Final_Phase_Exhibit_Galleries_Concept_Design.pdf

SUBMIT TED BY:

OCTOBER 2014

Final Phase eXhiBiT GalleRies

COnCePT DesiGn DRaFT

COnTEnTS

EXECUTIVE SUMMARY 1

GALLERY 05 | LEGACY WALK 15

5-2 Transforming the Corps 17

5-3 No Better Friend 23

5-4 Terror Strikes 29

5-5 Never Forget 35

5-6 Semper Families 41

5-7 Enduring Mission 47

GALLERY 13 | FORWARD DEpLOYED 53 13-1 Advance Organizer 55

13-2 Proxy Wars 61

13-3 Desert Shield 67

13-4 Desert Storm 73

13-5 Every Clime and Place 79

End of the Cold War 82

From the Sea 84

GALLERY 14 | AFGHAnISTAn AnD IRAQ 87 14-1 Advance Organizer: COC 89

14-2 Early OEF 95

14-3 Into the Country 101

14-4 F/A-18 107

14-5 Commion Ground 113

14-6 Transitions 119

14-7 March to Baghdad 125

14-8 Counterinsurgency 131

BUILDInG EXHIBITS 137 2-1 The High Ground 139

16-1 Sports Gallery 147

17-1 Children’s Gallery 153

COnTenTs naTiOnal MUseUM OF The MaRine CORPs | FInAL pHASE E XHIBIT GALLER IES: COnCEp T DESIGn

E XECUTIVE SUMMARY

The National Museum of the Marine Corps (NMMC) in Quantico, Virginia, opened its doors on the 231st birthday of the Corps, 10 November 2006. Nearly four million visitors—including generations of Marines and their families, veterans, students, military history buffs, and the general public—have since passed through Leatherneck Gallery to be introduced to and immersed in the history of the Marine Corps.

This endeavor, the Final Phase of exhibit development, completes the museum’s original vision for the facility that was crafted in 2001, by telling the story of the United States Marines from the end of the Vietnam War through the conflicts in Iraq and Afghanistan. It features over 20,000 square feet of historical exhibits, which includes a moving tribute paid to the families of Marines and those who have given their lives in the service of their country. A look into the future of the Marine Corps completes the visitor’s experience by exploring the Enduring Mission facing the Marine Corps, as new challenges emerge and new generations of Marines take their place in the continuing legacy of America’s “First to Fight.”

In addition to the main exhibits, two new design concepts for unique exhibit spaces have been developed with the intent of expanding the current audience base: a new Children’s Gallery, which is a dedicated space for children that introduces a new generation of visitors to Marine life and history and a Sports Gallery that showcases Marine Corps athletes and Hall of Fame inductees, celebrating a side of Marine Corps life not depicted before in the Museum.

eXeCUTiVe sUMMaRY

STR ATEGIC AppROACH The U.S. Marines as a whole particularly value history, and strive to constantly define and articulate themselves internally for their own benefit and self-advancement, as well as to key stakeholders, veterans, potential recruits, and, increasingly, Marines families and the general public. This priority is made manifest by the existence and success of the Museum as it is today, as well as the way that Marines make daily use of it as a place of remembrance, a teaching tool, and a prominent venue for ceremonies and events. To build upon this success and catalyze the creative process for the new exhibit spaces, a set of guiding principles were defined by the Museum staff and the Eisterhold design team, starting with the NMMC’s Core Messages.

Defining Core Messages for visitors has been an integral part of the Museum’s ongoing development since its conception. As development for the Final Phase began, 11 Core Messages were defined, forming the foundation for the design process that was to follow. Some of these were identified for the original exhibits, and others had been added over the following years. These Core Messages are:

1. The Marine Corps is a global expeditionary force in readiness.

2. The Marine Corps operates from the sea in partnership with the Navy.

3. The Marine Corps fights as a self-sufficient, combined arms team, including aviation and logistics support.

4. Tough training and shared hardship forged the Marine Corps spirit and sense of camaraderie.

5. Every Marine is a rif leman.

6. The Marine Corps traditions of rapid deployment and assault from the sea require constant innovation.

7. In the Marine Corps, uncommon valor is a common virtue.

8. Marines instill leadership by example.

9. Semper Fidelis epitomizes “Honor, Courage, and Commitment.”

10. The Marines are “No Better Friend, no worse enemy.”

11. The Marine Corps strives to represent the cultural diversity of the nation’s people.

The Core Messages were then further distilled into three primary Communication Goals. These take-away messages informed every design and content decision, from the largest to the smallest detail, so that in the end, they can be powerfully conveyed to the visitors. They are:

1. The Marines are an adaptive and scalable force, capable of diverse operations in a complex and unstable world.

2. Individual Marines are our most valuable weapon—they have strength through personal leadership and ethos, and are hardened by tough, realistic training.

3. The Marines are a Global Expeditionary Force in Readiness—they are the “Tip of the Spear.”

In addition to defining these Communication Goals, the combined Team also compiled a selection of Marine Corps values to be embedded throughout the content of the Museum, which included a list of Leadership Principles and Traits as well as the current Commandant’s directive for the Marine Corps to “Return to its Amphibious Roots.”

Attention was also given to the doctrine of “Lessons Learned”; an acknowledgment that the Marines are a learning organization, noting that it was important for the Museum to embody this trait.

Together, these Guiding Principles establish a foundation on which to build the physical, emotional, and intellectual experience for the visitor;

an experience that will celebrate Marines as diverse, innovative, and well-trained individuals who embody many values and virtues.

TACTICAL AppROACH At the project inception, Eisterhold Associates, Inc. (EAI) and members of the NMMC staff came together to function as a single project team (heretofore denoted as the Team), complementing each other with a wide range of diverse skills that included curators, educators, historians, writers, and designers from various backgrounds. To ensure a clear and effective transfer of information and common understanding of nomenclature, EAI kicked off the project by presenting a day-long Project Life Cycle class, which offered an opportunity to identify individuals’ various roles and provide an overview of what Team members could expect to encounter working on the Conceptual Design for the Final Phase.

From the beginning, the Team understood the need to create a complex, layered, and engaging visitor experience, while addressing the physiological and psychological needs of a wide range of visitors— imparting the gravitas and educational messages of the Museum material through engaging visitor experiences that are on par with the best practices of the themed entertainment industry.

To accomplish this, the Team conducted four successive “Blue-Sky” brainstorming sessions to define gallery storylines and design intents that would appeal to diverse audiences. During these immersive, multi-day meetings, the Team consulted representatives of various focus groups from a wide range of Marine Corps educational institutions to obtain their first-hand knowledge and expertise, and to more accurately assess available resources. These sessions resulted in a collaborative exchange of ideas, concepts, concerns, and other beneficial information that helped to guide the creation of a preliminary f loor plan with content hierarchies and adjacencies.

To further the Conceptual Design process, the Team reviewed the compiled notes from Senior Advisor Briefings, verified general approaches, solidified changes to the f loor plan, and presented a briefing to the Museum Director. In successive sessions, the project focus drilled down to address more specific details, such as cast figure placement within the macro-artifact scenes, and audio-visual strategies and applications for the various exhibits.

Educational goals for the new exhibits were also assessed during these sessions and the Team collaborated closely to ensure that STEAM (Science, Technology, Engineering, Art, and Mathematics) curriculum requirements were considered and incorporated, as well as compliance with the State of Virginia’s Standards of Learning as they pertain to specific educational topics, including, but not limited to: U.S. History, World History, Geography, Civics, and Economics.

nEW EXHIBITS The outcome of this collaborative process was the creation of the following new exhibit spaces. Some will be included in a new extension of the existing exhibit wing. Others will be incorporated into locations adjacent to Leatherneck Gallery. The new exhibits fall into four main categories.

GALLERY 05 | LEGACY WALK

Visitors currently begin their experience of the nearly 250-year history of the Marine Corps on the Legacy Walk. The final segment of the Legacy Walk will include six alcove exhibits that address themes including the evolution of the Marine Corps in the post-Vietnam era; the variety of essential, non-combat roles undertaken by the Marine Corps in the modern era; the events of September 11, 2001; the story of Semper Families;

a recognition of the loss of Marine life in war; and an exploration of both the enduring qualities and the future of the Marine Corps.

GALLERY 13 | FORWARD DEPLOYED

The Forward Deployed gallery will be the second-to-last of eight chronological galleries that cover the entire sweep of Marine Corps history. This gallery will address the years 1976 to 2000, which includes the Marines’ role in Desert Shield and Desert Storm as well as their participation in a number of smaller conflicts in the period after the fall of the Soviet Union.

GALLERY 14 | AFGHANISTAN AND IRAQ

The Afghanistan and Iraq gallery will be the final chronological gallery, spanning the years 2001 to the present. This gallery will address the role of the Marine Corps in the post-9/11 world and the conditions Marines are fighting in today, including their involvement in Operation Enduring Freedom and Operation Iraqi Freedom.

BUILDING EXHIBITS

In addition to the main galleries, there are three exhibit areas that will be developed in locations around the building. To build upon the Museum’s established tradition of developing unique environments the team designed The High Ground, a second deck that looks over the main galleries, allowing visitors to gain complementary perspectives and undertake deeper exploration of the exhibits below. The Sports Gallery will be located at the end of the Legacy Walk and will explore how discipline and teamwork drive Marines both on the battlefield and on the playing field. Finally, the Children’s Gallery will provide a welcoming, hands-on experience for young visitors and their caregivers.

OVeRall BUilDinG/lOCaTiOn Plan

0’ 8’ 16’ 32’ neW eXhiBiTs

ENTRY PLAZA

EXISTING GALLERIES

LEATHERNECK GALLERY

LOBBY

VISITOR EXpERIEnCE & EXHIBIT DESIGn Primarily, exhibit designers are storytellers whose job is to synthesize raw, unexamined history into unique, clear, and engaging three-dimensional experiences; to personalize that history and to give voice to the individuals who have experienced it. Marine “voices” are an integral part of the current exhibits and have been extensively integrated into the new exhibit galleries. Personal stories are presented through text, audio oral histories, and video interviews.

The new exhibits must appeal to a wide range of visitors on both an intellectual and an emotional level, and the visitor experience should be both factual and memorable. To that end, numerous immersive environments and tableaus have been integrated into the design of the new galleries. Visitors will experience the drama of the first M60A-1 tank as it moves through the berm to begin the ground offensive in Desert Storm, the highly focused level of activity in a Combat Operations Center, and the intensity of urban warfare in Fallujah, An Najaf, and Al Qaim.

Macro artifacts displayed in the new galleries provide windows into a variety of Marine stories. The ubiquitous HMMWV tells a story of humanitarian assistance on the streets of Cap Haitien during Operation Support Democracy; the aftermath of an IED incident in Helmand Province is the stage for the display of the MRAP; and a Huey engaged in a FARP on the outskirts of Nasiriyah conveys a story of logistics. On a more personal scale, approximately 500 micro artifacts will contribute to the overall dimensional fabric of the exhibit narrative. Time-tested exhibits on Marine Life and Weapons of War will also be included in the new exhibit galleries.

LOOKInG FORWARD Beginning in October 2014, the conceptual designs presented in this book will be refined. Documentation will be developed that defines the final design of each gallery. Dimensioned plans and elevations will be created that demonstrate the size and location of all scenic elements, artifact cases, and tableaus. These documents will become the basis for the creation of a bid and fabrication drawing package that will be developed.

The graphic look and feel for the new galleries will also be defined and primary image selections will be finalized. Artifacts to include in the exhibits will be evaluated and confirmed. Physical samples of scenic elements will also be created to further define the appearance for the various tableaus, which can then be turned over to the fabricator for reference. The AV program presented within this document will also be further assessed and evaluated. For each of the final AV pieces, video treatments will be developed that describe the content, look, and story to be portrayed. Technical requirements will also be defined, including resolution, orientation, and media format. Storyboards will be created for the more complex video pieces to provide visual references for the narrative.

Once completed, the final phase of exhibits presented herein will further the tradition of excellence established by the National Museum of the Marine Corps as one of the country’s premier military history museums.

EAI is honored to be part of the Team that has been entrusted to bring the exhibits and stories to life.

OVeRVieW

Overview of Gallery 5: Legacy Walk, Gallery 13: Forward Deployed, and Gallery 14: Afghanistan and Iraq

7Section Tit le

BUILDInG EXHIBITS

2-1 The High Ground Technical Overlays Focused Viewers Decision Forcing Case Scenarios “Seeing as Marines See” Virtual Reality of aavp and Marines

OVeRall Plan: seCOnD DeCk

0’ 8’ 16’ 32’

LEATHERNECK

GALLERY BELOW

EXISTING GALLERIES BELOW

GALLERIES

BELOW

2-1 The hiGh GROUnD

GALLERY 05 | LEGACY WALK

5-2 Transforming the Corps 5-3 No Better Friend 5-4 Terror Strikes 5-5 Never Forget 5-6 Semper Families 5-7 Enduring Mission

GALLERY 13 | FORWARD DEpLOYED

13-1 Advance Organizer 13-2 Proxy Wars 13-3 Desert Shield 13-4 Desert Storm 13-5 Every Clime and Place

End of the Cold War From the Sea

GALLERY 14 | AFGHAnISTAn AnD IRAQ

14-1 Advance Organizer: COC 14-2 Early OEF 14-3 Into the Country 14-4 F/A-18 14-5 Common Ground 14-6 Transitions 14-7 March to Baghdad 14-8 Counterinsurgency

BUILDInG EXHIBITS

16-1 Sports Gallery 17-1 Children’s Gallery 18-1 Hall of Valor

OVeRall Plan: FiRsT DeCk

0’ 8’ 16’ 32’

LEATHERNECK GALLERY

EXISTING GALLERIES

17-1 ChilDRen’s GalleRY

16-1 sPORTs GalleRY

18-1 hall OF ValOR GalleRY 14: aFGhanisTan anD iRaQ

GalleRY 5: leGaCY Walk

GalleRY 13: FORWaRD DePlOYeD enlaRGeD Plan: seCOnD DeCk

BUILDInG EXHIBITS

2-1 The High Ground Technical Overlays Focused Viewers Decision Forcing Case Scenarios “Seeing as Marines See” Virtual Reality of aavp and Marines

NEW GALLERIES BELOW

EXISTING GALLERIES BELOW

LEATHERNECK

GALLERY BELOW

2-1 The hiGh GROUnD enlaRGeD Plan: FiRsT DeCk

GALLERY 05 | LEGACY WALK

5-2 Transforming the Corps 5-3 No Better Friend 5-4 Terror Strikes 5-5 Never Forget 5-6 Semper Families 5-7 Enduring Mission

GALLERY 13 | FORWARD DEpLOYED

13-1 Advance Organizer 13-2 Proxy Wars 13-3 Desert Shield 13-4 Desert Storm 13-5 Every Clime and Place

End of the Cold War From the Sea

GALLERY 14 | AFGHAnISTAn AnD IRAQ

14-1 Advance Organizer: COC 14-2 Early OEF 14-3 Into the Country 14-4 F/A-18 14-5 Common Ground 14-6 Transitions 14-7 March to Baghdad 14-8 Counterinsurgency

BUILDInG EXHIBITS

16-1 Sports Gallery 17-1 Children’s Gallery 18-1 Hall of Valor

LEATHERNECK GALLERY

GalleRY 13: FORWaRD DePlOYeD

EXISTING GALLERIES

GalleRY 14: aFGhanisTan anD iRaQ

17-1 ChilDRen’s GalleRY

16-1 sPORTs GalleRY

GalleRY 5: leGaCY Walk seCOnD DeCk aV Plan

AUDIO-VISUAL FEATURES

Rapid and profound technological advancements in the post-Vietnam era have had a significant impact on the Marine Corps. It has changed the way war is waged, how logistics are handled, and how Marines connect back home. It has also changed the way in which the Marines’ activities are communicated to and perceived by the public. The exhibit design incorporates significant use of technology to help tell the Marine story in this transformative period. It includes environmental audio and visual elements, historical and linear narratives, and dynamic interactive experiences. Across all categories, our approach is always to have the technology applied appropriately, supporting and deepening visitor understanding and appreciation.

Audio-visual (AV) pieces have been conceptually organized into three categories according to their design and production complexities: Environmental (AV1), Archival/Linear (AV2) and Complex/Interactive (AV3).

Environmental (AV1) systems set the scene and are likely tied to show control. These may include environmental projection displays/shows, audio programming, and stationary or moving projections such as imagery, maps, or textures. Archival/Linear (AV2) pieces will be comprised of edits of archival footage, for example combat footage, UAV footage, news broadcasts, or oral histories. Produced (AV2) media could be displayed as a standalone looping or triggered video, or could be integrated into a more complex AV3 interactive.

Complex/Interactive (AV3) pieces are those wherein content, software, and hardware need to be conceived as an integrated system. These include originally scripted and produced videos, menu driven interactives, and complex non-linear interactives featuring creative intuitive mechanisms for user engagement and connection to content and story.

NEW GALLERIES BELOW

EXISTING GALLERIES BELOW

LEATHERNECK

GALLERY BELOW

FiRsT DeCk aV Plan

AV1: EnVIROnMEnTAL

AV2: ARCHIVAL/LInEAR

AV3: COMpLEX/InTERACTIVE

GALLERY 5: leGaCY Walk 5-2 Transforming the Corps 5-3 No Better Friend 5-4 Terror Strikes 5-5 Never Forget 5-6 Semper Families 5-7 Enduring Mission

Visitors begin their experience of the nearly 250-year history of the Marine Corps on the Legacy Walk. A series of chronological galleries opens off of this curved corridor. Along portions of the inner ring, there is a Timeline of Marine Corps history since 1775, which includes photos and artifacts. A series of smaller exhibits appear in alcoves on both sides of the corridor, which address key themes in Marine Corps history.

In the final segment of the Legacy Walk, there will be six new thematic displays: 5-2 Transforming the Corps, which examines the Corps’ post-Vietnam transformation; 5-3 No Better Friend, which examines the variety and breadth of non-combat roles taken on by Marines in the post-Vietnam era; 5-4 Terror Strikes, which explores this pivotal event in American history, revealing the role that Marines played on that tragic day and in its aftermath; 5-5 Never Forget, which honors the ultimate sacrifice made by Marines in war; 5-6 Semper Families, which examines the evolution of the role of family members to the Marine Corps in the last 40 years as well as the universal experiences of being a Marine Corps spouse, child, parent, or other loved one; and, finally, 5-7 Enduring Mission, which explores the key, enduring qualities of Modern Marines and showcases current roles Marines play, the equipment they use, and the work they are doing around the world today.

After Vietnam, the Marine Corps underwent a self-directed evaluation and subsequent transformation. Serving as a counterpoint to the Enduring Mission display at the other end of this segment of the Legacy Walk, Transforming the Corps explores the Marine Corps as a learning organization, one that successfully reinvented itself after facing the challenges of the Vietnam era that plagued all of the U.S. Armed Forces.

Exhibits feature new recruitment strategies (including the systematic recruiting of women and African Americans), changes to schools, and new warfighting doctrine, while exploring “lessons learned” regarding leadership, individual skills, and tactical proficiency.

5-2 transforming the corps

5-2 transforming the corps

5-2 TRANSFORMING THE CORPS

gaLLerY 5: LegacY WaLK 5-5 never forget

5-4 terror striKes

5-6 semper families

5-7 enduring mission

5-3 no better friend nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design n 0’ 4’ 8’ 16’

AV3: COMPLEX/INTERACTIVE

MACRO ARTIFACTS MICRO ARTIFACTS 2-D ARTIFACTS/DOCuMENTS

PROPS

AV1: ENVIRONMENTAL

GRAPHIC ELEMENTS

AV2: ARCHIVAL/LINEAR

CAST FIGuRES

IMAGES MECHANICAL INTERACTIVES PERSONAL STORIES/INDIVIDuALS eXhiBit oUtLine

• Legacy Walk Intro Panel

• Alcove Display

• Transformation Pepper’s Ghost • Narrative Storytelling Piece

• Decision Forcing Case

• Vietnam-era Mural Image post-vietnam change

• Marine Corps After the Vietnam War

• Lessons Learned from Vietnam

• Renaissance

• Recruiting

5-2 transforming the corps

The Transforming the Corps exhibit is an alcove off of the Legacy Walk and begins the transition from the “old” galleries (through the Vietnam War) to the new. On the left-hand side of the display, a Pepper’s Ghost-driven display cycles through tableaux of two- and/or three-dimensional figures revealing the evolution in the Marine Corps that took place after the Vietnam War. On the right side, a media piece tells the story of that transformation, reinforcing the idea of the Marine Corps as a learning organization.

eXhiBit description

POST-VIETNAM CHANGE

marine corps after the vietnam War lessons learned from vietnam renaissance recruiting nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design av2: archival/linearav1: environmental av3: compleX/interactive n process docUments

SPIE Rig currently in museum Photos for new exhibits entry by Melissa Cacciola

Transforming the Corps / New Exhibits Entry, 18 July 2014Existing Legacy Walk notes

2 0

5-2 transforming the corps transforming the corps

View of Transforming the Corps and entry to new exhibits from existing Legacy Walk nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design

5-3 no be t ter fr iend

While Marines have long filled non-combat roles, in the late 20th and early 21st century those roles expanded in diversity and breadth, as the Marine Corps was increasingly asked to undertake “operations other than war.”

Marine Security Guards fill one such role, providing security to United States Embassies and other official facilities around the world. Other roles include peacetime missions that fall to the Marine Corps due to their f lexibility, widely dispersed geographic locations, and forward-deployed posture, including humanitarian assistance, disaster relief, non-combatant evacuation operations, and “Advise and Assist” diplomacy. Finally, when appropriate, the Corps will take on roles within the United States in support of civil authorities, including hurricane relief, fighting forest fires, and assisting law enforcement under exceptional circumstances.

5-3 no Better friend

5-5 never forget

5-7 enduring mission

5-2 transforming the corps

5-3 NO bETTER FRIEND

5-4 terror striKes

5-6 semper families gaLLerY 5: LegacY WaLK nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design eXhiBit oUtLine

• U.S. Flag, Hurricane Katrina

• Japanese Flag, Tsunami

•MSG Commander’s Tire Rim/License Plate

• Plaque, U.S. Embassy, Saigon

• Detex Clock

• Cap, Dress Blue, U.S. Embassy, Kenya

• Shell, Mortar, U.S. Embassy, Kabul

• Relic, Barrel, M16, U.S. Embassy, Beirut

PROPS

AV1: ENVIRONMENTAL

GRAPHIC ELEMENTS

AV2: ARCHIVAL/LINEAR

CAST FIGuRES

AV3: COMPLEX/INTERACTIVE

• Humanitarian Rations • Arc of Marines in Various Roles (x 6)• Legacy Walk Intro Panel

• Edge-lit Archway with Marine Faces

• Curved Wall, “Layered Timeline” with Cases

• Graphic List of Embassy Attacks

• Quote: “As the President directs...”

• Anthony Bourdain

• Iran Hostage Crisis

• Non-Combat Mission Database

IMAGES MECHANICAL INTERACTIVES PERSONAL STORIES/INDIVIDuALS

• MSG Commander, 1998 Dar Es

Salaam Bombing enduring peacetime missions

• Marine Security Guards

- Embassy Attacks

- Iran Hostage Crisis

• Non-Combatant Evacuation Ops

• Humanitarian Assistance

• Disaster Relief

• Advise and Assist

• Military Support to Civil Authorities

Serving as an entry to the final set of galleries and exhibits, the No Better Friend alcove addresses the increase in non-combat roles and activities undertaken by the Marine Corps in the late 20th and early 21st century. Visitors enter through an archway built of glowing graphic panels. Each panel includes the portrait of a contemporary Marine. The photographs are taken using an “old-fashioned” method such as tintype or daguerreotype, thus providing a high level of detail, but more importantly, referencing the continuity of Marines and the Marine Corps through time.

Refer to 5-2 Transforming the Corps for image of archway.

Moving through this archway, visitors arrive at an alcove exhibit, which features six cast figures of modern Marines. The figures are diverse in ethnicity, gender, and in Military Occupational Specialty, immediately referencing the increased diversity of the Marine Corps in this new era. The uniforms and equipment worn by the figures may seem familiar (a dress uniform for the Marine Security Guard) or surprising and intriguing (a bomb disposal suit worn by an Explosive Ordnance Disposal Marine).

Beyond the cast figures, a series of displays explores the topics in more detail. Large-scale graphics in the background feature Marines in action, while the foreground exhibits tell the stories in-depth. The exhibits devoted to Marine Security Guards include a large U.S. Embassy seal as well as graphic displays showing the sheer number of attacks that have taken place on U.S. Embassies in the modern era. A video here tells the story of the Iran Hostage Crisis. The exhibits addressing humanitarian and disaster relief include stacks of boxes containing humanitarian meals and other supplies to be distributed to those in need. For those interested in even deeper information, there is an interactive database of non-combat missions.

eXhiBit description

ENDuRING PEACETIME MISSIONS marine security guards embassy attacks iran hostage crisis non-combatant evacuation ops humanitarian assistance disaster relief advise and assist military support to civil authorities archway nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design

SCHEMATIC DESIGN

REVIEW #3

8 July 2014

NATIONAL MUSEUM

OF THE MARINE CORPS

Eisterhold Associates, Inc.

No Better Friend, sketch elevation, 2 July 2014

Non-Combatant Evacuation Operations No Better Friend: Revised Plan, 15 February 2014

2 6 no Better friend

View of No Better Friend from Legacy Walk

5- 4 terror striKes

The terrorist attacks on 11 September 2001 opened a new chapter in Marine Corps history. The new global “insecurity” environment underscored the need for the Marine Corps response embodied in the concept of expeditionary maneuver warfare (EMW), to project power against critical points. From the initial assaults into Afghanistan weeks after the 9/11 attacks and the return of U.S. forces to Iraq, the Corps continued to operate at a pace not seen since the Vietnam War and against enemies that were unlike any it had faced in decades.

5-4 terror striKes

5-4 TERROR STRIKES

5-5 never forget

5-7 enduring mission

5-2 transforming the corps

5-3 no better friend

5-6 semper families gaLLerY 5: LegacY WaLK nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design eXhiBit oUtLine

• Building Fragment, Pentagon

• Building Fragment, WTC

• USMC Colors• Card Reader

• Wall Clock

• Uniform, William Dunleavy, WTC

• Lighter, 9/11 Themed

PROPS

AV1: ENVIRONMENTAL

GRAPHIC ELEMENTS

AV2: ARCHIVAL/LINEAR

CAST FIGuRES

AV3: COMPLEX/INTERACTIVE

• Legacy Walk Intro Panel

• View of F/A-18

• Fractured Graphics

• 9/11 Footage (all three sites, silent)

IMAGES MECHANICAL INTERACTIVES PERSONAL STORIES/INDIVIDuALS

• Judge Advocate General ( JAG) Peter

M. Murphy

• William Dunleavy

• Capt Brian Chontosh terror in the homeland

• Events of September 11

- World Trade Center

- Pentagon Attack

• Jets Scrambled – F/A-18 the response

• Immediate Aftermath

- Operation Noble Eagle

- Activate 4th MEB

- Support JTF/HOA/P

• America Strikes Back

- Hunting Al Qaeda

3 0

As visitors move down the Legacy Walk (or as they exit the Forward Deployed gallery), they encounter an exhibit on the events and immediate aftermath of 11 September 2001. The fractured exhibit display ref lects the actual destruction and symbolizes the intense effect of this event on the nation.

After passing an introductory panel that explains the historic events, visitors encounter two large-scale artifacts—a beam from the World Trade Center and a stone from the Pentagon. Beyond those literal artifacts of the destruction wrought by the terrorist attacks, contextual graphics explain the role of the Marine Corps in the immediate aftermath of the attacks and in hunting Al Qaeda. The nose of an F/A-18 (which does “double-duty” in the exhibit and is interpreted further within the Afghanistan and Iraq gallery) protrudes into this exhibit space, supporting the story of Marine Corps jets that f lew over the United States to counter any further attack. In the background, the fractured exhibit panels are held together by a steel structure reminiscent of that of the destroyed World Trade Center towers. Views through the broken pieces symbolize the intrusion of the warfighting galleries into the Legacy Walk in much the same way that the events of September 11th intruded on Americans’ illusions of domestic tranquility.

eXhiBit description

THE RESPONSE

immediate aftermath operation noble eagle activate 4th meb support Jtf/hoa/p america strikes back hunting al Qaeda

TERROR IN THE HOMELAND

events of september 11 World trade center pentagon attack

Jets scrambled — f/a-18 nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design

Pentagon stone and World Trade Center beam currently on display

Terror Strikes and COC, 15 February 2014

Terror Strikes Sketch Revised, 18 July 2014

3 2 terror striKes

View of Terror Strikes exhibit from Legacy Walk

5-5 never forge t

There is a true cost of war. While many have risked all, some Marines have made the ultimate sacrifice in the service of their country—and in the service of their fellow Marines. While set in the present-day segment of the Legacy Walk, the Never Forget exhibit references universal truths and emotions, honoring the sacrifice of Marines throughout their history.

5-5 neVer forget

5-7 enduring mission

5-2 transforming the corps

5-3 no better friend

5-5 NEVER FORGET

5-4 terror striKes

5-6 semper families gaLLerY 5: LegacY WaLK nationaL mUseUm of the marine corps | final phase e Xhibit galler ies: concep t design

MACRO ARTIFACTS MICRO ARTIFACTS 2-D ARTIFACTS/DOCuMenTS

EXHIBIT ouTlInE

PROPS

AV1: enVIROnMenTAL

GRAPHIC eLeMenTS

AV2: ARCHIVAL/LIneAR

CAST FIGuReS

AV3: COMPLeX/InTeRACTIVe

• Entry Plinth: “Lest we forget...” or “...a grateful nation...”

• Small Seating Area

• Environmental Projection w/ Ambient Audio

IMAGeS MeCHAnICAL InTeRACTIVeS PeRSOnAL STORIeS/InDIVIDuALS

• True Cost of War

• Honoring Fallen Marines

3 6

5-5 NEVER FORGE T

As visitors exit the Afghanistan and Iraq gallery, they have been immersed in the combat experiences of Marines today. Facing them as they leave the hall is a simple, but reverential exhibit installation. The exhibit is placed in such a way that all visitors will see it and understand the topic being addressed, but they may also bypass it if the subject matter is overwhelming to them.

An introductory pylon, made of material reminiscent of the white marble of the gravestones at Arlington cemetery, stands tall at the entrance to the space. The title is large and evocative: “Never Forget.”

Beyond the pylon, visitors can see a series of still and moving images constantly playing: a horse-drawn caisson at Arlington, a carry team carefully removing a coffin from a plane at Dover Air Force base, a group of WWII veterans honoring that return in the early morning hours. At this point, they may choose to acknowledge the topic and move on or they may choose to enter to experience the media piece.

The small space is acoustically treated to isolate the quiet sounds that accompany the images and inspirational quotes. Taps (or other music) may play quietly during some segments. Some facts and figures may be included—recognizing the magnitude of loss—but in general, the visitor is given space to ref lect, gather their thoughts, and recognize that among all the battles, stories, and objects they have just encountered is the very real specter of death. The effect is moving, but not maudlin. The focus is on honor, not grief.

The adjacency of this space to the Semper Families exhibit primes visitors who have experienced Never Forget to bring their deepened appreciation of the sacrifice made by some family members to the experience of the Semper Families exhibit.

EXHIBIT dEscrIpTIon

TRue COST OF WAR

HOnORInG FALLen MARIneS nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN aV2: aRChiVal/liNEaRaV1: ENViRONMENTal aV3: COMPlEX/iNTERaCTiVE N sToryBoArd

2. NEVER FORGET

On behalf of the President of the United States, the United States Marine CorPs, and a grateful nation, please accept this flag as a symbol of our aPPreCiation for your loved one’s honorable and faithful serviCe.

4. NEVER FORGET

a grateful nation

3. NEVER FORGET

On behalf of the President of the United States, the United States Marine CorPs, and a grateful nation, please accept this flag as a symbol of our aPPreCiation for your loved one’s honorable and faithful serviCe.

5. NEVER FORGET

1 Full quote on screen with only funeral flag image in center.

2 All other image squares fade onto the screen, with focus shifting to far-left image.

3 Text falls away leaving “A Grateful Nation” and all images.

4 Far left image expands to fill entire wall. Sound of horse-drawn caisson plays.

3 8

5-5 NEVER FORGE T

nEvEr forgET

View of Never Forget from the exit of the Afghanistan and Iraq gallery View of Never Forget alcove from right of pylon nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN

5-6 sEMPER FaMiliEs

While referencing the role of Marine family members throughout the history of the Corps, the Semper Families exhibit focuses on the evolution of those roles over the last 40 years, with families now seen as an extension of in-service Marines. The exhibit also addresses the universal experiences of Marine Corps family members: joys, challenges, and separations and reunions with their Marine.

The Semper Families exhibit will build an appreciation for the important role of military families and will deepen visitors’ understanding of the sacrifices and contributions made by Marines and their families. It will demonstrate to military family visitors—spouses, children, parents, and other loved ones—that they are seen as a part of the story, too.

5-6 sEMpEr fAMIlIEs

5-7 ENDuRiNG MissiON

5-2 TRaNsFORMiNG ThE CORPs

5-3 NO BETTER FRiEND

5-6 SeMPeR FAMILIeS

5-5 NEVER FORGET

5-4 TERROR sTRiKEs gAllEry 5: lEgAcy WAlK nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN

N

• Stuffed Doll, Cpl Rheineck

• Sweetheart Jewelry

• T-Shirt, Support Our Troops

PROPS

AV1: enVIROnMenTAL eXHIbIT eLeMenTS

AV2: ARCHIVAL/LIneAR

CAST FIGuReS

AV3: COMPLeX/InTeRACTIVe

• Legacy Walk Intro Panel

• Timeline

• Artifact Cases

• Music • Gesture Interface Stations (x 4)

IMAGeS MeCHAnICAL InTeRACTIVeS PeRSOnAL STORIeS/InDIVIDuALS

• Cpl Rheineck part of the family

• Who Are Semper Families?

• Evolving Roles always faithful

• Being a Marine Corps Family

• Separation

• Homecoming

• Good Days, Bad Days, and Every Day

4 2

As visitors move down the Legacy Walk after exiting the Afghanistan and Iraq gallery, they encounter a large alcove exhibit dedicated to telling the story of Marine Corps families. The exhibit area combines personal artifacts with dynamic media in a way that feels intimate and welcomes interaction. On the left side of the alcove, a chronologically based display uses a timeline and artifacts to tell the story of the experience of Marine family members, with a particular focus on the evolution in the role of family members over the last 40 years. The story moves from the idea that “If we’d wanted you to have a wife, we’d have issued you one” to the inclusive Marine Corps of today and the many integrations and support programs available to families.

The long wall along the back of the alcove features a media installation, split into four segments with artifact case dividers. At each segment, visitors can explore topics including: Being a Marine Corps Family, Separation, Homecoming, and the idea that for all Semper Families, there are Good Days, Bad Days, and Every Day. Entry points into the themes may include images of personal objects, which are layered and recede into the background suggesting the multitude of stories available.

Having selected one of these icons, visitors are able to organically explore and dive deeper. Many of the stories will be told through text or video in the words of real Marine Corps family members, building a sense of authenticity as well as personal connection to Marine spouses, children, parents, and other loved ones.

EXHIBIT dEscrIpTIon

PART OF THe FAMILY Who are semper Families?

Evolving Roles

ALWAYS FAITHFuL Being a Marine Corps Family separation homecoming Good Days, Bad Days, & Every Day nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN

Homecoming

Homecoming

Homecoming

Homecoming

Homecoming

1 Atmospheric, full-screen attract loop before visitor steps up.

2 Once visitor enters interactive zone, intro video plays.

3 After video finishes, story selection screen appears.

4 Visitor hovers hand over selected icon they want to learn more about, play button appears.

5 Visitor holds hand over icon long enough, video starts playing.

4 4 sEMpEr fAMIlIEs

View of Semper Families from entrance of Enduring Mission gallery

5-7 ENDuRiNG MissiON

There are enduring truths about the Marines, values that have spanned their history. At the same time, the Marine Corps is continually evolving to accomplish its mission.

Today, Marine jobs are becoming more complex and more interconnected.

In response, their equipment is constantly being improved and adapting to new conditions and needs, including a return to the Marines’ amphibious roots. The Marine Corps is distinct from other branches of service: a globally positioned force-in-readiness that is scalable and trained to execute a variety of missions.

5-7 EndurIng MIssIon

5-2 TRaNsFORMiNG ThE CORPs

5-3 NO BETTER FRiEND

5-7 enDuRInG MISSIOn

5-5 NEVER FORGET

5-4 TERROR sTRiKEs

5-6 sEMPER FaMiliEs gAllEry 5: lEgAcy WAlK nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN

PROPS

AV1: enVIROnMenTAL

GRAPHIC eLeMenTS

AV2: ARCHIVAL/LIneAR

CAST FIGuReS

AV3: COMPLeX/InTeRACTIVe

• Legacy Walk Intro Panel

• Globe-like Layered Enclosure

• Changeable Display via Media

• Music • Current Timeline Media Band • Central Film, Gesture Interface Stations (x4)

IMAGeS MeCHAnICAL InTeRACTIVeS PeRSOnAL STORIeS/InDIVIDuALS marines are...

• World’s Premier Warriors

• Expeditionary Force in Readiness

• Constant Evolution/Innovation

• Uncommon Valor marines today

• Today’s Jobs

• Today’s Tools

• Today’s Fight

4 8

For those visitors who are exiting the Legacy Walk at the end of their journey through the history of the Marines, Enduring Mission will reinforce the values and qualities that they have encountered throughout the other galleries. (A smaller number of visitors may circulate the other way and experience the space as an introduction.)

Visitors enter a deconstructed globe-like structure, which houses the primarily media-based exhibit. Like the Semper Families display, this one is driven by interactive technology and features a series of intriguing icons for visitors to choose from. The interface will seem familiar, but whereas the Families space is focused on the personal, Enduring Mission explores universal, inspirational values and what makes a modern Marine.

On one side of the globe, visitors will be drawn to a large-scale introductory media piece, narrated by a morphing cast of diverse, current Marines. These men and women speak to the Marine’s role as the world’s premier warriors, our expeditionary force in readiness. They describe the Corps’ history of constant evolution and innovation and explore the theme and importance of “uncommon valor.” At the conclusion of this inspirational piece, the interactive portions of the display become activated, allowing visitors to delve deeper into the themes.

On the other side of the globe, an updateable display features up-to-the-minute content. The presentation brings visitors up to the present day with a three-screen show presenting images and film showing today’s tools and equipment, today’s jobs, and the way Marines fight today.

EXHIBIT dEscrIpTIon

MARIneS ARe...

World’s Premier Warriors Expeditionary Force in Readiness Constant Evolution/innovation uncommon Valor

MARIneS TODAY Today’s Jobs Today’s Tools Today’s Fight nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN

ENDURING MISSION NMMC | EAI 11 SEPTEMBER 2014

ENDURING MISSION NMMC | EAI 11 SEPTEMBER 2014

ENDURING MISSION NMMC | EAI 11 SEPTEMBER 2014

World’s Premier

Warriors

ENDURING MISSION NMMC | EAI 11 SEPTEMBER 2014

World’s Premier

Warriors FirsT To

FiGHT CoNsTaNT iNNoVaTioN UNCommoN

Valor

ENDURING MISSION NMMC | EAI 11 SEPTEMBER 2014

ENDURING MISSION NMMC | EAI 11 SEPTEMBER 2014

5 6

1-3 Atmospheric, full-screen attract loop before visitor steps up.

4 Once visitor enters interactive zone, intro video plays.

5-6 After video finishes, story selection screens appear.

5 0

EndurIng MIssIon

View of Enduring Mission main interactive screens

GallERY 13: forWArd dEployEd 13-1 Advance Organizer 13-2 Proxy Wars 13-3 Desert Shield 13-4 Desert Storm 13-5 Every Clime and Place End of the Cold War From the Sea

With the opening of this phase of work, the Forward Deployed gallery will be the second-to-last of eight chronological galleries that cover the entire sweep of Marine Corps history, in this case, spanning the years 1976–2000. Visitors approach the gallery from the Legacy Walk, entering and exiting through 13-1 Advance Organizer, which sets the stage for the global context—the end and aftermath of the long, “cold” war between East and West—that directly or indirectly fueled each of the conflicts in this era.

The next scene, 13-2 Proxy Wars, looks at the Marine Corps’ role in two conflicts in the early 1980s that grew out of U.S.-Soviet tensions: the Lebanon Intervention and the Invasion of Grenada. From there, visitors move on to the 13-3 Desert Shield and 13-4 Desert Storm areas, which set the stage and explore the Marines’ critical role in the preparation, the lead-up, and the fight of the 100-hour Gulf War.

Finally, visitors enter the last and largest scene, 13-5 Every Clime and Place, which follows Marines to regions around the world as their focus shifts after the fall of the Soviet Union to a seemingly endless series of smaller conflicts where they were deployed to counter regional instability due in large or small part to the power vacuum left behind by the end of the 40-year Cold War.

13-1 aDVaNCE ORGaNizER

In the post-Vietnam era, the mission of the Marines was focused on deterring the Soviet Union, with events continuing to be dictated by what would end up being a 40-year “cold” war under the shadow of a nuclear threat. This would end with Iraq’s invasion of Kuwait, leading to Operation(s) Desert Shield and Desert Storm, when the USSR declined to support their client states. After the fall of the Soviet Union, the Marine Corps responded to the global chaos that devolved from the global power vacuum left by the collapse of the Soviet Union.

13-1 AdvAncE orgAnIzEr gAllEry 13: forWArd dEployEd

13-5 EVERY CliME aND PlaCE

13-3 DEsERT shiElD

13-1 ADVAnCe ORGAnIzeR 13-2 PROXY WaRs

13-4 DEsERT sTORM nATIonAl MusEuM of THE MArInE corps | FiNal PhasE E XhiBiT GallER iEs: CONCEP T DEsiGN

• Naval Aviator Name Tag, 1st Lt Sarah Deal

PROPS

AV1: enVIROnMenTAL

GRAPHIC eLeMenTS

AV2: ARCHIVAL/LIneAR

CAST FIGuReS

AV3: COMPLeX/InTeRACTIVe

• Advance Organizer

• Entry Exhibit

• Chessboard Floor Pattern and Iconic Pieces

• Overhead Barbed Wire

• Exit Exhibit

• News Monitors • Projected News/Context

IMAGeS MeCHAnICAL InTeRACTIVeS PeRSOnAL STORIeS/InDIVIDuALS

• 1st Lt Sarah Deal entry experience

• Late Cold War Tensions

- Cold War Context (1945-1975)

- 1980 Summer/Winter Olympics

- “Shouldering” Incidents

- Iran-Contra exit experience

• Post-Fall Global Power Vacuum

• Setting the Stage for Terrorism

5 6

13-1 AdvAnce OrgAnizer

Walking into the Advance Organizer, visitors find themselves standing on a giant chessboard, with man-sized pieces. The large, sculpted pieces represent the two great powers in the Cold War: the United States and the Soviet Union. The metaphor is clear: two large powers face each other at a standoff.

The curved back wall of the space serves as a projection surface for a series of videos that appear like 1980s-era television sets within a larger projection that features a changing background of world events.

Newscasters speak about late Cold War tensions: the Olympic Boycott, tense “shouldering” incidents involving opposing warships, the Iran- Contra affair. The wall on which the media is projected is reminiscent of the Eastern side of the Berlin Wall: looming concrete topped with concertina loops of barbed wire.

Visitors will also pass through this area as they exit the gallery. Displays on the opposite side of the wall cap the story with a return to the use of news footage, now nearly contemporary in nature, but more fragmented in presentation.

EXHIBIT dEscrIpTIon enTRY eXPeRIenCe Late cold War Tensions cold War context (1945-1975) 1980 Summer/Winter Olympics “Shouldering” incidents iran-contra eXIT eXPeRIenCe Post-Fall global Power vacuum Setting the Stage for Terrorism nATIonAl MusEuM of THE MArInE corps | FinAL PhASe e XhiBiT gALLer ieS: cOnceP T deSign

Av2: ArchivAL/LineArAv1: envirOnMenTAL Av3: cOMPLeX/inTerAcTive n

Projection on back wall of Advance Organizer procEss docuMEnTs

Advance Organizer, revised 12 August 2014

Gallery 13 Plan Visitor Flow, 18 February 2014

5 8

13-1 AdvAnce OrgAnizer

AdvAncE orgAnIzEr

View of Advance Organizer from Legacy Walk nATIonAl MusEuM of THE MArInE corps | FinAL PhASe e XhiBiT gALLer ieS: cOnceP T deSign

13-2 PrOXy WArS

During the final years of the Cold War, there were many incidents fueled by U.S.-Soviet tensions that impacted the Marine Corps either directly or indirectly. This area features the role of the Marine Corps in the events surrounding the Lebanon Intervention, the deadly 1983 bombing of the Marine barracks in Beirut, and the Invasion of Grenada.

13-2 proXy wArs

13-5 every cLiMe And PLAce

13-3 deSerT ShieLd

13-2 PROXY wARS

13-4 deSerT STOrM

13-1 AdvAnce OrgAnizer gAllEry 13: forwArd dEployEd nATIonAl MusEuM of THE MArInE corps | FinAL PhASe e XhiBiT gALLer ieS: cOnceP T deSign

• AH-1T Cobra Tail Boom • Guidon, Camouflage (field improvised) “H Battery”

• Utility Shirt, Name Tag, Col Higgins

• SBH-3 Flight Helmet, Larry Britton

• Flak Vest, BDU Blouse and Pants, Cover, Daniel Keenan

• Coat, ERDL Utility w/American

Flag Shoulder Sleeve Insignia, GySgt M. Stelzel

• Soviet M44 Carbine

• Helmet, Grenadian Militia

• Marine Corps Seal

• Building Fragment, Beirut

International Airport

• M16A2 Receiver

PROPS

AV1: enVIROnMenTAL

GRAPHIC eLeMenTS

AV2: ARCHIVAL/LIneAR

CAST FIGuReS

AV3: COMPLeX/InTeRACTIVe

• Barracks Rubble

• DFC Kiosk

IMAGeS

• Front-page Headlines

PeRSOnAL STORIeS/InDIVIDuALS

• Col Higgins

• NMMC Docent Larry Britton

• Daniel Keenan

• GySgt M. Stelzel

• SSgt John Stevens lebanon intervention

• Beirut Bombing 1983

• Lessons Learned invasion of grenada

• Invasion of Grenada 1983

• Reforms

6 2

Visitors are drawn past the Advance Organizer into this small area by the display of enlarged newspaper front pages. The large headlines, accompanied by piles of building rubble, reveal the story of Marine casualties in the Beirut bombing, the largest single-day loss of life for the Marines since the Battle of Iwo Jima in World War II. Following that, the newspapers address the Marines’ role in the Invasion of Grenada, a mission success, but one that revealed the need for reforms to better coordinate among the various U.S. Armed Forces. Artifacts support both stories, including a fragment from the tail boom of an AH-1T Cobra helicopter that was shot down during Operation Urgent Fury in Grenada.

EXHIBIT dEscrIpTIon

InVASIOn OF GRenADA invasion of grenada 1983 reforms

Ah-1T cobra Tail Boom

LeBAnOn InTeRVenTIOn Beirut Bombing 1983 Lessons Learned nATIonAl MusEuM of THE MArInE corps | FinAL PhASe e XhiBiT gALLer ieS: cOnceP T deSign

New York Times Beirut bombing headline

Beirut bombing wreckage reference

6 4

TIME magazine Beirut bombing coverForward Deployed, 29 May 2014

13-3 deSerT ShieLd

Mounted as a response to Iraq’s invasion of its neighbor, Kuwait, the first Gulf War offers insight into the fact that improvised warfare became a thing of the past. Operation Desert Shield was a strategic operation that shaped the battlefield through an extensive 38-day air campaign prior to the beginning of the ground offensive.