ITN-2025-00127 Digital Marketing.doc
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- Solicitation number
- ITN-11172
- Issued by
- Miami-Dade County, Florida
About this file
This is an Invitation to Negotiate (ITN-2025-00127) issued by Florida International University (FIU) for Digital Marketing Services for their College of Law. The solicitation seeks a vendor to provide comprehensive digital marketing services to support enrollment in FIU Law's non-JD academic programs, including banking, healthcare, and education Juris Master degrees, Master of Science in Law and Technology degree, and paralegal certificate programs. Proposals are due January 17, 2025, at 2:00 P.M. EST through FIU's Public Solicitation Portal. The contract term is two years with two optional one-year renewal periods. Services are expected to begin upon contract execution.
The successful respondent must provide a comprehensive plan for generating qualified leads, applications, and matriculants. This includes demand generation and nurture campaigns, marketing automation plans, content creation for social media, email, and other digital platforms, and digital media planning and placement strategies. Experience with higher education institutions, particularly law schools, is required. The solicitation document and addenda can be accessed through FIU's Public Solicitation Portal hosted by Jaggaer.
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INVITATION TO NEGOTIATE
Competitive Solicitation Number: ITN-2025-00127 Digital Marketing Services Contract-College of law Proposals will be received on:
DATE AND TIME: January 17, 2025, at 2:00 P.M. E.S.T.
Submit Proposals to:
ELECTRONIC SUBMISSION (PREFERRED):
FIU's Public Solicitation Portal
PROPOSAL DOCUMENT DOWNLOAD
***To download a copy of this Competitive Solicitation Document, Addenda or public meeting announcements, please visit the Purchasing Services website at: http://bids.fiu.edu/default.aspx, where you will be prompted to go to FIU's Public Solicitation Portal, hosted by Jaggaer, or visit FIU's Public Solicitation Portal, directly.
STATEMENT OF OBJECTIVE:
The primary purpose is to enable FIU to collaborate with a successful respondent for digital marketing services to support FIU’s College of Law (“FIU Law”) enrollment in its non-JD academic programs. The initial term of the contract will be for two (2) years, and the University will have the option to renew for two (2) additional one (1) year terms. Renewals are not automatic. The successful respondent’s performance is expected to begin on the effective date of the cover agreement once fully executed.
The purpose of this project is to increase enrollment of qualified students in FIU Law’s (1) banking, healthcare, and education Juris Master degree programs; (2) Master of Science in Law and Technology degree program; and (3) paralegal certificate program. The successful respondent’s proposal will include a comprehensive plan to generate qualified leads, applications, and matriculants, including demand generation and nurture campaigns, marketing automation plans, content creation plans for social, email, and other digital media, and digital media planning and placement strategies. The successful respondent should have experience with higher education institutions, particularly law schools.
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