N0018926RD008.pdf

This is a Request for Proposal (RFP) for full-service advertising and marketing services to support the U.S. Navy's Marketing and Advertising Program under the Commander, Navy Recruiting Command (CNRC). The Navy seeks comprehensive marketing and advertising services to address critical manpower needs for filling enlisted and officer program vacancies across both active and reserve service components. The acquisition will be conducted under FAR Part 12 in conjunction with FAR Part 15, and is not set aside for small business concerns.

The contract will be awarded as a Firm-Fixed-Price (FFP) Indefinite Delivery Indefinite Quantity (IDIQ) vehicle with a base ordering period from January 20, 2027 through January 19, 2028, followed by four 12-month option periods and one additional 6-month optional period, with a potential contract expiration date of July 19, 2032 if all options are exercised. The award will be made on a best-value, trade-off basis, requiring vendors to submit both non-price and price proposals. The solicitation is issued by the Department of the Navy Naval Supply Systems Command under solicitation number N0018926RD008, with a single IDIQ contract anticipated to be awarded as the result of this procurement.