Media_Buying.pdf

PDF 287 KB Posted

Attached to
Media Buying State and local contract opportunity
Solicitation number
26-034-RFP
Issued by
Kenton County, Kentucky

About this file

Summary

This is a Request for Proposal (RFP) issued by the Kenton County Airport Board (KCAB) for Media Buying services at Cincinnati/Northern Kentucky International Airport (CVG). The solicitation seeks proposals for comprehensive media placement services across radio and digital channels to support three strategic objectives: passenger growth, workforce recruitment, and brand awareness. Proposers may bid on a full scope of services (Option A: Comprehensive Radio and Digital Media Buying) or individual components (Option B: Radio Media Buying Only; Option C: Digital Media Buying Only). The RFP was released on May 28, 2026, with questions due by June 4, 2026 at 11:59 pm ET and answers to be posted by June 11, 2026 at 11:59 pm ET. Proposals must be submitted electronically through KCAB's online bidding system by June 18, 2026 at 2:00 pm ET. The contract term will be three years with an option to renew for an additional two years, with potential annual price adjustments based on the Consumer Price Index for the Cincinnati/Northern Kentucky metropolitan area.

Proposers must meet minimum qualifications including a minimum of five years of agency experience managing media budgets exceeding $500,000 annually, demonstrable knowledge of the Cincinnati/Northern Kentucky DMA and secondary fly-in markets, and current subscriptions to industry-standard verification tools such as Nielsen, Comscore, or MRI-Simmons. KCAB is not requesting a fixed monthly retainer model; instead, compensation should be structured as either an agency commission based on actual approved media spend or project-based per-campaign fees. The evaluation criteria, weighted at 100 points total, include Approach & Strategy Methodology (30 points), Budget Approach & Cost Effectiveness (10 points), Qualifications & Experience (30 points), and Reporting & Technology Capabilities (30 points). Proposals will be evaluated based on best value, and KCAB reserves the right to make multiple awards, negotiate with qualified proposers, and waive informalities as beneficial to the organization. Monthly invoicing with net 30 payment terms is required, with successful proposers responsible for badging costs ($44 per badge) and all associated compliance requirements.

View the file

Other files for this state and local contract opportunity

Other files attached to Media Buying, newest first.
File Type Posted
Sample_Contract_-_Media_Buying.pdf PDF

On GovTribe

Work with this file on GovTribe

  • Download the original file
  • Contacts named in this file
  • Similar government files
  • Ask GovTribe AI about this file

Text version

REQUEST FOR PROPOSAL

26-034-RFP

MEDIA BUYING

ATTENTION: This is not an order. Read all instructions, terms, and conditions carefully.

IMPORTANT: Proposals must be received no later than 2:00 pm Eastern Time (ET) on

Thursday, June 18, 2026.

RFP# 26-034-RFP DATE ISSUED: May 28, 2026

By participating in this solicitation, you, on behalf of the Vendor, understand and agree that all plans, drawings, maps, specifications, documents, or similar information included in this solicitation (“Protected Information”) may only be used by Vendor for the purpose of this solicitation and no other purpose. Without the written permission of KCAB, Vendor must not reproduce, copy, duplicate, or disclose the Protected Information by any means, except to employees and agents who have a “need to know” for the purpose of this solicitation. All employees and agents of Vendor are bound by these provisions, and Vendor shall inform those employees and agents of these terms. If Protected

Information becomes available to third parties Vendor is responsible for third party compliance with these terms. Vendor shall indemnify and hold KCAB harmless from any liabilities or damages resulting from the unauthorized use or disclosure of Protected Information.

All Protected Information in any form remains the sole property of KCAB. At the request of KCAB Vendor agrees to immediately return Protected Information to KCAB. All

Protected Information in any form must be destroyed upon completion of the purpose above. KCAB has all rights and remedies available by law and equity to enforce these provisions, specifically including injunctive relief to prevent unauthorized use of the Protected Information.

Table Of Contents

1. GENERAL INFORMATION & PROPOSAL INSTRUCTIONS

1.1. NOTICE TO BIDDERS

1.2. SCHEDULE OF EVENTS

1.3. BACKGROUND

1.4. SUBMISSION OF PROPOSALS

1.5. RFP QUESTIONS

1.6. ADDENDA

1.7. SCOPE OF SERVICES

1.8. KENTUCKY OPEN RECORDS ACT

1.9. EVALUATION CRITERIA

1.10. ACCEPTANCE PERIOD

1.11. AWARD

1.12. PERFORMANCE AND PAYMENT

1.13. BADGES AND KEYS

1.14. RECORDS/FINANCIALS

1.15. GRATUITIES AND KICKBACKS

1.16. NON-COLLUSIVE VENDOR CERTIFICATION

1.17. RFP CONDITIONS AND PROVISIONS

2. VENDOR QUESTIONNAIRE

2.1. VENDOR QUESTIONNAIRE

2.2. ATTACHMENTS

Attachments:

A - Proposed Contract - Media Buying

1. GENERAL INFORMATION & PROPOSAL INSTRUCTIONS

1.1. NOTICE TO BIDDERS

The Kenton County Airport Board (“KCAB”) will receive proposals for Media Buying at the

Cincinnati/Northern Kentucky Int’l Airport (“CVG”). Proposals must be received by Thursday, June 18, 2026 at 2:00 pm. No proposals will be accepted after that time unless such date or time is extended pursuant to an addendum issued by KCAB.

KCAB reserves the right to waive any informality or irregularity in any proposal or bid guaranty, to reject any or all proposals, to award or refrain from awarding a contract for the work, and to negotiate with the apparent qualified responsible proposer to such extent as may be beneficial to KCAB.

Preference for Kentucky resident bidders will be applied in accordance with Kentucky law.

KCAB in accordance with the provisions of Title VI of the Civil Rights Act of 1964 (78 Stat. 252, 42

U.S.C. §§ 2000d to 2000d-4), 28 CFR § 50.3, and 49 CFR Part 21, notifies all bidders that it will affirmatively ensure that any contract entered into pursuant to this advertisement, all contractors that will be afforded full opportunity to submit bids in response to this invitation and will not be discriminated against on the grounds of the owner's race, color, national origin, sex, creed, age, or disability in consideration for an award.

KENTON COUNTY AIRPORT BOARD

Lawrence J. Krauter, Chief Executive Officer

CINCINNATI/NORTHERN KENTUCKY INTERNATIONAL AIRPORT

Hebron, Kentucky 41048

1.2. SCHEDULE OF EVENTS

Release Project Date: May 28, 2026

Deadline For Questions To Be

Submitted:

June 4, 2026, 11:59pm

Answers To Questions Issued: June 11, 2026, 11:59pm

Proposals Due: June 18, 2026, 2:00pm

KCAB reserves the right to modify or alter the schedule of events to such extent as may be beneficial to KCAB.

1.3. BACKGROUND

KCAB is the owner and operator of the Cincinnati/Northern Kentucky International Airport (CVG).

KCAB’s mission is to provide an exceptional travel experience while acting as a primary economic engine for the Greater Cincinnati and Northern Kentucky region. KCAB’s Public Affairs Department operates as an integrated in-house marketing agency. Our team develops brand strategies, manages internal and external communications, and oversees project execution across diverse channels. To support its strategic goals, KCAB is seeking a specialized partner (or partners) to provide Radio and

Digital Media Buying services.

Current Operations & Growth

• Passenger Traffic: CVG has seen a significant post-pandemic resurgence. The airport now handles more than 9 million passengers annually, representing a strong return in regional travel demand.

• Regional Dominance: Offering more than 50 nonstop destinations, CVG provides more direct flights than any other airport in the tri-state region, including premier international service to

London, Paris, Toronto, and the Caribbean.

• Global Cargo Hub: CVG is the 7th largest cargo airport in North America. As the home of the

Amazon Air Hub and the DHL Express Global Superhub, the airport campus supports over 70 employers and thousands of specialized jobs.

The intent of this RFP is to secure high-impact media placements that drive passenger conversion, support workforce recruitment for our campus partners, and solidify CVG’s brand presence as the preferred choice for leisure and business travel within the Cincinnati DMA and secondary "fly-in" markets.

1.4. SUBMISSION OF PROPOSALS

Responses to this RFP must be submitted electronically through KCAB’s online bidding system which can be accessed at https://procurement.opengov.com/portal/cvgairport. Select the project titled Media

Buying (Invitation #26-034-RFP) and follow the instructions for submittal. The completed and signed proposal (together with all required attachments) must be transmitted and received through OpenGov no later than Thursday, June 18, 2026 at 2:00 pm Eastern Time (ET). Proposers should allow for sufficient time to upload and transmit all required information. Proposer is solely responsible to ensure its submission is transmitted prior to the due date and time. KCAB will not accept submissions after the due date and time and is not responsible for any error in transmission including but not limited to power outage, internet connectivity, unauthorized access, etc.

Individual submittals will not be read in public or available for public inspection until after an award determination has been made.

1.5. RFP QUESTIONS

KCAB is not bound by, and proposers may not request or rely on any oral interpretation or clarification of this RFP. Therefore any questions regarding this RFP are encouraged and should be submitted electronically using the Question and Answer tab of this RFP on KCAB’s online bidding system, which can be accessed at https://procurement.opengov.com/portal/cvgairport.

Questions received on or before the Deadline to Submit Questions in the Schedule of Events will be posted on the Question and Answer tab of this RFP on the bidding system per the Schedule of

Events. Answers to questions from any proposer will be available to all proposers.

https://procurement.opengov.com/portal/cvgairport https://procurement.opengov.com/portal/cvgairport

All communications regarding this solicitation must only be through the Questions and

Answers section of the RFP or through the Contract and Procurement Administration

Department. No communication is to be directed to any other KCAB personnel unless otherwise instructed by the Contract and Procurement Administration Department. Failure to comply may result in the disqualification of proposer’s submittal.

1.6. ADDENDA

In the event it becomes necessary to revise, change, modify or cancel this RFP or to provide additional information, addenda will be issued to all recipients of this RFP.

1.7. SCOPE OF SERVICES

1.7.1. Strategic Objectives

The successful proposer ("Contractor") will execute high-impact media campaigns focused on three core pillars:

A. Passenger Growth: Driving leisure and business travel to CVGairport.com and airline booking sites.

B. Workforce Recruitment: Promoting the jobs.CVGairport.com portal to connect job seekers with the 70+ employers within the CVG campus.

C. Brand Awareness: Strengthening CVG’s presence both within and outside the Greater

Cincinnati designated market area.

1.7.2. Minimum Qualifications

Proposers must demonstrate the following to be considered:

• Proven Experience: A minimum of five (5) years of agency experience managing media budgets exceeding $500k annually.

• Regional/National Expertise: Demonstrable knowledge of the Cincinnati/Northern Kentucky

DMA and secondary "fly-in" markets.

• Verification Tools: Current subscriptions to industry-standard tools (e.g., Nielsen, Comscore, MRI-Simmons) for audience verification.

1.7.3. Detailed Scope of Work

Contractor will partner with KCAB's in-house marketing team to provide comprehensive media placement services.

Responsibilities include:

• Omnichannel Buying & Execution: Manage all research, negotiations, placement optimization, and trafficking.

o Radio: Terrestrial and Streaming audio.

o Digital: Display, Social, Search, and Programmatic Video.

https://www.google.com/search?q=http://jobs.CVGairport.com

• Campaign Strategy & Flight Planning: Develop and execute structured, multi-month media plans (such as 3-month strategic cycles) detailing budget allocations, audience targets, flight schedules, and performance benchmarks.

o RFP Submission Requirement: As a baseline test of this capability, proposers must submit a completed 3-month sample campaign strategy within their proposal. The tactical approach and fee applications outlined in this sample will be used to allocate scoring points for both technical approach and cost-effectiveness.

• Creative Collaboration: Collaborate with KCAB’s Public Affairs team to ensure ad scripts, audio assets, and digital creative files meet platform specifications, industry guidelines (e.g., IAB standards), and FCC compliance.

• Account Management: Assign a dedicated account manager to serve as the single point of contact for day-to-day coordination, campaign timelines, and status meetings.

• Real-Time Optimization & Analytics: Continuously monitor campaign performance metrics

(reach, frequency, impressions, CTR, conversions). Provide routine, data-driven strategy adjustments and maintain exhaustive documentation (contracts, invoices, proof of performance).

1.7.4. Partial Proposals

Proposers may respond to individual options or for the full scope of services (all options).

• Option A: Comprehensive Radio and Digital Media Buying

• Option B: Radio Media Buying Only

• Option C: Digital Media Buying Only

KCAB will accept proposals for the full scope of services (Radio and Digital) or for individual components.

1.8. KENTUCKY OPEN RECORDS ACT

Each proposer must specifically identify any portion of its proposal which it deems confidential, or which contains proprietary information, patents, copyrights or trade secrets. Proposer should provide justification of what material should not be disclosed, upon request, by KCAB to a third party. All documents received by KCAB are subject to general inspection under the provisions of Kentucky

Revised Statutes Chapter 61.870 et seq, the “Kentucky Open Records Act”, subject to very narrow exceptions. These statutes may require disclosure of documents a proposer deems confidential. KCAB may otherwise use or disclose the data submitted by each proposer for any purpose, unless such data is so identified as confidential or proprietary by the proposer. The proposer’s opinion of proprietary information is not binding upon KCAB.

1.9. EVALUATION CRITERIA

The selection of the Media Buying contractor will be based on a judgment evaluation of several key elements in the proposals submitted. In alphabetical order, these include but are not limited to the criteria listed below.

For partial proposals, scoring will be based on the specific services proposed and normalized to ensure specialized firms are evaluated fairly against full-service firms

No. Evaluation Criteria Scoring Method Weight (Points)

1. Approach & Strategy

Methodology for reaching CVG’s specific passenger and workforce targets.

A factor in this score is the 3-Month

Sample Campaign blueprint. KCAB is looking for realistic tactics, smart audience targeting, and a channel mix that makes sense for CVG's market.

Points Based 30 (30% of Total)

2. Budget Approach & Cost Effectiveness

Points are awarded based on the clarity of the commission or project fees. KCAB is not requesting a fixed monthly retainer model for this contract. Cost-effectiveness will be graded by seeing exactly how these stated fees apply to the 3-month sample campaign pricing layout.

Points Based 10 (10% of Total)

3. Qualifications & Experience

Agency history, core staff expertise, and demonstrated performance on similar airport, transportation, or public-sector contracts.

Points Based 30 (30% of Total)

4. Reporting & Technology

Quality of live analytics dashboards, attribution modeling clarity, and transparency/frequency of reporting structures.

Points Based 30 (30% of Total)

1.10. ACCEPTANCE PERIOD

Proposals in response to this RFP must indicate it is valid for a period no less than one hundred twenty

(120) days from the closing date.

1.11. AWARD

1. KCAB intends to award a contract or contracts resulting from this solicitation to the responsible proposer(s) whose proposal represents the best value after evaluation in accordance with the criteria included in this RFP.

2. KCAB reserves the right to waive any informality or irregularity in any proposal or bid guaranty, to reject any or all proposals, to award or refrain from awarding a contract for the work, and to negotiate with the apparent qualified responsible proposer to such extent as may be beneficial to KCAB.

3. KCAB intends to evaluate proposals and may award a contract without discussions with proposers. Therefore, the proposer’s initial proposal should contain the proposer’s best terms from a cost or price and technical standpoint.

4. KCAB reserves the right to make an award on any item for a quantity less than the quantity offered, at the unit cost or prices offered.

5. KCAB reserves the right to make multiple awards if, after considering the proposals submitted, it is in KCAB’s best interest to do so.

6. The successful proposer will be required to enter into a contract substantially in the form of the contract included under the ATTACHMENTS Tab and incorporated by reference. All proposers are required to note any exception(s) to the attached contract and are required to specifically state the exception(s) and the reason(s) for the exception(s). No exceptions will be recognized to the Government Clauses section of the proposed contract. If no exceptions to the contract are included in the proposer’s response, the proposer is expected to execute the contract in the form set forth herein. Final acceptance of a proposal and contract is contingent upon reaching a mutually satisfactory agreement regarding noted exceptions. If an acceptable and timely agreement is not reached, KCAB reserves the right to disqualify the proposer and to reevaluate the remaining proposals. KCAB reserves the right to refuse to negotiate with a successful proposer on any item not specifically excepted in its submittal.

7. Commencing on the first day of each year after the initial year, during the term hereof, the base price payable by KCAB may be adjusted by KCAB upon review and renegotiation with the Contractor after the first year and succeeding years thereafter. Any adjustment made pursuant to the review and negotiation shall be based upon the change of the Consumer

Price Index published quarterly for the Cincinnati/Northern Kentucky metropolitan area by the United States Department of Labor, Bureau of Labor Statistics. Such review, if applicable, will be based upon the Index at the end of the preceding twelve months.

8. KCAB will have the right, at its sole election, to alter the specifications and/or frequencies of services required and tailor the contract price to said change (increase or decrease).

9. The term of the agreement will be for three (3) years with an option to renew for two (2).

1.12. PERFORMANCE AND PAYMENT

The successful proposer shall issue an invoice on a monthly basis for work performed along with supporting data. KCAB will pay submitted invoices on a net 30 basis subject to the terms of the attached agreement.

1.13. BADGES AND KEYS

1. Contractor shall badge a sufficient number of employees to satisfactorily complete its obligations under this contract regardless of circumstances. This will require a background check made through a fingerprint process. When determining the number of employees to https://procurement.opengov.com/portal/cvgairport/projects/264808/document?section=2550117 badge, Contractor must consider absent employees due to illness, vacation, employment termination, or other reasons, emergency/on call situations, and supervisors who need access for inspection/supervision visits.

2. Contractor is responsible for the cost of badging. The current fee for identification badges is

$44.00 per badge for the badge, security threat assessment, and for fingerprinting.

3. Contractor shall return all badges upon expiration or termination of the contract whichever is earlier. Additionally, Contractor shall immediately return an employee’s badge when that employee is no longer employed by Contractor. Contractor shall pay $100.00 per badge for each badge not returned within ninety (90) days from the date the Contractor is required to return the badge(s).

4. Contractor is responsible for all keys or badges issued to Contractor’s employees. Such keys or badges may not be duplicated. Contractor shall return any or all keys or access cards to KCAB when requested by KCAB. If the loss of keys or access cards requires changing the combination of locks or changing other access equipment, the cost of such labor and material may be charged to Contractor at the discretion of KCAB. Replacement of lost or damaged keys or badges will be provided at Contractor’s expense. Any fines or civil penalties assessed to KCAB caused by Contractor negligence is the responsibility of Contractor.

5. Badge replacement is at the sole discretion of KCAB. A $100.00 fee will be assessed per lost badge. In the event a Contractor’s employee loses a second badge, the Contractor shall pay

$200.00. If a third badge is lost, the badge will only be renewed with permission of the Airport

Security Coordinator and the Contractor shall pay $300.00.

6. If necessary, KCAB will provide initial supply of keys after receipt of a $500.00 deposit from

Contractor. In the event Contractor loses or duplicates a key(s), KCAB will charge the cost of rekeying the lock(s) of the corresponding area against the $500.00 deposit. Contractor shall be responsible for the full cost of rekeying if Contractor loses or duplicates a key. Any funds remaining of this $500.00 deposit upon termination of the contract will be returned to contractor upon KCAB’s receipt of all keys.

1.14. RECORDS/FINANCIALS

In submitting proposals on any item to be purchased by KCAB, the proposer hereby agrees to make available any and all records, books of account, correspondence, or other information reasonably necessary to enable KCAB or its designated agents to investigate the responsibility of the proposer in terms of its financial status, capacity to produce, sources of supply, performance record in the business or industry, and any other matter reasonably related to the proposer’s probable ability to perform adequately under a contract if it is awarded to the proposer.

1.15. GRATUITIES AND KICKBACKS

It is a breach of ethical standards for any person to offer, give, or agree to give any employee or former employee, or for any employee or former employee to solicit, demand, accept, or agree to accept from another person, a gratuity or an offer of employment in connection with any decision, approval, disapproval, recommendation, preparation of any part of a program requirement or a purchase request, influencing the content of any specification or procurement standard, rendering of advice, investigation, auditing, or in any other advisory capacity in any proceeding of application, request for ruling, determination, claim or controversy, or other particular matter, pertaining to any program requirement or a contract or subcontract, or to any solicitation or proposal therefore.

It is a breach of ethical standards for any payment, gratuity, or offer of employment to be made by or on behalf of a subcontractor under a contract to the prime vendor or higher tier subcontractor or any person associated therewith, as an inducement for the award of a subcontract or order.

In the event that any gratuities or kickbacks are offered or tendered to any KCAB employee, the proposal shall be disqualified and shall not be reinstated.

1.16. NON-COLLUSIVE VENDOR CERTIFICATION

By the submission of this proposal, the proposer certifies that:

1. The proposal has been arrived at by the proposer independently and has been submitted without collusion with any other vendor.

2. The contents of the proposal have not been communicated by the proposer, or, to its best knowledge and belief, by any of its employees or agents, to any person not an employee or agent of the proposer or its surety on any bond furnished herewith and will not be communicated to any such person prior to the official opening of the proposal.

3. No proposer may submit more than one proposal for this purchase. It shall be the responsibility of each proposer to obtain the prior written permission of KCAB before proposal opening in every situation in which the proposer, due to corporate association or other affiliation, may be found to be impermissibly associated with another vendor. Failure to observe this requirement could result in all such affiliated proposals being rejected.

1.17. RFP CONDITIONS AND PROVISIONS

The terms and conditions of this request for proposal (RFP) include all general and special conditions as enumerated herein.

All participating proposers agree to comply with all of the conditions, requirements and instructions of this RFP as stated or implied herein. Any alteration, erasure or interlineation by the proposer in this proposal constitutes cause for rejection by KCAB. Should KCAB omit anything from this RFP which is necessary to a clear understanding of the work, or should it appear that various instructions are in conflict, then the proposer shall notify the Contract and Procurement Administration Department prior to the deadline for question submissions as per the time and date shown in the Schedule of Events.

Typographical errors in entering quotations on this proposal may result in the disqualification of this proposal.

All proposers are required to complete all information requested in this proposal. Failure to do so may result in the disqualification of proposal.

Unit price for each item must be shown for the unit of measurement indicated. In case of error in extension of prices, the unit price governs.

Each proposer shall fully acquaint and familiarize themselves with the conditions as they exist and the character of the operations to be carried on under the proposed contract and make such investigations as the proposer may see fit so that the proposer shall fully understand the facilities, physical conditions and restrictions associated with the services.

The successful proposer shall comply with all of the specifications, terms and conditions of this RFP.

KCAB is not liable for any costs incurred by proposer in the preparation of proposals or for any work performed in connection therein.

2. VENDOR QUESTIONNAIRE

2.1. VENDOR QUESTIONNAIRE

1. Cover Letter (1 page maximum)*

Include a cover letter which summarizes the key points of the response. The letter should include the name, address, email address, and telephone number of the primary company representative or individual to be contacted regarding your response.

*Response required

2. Scope Option Selection (Per Section 1.7.4)*

Select which specific service scope option your organization is submitting a proposal for:

☐ Comprehensive Radio and Digital Media Buying

☐ Radio Media Buying Only

☐ Digital Media Buying Only

*Response required

3. Organization Information*

Provide your organization's name, corporate address, and primary contact info. Include profiles of key team members assigned to the account (including roles, years of service, and technical expertise).

Additionally, provide a summary of your agency's qualifications, resources, and history serving clients in the travel, aviation, transportation, or tourism industries.

*Response required

4. Media Capabilities & Audience Reach*

Provide a detailed list of channels (radio, digital, streaming, social) the organization utilizes. Include specific target market examples and audience data/demographics showcasing how your platform selections will successfully reach CVG’s target customers (leisure passengers, business travelers, and regional workforce prospects).

*Response required

5. Proposed Fee Structure & Cost*

• KCAB is looking for a compensation model based on active media deployment, not a fixed monthly retainer. Define agency fees using one (or both) of the following structures:

o Agency Commission Model: A flat percentage fee based on actual, approved media spend (e.g., an X% commission markup on placed media).

o Project-Based / Per-Campaign Fee: A flat, predictable fee charged per specific flight or campaign lifecycle.

• Itemize any additional costs (e.g., third-party platform fees, trafficking fees, specialized software dashboards). If bidding on a partial scope (Option B or C), isolate costs strictly to that respective scope.This fee structure will contribute to the score for Budget Approach & Cost

Effectiveness.

*Response required

6. Campaign Case Studies*

Provide up to three (3) project profiles demonstrating successful past campaigns. Profiles should highlight cost-effective campaign execution, clear objectives, omnichannel frameworks, and post-campaign reporting metrics. Include client references (name, title, email, phone) for each profile.

*Response required

7. Hypothetical 3-Month Sample Campaign (Strategy)*

Provide a strategic blueprint for a 3-month campaign designed to drive leisure passenger travel at

CVG, as required by the Scope of Work (Section 1.7.3). Align the strategy with the chosen scope option (Option A, B, or C; Section 1.7.4).

• Targeting & Platforms: Detail the target audience profiles and selected station/platform choices.

• Flighting & Metrics: Outline the proposed flight schedules, deployment timeline, and key performance indicators (KPIs) used to measure success.

This strategy blueprint will contribute to the score for Approach & Strategy.

*Response required

8. Reporting & Technology Capabilities*

Detail your agency's reporting infrastructure. Describe the transparency and frequency of your data delivery, your approach to multi-touch attribution modeling, and your capabilities regarding live analytics dashboards.

*Response required

9. Digital Offerings Criteria (Required for Option A & C Bidders Only)

• Demonstrate proficiency in conversion optimization, geo-targeting capabilities, mobile advertising, and simplified attribution reporting.

• Provide verification of active Google Partner Status certifications: Google Ads Premier Partner, Google Analytics Certified, Google Tag Manager Certified, and Google Ads Display

Certification.

10. Minimum Qualifications*

Provide supporting documentation verifying that the firm and assigned staff meet all requirements listed in Section 1.7.2. Please organize documentation by the three categories listed below:

• Proven Experience (5+ years managing $500k+ annually)

• Regional/National Expertise (Cincinnati/Northern Kentucky Designated Market Area & fly-in markets)

• Verification Tools (Nielsen, Comscore, MRI-Simmons, etc.)

*Response required

11. Exceptions*

State in writing all exceptions to this RFP or sample contract attached. Exceptions should list referencing page and paragraph numbers. If no exceptions are taken, the proposal must include a statement that the bidder takes “No Exceptions”.

*Response required

12. Provide a copy of your Certificate of Insurance*

*Response required

13. Resident & Non Resident Status Forms*

Please download the below documents, complete, and upload.

• Resident_&_Non_Resident_Sta...

*Response required

14. Confirmation*

By submitting a proposal, the proposer consents to its use and acceptance of electronic signatures to execute any awarded contract and associated agreements. Proposer agrees to be bound by electronic signatures to the same legal effect and extent as if manually signed. KCAB expects the successful proposer will execute any awarded contract using KCAB’s electronic signature service unless the proposer includes an exception with its proposal signifying its desire to sign manually. Included with the proposal, proposers must identify the following information regarding the person with full authority to legally bind proposer and sign agreements on its behalf:

A. Full Name;

B. Position Title; and

C. Email Address.

Please provide this information in the next questions.

☐ Please confirm

*Response required https://government-project.s3.us-west-2.amazonaws.com/134681/b1d14070-0fed-42ee-ab6f-9e9b9302c53f_Resident_%26_Non_Resident_Status_Forms.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA47RIURE4DGHIAREI%2F20260528%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260528T120002Z&X-Amz-Expires=72000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEOP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJHMEUCIQC0n%2BeKl1MArMtRr5p4%2FxcF50R59jV5EtD6cimWg2cfNQIgMwDHezIHQ92zSroDEMFHs8qVyBp3zLv%2B0fVJ%2FjgMUo4qlQUIrP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARACGgw4OTIzNjQ2ODc2NzIiDLdEjTHF4fP1Eyk2sSrpBL9d5GmyMa0vAODomP4vPPSMMoGv3pv7nj4%2BpPBZU%2BSN0oWP%2FjIYcEdWcDuFcUpJ7CdQskFw72T%2F1ucJTTWrmfI5ERAywcVAPAqCMEHYFFaqvHSqaWPFfJ4Wh58GsvtQFMqdgQbbBXipZnBLaHF7uJtzxk8mE6y0L17nWMPQSRx39%2FpOJIPVAtuhb11zyGGy84%2FfXzdC6sozJ3AfFHkjkTkU66DXMIzvSJPPhlBjE7FXeMQu%2FslfPmAqeUZ%2BbC8dliKiF8lZTUAsL0H1Ah8VEm4BCiG0KiYOXHQY4aLch%2Bq1sX2jBm%2B0BQJ9kFNeime9D%2BsCDkdPa8D48evnbKVeh53H3UzM7KJ2cUzAS5%2FL6mfbdVzjP9aTNhgox0s4KhAzluQ9kKk8QiKUBTI9%2FOkgVo2%2Bm%2B52KQI%2B5yGWUVXF%2FkaeOqo7gtghOqi2zMwPDs%2F6aEzk3GJvpJ%2FLO51m9FA9Hh94TqTdghJq%2FTBYFJiXsV1%2FK%2F4SZp37VHzp6NF%2F9szdW76AR0sZeOumvYKx8WmXO1FMN2ruWt%2BRkRhbThobVQVJrQ7rBxUWWWUXGfZQ1xKBN3o1gZfXW2cn82GXsylbIOxAwQPgNGBjDCYMYnMMDm9jjL%2FXyE9K48%2FufXmnuBdUklvmO2b5hJAjlFwaHR%2FOYfg5A%2F6GXJf1atKy9Nfd5ZoYqC%2BzndGouzo42e3qoKR2oBhtVhkOMEC%2BpDVHt6n3SdJynCxwuE1g7t2nXzcIK0u8%2BftuOVNPa0avuU3%2BJctctDfLSlWKJqNcq87wxkj5jgYEL%2Fbhlj9BggQPJuim0gA8O1Q%2BbzQVqr%2BgMOi%2F4NAGOpkB0ePCvu%2B1x1MkH%2FOrqTUZ5sK2ma1S6vYjSywZvjihx%2FIzKLB71SFHBR4Ot7c2NKHxLIbYRJQOL%2ByDagwIyBm84x5bAv8sc%2BhDguK4W3wHMckOjxC1LKOXZQP60dQPMt06uCE3aKkTAdDp1WPQ4DWixFMn6W1Y%2FES6eceL5qj%2F8c%2BDBGpXhbW8ZUXcibO7hB7sCw%2Bq%2Fp%2FZNIK9&X-Amz-Signature=138e0767957b926fd53c002d92ff2f95dc7e8a0e33d1bc7b2f877e968ae25554&X-Amz-SignedHeaders=host&response-content-disposition=attachment%3B%20filename%3D%22Resident_%2526_Non_Resident_Status_Forms.pdf%22&x-id=GetObject

15. Provide the following:*

Proposers must identify the following information regarding the person with full authority to legally bind proposer and sign agreements on its behalf:

A. Full Name;

B. Position Title; and

C. Email Address.

*Response required

1. GENERAL INFORMATION & PROPOSAL INSTRUCTIONS
1.1. NOTICE TO BIDDERS
1.2. SCHEDULE OF EVENTS
1.3. BACKGROUND
1.4. SUBMISSION OF PROPOSALS
1.5. RFP QUESTIONS
1.6. ADDENDA
1.7. SCOPE OF SERVICES
1.7.1. Strategic Objectives
1.7.2. Minimum Qualifications
1.7.3. Detailed Scope of Work
1.7.4. Partial Proposals
1.8. KENTUCKY OPEN RECORDS ACT
1.9. EVALUATION CRITERIA
1.10. ACCEPTANCE PERIOD
1.11. AWARD
1.12. PERFORMANCE AND PAYMENT
1.13. BADGES AND KEYS
1.14. RECORDS/FINANCIALS
1.15. GRATUITIES AND KICKBACKS
1.16. NON-COLLUSIVE VENDOR CERTIFICATION
1.17. RFP CONDITIONS AND PROVISIONS
2. VENDOR QUESTIONNAIRE
2.1. VENDOR QUESTIONNAIRE
1. Cover Letter (1 page maximum)*
2. Scope Option Selection (Per Section 1.7.4)*
3. Organization Information*
4. Media Capabilities & Audience Reach*
5. Proposed Fee Structure & Cost*
6. Campaign Case Studies*
7. Hypothetical 3-Month Sample Campaign (Strategy)*
8. Reporting & Technology Capabilities*
9. Digital Offerings Criteria (Required for Option A & C Bidders Only)
10. Minimum Qualifications*
11. Exceptions*
12. Provide a copy of your Certificate of Insurance*
13. Resident & Non Resident Status Forms*
14. Confirmation*
15. Provide the following:*

File details come from the government source that posted it. Updated .