JA FY25-0301 Strategic Communications Ops Support Bridge (public release).pdf

This document is a Justification and Approval (J&A) for a sole source contract for strategic communications operational support issued by the Defense Health Agency (DHA). The contract will provide program-level communications expertise to support DHA and the Assistant Secretary of Defense for Health Affairs, including developing strategic communications plans, analyzing information environments, creating communication strategies, and executing support for DHA networks and Military Treatment Facilities. The services will cover social media programs, senior leader communications, content management, strategic outreach, media operations, website management, and broadcast/video production.

The contract is structured as a 3-month base period with a 1-month option, continuing support for the existing contract (HT001120D0005, order HT001125F0062) until the agency completes a competitive procurement. The services are being awarded to the incumbent contractor following a reorganization of the Communications Division that necessitated changes to the service specification. The total estimated value is redacted, and the contract includes provisions for potential 6-month extensions under Federal Acquisition Regulation (FAR) guidelines. The sole source justification was published on July 24, 2025, with an intended award date of July 30, 2025, to ensure continuity of critical communication support services.