N4215825QN009 P0001 Amendment.pdf

N4215825RC50060

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this modification is to attach the Statement of Work,

1. CONTRACT ID CODE PAGE OF PAGES

J 1 4

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 03-Dec-2024

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street , County, State and Zip Code) X N4215825QN009

X 9B. DATED (SEE ITEM 11)

03-Dec-2024

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

03-Dec-2024

CODE

NORFOLK NAVAL SHIPYARD

ATTN: JASON FITTRO

SUPPORT SERVICES BRANCH

C412, BLDG 65, 1ST FLOOR, RM 101

PORTSMOUTH VA 23709-1022

N42158 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

N4215825QN009

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 1449 - CONTINUATION SHEET

The following have been modified:

STATEMENT OF WORK

STATEMENT OF WORK FOR

RADIO AND TELEVISION ADVERTISING IN HAMPTON ROADS, CENTRAL

VIRGINIA AND THE OUTER BANKS (NORTH CAROLINA) AREA ISO NORFOLK

NAVAL SHIPYARD HIRING

Scope:

To have applicants attending a NNSY Career Fair. NNSY Career Fairs are held at the following dates on non-holidays and locations starting in February 2025 through December 2025.

Periods of Performance:

Saturday, 08 February 2025 Saturday, 15 March 2025 Saturday, 31 May 2025 Saturday, 14 June 2025 Saturday, 16 August 2025 Saturday, 13 September 2025 Saturday, 06 December 2025

Requested Venue

**Dates and locations subject to change based on availability**

Type of Commercial:

:30 generic hiring commercial ad to be aired February 2025 through December 2025.

Contractor Responsibility:

NNSY is requesting the successful Contractor strive to hit their “above the average” goal associated with their current trend.

To produce a summary of activity after each career fair, within 10 business days.

Produced commercial will air up to two weeks prior to the NNSY Career Fair per quarter, a minimum of three times throughout the day (morning, afternoon, evening) consistently for a lasting impact with the viewership.

Script:

“Norfolk Naval Shipyard, an equal opportunity employer in Portsmouth, Virginia, has full time job opportunities for engineers and engineering technicians from a variety of disciplines, including mechanical, structural, electrical, nuclear, welding and more. Also, seeking mechanics with at least 3 years of experience, and more. All applicants must be a U.S. citizen and be able to pass the government pre-employment screening process.”

Contractor create ads by using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use. To include creating commercial ads for both TV and Audio based on approved NNSY content such as photographs.

TV:

1. Multiple Cable TV and News ads to target a larger audience. Develop programing for:

a. History/Discovery/Metal working/Auto working – i.e., engineering and mechanical types programming.

b. A “Call to Action” on screen the entire time typically produces the best results by utilizing the lower 1/3 of the TV ad with a message such as: “ NNSY Now Hiring! Join us at the Location from 0900 – 1300.” Bring copies of resume, pay stubs, DD-214, VA letters, and certification(s) to start your career with NNSY!

Radio:

Multiple stations to reach the highest demographic.

Social Media (Facebook and Instagram):

Deliver targeted ads in designated geographic areas every month.

Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.

Two full weeks of coverage

Streaming:

1. Ads are available 24/7 via contractor website and mobile app.

2. Streaming has a “mass reach” and is set up through “audience” instead of which platform

a. Spotify, iHeart Radio, and the like,

i. E.g. Targeting 25 – 40 in the career fair area (currently closest 20 counties)

Digital Elements:

Contractor will use Facebook to strategically place NNSY advertising, a minimum of three (3) Facebook ads per week, with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard’s website or landing page to learn more about the shipyard and job opportunities.

Geographically Targeting:

Digitally Geo-Fence large designated areas from Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) areas and surrounding communities to target specific career opportunities at the shipyard.

Deliver targeted ads in designated geographic areas every month.

Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.

Generic “we’re hiring” messages will run February 2025 through December 2025.

Cancellation Policy:

In the event of cancellation within 30 days, the government will not be responsible for any fees incurred by the vendor.

Subject Matter (Technical) Expert Point of Contacts:

Darlene Barnes, 757-396-9508, darlene.a.barnes.civ@us.navy.mil Linda Lugo-Mundy, linda.lugo-mundy.civ@us.navy.mil

Invoice Certifiers:

Darlene Barnes, 757-396-9508, darlene.a.barnes.civ@us.navy.mil Rachel Smith, 757-396-9571, rachel.f.smith3.civ@us.navy.mil

(End of Summary of Changes)