14. Amendment #3 N6426724Q5079.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to extend the solicitation, update section C, Update section J, update all CLIN's and attach the question and answ ers from industry. All other terms and conditions remain unchanged.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 7

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 13-Sep-2024

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street , County, State and Zip Code) X N6426724Q5079

X 9B. DATED (SEE ITEM 11)

30-Aug-2024

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer X is extended, is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

13-Sep-2024

CODE

NAVAL SURFACE WARFARE CENTER CORONA DIV.

1999 FOURTH STREET BLDG 510

NORCO CA 92860

N64267 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

N6426724Q5079

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION A - SOLICITATION/CONTRACT FORM

The required response date/time has changed from 13-Sep-2024 05:00 PM to 18-Sep-

2024 12:00 PM.

SECTION B - SUPPLIES OR SERVICES AND PRICES

CLIN 0001

The CLIN description has changed from Media Buying Services to Media Buying.

The CLIN extended description has changed from:

See section C for exact specifications and requirements.

To:

Media Buying See section C for exact specifications and requirements.

CLIN 0002 is added as follows:

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0002 1 Lot CDRL's and DID's

FFP

CDRL's and DID's

See section C for exact specifications and requirements.

FOB: Destination

PSC CD: R701

NET AMT

CLIN 0003 is added as follows:

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0003 1 Lot Ad Purchases

FFP

Ad Purchases

See section C for exact specifications and requirements.

PSC CD: R701

NET AMT

SECTION C - DESCRIPTIONS AND SPECIFICATIONS

The following have been modified:

PURCHASE DESCRIPTION

SALES TAX EXEMPTION

The contractor is hereby advised that the United States Government and Agencies thereof are exempt from State and Local Government tax by virtue of Article 6 of the United States Constitution. No exemption certificate is required.

This is an official request for quote (RFQ) utilizing FAR part 13.

SOLICITATION N6426724Q5079

1. INTRODUCTION

The NAVSEA Enterprise Recruiting Program, under NAVSEA 10, Total Force and Corporate Operations, is procuring a media buying services for a marketing and branding media campaign that uses external platforms owned by NAVSEA and new paid media buying services. This service will include strategy, campaign setup and management, and metric/KPI monitoring. The paid media campaign will run during NASVEA recruitment season SEP to NOV 2024 and will remain within the established budget, which includes labor and ad placements and sponsored/promoted posts.

2. BACKGROUND

The paid media and marketing campaign marks a significant milestone for NAVSEA Enterprise Recruiting, as it represents the organization's inaugural venture into leveraging digital advertising and media buying for recruitment and brand awareness purposes. Historically, NAVSEA has relied on traditional methods for talent acquisition and brand promotion including owned and earned media channels, which have proven increasingly insufficient in today's competitive landscape. Recognizing the transformative potential of paid media strategic marketing and branding initiatives, NASVEA is now poised to capitalize on these paid media tools to address longstanding recruitment challenges and elevate its market visibility.

The current state of these requirements underscores NAVSEA Enterprise Recruiting's strategic shift toward modernizing its outreach strategies to align with industry best practices. This initiative is part of a comprehensive program aimed at increasing NAVSEA's recruitment approaches, building talent pipelines, filling high priority vacancies across the Enterprise, and enhancing its brand perception among key demographics by marketing NAVSEA as an employer of choice. Extensive market research and studies have affirmed the effectiveness of targeted digital campaigns in attracting top-tier talent and strengthening organizational reputation. According to LinkedIn data and research, 75 percent of job seekers consider an employer’s brand before even applying for a job.

Integral to the program's objectives is the seamless integration of recruitment goals with strategic branding efforts.

By harnessing the power of digital media, NAVSEA seeks not only to fill critical roles but also to cultivate a compelling employer brand that resonates with prospective employees and stakeholders. This initiative is designed to position NAVSEA as a desirable employer of choice while amplifying its core values and mission in sectors pivotal to its growth trajectory. Through this initiative, NASVEA aims to establish a sustainable framework for future recruitment endeavors and consolidate its standing in the competitive marketplace.

3. REQUIREMENTS

The contractor shall collaborate, consult and provide recommendations on a paid media marketing strategy in accordance with A001, by identifying and selecting appropriate media channels (e.g., LinkedIn Campaign) based on the TPOC's target audience and campaign objectives of enhancing brand awareness and supporting recruiting efforts, and with TPOC approval.

The contractor shall also provide necessary labor including a media buyer, with proven experience and record in media buying efforts with federal agencies and must provide such evidence and results of previous efforts. This media buyer will be responsible for the negotiation, purchase, and placement of advertisements in selected media channels that have been approved by the TPOC. This includes securing ad space/time, managing insertion orders, and ensuring placements meet specified criteria approved by TPOC and within allocated budget.

Contractor services should include ongoing monitoring and optimization of ad placements/creative assets designed by the TPOC, tracking performance (impressions, engagement rates, applicants, resume submissions, etc) and adjusting as needed and approved by TPOC and in accordance with A002 to improve campaign outcomes.

During the duration of the three-month campaign, the contractor shall provide weekly updates and comprehensive reports on campaign performance, including metrics such as impressions, clicks, followers, resume submissions, and return on investment (ROI), in accordance with A003 to the TPOC.

Contractor shall advise and assist the Government but shall not make final decisions or certifications on behalf of the Government nor perform any inherently governmental functions. The Contractor or its employees shall not represent the Government nor appear to represent the Government in performance of these contract services.

4. APPLICABLE DOCUMENTS

DoDi 5400.14, OFFICIAL USE OF SOCIAL MEDIA FOR PUBLIC AFFAIRS PURPOSES, 24 JAN 2023 Navy Social Media Handbook for Leaders 2023, 10 FEB 2023

5. REQUIREMENTS

The following section specifies the task requirements for the paid media design and buying services:

5.1 Media Placement and Strategy Development

5.1.1 Provision of labor including media buyer with previous experience in media buying for federal agencies to support campaign execution and optimization.

5.1.2 Conduct target audience and media channel assessment to create campaign strategy and schedule in accordance with A001, and have it approved by TPOC.

5.1.3 Coordination with TPOC to develop of comprehensive media buying strategies tailored to the TPOC's approved objectives and target audience.

5.1.3 Procurement of media purchase and insertion orders after TPOC approval on strategy in accordance to A002.

5.2 Management of Paid Media

5.2.1 Campaign setup and deployment of engaging ad creatives, targeting parameters, and budget allocation on platforms including LinkedIn in accordance to A002. TPOC will develop the creatives.

5.2.2 Management of ad distribution by media type and schedule, and adjustments throughout the campaign ensuring ad placements are made according to the agreed media plan and within the allocated budget.

5.3 Monitor, Manage and Analyze

5.3.1 Ongoing monitoring and optimization of campaigns to ensure maximum ROI, optimal performance, and alignment with branding and recruiting goals..

5.3.2 Weekly reporting on campaign performance metrics, including but not limited to impressions, clicks, conversions, and cost per acquisition (CPA) in accordance with A003.

5.3.3 Comprehensive output and outcome analysis report to be completed no later than a month from the end of the paid media campaign.

5.4 Communication and Collaboration

5.4.1 Maintaining regular communication between contractor and client to discuss campaign performance, strategy adjustments, and any other relevant matters.

5.4.2 Collaboration between the contractor's team and the client's internal stakeholders/leadership may be required for effective campaign execution.

7. DELIVERABLES

NUMBER NAME

A001 Paid Media Strategy and Schedule A002 Media buying placements A003 Output and Outcome report

(End of text)

SECTION E - INSPECTION AND ACCEPTANCE

The following Acceptance/Inspection Schedule was added for CLIN 0002:

INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

Destination Government Destination Government

The following Acceptance/Inspection Schedule was added for CLIN 0003:

INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

Destination Government Destination Government

SECTION F - DELIVERIES OR PERFORMANCE

The following Delivery Schedule for CLIN 0002 has been added:

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

5 mths. ADC 1 NAVAL SEA SYSTEMS COMMAND

TBD

1333 ISAAC HULL AVE SE BLDG 197

WASHINGTON NAVY YARD DC 20376-

TBD

N00024

The following Delivery Schedule for CLIN 0003 has been added:

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

5 mths. ADC 1 NAVAL SEA SYSTEMS COMMAND

TBD

1333 ISAAC HULL AVE SE BLDG 197

WASHINGTON NAVY YARD DC 20376-

TBD

N00024

SECTION J - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACHMENTS

The following have been modified:

ATTACHMENTS

ATTACHMENT/EXHIBITS TITLE DESCRIPTION

Exhibits A CDRL A001 Paid Media Strategy and Schedule Exhibits B CDRL A002 Media buying placements Exhibits C CDRL A003 Output and Outcome report Exhibits D DID-MISC-81312A Data Item Description Exhibits E DI-MISC-81310A Data Item Description Exhibits F DI-MISC-81312 Data Item Description Exhibits G DID-MISC-81310 Data Item Description Exhibits H SCA WD#2015-4281 Wage Determination Exhibit I Questions and Answers

(Q&A) Q&A from 11 SEP 2024

(End of Summary of Changes)