Solicitation - N0018926RD008.pdf

This is a Request for Proposal (RFP) for full-service advertising and marketing services in support of the U.S. Navy's Marketing and Advertising Program under the Commander, Navy Recruiting Command (CNRC). The Department of the Navy Naval Supply Systems Command is seeking a contractor to provide comprehensive marketing and advertising services to support critical manpower recruitment needs for both enlisted and officer programs across active and reserve service components. The contract will be structured as a Firm-Fixed-Price (FFP) Indefinite Delivery Indefinite Quantity (IDIQ) vehicle, with a base ordering period running from January 20, 2027, through January 19, 2028, followed by four 12-month option periods and one additional 6-month option period, extending the potential contract through July 19, 2032, if all options are exercised. This acquisition is not set aside for small business concerns and will be processed under FAR Part 12 in conjunction with FAR Part 15.

The Government will evaluate proposals on a best value, trade-off basis, requiring vendors to submit both non-price and price proposals. The solicitation incorporates provisions and clauses by reference through www.acquisition.gov, with the intent to award a single IDIQ contract to the successful offeror. This RFP represents a technical update to the original combined synopsis/solicitation due to a file damage issue encountered during initial posting.