DRAFT PWS MIDPAC PA 2026.docx

PERFORMANCE WORK STATEMENT (PWS)

Social and Digital Media Specialist

1. GENERAL:

This contract pertains to non-personal services, specifically aimed at providing Social and Digital Media Support to Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC). Under this agreement, the Government is not authorized to exercise supervision or control over the contract service providers responsible for delivering the outlined services. The contract service providers engaged in these services are accountable solely to the Contractor, who bears responsibility to the Government for the execution and oversight of the contracted services.

1.1 Description of Services/Introduction:

The contracted Social and Digital Media Specialist for CNSG MIDPAC will execute a comprehensive digital media strategy, focusing on content creation, platform management, engagement tactics, analytics, and compliance monitoring. This approach aims to elevate the command's online presence by curating engaging multimedia content adhering to Navy messaging guidelines. The specialist will manage social media platforms, ensuring consistent, interactive, and responsive communication reflective of CNSG MIDPAC's values. Tailored engagement tactics such as contests and live sessions will foster community participation and audience retention. Regular analysis of metrics will inform data-driven decisions, optimizing strategies for greater impact while ensuring compliance with Navy directives throughout all digital communications.

1.2 Background:

CNSG MIDPAC acknowledges the evolving landscape of communication and its impact on maintaining positive relationships with stakeholders, both internal and external. In an era dominated by digital interactions, the command recognizes the critical need for a proactive and engaging approach to communication strategies. The digital realm serves as a primary conduit for disseminating information, building connections, and shaping perceptions.

Therefore, CNSG MIDPAC aims to stay at the forefront of these developments, adapting swiftly to emerging trends, and leveraging innovative communication methodologies. The specialist's role is instrumental in this pursuit, serving as a guardian of the command's online reputation and ensuring that digital communication across various platforms aligns with Navy guidelines and resonates effectively with diverse audiences.

1.3 Objectives:

1. Comprehensive Strategy Development: The primary objective is to develop and execute a comprehensive social media and digital communication strategy tailored specifically to meet CNSG MIDPAC's organizational goals and values. This strategy will encompass a blend of innovative content creation, strategic platform management, audience engagement tactics, analytical insights, and compliance monitoring within Navy guidelines.

2. Engaging Content Creation: A key focus is to craft engaging and informative multimedia content that resonates with the intended audience while upholding Navy standards and messaging guidelines. This content includes a variety of formats such as videos, graphics, articles, and infographics to ensure diverse and compelling storytelling across digital platforms.

3. Responsive Community Engagement: The specialist aims to foster a dynamic and interactive digital environment by managing and responding to audience interactions in real-time. This will involve proactive engagement tactics, including polls, contests, live sessions, and tailored campaigns, to encourage active participation and meaningful dialogue with CNSG MIDPAC's audience.

4. Data-Driven Optimization: Regular analysis of social media metrics and audience behavior will drive informed decision-making. Insights derived from analytics will inform continuous improvements, optimizing strategies for enhanced performance, increased audience engagement, and overall impact.

Compliance monitoring will ensure alignment with Navy directives, maintaining the integrity of all digital communication efforts.

1.4 Scope:

COMNAVSURFGRU MIDPAC seeks comprehensive social and digital media support services, necessitating close collaboration with Fleet Forces Command to develop and execute communication strategies aligned with organizational objectives. These strategies encompass managing and maintaining websites, ensuring content accuracy, and adherence to DoD policies. Additionally, tasks include creating captivating written and visual content for websites and social media platforms, specifically targeting audience engagement on Facebook and Instagram.

Monitoring and analysis of website and social media analytics, coupled with collaborative efforts to ensure consistent branding and messaging, are paramount. Staying updated on industry trends and emerging technologies in digital communication remains pivotal to maintaining cutting-edge strategies.

1.5 Period of Performance:

The period of performance for the contracted services shall be structured as follows:

Base Year: The base year of performance is defined as on or about September 1, 2025 with 12-months of performance.. This delineation allows for a focused and defined timeframe within which the contracted Social and Digital Media Specialist will execute comprehensive communication strategies aligned with the needs of COMNAVSURFGRU MIDPAC, ensuring cutting-edge approaches.

1.6 General Information

1.6.1 Quality Control:

The contracted Social and Digital Media Specialist shall implement a robust quality control mechanism to ensure that all delivered services, content, and strategies meet the established standards and align with the expectations outlined by COMNAVSURFGRU MIDPAC. Regular assessments and evaluations will be conducted to verify adherence to predefined criteria and performance benchmarks. These assessments will encompass various facets of the delivered services, including but not limited to:

· Accuracy and relevance of content across websites and social media platforms.

· Adherence to DoD policies, guidelines, and Navy messaging standards.

· Consistency in messaging, branding, and tone across all communication channels.

· Timeliness and responsiveness in addressing audience inquiries and comments.

· Alignment of data analytics and key performance indicators (KPIs) with communication objectives.

· Compliance with security protocols and directives throughout digital communication efforts.

1.6.2 Quality Assurance:

The government will evaluate the contractor's performance based on the Quality Assurance Surveillance Plan stipulated within this contract. This plan outlines the government's responsibilities to ensure the contractor's adherence to performance standards. It delineates the methodology for applying performance standards, the frequency of surveillance, and the predetermined acceptable defect rate(s). This surveillance plan serves as the primary mechanism for assessing the contractor's compliance with established benchmarks and expectations.

1.6.3 Hours of Operation:

The contractor is obligated to conduct business within the stipulated hours of 0800-1600, Monday through Friday, excluding Federal holidays listed below, or in instances where the Government facility is closed due to local or national emergencies, administrative closings, or similar directed facility closings. Any deviation from the specified hours of availability requires explicit approval from the Contracting Officer. It is imperative for the contractor to consistently maintain a proficient workforce capable of executing all defined tasks within this PWS seamlessly, ensuring uninterrupted performance even when the Government facility remains open. When recruiting personnel, the contractor should prioritize workforce stability and continuity.

Federal Holidays:

New Year’s Day Martin Luther King Jr.’s Birthday President’s Day Memorial Day Independence Day Labor Day Columbus Day Veteran’s Day Thanksgiving Day Christmas Day

1.6.4 Place of Performance:

The work designated under this contract will be executed primarily at COMNAVSURFGRU MIDPAC, located at Joint Base Pearl Harbor Hickam, specifically at Building 150. Additionally, tasks may be conducted either on ships or at shore activities as requested and directed by the Technical Point of Contact (TPOC).

1.6.5 Type of Contract:

The contract established for these services shall be a Firm Fixed-Price Order. Under this agreement, the compensation remains fixed and predetermined throughout the contract term. Any deviations from the outlined scope of work or additional requirements beyond the agreed-upon specifications may necessitate negotiation and agreement on supplementary terms or compensation adjustments as per the contractual provisions.

1.6.6 Security Requirements:

The contractor and its personnel are mandated to adhere strictly to Navy security protocols and possess the necessary clearances as per the stipulated security directives. It is imperative to safeguard all physical assets, data, and related materials in compliance with the prescribed Navy security guidelines throughout the execution of contracted services.

1.6.6.1 Security and Access Requirements.

1.6.6.2 Antiterrorism (AT) Level I Training. All Contractor employees, including subcontractor employees, requiring access to Navy installations, facilities, or controlled access areas shall complete Antiterrorism (AT) Level I awareness training within five (5) calendar days after contract start date or effective date of incorporation of the requirement into the contract, whichever applies. The Contractor shall submit Certificates of completion for each affected contract employee and Subcontractor employee to the TPOC (or to the KO, if a TPOC is not assigned) within five (5) calendar days after completion of training by all employees and Subcontractor personnel on a recurring annual basis. AT Level I awareness training is available at the following site: https://atlevel1.dtic.mil/at. If access to a computer is not available, the unit’s Level II Anti-terrorism Officer (ATO) will conduct AT Level I training for the Contractor and employees within five (5) calendar days after contract start and maintain a copy of the attendance roster for one year. Any Contractor hired after contract start will be required to receive AT Level I training within five (5) calendar days by the ATO. It will also be acceptable for the new hire to take the training on line and present the training certificate to the ATO within three (3) calendar days. AT Level I training is an annual requirement with the 12 month period starting on the date of initial training and re-certification NLT the last day of the 12 month period. If the requiring activity does not have an ATO, the first ATO in the chain of command will conduct this training.

1.6.6.3 Access and General Protection/Security: Policy and Procedures. Contractor and all associated subcontractor- Contractors employees shall comply with applicable installation, facility and area commander installation/facility access and local security policies and procedures (provided by Government representative). The Contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. Contractor workforce must comply with all personal identity verification requirements as directed by DoD, Department of the Navy (DoN) and/or local policy. In addition to the changes otherwise authorized by the changes clause of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in Contractor security matters or processes.

1.6.6.4 iWATCH Training. The Contractor and all associates subcontractor shall brief all employees on the local iWATCH program, training standards provided by the requiring activity ATO. This locally developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the TPOC. This training shall be completed within five (5) calendar days of contract award and within five (5) calendar days of new employees’ commencing performance with the results reported to the TPOC no later than five (5) calendar days from employment start.

1.6.6.5 Defense Biometric Identification System (DBIDS). The Defense Biometric Identification System (DBIDS) is a DoD-owned and operated system developed by Defense Manpower Data Center as a force protection program to manage personnel identity and access at DoD installations. DBIDS is a network database system designed to easily verify access authorization of personnel entering military installations by using barcodes and fingerprint biometric identifications.

To improve management and force protection at Navy installations, the Navy is transitioning from using the Navy Commercial Access Control System (NCACS) to the Defense Biometric Identification System (DBIDS) for Contractors and vendors requiring access to an installation at no cost to them. The transition will begin 17 April 2017 and individuals will have up to 180 days to obtain the permanent card. After August 14, 2017, NCACs cards will no longer be accepted.

In order to obtain base access, an individual needs to acquire DoD sponsorship, have a thorough identity check, be properly vetted, and have a legitimate reason for base access. Identity checks require a passport or a Real ID Act- compliant state driver's license. Vetting occurs when the individual's background and ID are compared against authoritative criminal justice data bases, and the individual has a letter or official document from the sponsoring organization which articulates the reason for access. When the above criteria are satisfactorily met, DBIDs credentials are issued.

NCACS cardholders will have 120 days from April 17, 2017 to obtain a temporary DBIDS paper pass. After the applicant obtains their DBIDS paper pass, they will have an additional 180 days to obtain an actual DBIDS card at no cost. Those requesting new access onto installations will receive the DBIDS card at the same time they are initially approved for access. After August 14, 2017, NCACS cards will no longer be accepted for installation access.

Additional information is available at https://www.cnic.navy.mil/om/dbids.html.

1.6.6.6 Contractor Unclassified Access to Federally Controlled Facilities, Sensitive Information, Information Technology (IT) Systems or Protected Health Information. Homeland Security Presidential Directive (HSPD)-12, requires Government agencies to develop and implement Federal security standards for Federal employees and Contractors. The Deputy Secretary of Defense Directive-Type Memorandum (DTM) 08-006 – “DoD Implementation of Homeland Security Presidential Directive – 12 (HSPD-12)” dated November 26, 2008 (or its subsequent DoD instruction) directs implementation of HSPD-12. This clause is in accordance with HSPD-12 and its implementing directives.

APPLICABILITY

This clause applies to Contractor employees requiring physical access to any area of a federally controlled base, facility or activity and/or requiring access to a DoN or DoD computer/network/system to perform certain unclassified sensitive duties. This clause also applies to Contractor employees who access Privacy Act and Protected Health Information, provide support associated with fiduciary duties, or perform duties that have been identified as National Security Position, as advised by the command security manager. It is the responsibility of the responsible security officer of the command/facility where the work is performed to ensure compliance.

Each Contractor employee providing services at a Navy Command under this contract is required to obtain a Department of Defense Common Access Card (DoD CAC). Additionally, depending on the level of computer/network access, the contract employee will require a successful investigation as detailed below.

ACCESS TO FEDERAL FACILITIES

Per HSPD-12 and implementing guidance, all Contractor employees working at a federally controlled base, facility or activity under this clause will require a DoD CAC. When access to a base, facility or activity is required Contractor employees shall in-process with the Command’s Security Manager upon arrival to the Command and shall out-process prior to their departure at the completion of the individual’s performance under the contract.

ACCESS TO DOD IT SYSTEMS

In accordance with SECNAV M-5510.30, Contractor employees who require access to DoN or DoD networks are categorized as IT-I, IT-II, or IT-III. The IT-II level, defined in detail in SECNAV M-5510.30, includes positions which require access to information protected under the Privacy Act, to include Protected Health Information (PHI). All Contractor employees under this contract who require access to Privacy Act protected information are therefore categorized no lower than IT-II. IT Levels are determined by the requiring activity’s Command Information Assurance Manager.

Contractor employees requiring privileged or IT-I level access, (when specified by the terms of the contract) require a Single Scope Background Investigation (SSBI) or T5 or T5R equivalent investigation , which is a higher level investigation than the National Agency Check with Law and Credit (NACLC)/T3/T3R described below. Due to the privileged system access, an investigation suitable for High Risk national security positions is required. Individuals who have access to system control, monitoring, or administration functions (e.g. system administrator, database administrator) require training and certification to Information Assurance Technical Level 1, and must be trained and certified on the Operating System or Computing Environment they are required to maintain.

Access to sensitive IT systems is contingent upon a favorably adjudicated background investigation. When access to IT systems is required for performance of the Contractor employee’s duties, such employees shall in-process with the Navy Command’s Security Manager and Information Assurance Manager upon arrival to the Navy command and shall out-process prior to their departure at the completion of the individual’s performance under the contract.

Completion and approval of a System Authorization Access Request Navy (SAAR-N) form is required for all individuals accessing Navy Information Technology resources. The decision to authorize access to a Government IT system/network is inherently governmental. The Contractor supervisor is not authorized to sign the SAAR-N; therefore, the Government employee with knowledge of the system/network access required or the TPOC shall sign the SAAR-N as the “supervisor”.

The SAAR-N shall be forwarded to the Command’s Security Manager at least 30 days prior to the individual’s start date. Failure to provide the required documentation at least 30 days prior to the individual’s start date may result in delaying the individual’s start date.

When required to maintain access to required IT systems or networks, the Contractor shall ensure that all employees requiring access complete annual Information Assurance (IA) training (DoD Cyber Awareness Challenge), and maintain a current requisite background investigation. The Contractor’s Security Representative shall contact the Command Security Manager for guidance when reinvestigations are required.

INTERIM ACCESS

The Command's Security Manager may authorize issuance of a DoD CAC and interim access to a DoN or DoD unclassified computer/network upon a favorable review of the investigative questionnaire and advance favorable fingerprint results. When the results of the investigation are received and a favorable determination is not made, the Contractor employee working on the contract under interim access will be denied access to the computer network and this denial will not relieve the Contractor of his/her responsibility to perform.

DENIAL OR TERMINATION OF ACCESS

The potential consequences of any requirement under this clause including denial or termination of physical or system access in no way relieves the Contractor from the requirement to execute performance under the contract within the timeframes specified in the contract. Contractors shall plan ahead in processing their employees and subcontractor employees. The Contractor shall insert this clause in all subcontracts when the subcontractor is permitted to have unclassified access to a federally controlled facility, federally-controlled information system/network and/or to Government information, meaning information not authorized for public release.

CONTRACTOR’S SECURITY REPRESENTATIVE

The Contractor shall designate an employee to serve as the Contractor’s Security Representative. Within three work days after contract award, the Contractor shall provide to the requiring activity’s Security Manager and the Contracting Officer, in writing, the name, title, address and phone number for the Contractor’s Security Representative. The Contractor’s Security Representative shall be the primary point of contact on any security matter. The Contractor’s Security Representative shall not be replaced or removed without prior notice to the Contracting Officer and Command Security Manager.

BACKGROUND INVESTIGATION REQUIREMENTS AND SECURITY APPROVAL PROCESS FOR CONTRACTORS ASSIGNED TO NATIONAL SECURITY POSITIONS OR PERFORMING SENSITIVE DUTIES Navy security policy requires that all positions be given a sensitivity value based on level of risk factors to ensure appropriate protective measures are applied. Contractor employees under this contract are recognized as Non- Critical Sensitive [ADP/IT-II] positions when the contract scope of work require physical access to a federally controlled base, facility or activity and/or requiring access to a DoD computer/network, to perform unclassified sensitive duties. This designation is also applied to Contractor employees who access Privacy Act and Protected Health Information (PHI), provide support associated with fiduciary duties, or perform duties that have been identified as National Security Positions. At a minimum, each Contractor employee must be a US citizen and have a favorably completed NACLC or T3 or T3R equivalent investigation to obtain a favorable determination for assignment to a non-critical sensitive or IT-II position. The investigation consists of a standard NAC and a FBI fingerprint check plus law enforcement checks and credit check. Each Contractor employee filling a non-critical sensitive or IT-II position is required to complete:

· SF-86 Questionnaire for National Security Positions (or equivalent OPM investigative product)

· Two FD-258 Applicant Fingerprint Cards (or an electronic fingerprint submission)

· Original Signed Release Statements

Failure to provide the required documentation at least 30 days prior to the individual’s start date shall result in delaying the individual’s start date. Background investigations shall be reinitiated as required to ensure investigations remain current (not older than 10 years) throughout the contract performance period. The Contractor’s Security Representative shall contact the Command Security Manager for guidance when reinvestigations are required.

Regardless of their duties or IT access requirements ALL Contractor employees shall in-process with the Command’s Security Manager upon arrival to the command and shall out-process prior to their departure at the completion of the individual’s performance under the contract. Employees requiring IT access shall also check-in and check-out with the Navy Command’s Information Assurance Manager. Completion and approval of a System Authorization Access Request Navy (SAAR-N) form is required for all individuals accessing Navy Information Technology resources. The SAAR-N shall be forwarded to the Navy Command’s Security Manager at least 30 days prior to the individual’s start date. Failure to provide the required documentation at least 30 days prior to the individual’s start date shall result in delaying the individual’s start date.

The Contractor shall ensure that each contract employee requiring access to IT systems or networks complete annual Information Assurance (IA) training, and maintain a current requisite background investigation. Contractor employees shall accurately complete the required investigative forms prior to submission to the Command Security Manager. The Command’s Security Manager will review the submitted documentation for completeness prior to submitting it to the Office of Personnel Management (OPM); Potential suitability or security issues identified may render the Contractor employee ineligible for the assignment. An unfavorable determination is final (subject to SF- 86 appeal procedures) and such a determination does not relieve the Contractor from meeting any contractual obligation under the contract. The Command’s Security Manager will forward the required forms to OPM for processing. Once the investigation is complete, the results will be forwarded by OPM to the DoD Central Adjudication Facility (CAF) for a determination.

Security Training. The Contractor shall ensure all employees abide by current security training requirements as directed by PACFLT N01PA, N1, N2/N39, N6 and the Chief of Staff.

Initial required training shall include completion of the most recent versions the items listed below, all found at security awareness website: https://securityawareness.usalearning.gov/index.html. These training requirements shall be repeated annually (or as required by the command).

List of Training: DOD Annual Security Awareness Refresher; Derivative Classification Training; DoD Initial Orientation and Awareness Training; DOD Mandatory Control Unclassified (CUI) Training; Identifying Safeguarding Personally Identifiable Information (PII); Original Classification; Unauthorized Disclosure of Classified Information and Controlled Unclassified Information; Insider Threat Awareness; and OPSEC Awareness for Military Members, DOD Employees and Contractors.

If the Contractor employee already possesses a current favorably adjudicated investigation, the Contractor shall submit a Visit Authorization Request (VAR) via the Joint Personnel Adjudication System (JPAS) or a hard copy VAR directly from the Contractor’s Security Representative. Although the Contractor will take JPAS “Owning” role over the Contractor employee, the Navy Command will take JPAS "Servicing" role over the Contractor employee during the hiring process and for the duration of assignment under that contract. The Contractor shall include the IT Position Category per SECNAV M-5510.30 for each employee designated on a VAR. The VAR requires annual renewal for the duration of the employee’s performance under the contract.

BACKGROUND INVESTIGATION REQUIREMENTS AND SECURITY APPROVAL PROCESS FOR CONTRACTORS ASSIGNED TO OR PERFORMING NON-SENSITIVE DUTIES Contractor employee whose work is unclassified and non-sensitive (e.g., performing certain duties such as lawn maintenance, vendor services, etc. ) and who require physical access to publicly accessible areas to perform those duties shall meet the following minimum requirements:

· Must be either a US citizen or a US permanent resident with a minimum of 3 years legal residency in the United States (as required by The Deputy Secretary of Defense DTM 08-006 or its subsequent DoD instruction) and

· Must have a favorably completed National Agency Check with Written Inquiries (NACI) or T1 investigation equivalent including a FBI fingerprint check prior to installation access.

To be considered for a favorable trustworthiness determination, the Contractor’s Security Representative must submit for all employees each of the following:

· SF-85 Questionnaire for Non-Sensitive Positions

· Two FD-258 Applicant Fingerprint Cards (or an electronic fingerprint submission)

· Original Signed Release Statements

The Contractor shall ensure each individual employee has a current favorably completed National Agency Check with Written Inquiries (NACI) or T1 equivalent investigation, or ensure successful FBI fingerprint results have been gained and investigation has been processed with OPM.

Failure to provide the required documentation at least 30 days prior to the individual’s start date may result in delaying the individual’s start date.

* Consult with your Command Security Manager and Information Assurance Manager for local policy when IT-III (non-sensitive) access is required for non-US citizens outside the United States.

1.6.7 Physical Security:

The contractor is responsible for upholding stringent physical security measures to safeguard all assets, data, and materials pertinent to the contract. Adherence to Navy directives regarding physical security protocols is mandatory to ensure the protection and confidentiality of sensitive information and resources.

1.6.8 Post Award Conference/Periodic Progress Meetings:

The Contractor commits to attending any post-award conference organized by the contracting activity or contract administration office, in compliance with Federal Acquisition Regulation Subpart 42.5. The contracting officer, Technical Point of Contact (TPOC), and other pertinent Government personnel may convene periodic meetings with the contractor to assess performance.

During these meetings, the contracting officer will provide feedback regarding the government's assessment of the contractor's performance, while the contractor will have the opportunity to relay any challenges encountered. The primary objective is to collaboratively address and resolve any outstanding issues without incurring additional costs to the government.

1.6.9 Technical Point of Contact (TPOC):

The TPOC assumes responsibility for monitoring all technical aspects of the contract and supporting contract administration. Specifically, the TPOC is authorized to perform the following functions:

· Ensure the Contractor fulfills the technical requirements outlined in the contract.

· Conduct necessary inspections related to contract performance.

· Issue written interpretations of technical requirements, including Government drawings, designs, and specifications.

· Monitor the Contractor's performance and promptly notify both the Contracting Officer and Contractor of any identified deficiencies.

· Coordinate the availability of government-furnished property and facilitate site entry for Contractor personnel.

It's important to note that the TPOC does not possess the authority to modify any terms and conditions within the resulting order.

1.6.10 Key Personnel:

The Contractor shall designate and maintain key personnel essential to the successful execution of this contract. These individuals are critical for ensuring the quality and effectiveness of services rendered. The qualifications, roles, and responsibilities of key personnel shall be specified in the contract and adhered to throughout the contract duration.

1.6.11 Identification of Contractor Employees:

All contractor personnel participating in meetings, handling Government telephones, or engaged in situations where their contractor status might not be evident to third parties are mandated to clearly identify themselves as contractors. This practice aims to prevent any misperception in the minds of the public regarding their affiliation with Government officials. Additionally, contractor personnel must ensure appropriate marking of documents or reports produced, distinctly indicating them as contractor products or appropriately disclosing contractor involvement.

1.6.12 Organizational Conflict of Interest:

Contractor and subcontractor personnel engaged in work under this contract are required to sign a 'Non-Disclosure Agreement' in alignment with the Organizational Conflict of Interest Clause. Additionally, in cases where the Inspector General, at their sole discretion, determines that a contractor employee has compromised or exploited Personal Identifying Information (PII), or released any investigation, audit, inspection, or related information without explicit permission, such personnel may be subject to removal from the worksite.

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER. A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3. Technical Point of Contact (TPOC). An employee of the U.S. Government responsible for providing technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5. DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6. KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE Surveillance Plan (QASP). N/A. This is a simplified acquisition and as such a QASP is not required.

2.1.10. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of a product or service shall meet contract requirements.

2.1.11. SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12. WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.12. WORK WEEK. Monday through Friday, unless specified otherwise.

2.2. ACRONYMS:

3. GOVERNMENT FURNISHED ITEMS:

3.1 The Government will provide furnished workspace, including furnishings, office supplies, fax, document reproduction capability, and comprehensive access to all computer resources, terminals, printers, software, data, and communication networks necessary for task completion under this PWS. The contractor is solely permitted to utilize Government-provided items to fulfill the required services outlined in this PWS. Any personal or company use of phones, utilities, computers, printers, copiers, or other resources not directly associated with the mandated services is strictly prohibited.

3.2 Additionally, the contractor is prohibited from removing any Government-provided items from the worksite without the explicit written permission of the TPOC or their designated representative.

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 The contractor shall be responsible for providing any specific tools, equipment, software, or resources beyond those furnished by the Government that are essential for the successful execution of tasks outlined in this PWS. These contractor-furnished items must comply with all applicable regulations, standards, and security protocols.

4.2 Furthermore, the contractor is accountable for maintaining, servicing, and ensuring the security and integrity of any contractor-furnished items utilized in the performance of this contract. It is imperative that these items are used exclusively for purposes directly related to fulfilling the contracted services and are not utilized for personal or unauthorized activities.

5. SPECIFIC TASKS:

The Specific Tasks section outlines the detailed responsibilities and activities the Contractor is required to undertake to fulfill the obligations stipulated within this contract. These tasks are aligned with the overarching objectives of providing comprehensive Social and Digital Media Support to Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC). Each task delineates specific actions, deliverables, and performance expectations essential to achieving the desired outcomes outlined in this contract.

5.1 Digital Media Strategy Development

The Contractor shall:

5.1.1 Collaborate with Fleet Forces Command to craft and execute a comprehensive digital media strategy that aligns with COMNAVSURFGRU MIDPAC's objectives.

5.1.2 Emphasize strategic planning, content creation, platform management, audience engagement tactics, analytics utilization, and compliance monitoring within Navy guidelines.

5.1.3 Implement a structured approach to ensure the strategy's adaptability to changing communication trends and organizational goals.

5.2 Content Creation and Management The Contractor shall:

5.2.1 Generate engaging multimedia content (videos, graphics, articles, infographics) tailored to resonate with diverse audiences while upholding Navy messaging guidelines.

5.2.2 Regularly update and manage social media platforms with high-quality content that reflects CNSG MIDPAC's values and objectives.

5.2.3 Ensure accuracy, relevance, and timeliness of content delivery across various digital platforms.

5.3 Platform Management and Engagement The Contractor shall:

5.3.1 Actively oversee and maintain CNSG MIDPAC's social media profiles, fostering continuous interaction, and responsiveness with the audience.

5.3.2 Employ tailored engagement tactics such as contests, polls, live sessions, and community-driven initiatives to enhance audience participation and retention.

5.3.3 Implement strategies to increase platform visibility, reach, and user engagement metrics.

5.4 Analytics and Reporting

The Contractor shall:

5.4.1 Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.

5.4.2 Generate comprehensive reports and data-driven assessments to optimize strategies for greater impact and alignment with communication objectives.

5.4.3 Utilize analytics to refine content, engagement strategies, and platform management for enhanced effectiveness.

5.5 Compliance and Security

The Contractor shall:

5.5.1 Ensure strict adherence to Navy directives, security protocols, and confidentiality standards in all digital communication efforts.

5.5.2 Safeguard the integrity and credibility of CNSG MIDPAC's online presence by maintaining compliance with established guidelines and policies.

5.6 Collaborative Coordination The Contractor shall:

5.6.1 Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.

5.6.2 Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.

6. APPLICABLE INSTRUCTIONS

6.1 DoD Directive 5105.77: This directive focuses on the management and operation of the DoD's web presence, including social media, ensuring consistency, security, and adherence to policies across all DoD branches.

6.2 Navy Public Affairs Instructions: These instructions provide guidelines on how to communicate information effectively to the public, ensuring accuracy, timeliness, and adherence to Navy messaging guidelines.

6.3 Information Assurance Regulations: Documents outlining the regulations and protocols related to information security, ensuring the protection of sensitive data and compliance with security measures.

7. Attachment/Technical Exhibit List:

7.1. Attachment 1 Technical Exhibit 1 – Performance Requirements Summary

7.2. Attachment 2 Technical Exhibit 2 – Deliverables Schedule

ATTACHMENT 1 / TECHINCAL EXHIBIT 1 - PERFORMANCE REQUIREMENTS SUMMARY

The contractor's service requirements are condensed into performance objectives directly tied to mission-critical elements. These performance objectives outline the key areas where the contractor's efforts are pivotal for achieving mission success. Each objective is accompanied by a performance threshold, delineating the minimum acceptable levels of service required for fulfilling each requirement. These thresholds serve as crucial benchmarks, ensuring that the delivered services meet the necessary standards essential for mission accomplishment.

Performance Objective

Standard

Performance Threshold

Method of Surveillance

Digital Media Strategy Development Develop and execute a comprehensive digital media strategy aligned with organizational goals, emphasizing strategic planning, content creation, audience engagement, analytics, and compliance monitoring within Navy guidelines.

90% adherence to the outlined strategy elements and milestones

Regular review of strategy implementation by quarterly performance audits

Content Creation and Management

Bi-weekly content audits and compliance checks

Platform Management and Engagement

Actively manage social media profiles, fostering continuous interaction and utilizing tailored engagement tactics to boost audience participation.

Maintain a response rate of 95% to audience interactions; Increase engagement metrics by 15% quarterly

Real-time monitoring of platform activity; Quarterly engagement metric reviews

Analytics and Reporting

Regularly analyze social media metrics and campaign performance, producing comprehensive reports for optimization.

Compliance and Security

Strict adherence to Navy directives and security protocols in all digital communication efforts.

No security breaches; Adherence to 100% of Navy directives

Bi-annual security audits and compliance checks

Collaborative Coordination

Foster collaborative relationships across departments, ensuring consistent branding and messaging. Stay updated on emerging technologies and trends.

Participation in monthly cross-departmental meetings; Attendance in at least 2 annual industry conferences

Meeting attendance records; Quarterly trend analysis reports

ATTACHMENT 2 / TECHINCAL EXHIBIT 2 - DELIVERABLES SCHEDULE