Market Research Hub RFI_Final_03112026.pdf

REQUEST FOR INFORMATION (RFI)

MADE IN AMERICA MARKET RESEARCH HUB

THIS IS A REQUEST FOR INFORMATION (RFI) NOTICE ONLY. THIS IS NOT A

REQUEST FOR PROPOSALS (RFP). NO SOLICITATION IS AVAILABLE AT THIS TIME.

1. AUTHORITY

This initiative supports statutory domestic preference requirements including the Buy American Act (41 U.S.C. § § 8301-8305) and E.O. 14005 Ensuring the Future is Made in All of America by All of America’s Workers.

The objective is to strengthen compliance, transparency, and analytic capability across Federal procurement and Federal financial assistance programs.

2. DESCRIPTION

The Office of Management and Budget’s Made in America Office (MIAO) is exploring options to establish a centralized, scalable capability to support domestic sourcing determinations across Federal procurement and Federal financial assistance programs.

Federal agency procurement officials and recipients of Federal financial assistance grants perform market research for two (2) main reasons: (a) to identify a domestically manufactured product in compliance with Made in America laws, or (b) to verify that a domestic product is not available to justify a waiver from Made in America laws. Agencies and grantees currently utilize a wide range of market research methods, such as time-consuming phone calls to manufacturers, costly commercial market research platform licenses, and broad web searches that often result in out-of-date or incomplete results.

There is a clear need to provide Federal procurement officers and grantees a single, trusted, and continuously updated data source to help identify domestic products efficiently and effectively.

This effort seeks to improve the consistency, defensibility and efficiency of market research processes.

3. VISION

Federal procurement officials and grant recipients should be able to:

Reduce duplicative and burdensome market research

Quickly and accurately identify domestic manufacturers by product category

As a result, desired outcomes are:

Increased Federal spending on American rather than foreign products

Increased Federal agency compliance with Made in America laws

The long-term vision is to integrate this capability into the broader Federal acquisition and financial assistance ecosystem.

4. OBJECTIVE

The desired solution is a standardized, continuously updated dataset and analytic capability that enables agencies to:

a) Identify domestic manufacturers and suppliers by category;

b) Support waiver review determinations with traceable documentation; and

c) Reduce compliance burden while increasing the accuracy and defensibility of domestic sourcing determinations.

d) The objective is not merely data aggregation, but to create sustainable infrastructure that improves compliance government-wide.

A core objective of this effort is to reduce duplicative market research and compliance burden across agencies while improving consistency of domestic sourcing determinations.

5. SCOPE OF EFFORT

The anticipated scope of effort is laid out below. These phases are subject to change based on the path forward for development as a result of this RFI.

Phase 1: Data Identification and Gathering. Identify and gather structured and unstructured market data sources from outside the Federal government. Integrate these with structured and unstructured data from within the Federal government (i.e., historical procurement, agency-submitted waivers) into a central data lake.

Phase 2: Data Governance and Contextualization. Develop governance policies to regulate and manage data. Apply ontologies to accurately characterize data relationships between suppliers and across specific statutory domestic content requirements.

Phase 3: Artificial Intelligence (AI) Layer. Utilize generative and/or agentic AI to easily interface between data and users.

Phase 4: Reporting and Analytics. Extract insights from market research data, such as a report that identifies American-made products with probabilities and suggestions for verification. Ability to integrate and scale advanced analytics capabilities in future phases.

Any potential solution should be modular and scalable, capable of expansion across procurement and financial assistance contexts as policy requirements evolve.

6. SYSTEM INTEROPERABILITY

Solutions of interest should be capable of integration with existing Federal procurement and grants systems, including but not limited to the Federal Procurement Data System (FPDS), www.SAM.gov, and agency contract writing or grants management systems.

Application Programming Interface (API) based or structured data exchange capabilities are strongly preferred to enable scalability and long-term sustainability.

7. DATA GOVERNANCE AND SECURITY

Solutions should enable:

a) Traceability and auditability sufficient to support waiver review and Inspector General oversight;

b) Clear documentation of data sources and validation methodologies;

c) Secure handling of confidential, proprietary, or national security-sensitive information; and

d) Mechanisms for continuous updating to reflect evolving manufacturing landscapes.

Respondents are encouraged to describe proposed data ownership structures, licensing terms, and any restrictions on Government use of aggregated data.

8. USER STORIES

Illustrative use cases include:

a) An agency procurement official can quickly and easily identify a domestically manufactured product, or verify that no domestic suppliers exist.

b) A state or local recipient of Federal grant funding can quickly and easily identify a domestically manufactured product, or verify that no domestic suppliers exist.

c) A MIAO staff member can quickly and easily verify an agency’s market research submitted through a waiver.

9. QUESTIONS FOR INDUSTRY

MIAO seeks input on the following:

Technology Architecture What technical approaches are recommended for aggregating and maintaining large, disparate manufacturing datasets?

What methodologies are most effective for ensuring data quality, verification, and validation?

What level of effort and resources would be required to achieve these technical solutions?

Data Sources What commercially available data sources could enhance existing Federal data?

How should structured and unstructured data be harmonized?

Security In addition to government security requirements, what additional safeguards are recommended for protecting business confidential or sensitive data?

Updates and Sustainability What approaches ensure continuous updating and scalability over time, given the rapidly-evolving nature of manufacturing data?

Licensing and Access What licensing models are typical for solutions of this nature within the Federal

Government or in the private sector?

10. CONSIDERATIONS

To the extent possible, the MIAO is seeking to leverage existing technology solutions that could be leveraged by the Federal government rather than developing a custom solution.

The success of any solution will depend on the quality, relevance, and sustainability of underlying data sources, as well as the ability to integrate with existing Federal systems.

This initiative is not intended to duplicate, replace, or conflict with existing Federal procurement, grants management, or market research platforms. Rather, it is intended to complement existing systems by enhancing visibility into domestic manufacturing capacity and supply chain data relevant to statutory Made in America requirements.

The Government has not made a determination regarding the appropriate technical approach or acquisition strategy, if any. Responses will inform future planning decisions.

The Government welcomes responses from interested parties to include small businesses and innovative commercial providers with relevant capabilities.

11. RESPONSES

Interested parties are directed to respond to this RFI with a written response. Response shall be in Microsoft Word for Office or compatible format and shall not exceed 10 pages. A page is defined as each face of an 8½” x 11” sheet with information contained within a one-inch margin on all sides. Font type shall be Times Roman 12 point. Responses are due no later than 11:00 am ET on Wednesday, March 25, 2026 and should be sent via email to Salman.Shahid@oa.eop.gov (cc:

Franky.M.Awuvey@oa.eop.gov) with “Response to MIA Market Research Hub RFI” in the subject line.

12. QUESTIONS:

Questions regarding this announcement shall be submitted in writing by e-mail to Salman.Shahid@oa.eop.gov (cc: Franky.M.Awuvey@oa.eop.gov). Verbal questions will NOT be accepted. Answers to questions will be posted to www.SAM.gov. The Government does not guarantee that questions received after March 18, 2026 at 11:00AM ET will be answered. The Government will not reimburse companies for any costs associated with the submissions of their responses.

13. EVAULATION OF RESPONSES

Responses will be reviewed for relevance, scalability, data quality methodology, security posture, and demonstrated experience supporting large-scale data aggregation efforts. After evaluation of responses, MIAO may conduct a virtual industry engagement session. If scheduled, details will be posted via SAM.gov and/or shared with respondents.

14. DISCLAIMER

This RFI is issued solely for Market Research purposes in accordance with FAR Part 10. This notice does not constitute a solicitation and does not commit the Federal Government to contract for any supplies or services. Responses are voluntary, will not be formally evaluated and will be used for planning purposes only.

Participation in this RFI does not confer any competitive advantage in any future potential procurement.

All information contained in the RFI is preliminary as well as subject to modification and is in no way binding on the Government. FAR clause 52.215-3, “Request for Information or Solicitation for Planning Purposes”, is incorporated by reference in this RFI. The Government does not intend to pay for information received in response to this RFI. Responders to this invitation are solely responsible for all expenses associated with responding to this RFI. This RFI will be the basis for collecting information on capabilities available. This RFI is issued solely for information and planning purposes. Proprietary information and trade secrets, if any, must be clearly marked on all materials. All information received in this RFI that is marked “Proprietary” will be handled accordingly. Please be advised that all submissions become Government property and will not be returned nor will receipt be confirmed. In accordance with FAR 15.201(e), responses to this RFI are not offers and cannot be accepted by the Government to form a binding contract.