UNIT PRICE AMOUNT

1001 Age and Arts Participation Monograph from 1982, 1992, 2002, 2008 Survey of Public Participation in the Arts (SPPA)

1 Lot

GRAND TOTAL FFP

SECTION C

DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 SCOPE OF WORK

The Contractor shall prepare a monograph that will examine and interpret data from the 2008, 2002, 1992, and 1982 Survey of Public Participation in the Arts (SPPA) related to differences in arts participation patterns across age groups and generational cohorts. The monograph should include an analysis of trends in participation from 1982 to 2008 and integrate data from other sources (such as other United States Census Bureau sources) as appropriate. The monograph should be approximately 45 to 50 pages in length.

This solicitation (RFP-09-05, item #1001) is one of five that requests monographs that will address arts participation and factors such as arts learning, arts creation and performance, race and ethnicity, and media and technology from the newly available 2008 SPPA. For these monographs, the Contractor will examine and interpret data from the 2008, 2002, 1992, and 1982 surveys related to the potential link between these topics and arts creation and other types of arts participation. Applicants can submit proposals for one or more of the solicitations.

C.2 BACKGROUND

The Survey of Public Participation in the Arts (SPPA) is the single most important periodic study overseen by the NEA. The 2008 SPPA was conducted by the U.S. Census Bureau in May 2008 as a supplement to the Current Population Survey (CPS). (See attachment 1.) About 18,500 telephone interviews of adults lasting approximately 10 minutes each were conducted. The results from the survey will be provided in two forms: 1) printed tabulations derived from the electronic data file; and 2) an electronic data file (as an ASCII and a SAS transport file). Comparable national surveys of the adult population regarding their participation in the arts were conducted for the Arts Endowment in 1982, 1985, 1992, and 2002 by the Census Bureau, and in 1997, by a private contractor. Several NEA Research Reports have described the results of these surveys and can be found at http://www.nea.gov/research/ResearchReports_chrono.html. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. The results from the 1997 survey are often omitted from reports and monographs on the SPPA because of the different methodology used to conduct this survey. A private firm, Westat, Inc., conducted the 1997 SPPA using a random-digit dialing technique to obtain responses whereas the other SPPAs were conducted as supplements to major national household surveys.

The 2002 SPPA was the most recent survey prior to 2008. Results from the 2002 SPPA are summarized in Research Report #45, 2002 Survey of Public Participation in the Arts. In addition, many NEA Research Reports, Brochures, and Notes have resulted from the general findings initially reported in the 2002 SPPA summary report, and they have sparked national conversations about the nature and extent of arts and cultural participation. Prominent examples are: Reading at Risk: A Survey of Literary Reading in America; To Read or Not To Read: A Question of National Consequence; and The Arts and Civic Engagement: Involved in Arts, Involved in Life.

Other publications and papers based on analyses of SPPA data on a variety of topics can be found on the agency’s website: http://www.nea.gov/research/index.html. They include earlier Research Reports on the aging of arts participants, such as:

• Age and Arts Participation: 1982-1997 (Research Report #42)

• Age and Arts Participation with a Focus on the Baby Boomers (Research Report #34)

• Demographic Characteristics of Arts Attendance, 2002 (Research Note #82)

• Demographic Characteristics of Arts Attendance, 1997 (Research Note #71)

• Demographic Differences in Arts Participation Via Broadcast and Recorded Media: 1982-1992

(Research Note #52)

• Demographic Differences in Arts Attendance: 1982-1992 (Research Note #51)

• Age, Desire, and Barriers to Increased Attendance at Performing Arts Events and Art Museums

(Research Note #14)

• Arts Participation by Baby Boomers [located in ERIC # ED 390726]

• Age Factors in Arts Participation: 1982-1992 [located in ERIC # ED 390729]

Greater empirical knowledge of the relationship between age and arts participation will support a key component of the NEA’s mission: to bring the arts to all Americans. The proposed monograph will examine the aging of arts audiences and the role that age and generational characteristics play in predicting levels of arts attendance and arts creation. The monograph will provide results, analysis, and http://www.nea.gov/research/ResearchReports_chrono.html http://www.nea.gov/research/index.html comparisons of the 2008 SPPA with prior surveys in a concise, readable form accessible to a wide readership.

The draft Monograph will be due within 8 months of receipt of the data, and finalized within 30 days of receipt of NEA comments. This timely release of the results will enhance their utility to arts administrators, researchers, policy makers, journalists, and the American population in general.

The results of the 2008 SPPA are currently being analyzed by BBC Research & Consulting, a contractor preparing a summary report for fall 2009 availability. Additionally, a user manual is being compiled by Silber & Associates, which will provide technical parameters regarding the design and conduct of the 2008 SPPA (application of survey weights, sample size variance by module, survey design effect measures, comparability to prior SPPAs, etc.) that will permit researchers to readily conduct their own analyses of the data set. Awardees will receive draft chapters as they are completed (April and May 2009), starting with the most critical chapters for working with the data file.

The results of the 2008 SPPA will be made available to awardees as follows:

(1) In print form: A set of unweighted and weighted frequencies for each variable on the 2008 SPPA survey instrument. 12 tables comparable to Research Report #39 (http://www.arts.gov/pub/ResearchReports.html#Audiences): Tables 1-3, 13, 15-16, 18-20, 22, 27, 28.

(2) In electronic form: On a CD-ROM, both as a SAS transport file and an ASCII data file.

Data from earlier surveys can be downloaded from the Cultural Policy and Arts National Database at www.cpanda.org. The 2002 survey data also can be obtained from the National Bureau of Economic Research (www.nber.org).

C.3 DETAILED SPECIFICATIONS

C.3.1 The Contractor shall prepare a monograph (45-50 pages in length) describing arts participants by age profile and age cohort. The monograph will examine the age profile of arts participants, looking at specific art forms and trends in live attendance and participation through broadcast, recorded, and electronic media in the 2008, 2002, 1992, and 1982 SPPAs, interpreting changes over the two-and-a-half decades. The monograph will also examine specific age groups or generational cohorts to determine the changes that have occurred in their arts participation patterns over the time period covered by the five surveys. The monograph will pay special attention to young adults (i.e.18-44-year-olds) from 1982 to 2008, and to the generational cohorts known as the Baby Boomers, Generation X, and the Millennials.

This information will be examined in light of other demographic characteristics, lifestyle, and other pertinent variables available in the questionnaire.

Questions of particular interest include:

1) How do trends differ from what we observed in 1992 and 2002, with respect to all age groups, but in particular for the younger age cohorts and the Baby Boomers? Do we still see a “graying” of arts audiences?

2) Do we still see declining rates of arts participation in many art forms (and civic engagement) for the young adults’ cohort? If so, for which art forms? How is the degree and amount of arts participation affected?

http://www.cpanda.org/ http://www.nber.org/

3) Do we see any change in the types of arts Baby Boomers are now engaging in, versus previously, and have the degree and amount of arts participation changed for Boomers since 1992 and 2002?

4) How, if at all, do rates of arts-making and participation through electronic media differ between generational cohorts, particularly between young adults and Baby Boomers?

The monograph must utilize, but not necessarily be exclusively based on, data collected in the 2008, 2002, 1992, and 1982 surveys. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. Comparisons to the 2002 SPPA results will be particularly valuable since it also was conducted by the Census Bureau as a supplement to the CPS.

The 2008 SPPA questionnaire is similar to the 2002 instrument, but with some important differences. The 2008 instrument had core questions for all respondents and modules on different subject areas that were not asked of all respondents. Also, married respondents, or those living with partners, were asked to provide proxy responses for their spouse or partner. Finally, some new questions were included on the 2008 SPPA that will also require analysis and description. (See attachment 2.)

C.3.2 The Contractor shall be responsible for the data-processing necessary to produce frequency distributions, cross tabulations, correlation coefficiencies, regressions, and other forms of data analysis, as appropriate, and include the relevant outputs in a technical appendix to the monograph. The monograph shall include both full analytic text and a comprehensive Executive Summary summarizing the observations and conclusions from the analysis.

C.3.3 The final product from this contract will include an electronic version of the Report with the text in Microsoft Word and tables in Excel.

ARTS CREATION AND PERFORMANCE AND ARTS PARTICIPATION

SUPPLIES OR SERVICES QTY UNIT UNIT PRICE AMOUNT

1002 Arts Creation, Performance, and Arts Participation Monograph from 1982, 1992, 2002, 2008 Survey of Public Participation in the Arts (SPPA)

C.1 SCOPE OF WORK

The Contractor shall prepare a monograph that will examine and interpret data from the 2008, 2002, 1992, and 1982 Survey of Public Participation in the Arts (SPPA) related to the potential link between arts creation and other types of arts participation. The monograph should include an analysis of trends in arts creation and its correlation to arts participation from 1982 to 2008 and integrate data from other sources (such as other United States Census Bureau sources) as appropriate. The monograph should be approximately 45 to 50 pages in length.

This solicitation (RFP-09-05, item #1002) is one of five that requests monographs that will address arts participation and factors such as age, arts learning, race and ethnicity, and media and technology from the newly available 2008 SPPA. For these monographs, the Contractor will examine and interpret data from the 2008, 2002, 1992, and 1982 surveys related to the potential link between these topics and arts creation and other types of arts participation. Applicants can submit proposals for one or more of the solicitations.

C. 2 BACKGROUND

supplement to the Current Population Survey (CPS). (See attachment 1.) About 18,500 telephone interviews of adults lasting approximately 10 minutes each were conducted. The results from the survey will be provided in two forms: 1) printed tabulations derived from the electronic data file; and 2) an electronic data file (as an ASCII and a SAS transport file). Comparable national surveys of the adult population regarding their participation in the arts were conducted for the Arts Endowment in 1982, 1985, 1992, and 2002 by the Census Bureau, and in 1997, by a private contractor. Several NEA Research Reports have described the results of these surveys and can be found at http://www.nea.gov/research/ResearchReports_chrono.html. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. The results from the 1997 survey are often omitted from reports and monographs on the SPPA because of the different methodology used to conduct this survey. A private firm, Westat, Inc., conducted the 1997 SPPA using a random-digit dialing technique to obtain responses whereas the other SPPAs were conducted as supplements to major national household surveys.

The 2002 SPPA was the most recent survey prior to 2008. Results from the 2002 SPPA are summarized in Research Report #45, 2002 Survey of Public Participation in the Arts. In addition, many NEA Research Reports, Brochures, and Notes have resulted from the general findings initially reported in the 2002 SPPA summary report, and they have sparked national conversations about the nature and extent of arts and cultural participation. Prominent examples are: Reading at Risk: A Survey of Literary Reading in America; To Read or Not To Read: A Question of National Consequence; and The Arts and Civic Engagement: Involved in Arts, Involved in Life.

Other publications and papers based on analyses of SPPA data on a variety of topics can be found on the agency’s website: http://www.nea.gov/research/index.html. This includes earlier publications on the relationship between arts creation and arts participation, such as: Americans Personal Participation in the Arts: 1992 (located in ERIC # ED 404273).

Greater empirical understanding of the relationship between arts creation and arts participation will support two key components of the NEA’s mission: to provide leadership in arts education, and to bring the arts to all Americans. This is a new emphasis for the NEA as patterns in arts creation has been explored only on a limited basis in the past. In previous years, the SPPA has included a series of standard questions about arts creation, but in 2008, the survey featured new questions on the topic, such as whether the respondent used the Internet to create or post creative works. Using data from all such questions, the proposed monograph will examine the role that arts creation plays in predicting arts attendance and arts performance and will provide results, analysis, and comparisons of the 2008 SPPA with prior surveys in a concise, readable form accessible to a wide readership.

The draft Monograph will be due within 8 months of receipt of the data, and finalized within 30 days of preparing a summary report for fall 2009 availability. Additionally, a user manual is being compiled by Silber & Associates, which will provide technical parameters regarding the design and conduct of the 2008 SPPA (application of survey weights, sample size variance by module, survey design effect measures, comparability to prior SPPAs, etc.) that will permit researchers to readily conduct their own

(1) In print form: A set of unweighted and weighted frequencies for each variable on the 2008 SPPA survey instrument. 12 tables comparable to Research Report #39 www.cpanda.org. The 2002 survey data also can be obtained from the National Bureau of Economic Research (www.nber.org).

C.3 DETAILED SPECIFICATIONS

C.3.1 The Contractor shall prepare a monograph (45-50 pages in length) examining and interpreting data on the correlation between arts creation and arts participation in the 2008, 2002, 1992, and 1982 SPPAs. The SPPA captures information on personal participation in the arts such as creating drawings or photographs, composing music, playing a musical instrument, singing in choirs, or writing poetry or short stories. The monograph will analyze relationships between personally doing or creating art and other forms of arts participation such as attending live arts events or listening to or watching broadcast art. This information will be examined in light of other demographic characteristics, lifestyle, and other pertinent variables available in the questionnaire.

Questions of particular interest include:

1) How does arts participation vary by type of arts creation? Is arts creation a strong predictor of arts participation? For which types or genres?

2) Does arts creation vary by age group and generational cohort? For which types and genres?

3) What is the nature of arts creation online? Does it vary over time or by age group or generational cohort?

4) How do demographic and behavioral traits of those personally doing or creating art differ from those who attend arts performances or watch or listen to arts broadcasts?

5) How does arts education play a role in levels of arts creation?

6) Has the creation of art varied over time? For which types or genres?

contractor. Comparisons to the 2002 SPPA results will be particularly valuable since it also was conducted by the Census Bureau as a supplement to the CPS. The 2008 SPPA questionnaire is similar to the 2002 instrument, but with some important differences. The 2008 instrument had core questions for all respondents and modules on different subject areas that were not asked of all respondents. Also, married respondents, or those living with partners, were asked to provide proxy responses for their spouse or partner. Finally, some new questions were included on the 2008 SPPA that will also require analysis and description. (See attachment 2.)

distributions, cross tabulations, correlation coefficiencies, regressions, and other forms of data analysis, as appropriate, and include the relevant outputs in a technical appendix to the monograph. The monograph shall include both full analytic text and a comprehensive Executive Summary summarizing the observations and conclusions from the analysis.

C.3.3 The final product from this contract will include an electronic version of the Report with the text in

ARTS LEARNING AND ARTS PARTICIPATION

SUPPLIES OR SERVICES QTY UNIT UNIT PRICE AMOUNT

1003 Arts Learning and Arts Participation Monograph from 1982, 1992, 2002, 2008 Survey of Public Participation in the Arts (SPPA)

C.1 SCOPE OF WORK

The Contractor shall prepare a monograph that will examine and interpret data from the 2008, 2002, 1992, and 1982 Survey of Public Participation in the Arts (SPPA) related to the potential effects on arts participation of: 1) current or past instruction and training in the arts; 2) exposure to the arts at early ages;

3) overall educational attainment. The monograph should include an analysis of trends in arts education and participation from 1982 to 2008 and integrate data from other sources (such as other United States Census Bureau sources) as appropriate. The monograph should be approximately 45 to 50 pages in length.

This solicitation (RFP-09-05, item #1003) is one of five that request monographs that will address arts participation and factors such as age, arts creation and performance, race and ethnicity, and media and technology from the newly available 2008 SPPA. For these monographs, the Contractor will examine and interpret data from the 2008, 2002, 1992, and 1982 surveys related to the potential link between these topics and arts creation and other types of arts participation. Applicants can submit proposals for one or more of the solicitations.

supplement to the Current Population Survey (CPS). (See attachment 1.) About 18,500 telephone interviews of adults lasting approximately 10 minutes each were conducted. The results from the survey will be provided in two forms: 1) printed tabulations derived from the electronic data file; and 2) an electronic data file (as an ASCII and a SAS transport file). Comparable national surveys of the adult population regarding their participation in the arts were conducted for the Arts Endowment in 1982, 1985, 1992, and 2002 by the Census Bureau, and in 1997, by a private contractor. Several NEA Research Reports have described the results of these surveys and can be found at http://www.nea.gov/research/ResearchReports_chrono.html. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. The results from the 1997 survey are often omitted from reports and monographs on the SPPA because of the different methodology used to conduct this survey. A private firm, Westat, Inc., conducted the 1997 SPPA using a random-digit dialing technique to obtain responses whereas the other SPPAs were conducted as supplements to major national household surveys.

The 2002 SPPA was the most recent survey prior to 2008. Results from the 2002 SPPA are summarized in Research Report #45, 2002 Survey of Public Participation in the Arts. In addition, many NEA Research Reports, Brochures, and Notes have resulted from the general findings initially reported in the 2002 SPPA summary report, and they have sparked national conversations about the nature and extent of arts and cultural participation. Prominent examples are: Reading at Risk: A Survey of Literary Reading in America; To Read or Not To Read: A Question of National Consequence; and The Arts and Civic Engagement: Involved in Arts, Involved in Life.

Other publications and papers based on analyses of SPPA data on a variety of topics can be found on the agency’s website: http://www.nea.gov/research/index.html. They include earlier Research Reports on arts education, such as: Effects of Arts Education on Participation in the Arts (Research Report #36)and Socialization and Participation in the Arts (Research Report #21).

Greater empirical understanding of the relationship between arts learning and arts participation will support two components of the NEA’s mission: to provide leadership in arts education, and to bring the arts to all Americans. In previous years, the SPPA has included a series of standard questions about arts education, but in 2008, the survey featured new questions on the topic. The new questions addressed, for the first time, participation in arts events and private arts lessons by the survey respondent’s children and the respondent’s attendance at arts events at an elementary, middle, or high school. Using data from all such questions, the proposed monograph will examine arts learning and the role that arts education plays in predicting arts attendance, arts performance and/or creation of artworks. The monograph will provide results, analysis, and comparisons of the 2008 SPPA with prior surveys in a concise, readable form accessible to a wide readership.

The draft Monograph will be due within 8 months of receipt of the data, and finalized within 30 days of preparing a summary report for fall 2009 availability. Additionally, a user manual is being compiled by Silber & Associates, which will provide technical parameters regarding the design and conduct of the 2008 SPPA (application of survey weights, sample size variance by module, survey design effect measures, comparability to prior SPPAs, etc.) that will permit researchers to readily conduct their own

SPPA survey instrument. 12 tables comparable to Research Report #39

C.3.1 The Contractor shall prepare a monograph (45-50 pages in length) examining and interpreting data related to the potential effects on arts participation of: 1) current or past instruction and training in the arts; 2) exposure to the arts at early ages; 3) overall educational attainment in the 2008, 2002, 1992, and 1982 SPPAs. The monograph will analyze this relationship for each type of art activity participated in, whether via live attendance, through broadcasted, recorded or electronic media, or through individual performance or creation. This information will be examined in light of other demographic characteristics, lifestyle, and other pertinent variables available in the questionnaire.

Questions of particular interest include:

1) Does prior arts education exposure have an effect on the likelihood of any type of current arts participation?

2) Does the amount of arts participation (e.g., number of events attended in the course of a year) vary in relation to the level of arts learning of the respondent and/or the respondent’s child(ren)?

3) Moreover, how does exposure to arts education correlate with the creation of artworks or arts performances versus attendance at arts events?

contractor. Comparisons to the 2002 SPPA results will be particularly valuable since it also was conducted by the Census Bureau as a supplement to the CPS. The 2008 SPPA questionnaire is similar to the 2002 instrument, but with some important differences. The 2008 instrument had core questions for all respondents and modules on different subject areas that were not asked of all respondents. Also, married respondents, or those living with partners, were asked to provide proxy responses for their spouse or partner. Finally, some new questions were included on the 2008 SPPA that will also require analysis and distributions, cross tabulations, correlation coefficiencies, regressions, and other forms of data analysis, as appropriate, and include the relevant outputs in a technical appendix to the monograph. The monograph shall include both full analytic text and a comprehensive Executive Summary summarizing the observations and conclusions from the analysis.

C.3.3 The final product from this contract will include an electronic version of the Report with the text in

MEDIA, TECHNOLOGY, AND ARTS PARTICIPATION

SUPPLIES OR SERVICES QTY UNIT UNIT PRICE AMOUNT

1004 Media, Technology, and Arts Participation Monograph from 1982, 1992, 2002, 2008 Survey of Public Participation

C.1 SCOPE OF WORK

The Contractor shall prepare a monograph that will examine and interpret data from the 2008, 2002, 1992, and 1982 Survey of Public Participation in the Arts (SPPA) related to the role played by media and technology in arts participation and arts-making. The monograph should include an analysis of trends in participation from 1982 to 2008 and integrate data from other sources (such as other United States Census Bureau sources) as appropriate. The monograph should be approximately 45 to 50 pages in length.

This solicitation (RFP-09-05, item #1004) is one of five that requests monographs that will address arts participation and factors such as age, arts learning, arts creation and performance, and race and ethnicity from the newly available 2008 SPPA. For these monographs, the Contractor will examine and interpret data from the 2008, 2002, 1992, and 1982 surveys related to the potential link between these topics and arts creation and other types of arts participation. Applicants can submit proposals for one or more of the solicitations.

supplement to the Current Population Survey (CPS). (See attachment 1.) About 18,500 telephone interviews of adults lasting approximately 10 minutes each were conducted. The results from the survey will be provided in two forms: 1) printed tabulations derived from the electronic data file; and 2) an electronic data file (as an ASCII and a SAS transport file). Comparable national surveys of the adult population regarding their participation in the arts were conducted for the Arts Endowment in 1982, 1985, 1992, and 2002 by the Census Bureau, and in 1997, by a private contractor. Several NEA Research Reports have described the results of these surveys and can be found at http://www.nea.gov/research/ResearchReports_chrono.html. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. The results from the 1997 survey are often omitted from reports and monographs on the SPPA because of the different methodology used to conduct this survey. A private firm, Westat, Inc., conducted the 1997 SPPA using a random-digit dialing technique to obtain responses whereas the other SPPAs were conducted as supplements to major national household surveys.

The 2002 SPPA was the most recent survey prior to 2008. Results from the 2002 SPPA are summarized in Research Report #45, 2002 Survey of Public Participation in the Arts. In addition, many NEA Research Reports, Brochures, and Notes have resulted from the general findings initially reported in the 2002 SPPA summary report, and they have sparked national conversations about the nature and extent of arts and cultural participation. Prominent examples are: Reading at Risk: A Survey of Literary Reading in America; To Read or Not To Read: A Question of National Consequence; and The Arts and Civic Engagement: Involved in Arts, Involved in Life.

Other publications and papers based on analyses of SPPA data on a variety of topics can be found on the agency’s website: http://www.nea.gov/research/index.html. They include earlier publications on the role of technology in arts participation, such as: Turning On and Tuning In: Public Participation in the Arts Via Media in the United States (Research Report #33); Demographic Differences in Arts Participation via Broadcast and recorded Media: 1982-1992 (Research Note #52); and Audience Crossover: Media Participation and Attending Live Events (Research Note #12).

Greater empirical understanding of the relationship between media, technology and arts participation will support a key component of the NEA’s mission: to bring the arts to all Americans. In previous years, the SPPA has included a series of standard questions about engagement in the arts through recorded and broadcast media, but in 2008, the survey featured new questions on participation through electronic media. These questions covered a wider range of electronic media and included some new inquiries about use of the Internet to create or post blogs and art work as well as watch, listen, or download arts content such as performances or exhibits. Using data from all such questions, the proposed monograph will examine the role that technology plays in arts attendance, arts performance and/or creation of artworks and will provide results, analysis, and comparisons of the 2008 SPPA results, to the extent possible, with prior surveys in a concise, readable form accessible to a wide readership.

The draft Monograph will be due within 8 months of receipt of the data, and finalized within 30 days of preparing a summary report for fall 2009 availability. Additionally, a user manual is being compiled by Silber & Associates, which will provide technical parameters regarding the design and conduct of the 2008 SPPA (application of survey weights, sample size variance by module, survey design effect measures, comparability to prior SPPAs, etc.) that will permit researchers to readily conduct their own

The results of the 2008 SPPA will be made to awardees available as follows:

SPPA survey instrument. 12 tables comparable to Research Report #39 data related to the relationship between technology, arts participation, and arts making in the 2008, 2002, 1992, and 1982 SPPAs. The monograph will analyze this relationship for each type of art activity participated in, whether through broadcasted, recorded or electronic media, and how this correlates, if at all, with live attendance, individual performance, and/or arts creation. This information will be examined in light of other demographic characteristics, lifestyle, and other pertinent variables available in the questionnaire.

Questions of particular interest include:

1) Is listening to or watching broadcasts or recordings (including television, radio, or internet) of the performing arts linked to greater levels of live attendance? In other words, are broadcasts and recordings substitutes for live performing arts attendance, or do they complement each other?

2) How do different media and technologies facilitate new ways of creating or consuming art?

3) Which types of participation and making do those technologies complement, and for which demographic groups (e.g., by income, education, or race/ethnicity)?

The monograph must utilize, but not necessarily be exclusively based on, data collected in the 2008, 2002, 1992, and 1982 surveys. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. Comparisons to the 2002 SPPA results will be particularly valuable since it also was conducted by the Census Bureau as a supplement to the CPS. The 2008 SPPA questionnaire is similar to the 2002 instrument, but with some important differences. The 2008 instrument had core questions for all respondents and modules on different subject areas that were not asked of all respondents. Also, married respondents, or those living with partners, were asked to provide proxy responses for their spouse or partner. Finally, some new questions were included on the 2008 SPPA that will also require analysis and distributions, cross tabulations, correlation coefficiencies, regressions, and other forms of data analysis, as appropriate, and include the relevant outputs in a technical appendix to the monograph. The monograph shall include both full analytic text and a comprehensive Executive Summary summarizing the observations and conclusions from the analysis.

C.3.3 The final product from this contract will include an electronic version of the Report with the text in

RACE, ETHNICITY, AND ARTS PARTICIPATION

SUPPLIES OR SERVICES QTY UNIT UNIT PRICE AMOUNT

1005 Race, Ethnicity, and Arts Participation Monograph from 1982, 1992, 2002, 2008 Survey of Public Participation

C.1 SCOPE OF WORK

The Contractor shall prepare a monograph that will examine and interpret data from the 2008, 2002, 1992, and 1982 Survey of Public Participation in the Arts (SPPA) related to the relationship between race, ethnicity, and arts participation. The monograph should include an analysis of trends in participation by racial and ethnic groups from 1982 to 2008 and integrate data from other sources (such as other United States Census Bureau sources) as appropriate. The monograph should be approximately 45 to 50 pages in length.

This solicitation (RFP-09-05, item #1005) is one of five that requests monographs that will address arts participation and factors such as age, arts learning, arts creation and performance, and media and technology from the newly available 2008 SPPA. For these monographs, the Contractor will examine and interpret data from the 2008, 2002, 1992, and 1982 surveys related to the potential link between these topics and arts creation and other types of arts participation. Applicants can submit proposals for one or more of the solicitations.

supplement to the Current Population Survey (CPS). (See attachment 1.) About 18,500 telephone interviews of adults lasting approximately 10 minutes each were conducted. The results from the survey will be provided in two forms: 1) printed tabulations derived from the electronic data file; and 2) an electronic data file (as an ASCII and a SAS transport file). Comparable national surveys of the adult population regarding their participation in the arts were conducted for the Arts Endowment in 1982, 1985, 1992, and 2002 by the Census Bureau, and in 1997, by a private contractor. Several NEA Research

Reports have described the results of these surveys and can be found at http://www.nea.gov/research/ResearchReports_chrono.html. Mid-decade SPPAs (1985 and 1997) can be used at the discretion of the contractor. The results from the 1997 survey are often omitted from reports and monographs on the SPPA because of the different methodology used to conduct this survey. A private firm, Westat, Inc., conducted the 1997 SPPA using a random-digit dialing technique to obtain responses whereas the other SPPAs were conducted as supplements to major national household surveys.

The 2002 SPPA was the most recent survey prior to 2008. Results from the 2002 SPPA are summarized in Research Report #45, 2002 Survey of Public Participation in the Arts. In addition, many NEA Research Reports, Brochures, and Notes have resulted from the general findings initially reported in the 2002 SPPA summary report, and they have sparked national conversations about the nature and extent of arts and cultural participation. Prominent examples are: Reading at Risk: A Survey of Literary Reading in America; To Read or Not To Read: A Question of National Consequence; and The Arts and Civic Engagement: Involved in Arts, Involved in Life.

Other publications and papers based on analyses of SPPA data on a variety of topics can be found on the agency’s website: http://www.nea.gov/research/index.html. They include earlier Research Reports on the relationship between race and ethnicity and arts participation, such as: Age and Arts Participation: 1982- 1997 (Research Report #42); Race, Ethnicity, and Arts Participation (Research Report #25); and Arts Participation and Race/Ethnicity, An Analysis of 1982, 1985, and 1992 SPPA Surveys [located in ERIC #

ED 398164].

Greater empirical understanding of the relationship between race, ethnicity, and arts participation will support a key component of the NEA’s mission: to bring the arts to all Americans. The 2008 survey featured a new question on Latin, Spanish, and Salsa music, intended to give the NEA greater insight into the participation in this art form by a growing segment of the U.S. population, Hispanics and Latinos.

Using data from this and other questions, the proposed monograph will examine the role that race and ethnicity play in predicting arts attendance, arts performance, and/or creation of artwork and will provide results, analysis, and comparisons of the 2008 SPPA with prior surveys in a concise, readable form accessible to a wide readership.

The draft Monograph will be due within 8 months of receipt of the data, and finalized within 30 days of preparing a summary report for fall 2009 availability. Additionally, a user manual is being compiled by Silber & Associates, which will provide technical parameters regarding the design and conduct of the 2008 SPPA (application of survey weights, sample size variance by module, survey design effect measures, comparability to prior SPPAs, etc.) that will permit researchers to readily conduct their own

SPPA survey instrument. 12 tables comparable to Research Report #39 data on the relationship between race, ethnicity, and arts participation in the 2008, 2002, 1992, and 1982 SPPAs. The monograph will analyze this relationship for each type of art activity participated in, whether via live attendance, through broadcasted, recorded or electronic media, or through individual performance or creation. This information will be examined in light of other demographic characteristics, lifestyle, and other pertinent variables available in the questionnaire.

Questions of particular interest include:

7) How does arts participation vary by race and ethnicity? Are race and ethnicity a strong predictor of arts participation? For which types or genres?

8) How does arts making vary by race and ethnicity? Are race and ethnicity strong predictors for arts creation and performance? For which types or genres?

9) Do broader demographic changes in racial and ethnic composition in the U.S. population influence arts participation trends?

10) How do patterns of racial/ethnic group participation in the arts compare with those of non-English speakers in each group?

contractor. Comparisons to the 2002 SPPA results will be particularly valuable since it also was conducted by the Census Bureau as a supplement to the CPS. The 2008 SPPA questionnaire is similar to the 2002 instrument, but with some important differences. The 2008 instrument had core questions for all respondents and modules on different subject areas that were not asked of all respondents. Also, married respondents, or those living with partners, were asked to provide proxy responses for their spouse or partner. Finally, some new questions were included on the 2008 SPPA that will also require analysis and description, including a new question on engagement in Latin, Spanish, and Salsa music. (See attachment 2.)

distributions, cross tabulations, correlation coefficiencies, regressions, and other forms of data analysis, as appropriate, and include the relevant outputs in a technical appendix to the monograph. The monograph shall include both full analytic text and a comprehensive Executive Summary summarizing the observations and conclusions from the analysis.

C.3.3 The final product from this contract will include an electronic version of the Report with the text in

SECTION D

PRESERVATION, PACKAGING AND MARKING

Not Applicable.

SECTION E

INSPECTION AND ACCEPTANCE

E.1 52.252-2 Clauses Incorporated by Reference (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this address: www.arnet.gov.

(END OF CLAUSE)

E.2 52.246-4 Inspection of Services—Fixed-Price (AUG 1996)

E.3 Inspection and Acceptance

FAR Clause 52.246-4 Inspection of Services – Fixed Price, will govern inspection and acceptance of all services performed by the Contractor. The Contractor is responsible for carrying out its obligations under this contract by controlling the quality of all services rendered and ensuring performance of all contract requirements.

SECTION F

DELIVERIES OR PERFORMANCE

F.1 The Contractor shall meet (in person or via conference call) with the Project Director within two weeks of contract award to discuss the contract work plan.

F.2 Within 30 days of receipt of the data tabulations and ASCII file, the Contractor shall submit a detailed work plan, including the proposed contents of the monograph and plans for converting data results into descriptive, easily read, text, tables, and graphs.

F.3 Within 8 months of receipt of the data tabulations and ASCII file, the Contractor shall submit a draft copy of the monograph for approval by the Project Director, and within 30 days of receipt of comments from Project Director submit the final copy of the monograph.

F.1 Term of Contract

The contract term is for 10 months from the date of award as shown in Section B. All work is expected to be completed within 10 months of award.

F.2 Notice to the Government of Delays http://www.arnet.gov/

Required services shall begin at time of award in accordance with the Statement of Work. The Contractor is responsible for carrying out its obligations under this contract by controlling the quality of all services rendered and ensuring performance of all contract requirements. To this end, the Contractor shall establish, maintain, and manage quality control throughout the life of this contract. In the event the Contractor encounters difficulty in meeting performance requirements, or when the contractor anticipates difficulty in complying with the contract delivery schedule or completion date, or whenever the Contractor has knowledge that any actual or potential situation is delaying or threatens to delay the timely performance of this contract, the Contractor shall immediately notify the Contracting Officer and the Project Director, in writing, giving pertinent details. The contractor shall provide these services within 48 hours of written notification, however, this data shall be informational only in character and that this provision shall not be construed as a waiver by the Government of any delivery schedule or date, or any rights or remedies provided by law or under this contract.

F.3 Deliverables

The contractor shall provide information regarding the content and format for each deliverable.

Acceptance of all written documents and receipt of the data tabulations will be based upon the Endowment Project Director’s review and approval. The Contractor shall provide any additional reports that may be requested by the Endowment Project Director.

SECTION G

CONTRACT ADMINISTRATION DATA

G.1 Endowment Project Director

1.1.1 Upon award, an Endowment Project Director will be designated to coordinate the technical aspects of this contract and inspect items/services furnished hereunder; however, he shall not be authorized to change any terms and conditions of the resultant contract, including price.

1.1.2 The Endowment Project Director is authorized to certify (but not to reject or deny) invoices for payment in accordance with enclosed payment terms. The authority to reject or deny performance and associated invoice payment is expressly reserved for the Contracting Officer.

1.1.3 The Endowment Project Director for this contract is:

To be determined at time of award

National Endowment for the Arts 1100 Pennsylvania Ave., NW, Suite 616

Washington, DC 20506

1.1.4 The Contracting Officer for this contract is:

Latonca M. Harris

National Endowment for the Arts 1100 Pennsylvania Ave., NW, Suite 618

(202) 682-5476

Written communications shall make reference to the award contract number and shall be mailed to the above address.

G.2 Invoice Requirements

2.1.1 Payment for actual work and services rendered under this contract will be made. Payment will be made by the National Endowment for the Arts via Electronic Funds Transfer (EFT) and in accordance with the contract clause 52.212-4 Contract Terms and Conditions--Commercial Items (FEB 2007), and 52.232-34 Payment by Electronic Funds Transfer--Other Than Central Contractor Registration (May 1999), upon submission of commercial invoices to the Endowment Finance Office, Room 624.

2.1.2 The office that will make the payments due under this contract (i.e., the designated payment office) is shown below.

National Endowment for the Arts Finance Office, Suite 624

1100 Pennsylvania Ave., NW

SECTION H

SPECIAL CONTRACT REQUIREMENTS

H.1 Contract Type

This is a Firm Fixed Price Commercial Item Contract.

H.2 Prohibition against Soliciting and Performing Personal Services

A. The performance of personal services under this contract is strictly prohibited.

B. Personal service…