MDNN-UnclaimedProp-newspaper2011.xls

This is a newspaper distribution schedule for Maine's 2011 Unclaimed Property Ad List Insert campaign, coordinating with multiple newspapers across the state. The insert was distributed through eight separate newspaper placements across central and southern Maine during April 2011, with delivery occurring one week prior to publication dates. The distribution spanned four weeks with a total circulation of 248,500 copies across all publications. Key newspapers included Bangor Daily News (67,300 circulation), Maine Sunday Telegram editions serving multiple regions totaling 100,700 copies, and five additional regional newspapers. The insert specifications called for a 20-page broadsheet format with flat rate pricing per publication.

Total program cost was $14,497.70, with individual newspaper costs ranging from $267.46 to $4,291.80 based on circulation size and flat rates per broadsheet ranging from $45.00 to $62.20. Delivery addresses included printing and distribution centers in South Portland and individual newspaper offices in Brunswick, Hampden, Biddeford, and Lewiston. Contact personnel were identified for each publication, including Michelle Passmore at Times Record, Keith Englehart at Bangor Daily News, and Bruce Rioux at Lewiston Sun Journal. The program represented a coordinated statewide effort to publicize unclaimed property information through the Central Maine Newspapers network and independent regional publications.