Source Sought Notice N00039-25-RFPREQ-Digital TD-0023.pdf

Market Survey (MS) for Services Procurements:

PEO Digital TD Engineering Enablement Products for New Agile Release Trains

REFERENCE NUMBER: N00039-25-RFPREQ-Digital TD-0023

1. This Market Survey is issued for the purpose of assessing marketplace capabilities.

Responses from BOTH large and small businesses are encouraged.

2. The contractor will be tasked to accomplish the work as specified in the draft *Performance Work Statement (PWS) included with this sources sought announcement.

*The PWS is marked CUI. Please contact the Contracting Officer at ian.m.robinson14.civ@us.navy.mil for access.

A. The Naval Information Warfare Systems Command (NAVWAR) is issuing this Market Survey for determining industry capabilities and is soliciting information from potential sources to provide Strategic Planning, Communications, Human- Centered Design, and Change Management & Engineering Enablement Products for PEO Digital. Performance will take place primarily in Washington DC, San Diego, CA, and Charleston, SC.

B. The Government anticipates this effort to be a Firm Fixed Price IDIQ type contract for a base period of 12 months and four, one-year options. This is a follow-on contract to N00039-24-C-7801. The incumbent contractor is Ink to Think LLC.

C. The Government’s estimated dollar range for this effort is $20M to $30M.

E. The applicable North American Industry Classification System (NAICS) code is 541430 Graphic Design Services with a size standard of $9 million.

3. Responses shall be prepared so that, when printed, they meet the following requirements: 8.5x11 inch paper, single-spaced typed lines, 1 inch margins, 12 point Times New Roman font. Tables may use 10-point font. Graphics or pictures are not allowed. Illustrations such as tables, flowcharts, organizational charts, process charts or other similar type informational charts may be used, and they will be counted against the page count limitations. Text entered into the Relevant Contract Experience Matrix, Attachment 1 shall be single spaced Times New Roman 10-point font. Respondents are responsible for ensuring the legibility of all tables, charts, and all documentation, and should assume that when their response is printed or copied, it will be done in black and white. When submitted, the format of Table 1 shall not be changed from how it appears in this document.

4. Responses shall include a Corporate Description section and a Corporate Experience section as described below (including SSE and Joint Venture (JV) if proposed).

mailto:ian.m.robinson14.civ@us.navy.mil

Section 1: Corporate Description. Capability Responses must include all of the following information:

(1) Name of firm (prime)

(2) State the respondent’s size status and whether the respondent is registered in the applicable NAICS code listed in paragraph 2E above (for SSE(s) list the NAICS Code and size status for the NAICS code the prime contractor assigned to the effort the subcontractor will perform).

(3) Ownership (include SSE(s) or JV if applicable), including whether: Small, Small Disadvantaged, 8(a), Women-Owned, HUBZone, Veteran Owned or Service Disabled Veteran-Owned Business or both;

(4) Two points of contact, including: Name, title, phone, and e-mail address

(5) CAGE Code and Unique Entity Identifier (UEI) (include SSE(s) or JV if applicable)

(6) Affiliate information, including parent corporation, SSE(s), JV partners, potential teaming partners, or subcontractors.

(7) A completed Table 1. Table 1 is a listing of the percentage of work a respondent can perform with respect to the stated requirements based on the respondent’s capabilities. This is an assessment and analysis of a respondent’s independent abilities as to what they can or cannot perform – exclusive of any potential subcontractor and team member information. Do not include any documentation or percentages for any company other than your own. For respondents planning to propose an SSE arrangement that complies with the requirements set forth in the Class Deviation 2019-O0003, or JV, Table 1 must be completed for each of the SSE(s) or JV members. In this case, additional Table 1 listings may be submitted on additional pages. If the prime contractor is planning to propose an SSE(s) or JV arrangement, the prime will also provide a summary table representing the combined percentage of the task that the prime and SSE(s) or JV members can perform (this value cannot exceed 100%). Respondents shall fill in Columns B and C of Table 1.

a. The percentages listed in Column A represent the Government’s estimated percentage of effort in each technical area that will be required relative to the overall effort of the contract.

b. Entries in Column B reflect the percentage work in each technical area that a respondent can accomplish as described above. The values in each of the rows of this column will be between 0 and 100%.

c. Values in Column C represent the percentages of the overall contract that the respondent can accomplish in each task area. For each task area, this is determined by multiplying the percentage listed in Column A with the percentage entered in Column B. The sum of the values in Column C represents the percentage of the overall contract that the respondent can accomplish. This value cannot exceed 100%.

Functional Area

Tasking Description (with

PWS/SOW/SOO

Paragraph Reference)

Column A Percentage of

Functional Area Effort in the Overall Task

(Gov Est)

Column B Respondent’s

Projected Level of Effort in each

Functional Area

Column C Respondent’s

Projected Level of Overall Task Effort

(Col A) x (Col B)

A Visual Information Map (Para 4.1) 10%

B Infographics (Para 4.2) 10%

C Presentation Graphics (Para 4.3)

10%

D Brand Identity Package (Para 4.4) 10%

E Capability Brief (Para 4.5) 10%

F Motion Graphic Video (Para 4.6) 10%

G Strategy Development Package (Para 4.7)

10%

H Communication Plan (Para 4.8) 10%

I Communication Content Package (Para 4.9)

10%

J Meeting Design & Facilitation (Para 4.10)

10%

Totals * 100% *The Sum of the values in Column C represent the percentage of the task that the respondent can perform as the prime or SSE.

TABLE 1 – Respondent’s Level of Effort Capability

(8) Respondents (including SSE(s) or JV members) shall submit at least one, and no more than four (prime and SSE(s) or JV combined), citations of current and relevant work performed (see Attachment 1). The purpose for the prime respondent is to demonstrate the prime’s management infrastructure, capacity to procure, and ability to execute and manage an effort that corresponds to the technical tasking. The purpose for SSE(s) and JV members is to provide relevant experience and past performance for the technical tasking. This information is not part of the description of the corporate capabilities for technical requirements listed in Section 2.

a. Current work is defined as work performed within the 5 years before the posting date of this market survey.

b. Common aspects of relevancy include similarity of services and support, complexity, dollar value, contract type, and degree of subcontract and teaming.

Relevance shall include ability to complete work up the “Secret” level and experience supporting enterprise-level and Federal Government requirements.

c. Information for each customer shall be provided by completing the Relevant Contract Experience Matrix provided in Attachment 1 to this template.

(9) Provide facility clearance level of the prime.

Section 2: Corporate Capabilities. To demonstrate the capability to perform percentages stated in Table 1 respondents shall summarize the work their company, employees or partnership has performed relevant to this planned requirement by demonstrating their experience and capabilities as described in the attached draft PWS.

Page limitations are as follows:

• PWS/SOW paragraph 4.1, Table 1 section A: 1 page

• PWS/SOW paragraph 4.2, Table 1 section B: 1 page

• PWS/SOW paragraph 4.3, Table 1 section C: 1 page

• PWS/SOW paragraph 4.4, Table 1 section D: 1 page

• PWS/SOW paragraph 4.5, Table 1 section E: 1 page

• PWS/SOW paragraph 4.6, Table 1 section F: 1 page

• PWS/SOW paragraph 4.7, Table 1 section G: 1 page

• PWS/SOW paragraph 4.8, Table 1 section H: 1 page

• PWS/SOW paragraph 4.9, Table 1 section I: 1 page

• PWS/SOW paragraph 4.10, Table 1 section J: 1 page

The definitions of current and relevant as listed in section 1 paragraph 4(8) above apply to the experience and capabilities cited in the response to this section. Respondents planning to propose an SSE arrangement that complies with the requirements set forth in Class Deviation 2019-O0003 or JV arrangement shall submit each company’s experience and capabilities that are part of that SSE(s) or JV arrangement.

5. This notice is for planning purposes only and is not to be construed as a commitment by the Government. This is not a solicitation announcement. No reimbursement will be made for costs associated with providing information in response to this announcement.

The Government reserves the right to consider a set-aside for small businesses or one of the small business preference groups (e.g., 8(a), HUBZone, SDVOSB, WOSB, etc.).

Responses that do not conform to the MS instructions may not be considered by the Government. Questions shall be submitted to the Contracting Officer via the email address listed below by the specified date. Questions submitted after the specified date may not receive responses.

6. Responses to this MS shall be submitted to NAVWAR HQ code 27000 via e-mail to the Contracting Officer at ian.m.robinson14.civ@us.navy.mil. Use reference No.

N00039-25-RFPREQ-Digital TD-0023 when responding to this Market Survey.

mailto:ian.m.robinson14.civ@us.navy.mil

a. The closing date for this MS is: 28-AUG-2025

b. The closing time for this MS is: 14:00 PDT

c. The deadline for submission of questions is 28-AUG-2025

8. Support Contractors

Contractor support will not be utilized in support of the review and evaluation of MS responses.

Attachment 1: Relevant Contract Experience Matrix Respondents Company Name: Responding as Prime, SSE or JV:

1. Customer Point of Contact (Name;

Government agency, commercial firm, or other organization) Name:

Agency:

2. Customer POC Phone Number / Email (This information is required to verify offeror’s performance) Phone:

Email:

3. Contract Number or other control number Xx

4. Period of Performance From: To:

5. Contract Type (CPFF, FFP etc.)

Xx

6. Prime or Sub

7. Contract Value / Obligated Amount

$XX / $XX

8. Provide brief summary of the work performed.

Xx

9. Describe how the work demonstrates capability to perform percentages stated in Table 1 (For primes (only), describe management infrastructure, capacity to procure, and ability to execute and manage the effort).