SOURCE_SOUGHT_SOCIAL-DIGITAL-MEDIA-SPECIALIST.docx

CNSG MIDPAC Social & Digital Media Specialist

SOURCES SOUGHT NOTICE & DRAFT PWS

Social and Digital Media Specialist Support Services

Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC) Joint Base Pearl Harbor Hickam, Hawaii Market Research & Planning Document Date: 07/16/2026

Table of Contents

1. Sources Sought Notice

Purpose & Objective NAVSUP FLC Pearl Harbor Contracting Department is conducting market research to identify qualified 8(a) small business contractors capable of providing comprehensive digital media strategy development, multimedia content creation, platform management, audience engagement, and compliance monitoring for Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC).

1.1 Notice & Background

This is a Sources Sought notice for informational and planning purposes only. It does not constitute a Request for Quote (RFQ) or a promise to issue an RFQ in the future. The Government will not award a contract based on this notice, nor will it pay for any information or administrative costs incurred. All submissions become Government property and will not be returned.

CNSG MIDPAC acknowledges the rapidly evolving landscape of digital communication and its impact on maintaining positive relationships with both internal and external stakeholders. The selected contractor will act as a guardian of the command's online reputation, ensuring that digital communication across all platforms aligns strictly with Navy guidelines and resonates effectively with diverse audiences.

1.2 Core Scope of Work

The contractor will be responsible for executing the following core requirements:

Develop and execute a comprehensive digital media strategy.

Generate engaging multimedia content (videos, graphics, articles, infographics).

Manage, operate, and maintain social media platforms (specifically Facebook and Instagram).

Employ tailored engagement tactics (contests, polls, live sessions) and community-driven initiatives.

Conduct regular analysis of social media metrics and provide comprehensive performance reports.

Ensure strict adherence to Navy messaging guidelines, DoD policies, and security directives.

1.3 Period of Performance

The anticipated Period of Performance consists of a 12-month Base Period scheduled from 01 September 2026 – 31 August 2027

1.4 Capability Statement Requirements

Interested certified 8(a) firms are requested to submit a tailored capability statement addressing the following critical areas:

Relevant experience with social and digital media management, particularly within DoD or Navy environments.

Key personnel qualifications, including multimedia content creation and digital analytics capabilities.

Ability to meet security and clearance requirements (e.g., US Citizenship, favorable NACLC/T3 investigations for CAC issuance).

Past performance references related to similar communication and public affairs contracts.

Verification of active SBA 8(a) Business Development Program certification status.

1.5 Submission Instructions & Point of Contact

Please submit capability statements electronically via email (or via SAM.gov messaging) no later than the designated due date and time specified on the posting.

Primary Point of Contact:

Sherwin Deguzman, Contract Specialist NAVSUP FLC Pearl Harbor Contracting Department Phone: 808-602-3693 | Email: sherwin.p.deguzman.civ@us.navy.mil

2. Draft Performance Work Statement (PWS)

2.1 General & Scope of Services

This contract pertains to non-personal services, specifically aimed at providing Social and Digital Media Support to Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC). Under this agreement, the Government is not authorized to exercise supervision or control over the contract service providers. The contract service providers engaged in these services are accountable solely to the Contractor, who bears full responsibility to the Government for execution and oversight.

The contracted specialist will execute a comprehensive digital media strategy, focusing on content creation, platform management, engagement tactics, analytics, and compliance monitoring. This approach aims to elevate the command's online presence by curating engaging multimedia content adhering to Navy messaging guidelines. The specialist will manage social media platforms, ensuring consistent, interactive, and responsive communication reflective of CNSG MIDPAC's values.

2.2 Objectives

The primary objectives of this initiative are structured around four key pillars:

Comprehensive Strategy Development: Develop and execute a comprehensive social media and digital communication strategy tailored specifically to meet CNSG MIDPAC's organizational goals and values.

Engaging Content Creation: Craft engaging and informative multimedia content that resonates with the intended audience while upholding Navy standards and messaging guidelines.

Responsive Community Engagement: Foster a dynamic and interactive digital environment by managing and responding to audience interactions in real-time.

Data-Driven Optimization: Regularly analyze social media metrics and audience behavior to drive informed, strategic decision-making.

2.3 Place of Performance

The work designated under this contract will be executed primarily at COMNAVSURFGRU MIDPAC, located at Joint Base Pearl Harbor Hickam, specifically at Building 150. Additionally, tasks may be conducted either on ships or at shore activities as requested and directed by the Technical Point of Contact (TPOC).

2.4 Specific Tasks & Deliverables

The contractor shall perform the following specific tasks in accordance with Navy and DoD directives: