C14 Redacted BNJ.docx

(Redacted) Subj: BRAND NAME JUSTIFICATION TO REMOVE/REPLACE 4 VIDEO WALLS

1. Identification of the agency and the contracting activity, and specific identification of the document as a “Brand Name Justification.”

This is a brand name justification. Contracting activity is Naval Sea Systems Command Naval Surface Warfare Center Panama City Division (NSWC PCD) 110 Vernon Avenue, Panama City, FL 32407-7001 Contracts Department Code 02

2. Nature and/or description of the action being approved.

This action will award a firm fixed price order to the most highly qualified authorized reseller of Planar Clarity Matrix Video Walls.

3. A description of the supplies or services required to meet the agency’s needs (including the estimated value).

The purchase is to acquire the following: Remove/Replace 4 Video Walls, as described below.

Line No.

Part Number

Description

Quantity

Room 1 – 2x2 Video Wall

Room 2 – 2x2 Video Wall

Room 3 – 3x3 Video Wall

Room 4 – 3x3 Video Wall

The Government’s minimum needs have been verified by the certifying technical and requirements personnel. This memo does not authorize acquisition for other requirements. This acquisition will be conducted using simplified acquisition procedures with a total dollar value above micro-purchase levels, but not exceeding the simplified acquisition threshold of $250,000.00. All items will be delivered and installed no later than 6 months upon receipt of order. (Redacted)

4. Identification of the justification rationale and, if applicable, a demonstration of the proposed contractor’s unique qualifications to provide the required supply or service. 10 U.S.C. 2304(c)(1). Application for brand name description FAR 6.302- 1(c).

Only this Brand and no other supplies or services will satisfy agency requirements, FAR 6.302- 1(c). NSWC PCD currently has a need to replace 4 Video Walls at various locations at NSWC PCD, as referenced in Section 2 of this document. The current video walls are based on Barco brand systems. The Barco based systems required inordinate time for repair and upkeep ever since they were installed in 2018. NSWC PCD installed a separate video wall based on Planar brand systems about 3 years ago in Building 110, Room 3B08. By contrast, the Planar based system has performed reliably ever since its installation, with many compliments from visitors regarding its quality. NSWC PCD requires that the new systems be Planar brand systems, due to their proven reliability and low maintenance costs. Based on current conditions, it is estimated that the time required to maintain and repair the video walls will be reduced from approximately twelve hours per week to one. Additionally, inventory, tracking and stocking costs will be far lower if those parts are common to all video systems on the base. Alternatively, the Government would have to stock parts for and maintain two different types of video wall systems, doubling the video wall maintenance footprint. Therefore, it is advantageous to the Government to acquire the items listed in Section 2, with no substitutes.

5. A determination by the ordering activity contracting officer that the order represents the best value consistent with FAR 13.106-1(b).

The Contracting Officer has determined that the order represents the best value and results in the lowest overall cost alternative (considering price, recurring cost, special features, administrative costs, engineering and redesign costs, etc.) to meet the Government’s needs.

6. A description of the market research conducted among schedule holders and the results or a statement of the reason market research was not conducted.

The purchase amount is greater than $25,000 and will be synopsized on the Contract Opportunities website at sam.gov. No additional market research was conducted for the reasons discussed in paragraph 4 above, for any company other than Planar to provide the products.

7. Any other facts supporting the justification. None.

8. A statement of the actions, if any, the agency may take to remove or overcome any barriers that led to the restricted consideration before any subsequent acquisition for the supplies or services is made.

As stated in paragraph 4 above, Planar is the only brand that can meet this requirement.

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